Club Pilates

What Club Pilates does

Club Pilates is a private franchise company founded in 2007 in San Diego, California, and operated as a subsidiary of publicly traded Xponential Fitness (NASDAQ: XPOF). It is recognized as the world's largest Reformer Pilates franchise, operating 1,500+ studios across 18+ countries including the United States, Japan, Mexico, the United Kingdom, Australia, and multiple European and Middle Eastern markets. The brand serves consumer members ranging from teens to seniors, with nine signature class types across four difficulty levels and free 30-minute introductory classes used as a customer acquisition funnel.

The core product is a group Reformer-based Pilates class format built around proprietary spring-based equipment, complemented by TriggerPoint tools, TRX springboard, EXO-chair, Bosu, and other specialized gear designed for low-impact, full-body workouts. The technology stack includes a mobile app (iOS/Android), an Apple Watch app with Apple Health integration for contactless check-in and workout tracking, the ClassPoints loyalty rewards program, and the cross-brand XPASS rewards system managed by Xponential. Supporting products include teacher training/certification, Xponential.plus On Demand virtual classes, private training, corporate wellness subscriptions, and gift cards. Customer segments span general fitness, prenatal/postnatal women, athletes, perimenopause/menopause (via the Midi Health partnership), and multi-unit franchise operators.

The business model is asset-light and franchise-driven. Revenue streams for the corporate entity include franchise fees, ongoing royalties, technology/CRM licensing, teacher training enrollment, and corporate wellness subscriptions, while franchisees generate end-consumer revenue through monthly memberships (4-class, 8-class, unlimited monthly, unlimited annual), drop-in single classes, and private training. Go-to-market operates on two sides: franchise-side expansion through PE-backed multi-unit operators (Aligned Fitness, Renew Fitness, Riser Fitness) and master franchisees (Wellness X Asia for Japan/Asia), and consumer-side acquisition through free intro classes, digital booking, mobile apps, the ClassPoints loyalty program, and national brand campaigns.

Name

Club Pilates

Legal name

Club Pilates Franchise SPV, LLC

Website

https://clubpilates.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Club Pilates is the world's largest Reformer Pilates franchise, operating 1,500+ studios across 18+ countries and serving general fitness, prenatal, athlete, and midlife-women segments through an asset-light franchise model under Xponential Fitness.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios (Pilates Franchise)

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

Keywords

• Reformer Pilates classes
• Boutique fitness franchise
• Group fitness membership
• Pilates studio franchise
• Low-impact group exercise

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio Memberships: Monthly subscription memberships billed recurring on a monthly basis. Members pay a monthly fee for access to classes with options for 4-class, 8-class, or unlimited monthly memberships. Pricing varies by studio location, region, and membership type.
2. Drop-in Classes: Individual class purchases available at all studios for non-members. Price varies depending on studio location. Offers per-class pricing for occasional visitors.
3. Teacher Training Programs: Instructor certification and training programs for individuals wanting to become Club Pilates instructors. Programs include enrollment, address, and payment information collection.
4. Gift Cards: Gift card sales to customers for gifting to others. Includes recipient email collection for digital delivery.
5. Corporate Wellness Subscriptions: Corporate wellness programs and subscriptions offered to businesses for employee wellness benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Club Pilates operates a global franchise network of boutique fitness studios offering Reformer-based group Pilates classes with specialized equipment including TRX springboard, EXO-chair, Bosu, and Magic Circle. The company sells monthly recurring memberships (4-class, 8-class, unlimited), drop-in classes, teacher training certification programs, gift cards, and corporate wellness subscriptions, supported by the ClassPoints loyalty program and an Apple Watch app for contactless check-in and workout tracking.

Product overview

Club Pilates operates a franchise of Reformer Pilates studios offering a portfolio of nine signature class types across four difficulty levels, accommodating members from teens to seniors. The core offering combines Reformer-based group classes with specialized equipment including Exo Chair, Bosu, spring board, and TRX. The ecosystem includes the ClassPoints loyalty rewards program, the Club Pilates Apple Watch app for contactless check-in and health tracking, Xponential.plus On Demand for virtual classes, teacher training certification, private training sessions, corporate wellness subscriptions, and gift cards. Studios span the United States and international locations including Australia, Japan, Mexico, UK, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• ClassPoints: Loyalty rewards program offering points for classes and member benefits

Products and services

• Club Pilates Studios (Reformer Pilates Group Classes) Boutique fitness studios offering Reformer-based group Pilates classes complemented by TriggerPoint, TRX springboard, EXO-chair, and other specialized equipment designed to build strength, mobility, and stability. Classes accommodate up to 12 participants with individual attention and serve members from teens to seniors across all fitness levels.
• Club Pilates Class Types (9 Signature Classes, 4 Levels) Nine signature class types across four difficulty levels, including group classes accommodating up to 12 participants, designed to challenge mind and body through low-impact, full-body workouts.
• Club Pilates Apple Watch App Mobile application for Apple Watch that enables contactless studio check-in, push notifications for classes and health milestones, workout tracking synced with Apple Health, and class schedule browsing for Club Pilates members.
• Club Pilates Teacher Training Instructor certification program that trains individuals to become qualified Pilates instructors, enabling them to teach at Club Pilates studios upon completion.
• Xponential.plus On Demand

Quantifiable outcome

• 9 signature class types and 4 class levels accommodate all fitness levels from teens to seniors
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wellness X AsiacoreOEM/ Whitelabel/ Licensing Partner · 25 June 2026Wellness X Asia serves as master franchisee for Club Pilates in Japan and Asia, operating new franchise locations including a studio in Seisekisakuragaoka, Tokyo opening June 25, 2026. The master franchisee model enables localized brand development across Asian markets with studio offerings including group classes (up to 12 participants), one-on-one private lessons, and complimentary trial sessions for newcomers.
• Renew Fitness (Saber Ammori)coreChannel Partner/ Reseller/ Distributor · 24 June 2026Renew Fitness is a newly formed company created by franchisee Saber Ammori and private investment firm Cohere Capital to operate and develop Club Pilates studios. The partnership represents one of Club Pilates' largest multi-unit franchise operations with a pipeline of 84 studios across Maryland, Michigan, and New York.
• Aligned Fitness HoldingscoreChannel Partner/ Reseller/ Distributor · 3 June 2026Aligned Fitness Holdings is a major multi-unit Club Pilates franchisee that acquired six studios in central New Jersey (from Gary Laden and Karen and Todd Spidare), expanding its portfolio to 61 studios. The company is backed by Eagle Merchant Partners and represents one of Club Pilates' largest multi-unit franchise operators, focused on the American Southeast and Mid-Atlantic regions.
• Royal CaninminorGTM or Marketing Partner · 28 March 2026Royal Canin served as official nutrition partner for the Pupilates community event, a dog-friendly Pilates fundraiser held at Edison Mall to benefit the Gulf Coast Humane Society. Club Pilates led workout sessions with over 250 participants attending with their pets. The event supported the shelter's mission to provide medical care, shelter, and adoption services.
• Giant SpoonminorGTM or Marketing Partner · 24 November 2025Giant Spoon, an independent creative agency, developed marketing campaigns for Club Pilates as part of promotional work featured in industry compilations. The agency relationship supports Club Pilates' marketing and brand positioning efforts.
• Riser FitnesscoreChannel Partner/ Reseller/ Distributor · 5 November 2025Riser Fitness expanded into its eighth U.S. state with acquisition of three Pilates studios in Utah and launched its first international Club Pilates location in Mexico City. The franchisee demonstrates both domestic expansion and international growth through the Club Pilates brand.
• Sea Glass Fitness Inc.minorChannel Partner/ Reseller/ Distributor · 25 September 2025Sea Glass Fitness is a Club Pilates franchisee operating multiple locations in the U.S., with plans to expand further. The operators have emphasized adherence to franchise guidelines while adapting to community needs, benefiting from collaboration with other franchisees and corporate support.
• Midi HealthcoreStrategic or Co-development Partner · 9 September 2025Club Pilates and Pure Barre announced partnership with Midi Health to provide members with educational content, workshops, and resources focused on women's midlife health including hormone health and menopause management. The partnership aligns with Club Pilates' focus on women's health and wellness across different life stages.
• Eggland's BestminorGTM or Marketing Partner · 22 July 2025Eggland's Best partnered with Club Pilates on the Spring Six Challenge and Golden Milk Fitness Muffin Recipe campaign. The food brand partnership provides recipe content and promotional offers for Club Pilates members.
• Nekter Juice BarminorGTM or Marketing Partner · 22 July 2025Nekter Juice Bar partnered with Club Pilates as part of wellness routine content, combining fitness and nutrition messaging for member engagement.
• Princess Cruises (Royal Caribbean)minorStrategic or Co-development Partner · 6 July 2023Club Pilates partnered with Princess Cruises (Royal Caribbean) to offer the first-ever Club Pilates at Sea: An Alaska Retreat aboard the Royal Princess ship. This unique partnership brought Reformer Pilates classes to cruise passengers as part of fitness programming.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Solidcore: National boutique fitness franchise using reformer-style and resistance-based equipment for small-group, low-impact strength workouts with comparable pricing tiers and target demographic to Club Pilates.
• Bodybar Pilates: Reformer Pilates franchise with similar membership tiers, equipment set, and small-group format, competing head-to-head with Club Pilates in U.S. suburban and urban retail locations.
• Pure Barre: Direct peer and sister brand within Xponential Fitness; Pure Barre operates a franchise network of barre-based group fitness studios targeting a similar predominantly female, low-impact, boutique customer base and shares the cross-brand XPASS rewards and On Demand platform.
• Pilates Plus: Boutique Pilates studio operating group Reformer classes with comparable tier-based memberships, offering a directly substitutable product to Club Pilates in shared geographies.
• SLT: Specialty Lagree/Megaformer Pilates studio chain offering small-group reformer-style classes with subscription and class-pack pricing that directly competes with Club Pilates for the same boutique fitness customer in major U.S. metros.

Broad incumbents

• Orangetheory Fitness: National boutique fitness brand offering coached group workouts at premium monthly price points, competing for the same health-and-wellness-oriented consumer and franchise development pipeline as Club Pilates.
• F45 Training: Large publicly exposed functional training boutique fitness franchise competing in the same franchise studio real estate and discretionary consumer wallet as Club Pilates, though its class format is HIIT-based rather than Reformer Pilates.
• Xponential Fitness portfolio brands (CycleBar, StretchLab, Row House): Sister brands under the same parent Xponential Fitness; they share back-office technology, cross-brand XPASS rewards, and corporate marketing infrastructure, while collectively defining the broader boutique fitness platform in which Club Pilates sits.

Emerging players

• Peloton: Connected fitness platform offering at-home Pilates and strength content that competes with Club Pilates' digital Xponential.plus On Demand offering and serves as a lower-cost substitute for in-studio Reformer Pilates.
• CorePower Yoga: Yoga-focused boutique studio chain offering heated group classes on memberships and class packs targeting the same low-impact, mind-body customer that adjacent Pilates studios like Club Pilates serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/clubpilates
• YouTubeyoutube.com/user/ClubPilates
• Facebookfacebook.com/ClubPilates
• LinkedInlinkedin.com/company/club-pilates-san-diego
• Instagraminstagram.com/clubpilates
• TikToktiktok.com/@clubpilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Pilates