bowdabra

What bowdabra does

Bowdabra is a private, for-profit company headquartered in Henderson, United States that sells bow-making tools, ribbons, kits, and crafting tutorials. The company's offering is targeted at DIY consumers, hobbyists, and small-scale crafters producing decorative bows for occasions such as gift-wrapping, weddings, wreaths, and seasonal décor. Distribution runs through its direct e-commerce site, bowdabra.com.

The product mix is anchored in a physical bow-making tool (the "Bowdabra" device), with consumable ribbons and project kits sold alongside it, and tutorial content bundled in to drive attach rates and repeat usage. This bundled-physical-goods-plus-instructional-content model positions the company in the craft-supply / hobbyist D2C segment rather than as a software, marketplace, or platform business.

The available source material is materially thin: the bowdabra.com homepage returned only a loader/verification screen rather than substantive content, and no headcount, revenue, ownership, management, funding, partnership, customer, or product-level disclosures are present. Business model mechanics (pricing tiers, wholesale versus retail mix, tutorial monetization, subscription versus one-off purchase) cannot be confirmed from the data provided.

Name

bowdabra

Website

https://bowdabra.com

Company type

Private

Operating status

Operating

Short description

Bowdabra is a Henderson, US-based private e-commerce company that sells bow-making tools, ribbons, craft kits, and tutorials to DIY consumers and hobbyist crafters for decorative projects.

Ownership category

akta.pro rank

Product category

Craft Supplies

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

akta.pro secondary industry

General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Bow making tools
• Craft ribbons supplies
• Hair bow kits
• Crafting tutorials
• DIY accessories

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Core offering

Bowdabra sells bow-making tools, ribbons, craft kits, and accompanying crafting tutorials targeted at hobbyists and DIY enthusiasts. The company retails physical products (tools, ribbons, kits) through its e-commerce website at bowdabra.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Bow-making tools
• Ribbons
• Craft kits
• Crafting tutorials

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Darice: Darice is a craft supplies wholesaler and retailer offering ribbons, florals, and general craft materials. It is directly comparable to Bowdabra because both sell craft supplies to hobbyists and DIY consumers, with overlapping ribbon and bow-making categories.
• CreateForLess: CreateForLess is an online craft supplies retailer selling fabric, ribbons, and hobby materials. It overlaps with Bowdabra in the online craft-supply retail channel, serving the same DIY/hobbyist customer base.
• Berwick Offray: Berwick Offray is one of the largest U.S. ribbon manufacturers, supplying craft, gift, and apparel markets. It directly overlaps with Bowdabra's ribbon product line and shares the same ribbon-using craft and gifting customers.
• FloraCraft: FloraCraft manufactures and sells foam and craft supplies for DIY, floral, and hobby projects. It is comparable to Bowdabra as both serve the craft/hobby retail category with project-focused tools and supplies.
• Cricut: Cricut is a maker of consumer die-cutting and crafting machines, along with accessories and materials. It directly compares to Bowdabra as a crafting tool brand sold through similar retail channels to DIY hobbyists.
• Silhouette America: Silhouette America makes die-cutting and crafting machines for hobbyists and small businesses. It overlaps with Bowdabra in the crafting machines/tools retail category and shares the same DIY customer base.

Broad incumbents

• Michaels: Michaels is the largest U.S. specialty retailer of arts, crafts, and hobby supplies, carrying ribbons, bows, and craft tools. It is comparable to Bowdabra as a broad incumbent that stocks overlapping product categories at much greater scale.
• JOANN: JOANN is a major U.S. fabric and craft retailer offering ribbons, bows, and DIY supplies. It overlaps with Bowdabra across craft-supply retail and competes for the same DIY/gifting customer.
• Hobby Lobby: Hobby Lobby operates a large chain of craft and home decor stores carrying ribbons, florals, and hobby supplies. It is comparable to Bowdabra as a broad craft retail incumbent serving similar DIY shoppers.
• Etsy: Etsy is a global online marketplace for handmade and craft goods, including ribbons, bows, and DIY supplies. It is comparable to Bowdabra as a broad craft-commerce channel where individual craft sellers and supplies buyers congregate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Bowdabra
• LinkedInlinkedin.com/company/bowdabra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bowdabra