Floatair Boatlifts
Floatair Boatlifts, founded 1987 in Greenville, South Carolina, manufactures, installs, and repairs air flotation boat lifts (Four Corner, Front Mount, PWC) for individual boat and personal watercraft owners in the Southeast US via a dealer network and direct website sales.
- Company typePrivate
- Founded1987
- HeadquartersGreenville, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Floatair Boatlifts does
Floatair Boatlifts, founded in 1987 in Greenville, South Carolina, manufactures, installs, and repairs boat lifts using air flotation technology. The company's product line includes the Four Corner Lift (800 to 15,000 lbs capacity), the Front Mount Lift (up to 11,000 lbs, built with hot-dip galvanized steel frames), the PWC Lift in Front Mount and Side Mount variants (up to 1,400 lbs), blower units, accessories, and replacement parts. Core technical components include polymer rectangular air tanks, hot-dip galvanized steel frames marketed for 30-year rust-free longevity, and free-floating U-shaped slips that house vessels on a cushion of air. Each lift is hand-crafted at the South Carolina facility.
The business model combines direct-to-consumer website sales (lifts, blowers, accessories, and replacement parts) with an authorized dealer network spanning the Southeast US, including named partners Big Bend Specialties, Boater's Warehouse, and Carolina Dock. Customers are predominantly individual boat and personal watercraft owners (SMB and consumer segment) who purchase installed hardware as durable dock infrastructure rather than as recurring software or service subscriptions. Pricing is one-time hardware purchase with an aftermarket parts and accessories stream, and the company also performs installation and repair services. There is no disclosed international distribution, no public financials, no disclosed headcount, and no evidence of M&A, funding rounds, or AI/ML capabilities.
Floatair Boatlifts firmographics
Firmographics- Name
- Floatair Boatlifts
- Legal name
- Floatair Boatlifts
- Website
- https://boatlifts-floatair.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- Floatair Boatlifts, founded 1987 in Greenville, South Carolina, manufactures, installs, and repairs air flotation boat lifts (Four Corner, Front Mount, PWC) for individual boat and personal watercraft owners in the Southeast US via a dealer network and direct website sales.
- Ownership category
- akta.pro rank
Floatair Boatlifts industry classification
Industry- Product category
- Boat Lifts
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems) (IMAJALAE)
- akta.pro secondary industry
- Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways) (IMAJALAB)
Keywords
Where Floatair Boatlifts is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floatair Boatlifts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Boatlift Hardware Sales: Direct sales of boat lifts including Four Corner, Front Mount, and PWC models along with accessories and replacement parts. One-time purchase model with products built to last 30+ years.
- Dealer/Partner Sales: Sales through authorized dealer network including Big Bend Specialties Inc., Boater's Warehouse, and Carolina Dock who purchase Floatair products for resale and installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Four Corner Lift - Lifts 800 lbs to 15,000 lbs |
| One time/ perpetual license | Multi-year contract | Front Mount Lift - Up to 11,000 lbs capacity |
| One time/ perpetual license | Multi-year contract | PWC Lift - Up to 1,400 lbs for personal watercraft |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Floatair Boatlifts product offering
Product offeringCore offering
Floatair Boatlifts designs, manufactures, and sells air flotation-based boat and personal watercraft (PWC) lifts built with hot-dip galvanized steel frames. Its core products are the Four Corner Lift (800–15,000 lbs), Front Mount Lift (up to 11,000 lbs), and PWC Lift (up to 1,400 lbs), complemented by blower units, accessories, and replacement parts. The company distributes through authorized dealers and direct website sales to individual boat owners, marine retailers, and dock builders in the Southeast US.
Product overview
Floatair Boatlifts is a manufacturer of hand-crafted boat lifts operating since 1987, with products hand crafted in South Carolina. The product portfolio includes three main boat lift categories: Four Corner Lifts (for boats 800-15,000 lbs in U-shaped free-floating slips), Front Mount Lifts (for boats up to 11,000 lbs with hot-dip galvanized steel frames and 30-year rust-free longevity), and PWC Lifts (for personal watercraft up to 1,400 lbs in front mount or side mount configurations). The product line is supported by blower units, accessories, and replacement parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Four Corner Lift Innovative four-corner boatlift designed to lift boats ranging from 800 lbs to 15,000 lbs within a secure, U-shaped free-floating slip. Uses air flotation technology to safeguard boat hulls and fortify dock structure, with user-friendly operation, minimal maintenance, and flexible slip entry.
- Front Mount Lift Front Mount Boatlift catering to easy loading and strength for personal watercraft and larger boats up to 11,000 lbs. Constructed with hot-dip galvanized steel frame for up to 30-year rust-free longevity and rectangular polymer air tanks for enhanced stability in rough water.
- PWC Lift Personal watercraft lift for watercraft up to 1,400 lbs, available in Front Mount and Side Mount configurations. Front Mount PWC Lift features composite walkboards for convenient boarding and maintenance.
- Blower Units Blower units designed for use with Floatair boat lift systems to supply the air flotation lift function.
- Accessories Accessories for Floatair boat lifts, supporting installation, customization, and complementary use of the lift systems.
- Replacement Parts Replacement parts for Floatair boat lifts, available for purchase to service and maintain installed lift systems.
Quantifiable outcome
- 30-year rust-free longevity for hot-dip galvanized steel frames
- +3 more outcomes
Companies that use Floatair Boatlifts
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Floatair Boatlifts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Floatair Boatlifts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Big Bend Specialties Inc.coreAuthorized Floatair dealer. Owner Charles Jarret personally uses and recommends Floatair boat lifts for personal watercraft. Represents Floatair in the Big Bend region.
- Boater's WarehousecoreMarine products retail dealer. Owner Ernest Pruitt exclusively uses and recommends Floatair boat lifts. Dealer offers Floatair products alongside other boating products.
- Carolina DockcoreDock construction company. Owner and President Bobby Fendley exclusively installs Floatair Boatlifts with new dock construction. Describes products as safe, tough, and reliable with no callback repairs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Floatair Boatlifts competitors and assessment
Company assessmentDirect peers
- HydroHoist: One of the largest US manufacturers of boat lifts (including PWC lifts) using air-bladder and other flotation technologies, serving marina, residential, and waterfront customers — directly comparable in product category, customer base, and distribution through dealers and OEMs.
- ShoreMaster: Manufacturer of boat lifts, docks, and waterfront products distributed through a dealer network across the US, with comparable product categories (boat lifts, PWC lifts) and a similar GTM relying on dealer/install partnerships.
- Sunstream Boat Lifts: Manufacturer of boat lifts (including PWC lifts and free-floating/sundeck systems) sold through dealers to individual waterfront owners — overlapping product, customer, and channel structure with Floatair.
- Hi-Tide Boat Lifts: US-based manufacturer of aluminum and other boat lifts for boats and PWCs, sold through dealer networks to individual owners and marinas — direct product and channel overlap with Floatair.
- Golden Boat Lifts: Manufacturer of free-floating and four-point boat lifts for boats and PWCs sold through dealer/installers, with very similar product architecture (free-floating slips, pontoon and aluminum frames) competing in the same US Southeast and national waterfront markets.
- Poly Lift / PolyDock Products: Manufacturer of polyethylene floating docks and PWC/boat lifts serving residential waterfront owners through dealers — adjacent and partially overlapping product line (PWC lifts) and customer base.
- DECO Boat Lifts: Manufacturer of aluminum boat lifts for freshwater and saltwater use sold through a dealer network to individual waterfront owners — direct product and channel comparison with Floatair's four-corner and front-mount lines.
Regional players
- RGC (Riverside Galvanizing Concepts): Manufacturer of galvanized boat lifts and waterfront products primarily serving the Southeast US through dock builders and dealers — strong regional overlap with Floatair's geographic footprint.
Broad incumbents
- Nautical Structures: Established manufacturer of premium boat lifts, davits, and marine structures with a broader product portfolio and longer OEM relationships — broader incumbent in the same marine lift category.
- EZ Dock: Large-scale modular floating dock and PWC lift manufacturer distributed through dealers and franchised installers across the US — broader incumbent in the waterfront infrastructure category with overlapping end customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Floatair Boatlifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floatair Boatlifts leadership team
Management profileNumber of profiles
Floatair Boatlifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floatair Boatlifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floatair Boatlifts
What does Floatair Boatlifts do?
Floatair Boatlifts designs, manufactures, and sells air flotation-based boat and personal watercraft (PWC) lifts built with hot-dip galvanized steel frames. Its core products are the Four Corner Lift (800–15,000 lbs), Front Mount Lift (up to 11,000 lbs), and PWC Lift (up to 1,400 lbs), complemented by blower units, accessories, and replacement parts. The company distributes through authorized dealers and direct website sales to individual boat owners, marine retailers, and dock builders in the Southeast US.
Is Floatair Boatlifts a public or private company?
Floatair Boatlifts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floatair Boatlifts founded?
Floatair Boatlifts was founded in 1987.
Where is Floatair Boatlifts based?
Floatair Boatlifts is headquartered in Greenville, United States, in the North America region.
How does Floatair Boatlifts make money?
Two revenue lines are on record. Boatlift Hardware Sales are the primary driver. The others are dealer/Partner Sales.
Who are Floatair Boatlifts's main competitors?
Direct peers on record are HydroHoist, ShoreMaster, Sunstream Boat Lifts, Hi-Tide Boat Lifts, Golden Boat Lifts, Poly Lift / PolyDock Products and DECO Boat Lifts. RGC (Riverside Galvanizing Concepts) is listed as a regional player. Broad incumbents are Nautical Structures and EZ Dock.
Does Floatair Boatlifts have an API?
No public API is recorded for Floatair Boatlifts.
What industry is Floatair Boatlifts in?
Floatair Boatlifts's product category is Boat Lifts. Its primary akta.pro industry code is IMAJALAE, Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems), with a secondary code of IMAJALAB, Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways). Its NAICS code is 333923 and its SIC code is 3537.