What boerse online does

BÖRSE ONLINE is a German-language financial media brand serving retail investors across the DACH region (Germany, Austria, Switzerland). Founded in 1987 as "Deutschlands erstes Börsenmagazin" (Germany's first stock market magazine), the brand has produced a weekly print magazine for nearly four decades and now also operates the high-traffic news portal boerse-online.de, covering stocks, certificates, commodities, funds/ETFs, and personal finance. Core editorial coverage spans fundamental market and stock analysis, chart analysis (Charttechnik), trading strategies, and trading models, supported by expert columnists and tracked model portfolios (BO-Musterdepots, including the Derivate-Depot).

The product surface extends well beyond journalism. A dedicated comparison suite (Finanz-Check) lets users evaluate depot accounts, children's depot accounts, robo-advisors, checking accounts, savings and fixed-deposit products, credit cards, crypto platforms, and tax software/apps. A paid premium content line (Aktienreport-Produkte) sells in-depth equity research, while a weekly Friday newsletter (€uro Finanz-Newsletter), active social channels (Facebook, Instagram, Twitter/X), and an online shop for financial books and special reports round out the offering. Distribution is single-country/domestic in execution but DACH-wide in scope.

The business operates as a private media brand within the diversified Börsenmedien AG publishing group, with no disclosed venture funding, headcount, or financial KPIs. Monetization appears to be a mix of print magazine subscriptions, display and newsletter advertising, affiliate/lead-generation revenue from comparison tools, premium content sales, and e-commerce - though specific pricing is not publicly disclosed.

Name

boerse online

Legal name

BÖRSE ONLINE

Website

https://boerse-online.de

Company type

Private

Founded year

1987

Operating status

Operating

Short description

BÖRSE ONLINE is a German-language financial media brand (founded 1987) serving DACH retail investors with a weekly print magazine, a news portal, financial product comparison tools, model portfolios, expert analysis, and paid research reports.

Ownership category

akta.pro rank

Product category

Financial Media & Investment Analysis

NAICS

Periodical Publishers (513120), Portfolio Management and Investment Advice (523940)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Investment Advice (6282), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Financial news publishing
• Investment analysis
• Stock market magazine
• Financial product comparison
• Market data coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

BÖRSE ONLINE publishes a weekly German stock market magazine (since 1987) and a daily financial news website covering equities, funds/ETFs, certificates, commodities, and savings topics. It provides fundamental and technical stock analysis (Charttechnik), trading strategies, trading models, and self-serve comparison tools for depot accounts, savings products, robo-advisors, credit cards, crypto platforms, and tax software, targeting retail investors in the DACH region.

Product overview

BÖRSE ONLINE operates as a comprehensive financial media platform offering Germany’s first stock market magazine (published weekly since 1987) alongside a digital news portal. The core offering centers on the BÖRSE ONLINE magazine providing fundamental market analyses, chart analysis, trading strategies, and trading models. The platform is supplemented by BO-Musterdepots (model portfolios) for investment tracking, Experten (expert analysis) from professional analysts, Finanz-Check (financial comparison tools) for comparing various financial products, and Anlageprodukte (investment products) including indices and Wikifolios. Additional services include the €uro Finanz-Newsletter delivering weekly investment summaries, Aktienreport-Produkte (premium stock research reports), a News Portal covering stocks, commodities, certificates, funds and money topics, and a Buch-Shop (book shop) for financial publications.

Differentiator

Problem solved

Functional benefit

Products and services

• BÖRSE ONLINE Magazin Weekly print magazine (Germany's first stock market magazine, published since 1987) covering fundamental market and stock analyses, chart analysis (Charttechnik), trading strategies, and various trading models to support retail investors' investment decisions. Available by subscription through the Börsenmedien shop.
• News Portal (boerse-online.de)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Expansion highlights4 records

Direct peers

• €uro Magazin: €uro is a leading German-language finance and investment magazine published by €uro Verlag (a Finanzen100 / Financial Times subsidiary), directly comparable to BÖRSE ONLINE in target audience (German retail investors), coverage (stocks, funds, ETFs, broker comparisons), and product mix (print + digital + newsletter). Both compete for the same weekly print reader and German-language comparison traffic.
• Der Aktionär: Der Aktionär is a German stock market magazine and digital platform targeting retail investors with stock recommendations, expert analysis, and trading strategies. It directly parallels BÖRSE ONLINE's print + digital + expert columnist model and competes for the same German retail trader audience.
• Finanztest: Finanztest is the financial product testing and comparison arm of Stiftung Warentest, providing German-language comparisons of financial products (banking, brokerage, insurance, savings). Its Finanz-Check style product directly competes with BÖRSE ONLINE's Finanz-Check comparison tools for the same lead-gen and consumer-finance traffic.
• Focus Money: Focus Money is a German weekly finance magazine published by Focus Magazin Verlag, offering investment news, stock picks, and financial product comparisons for retail investors. Highly comparable to BÖRSE ONLINE in audience (German retail investors), cadence (weekly), and editorial coverage of stocks, funds, and savings products.
• finanzen.net: finanzen.net is one of Germany's largest financial information portals offering real-time quotes, news, charts, comparison tools, and broker integration for retail investors. It directly competes with BÖRSE ONLINE on digital news, comparison/lead-gen (depot, savings, broker comparisons), and retail investor traffic in the DACH region.
• Wallstreet Online: Wallstreet:Online (Wallstreet Online) is a German financial portal and community offering stock news, real-time data, discussion forums, and comparison tools for retail investors. It is highly comparable to BÖRSE ONLINE in German retail investor targeting, financial product comparisons, and digital-first publishing model.

Broad incumbents

• manager magazin: manager magazin is a German business and finance magazine with a strong digital subscription platform covering markets, companies, and personal finance. It overlaps with BÖRSE ONLINE in coverage of German stock market investment themes and competes for premium reader subscriptions and digital financial advertising.
• Handelsblatt: Handelsblatt is Germany's flagship financial daily and digital subscription news platform covering markets, companies, and policy. While it targets a broader professional and business audience than BÖRSE ONLINE, it competes for German finance reader attention, advertising budgets, and subscription wallet share.
• WirtschaftsWoche: WirtschaftsWoche is a major German weekly business and finance magazine covering markets, personal finance, and economic policy. It competes with BÖRSE ONLINE for the German retail investor subscription segment and digital advertising on finance and investment topics.

Emerging players

• Onvista: Onvista is a German financial portal offering real-time quotes, news, charting, watchlists, and broker integration for retail investors. It directly competes with boerse-online.de on free real-time market data and news, putting pressure on BÖRSE ONLINE's digital audience and the willingness-to-pay for premium analysis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/boerseonline
• Facebookfacebook.com/boerseonline
• Instagraminstagram.com/boerse.online
• LinkedInlinkedin.com/company/boerse-online-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boerse online