the mountie shop

What the mountie shop does

The Mountie Shop, operated under the legal entity Gadar Promotions, is the official licensed retailer of RCMP (Royal Canadian Mounted Police) merchandise in Canada, running a direct-to-consumer e-commerce storefront at themountieshop.ca. The company sells a broad portfolio of made-to-order products including men's, women's, youth, and baby/toddler apparel; accessories such as badge holders, belt buckles, tie bars, pins, and keychains; novelty items including coins, books, toys, collectibles, and home décor; and themed sub-collections spanning the Pastel Collection, the bilingual Proudly Canadian Collection, and the 2023-launched 150th Collection commemorating the RCMP's 150th anniversary. All items are customized per order via embroidery and personalization, which is reflected in the company's no-returns, no-exchanges policy and standard 2-4 week fulfillment window. The RCMP Foundation is the exclusive licensing partner and the named beneficiary of merchandise proceeds.

The business operates a direct-to-consumer go-to-market with no physical retail footprint, marketing through organic social channels hosted on the RCMP Foundation's Facebook, Twitter, and Instagram accounts, supplemented by email inquiries routed to [email protected]. Operations are restricted to Canadian domestic shipping; cross-border shipping to the United States is currently suspended due to ongoing changes in cross-border tariffs and associated regulations. The Mountie Shop holds an exclusive license to apply official RCMP, GRC (Gendarmerie Royale du Canada), and Horse & Rider trademarks, crests, and emblems to merchandise, which constitutes the foundational barrier to entry against unauthorized RCMP-themed resellers. Target end customers are RCMP supporters and enthusiasts as the primary persona, with Canadian patriotic consumers as a secondary persona.

There are no institutional investors, venture capital backers, or public shareholders indicated; the company is privately held under Gadar Promotions. The company is currently operational but is experiencing fulfillment delays of more than 4-5 weeks due to flooding at its single fulfillment facility, which represents a near-term operational risk to customer experience and order throughput. No revenue, headcount, funding, or financial-performance figures are publicly disclosed.

Name

the mountie shop

Legal name

Gadar Promotions

Website

https://themountieshop.ca

Company type

Private

Operating status

Operating

Short description

The Mountie Shop, operated by Gadar Promotions, is the official Canadian online retailer of RCMP-licensed apparel, accessories, and novelty merchandise, serving RCMP enthusiasts and Canadian patriotic consumers via direct-to-consumer e-commerce with proceeds supporting the RCMP Foundation.

Ownership category

akta.pro rank

Product category

RCMP Licensed Merchandise

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Family Clothing Stores (5651), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• RCMP licensed merchandise
• Customized apparel retail
• Memorabilia and collectibles
• Souvenirs and novelties
• Canadian pride apparel

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. RCMP Licensed Merchandise Sales: Direct product sales of RCMP-licensed merchandise including apparel, accessories, novelty items, coins, books, toys, collectibles, and home décor. Products are customized (embroidery, printing) per customer order. All proceeds support the RCMP Foundation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Mountie Shop operates an owned e-commerce storefront selling RCMP-licensed apparel, accessories, souvenirs, toys, books, coins, collectibles, and home/office goods. Products are customized per order through embroidery, printing, and personalization, and proceeds from purchases are stated to support the RCMP Foundation.

Product overview

The Mountie Shop is an official retailer of RCMP licensed merchandise operating as a single e-commerce platform selling a diverse portfolio of products. The core offerings include apparel categories (Men's, Women's, Youth, Baby & Toddler) with branded RCMP designs, a Pastel Collection featuring soft-colored apparel, the bilingual Proudly Canadian Collection with French and English options, and commemorative 150th Collection items. The Novelty section encompasses Accessories (badge holders, pins, keychains, zipper pulls), Coins (division challenge coins, collector coins), Books (RCMP history and memoirs), Toys & Collectibles, and Home & Office items. Additional offerings include Sale items, Ned's Wish Calendar, and ID Kits. Proceeds from purchases support the RCMP Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• ID Kits Identification kits for identification purposes related to RCMP licensing.
• Men's Apparel Men's clothing including t-shirts, hoodies, and long sleeves featuring RCMP and Canadian pride themes.
• Women's Apparel Women's clothing including t-shirts, hoodies, and long sleeves featuring RCMP and Canadian pride themes.
• Youth Apparel Youth-sized clothing featuring RCMP motifs, maple leaf designs, and Canadian pride messaging.
• Baby & Toddler Apparel Infant and toddler clothing with RCMP and Canadian-themed prints.
• Accessories RCMP branded accessories including badge holders, tie bars, belt buckles, zipper pulls, keychains, and pins.
• Pastel Collection Soft pastel-colored apparel featuring RCMP crest, emblem, and H&R designs in crewnecks and hoodies.
• Proudly Canadian Collection Bilingual Canadian pride merchandise available in English and French featuring Mountie, Canada, and maple leaf designs.
• 150th Collection Commemorative merchandise celebrating the RCMP's 150th anniversary, including apparel, accessories, and collectibles.
• Books Hardcover books about RCMP history and service, including memoirs and historical records.
• Coins RCMP division challenge coins, CFL coins, specialty collector coins, and commemorative coins.
• Home & Office Decorative items, drinkware, magnets, and office supplies featuring RCMP branding.
• Toys & Collectibles Stuffed animals, toy vehicles, and zipper pulls featuring RCMP and Canadian wildlife themes.
• Ned's Wish Calendar Charity calendar supporting the Ned's Wish foundation with RCMP-themed imagery.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roots Canada: Roots Canada is a heritage Canadian apparel and lifestyle brand with a comparable value proposition: domestically rooted identity merchandise (Beaver, Canada themes) sold at premium prices to consumers seeking authentic Canadian products. Most comparable to The Mountie Shop in mission-driven Canadian identity apparel.
• Royal Canadian Mint (Mint Shop): The Royal Canadian Mint operates a collectibles and coin retail operation selling commemorative coins, collectibles, and gifts tied to Canadian identity milestones. Most directly comparable to The Mountie Shop in branded coin and collectible retail with a Canadian heritage licensing model.
• Canada Post Collectibles Shop: Canada Post sells commemorative stamps, coins, and collectibles tied to Canadian heritage themes including the RCMP and law enforcement anniversaries. Overlaps with The Mountie Shop's collectible coin/memorabilia product line and serves the same Canadian patriotic buyer.

Broad incumbents

• Hudson's Bay (HBC): Hudson's Bay is Canada's iconic department store with HBC-branded merchandise and a long Canadian heritage identity parallel to The Mountie Shop's RCMP licensing. Operates as a broad incumbent carrying many categories including apparel, home goods, and souvenirs where The Mountie Shop competes.
• Canada Goose: Canada Goose is a Canadian heritage outerwear and lifestyle brand monetizing authentic Canadian origin in premium apparel. Compares to The Mountie Shop in leveraging a Canadian identity cue (maple leaf/arctic imagery vs. RCMP crest) to command brand premium in apparel.
• Canadian Tire: Canadian Tire is a broad Canadian general merchandise retailer selling apparel, sporting goods, novelty, and seasonal items to Canadian households. It is not a direct competitor in licensed RCMP merchandise but operates in overlapping categories including apparel, accessories, and collectibles.
• Mountain Equipment Company (MEC): MEC is a Canadian outdoor and lifestyle retailer carrying apparel, accessories, and gear with a domestically rooted brand. Comparable to The Mountie Shop in the Canadian consumer identity and made-in-Canada positioning, though its focus is outdoor rather than law enforcement memorabilia.
• Indigo Books & Music: Indigo is a Canadian books and lifestyle retailer selling books, gifts, home décor, and novelty items. Overlaps with The Mountie Shop's book and home/office product lines and serves the same Canadian consumer base, though without the law enforcement licensing angle.
• Dollarama: Dollarama is a Canadian variety retailer offering low-price general merchandise including apparel accessories, toys, novelty, and collectibles across Canada. Comparable in product breadth and single-geography Canadian distribution, though at a sharply different price point.

Regional players

• Banff & Canadian Tourism Gift Shops: Tourism-region souvenir shops (e.g., Banff, Niagara Falls, Parliament Hill) sell Canadian-themed apparel, collectibles, and gifts to tourist consumers. They operate in adjacent product categories to The Mountie Shop but with different geographic foot traffic and licensing positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RCMPFoundation
• Facebookfacebook.com/RCMPF
• Instagraminstagram.com/rcmpfoundation
• LinkedInlinkedin.com/company/the-mountie-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the mountie shop