brdr. dan biler

What brdr. dan biler does

Brdr. Dan Biler A/S is a privately held, family-owned automotive dealership group headquartered in Denmark, operating across five addresses in three North Zealand (Nordsjælland) locations: Hundested, Hillerød, and Frederikssund. The company sells new Subaru vehicles as the authorized dealer for the territory (Forester, Solterra, Outback, E-Outback, Uncharted) alongside a broad multi-brand used car inventory spanning Audi, BMW, Mercedes, VW, Peugeot, Citroën, Skoda, Seat, Ford, Kia, MINI, Nissan, Opel, Fiat, Suzuki, Toyota, Volvo, and other marques, with a dedicated Premium Biler sub-brand and a custom vehicle import service. It also retails IVECO light commercial vehicles in the same region. The company operates its own workshops at every site, providing servicing, diagnostics, air conditioning, underbody treatment, brake and tire work, panel repair, and paint for all brands, and is part of the Magneti Marelli Checkstar workshop network.

The business runs a sales-led, showroom-and-workshop go-to-market with in-person test drives, trade-ins, and personalized consultation. Around the core vehicle sale, Brdr. Dan Biler has assembled an ancillary services stack: financing facilitated through AL Finans and Accept Auto (loans up to 500,000 DKK), the LD Leasing sub-brand offering subscription-style leasing with bundled service and tires on newer used cars, insurance through Gjensidige Forsikring Elite (via Autobranchen Danmark membership), extended warranties through CarGarantie and Fragus, and roadside tire service through Falck Bonuspartner. The company is part of the parent Brdr Dan Group, which also encompasses sister entities Bilhuset Engmark, AutoDækCenter, and Free Mobility. Revenue is generated through one-time vehicle sales, workshop professional services, transaction-fee commissions on financing and insurance referrals, and recurring monthly leasing payments.

The company employs over 50 people and is co-led by founders Dan Branislav and Dan Lazar, each with more than 20 years of automotive experience, supported by certified mechanics and sales staff. Marketing relies on local reputation and word-of-mouth, supplemented by a content website, paid Google and Facebook ads, Klaviyo email newsletters, organic social media, and participation in local festivals. Quality certifications include 100% Autotjek (used car certification with minimum 12-month warranty and FDM testing), Autobranchen Danmark membership, and Dansk Bilbrancheråd affiliation. There is no proprietary technology platform; operations depend on conventional dealer management systems, workshop diagnostic equipment, and third-party marketing and analytics tools.

Name

brdr. dan biler

Legal name

Brdr. Dan Biler A/S

Website

https://brdr-danbiler.dk

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Brdr. Dan Biler A/S is a family-owned authorized Subaru and multi-brand used car dealership in North Zealand, Denmark, operating five showrooms and workshops across Hundested, Hillerød, and Frederikssund, with bundled financing, leasing, insurance, and servicing for private and business customers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Aftermarket Services

NAICS

Used Car Dealers (441120), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Authorized car dealership
• Used vehicle sales
• Automotive workshop services
• Vehicle financing leasing
• Car insurance warranty

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new Subaru vehicles as authorized dealer and used cars across multiple brands including Audi, BMW, Mercedes, VW, and other European and Asian brands.
2. Workshop Services: Service and repair revenue from workshop operations offering air conditioning service, underbody treatment, oil changes, brake service, tire changes, and diagnostics for all car brands.
3. Financing Services: Commission revenue from facilitating financing partnerships with AL Finans and Accept Auto for customer vehicle purchases.
4. Leasing (LD Leasing): Customized leasing agreements for private and business customers on newer used cars, including service, tires, and seasonal wheel changes.
5. Insurance and Warranty: Revenue from partnerships with Gjensidige Forsikring, CarGarantie, Bilgaranti.dk, and Fragus for insurance and warranty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

brdr. dan biler is an authorized Subaru dealer and multi-brand used car retailer operating three locations across Nordsjælland (Hundested, Hillerød, Frederikssund), with five addresses combining showrooms, sales, and in-house workshops. The company sells new Subaru vehicles (Forester, Solterra, E-Outback, Outback, Uncharted) and used cars across brands including Audi, BMW, Mercedes, VW, Peugeot, Citroën, Skoda, Ford, Kia, and Volvo. Each location also offers certified workshop services including diagnostics, oil changes, brake service, tire changes, air conditioning service, underbody treatment, and accident repair with paint shop, alongside financing, leasing (LD Leasing), insurance, and warranty products.

Differentiator

Problem solved

Functional benefit

Brands

• LD Leasing: Flexible leasing arrangements on newer used cars, offering personalized leasing agreements for both private and business customers.

Products and services

• Subaru Sales (New Cars) Authorized Subaru dealership offering new Subaru models including Forester, Solterra, E-Outback, Outback, and Uncharted. Sales showrooms are located in Hillerød and Frederikssund, with test drives available at dedicated Subaru locations.
• Brugte Biler (Used Cars) Extensive inventory of used cars spanning multiple brands (Audi, BMW, Mercedes, VW, Peugeot, Citroën, Skoda, Seat, Ford, Kia, MINI, Nissan, Opel, Fiat, Suzuki, Toyota, Volvo) with petrol, diesel, hybrid, and electric fuel types. Approximately 47 vehicles listed on the website at various price points.
• Premium Biler (Premium Used Cars) Curated selection of higher-end used vehicles including premium and luxury models such as the Subaru Forester e-Boxer (priced at 569,495 DKK), targeting customers seeking higher-specification automobiles.
• Værksted (Workshop Services) Full-service automotive workshop at all five addresses offering maintenance, repair, air conditioning service, underbody treatment, oil changes, brake service, tire changes, diagnostics, and authorized Subaru service. Includes a dedicated panel workshop and paint shop for accident repairs and custom painting, servicing all car brands.
• Finansiering (Financing) Car financing solutions facilitated in partnership with AL Finans and Accept Auto, offering loans up to 500,000 DKK with flexible terms for down payment, loan duration, and fixed or variable interest rates. Available to private customers purchasing vehicles from the dealership.
• LD Leasing Customized leasing solutions for newer used cars (typically 2022 and newer) available for both private and business customers. Includes private leasing, commercial leasing, and operational leasing, with services bundled such as maintenance, seasonal tires, and tire changes. Pricing is quote-based and tailored to individual customer needs.
• Insurance & Warranty Products Insurance and warranty offerings through Gjensidige Forsikring (Elite/Superelite car insurance with unlimited kilometers and EV battery coverage), CarGarantie (extended mechanical warranty valid across Europe), Fragus GoSafe (mechanical and electrical damage coverage), and Bilgaranti.dk (consumer protection guarantee scheme). Minimum 12-month warranty included with every vehicle purchase.

Quantifiable outcome

• 12-month warranty included with every vehicle purchase
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Gjensidige ForsikringcoreOthersExclusive Elite car insurance through Autobranchen Danmark membership. Offers unlimited kilometers, Superelite status eligibility, and EV-specific coverage with 0 DKK deductible on charging equipment.
• CarGarantieminorOthersExtended warranty provider covering mechanical and electrical damage on vehicles, valid throughout Europe.
• FragusminorOthersExtended warranty insurance covering unexpected mechanical and electrical repairs, with nationwide coverage.
• Bilgaranti.dkminorOthersGuarantee scheme established by Bilbranchen, Autobranchen Danmark, and Dansk Bilbrancheråd to protect consumer claims.
• SubaruflagshipChannel Partner/ Reseller/ DistributorAuthorized Subaru dealer for North Zealand region, selling new Subaru models including Forester, Solterra, Outback, and Uncharted. Includes authorized workshop services.
• Magneti Marelli CheckstarcoreTechnology or IntegrationPart of global workshop network since 1920, providing access to original spare parts and technical expertise for vehicle repair.
• IVECOminorChannel Partner/ Reseller/ DistributorCommercial vehicle partner for light commercial vehicles in North Zealand region.
• Falck BonuspartnerminorOthersWheel change services twice yearly for Falck roadside assistance customers, plus emergency tire services.
• 100% AutotjekcoreOthersQuality certification organization providing used car certification, guaranteeing vehicle inspection standards, minimum 12-month warranty, and FDM testing.
• Dansk BilbrancherådminorOthersNational automotive trade organization ensuring member compliance with industry quality standards.
• Autobranchen DanmarkminorOthersAutomotive trade association providing member benefits including access to exclusive insurance products like Gjensidige Elite.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bilhuset Engmark: Sister company under Brdr Dan Group offering multi-brand car sales and workshop services in Denmark. Direct sibling peer under the same parent conglomerate with an overlapping operating model.
• AutoDækCenter: Sister company under Brdr Dan Group focused on tire services and automotive maintenance. Direct peer representing the workshop and tire-service side of the business within the same parent group.
• Free Mobility: Sister company under Brdr Dan Group operating in the Danish mobility and automotive services space. Direct peer as part of the same parent conglomerate with shared customer overlap potential.

Regional players

• Hessel: Established Danish multi-location car dealer group operating authorized franchises (notably Mercedes-Benz) with integrated workshop services. Regional peer with a comparable multi-location authorized dealer model in Denmark.

Broad incumbents

• Bilia AB: Largest Nordic car dealer group listed on Nasdaq Stockholm, operating multi-brand authorized dealerships and service centers across Sweden, Norway, and Belgium. Broad incumbent with the same integrated retail-and-service model but at materially larger scale.
• Hedin Mobility Group: Major Nordic and European automotive dealer conglomerate with multi-brand dealerships, parts, and service operations. Broad incumbent with a comparable integrated business model and substantially broader geographic footprint.
• Mekonomen: Nordic automotive service chain with workshops and parts distribution across multiple countries. Broad incumbent competing directly for the workshop and maintenance service side of the business.
• Subaru Danmark: Official Subaru importer and brand representative in Denmark. Broad incumbent representing the OEM whose authorized dealer relationship is Brdr. Dan Biler's flagship franchise anchor.

Emerging players

• CarPeople: Danish online used-car retailer offering multi-brand vehicles with home delivery and digital purchase flows. Emerging player representing the digital-native alternative channel competing for the same SMB and consumer used-car buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brdr. dan biler