holzwerk a.decker gmbh&co

What holzwerk a.decker gmbh&co does

HS Händlerschutz GmbH, headquartered in Neunkirchen a. Sand near Nuremberg and managed by Markus Herzog, operates the Händlerschutz service, a subscription-based legal-text generation and compliance platform for German online merchants. The company was founded in 2012 and serves small and micro e-commerce operators selling on eBay, Amazon, Hood, Yatego, DaWanda and Allyouneed, as well as standalone shop operators. Its offering bundles continuously maintained, lawyer-reviewed legal texts (AGB, Widerrufsbelehrung, Datenschutzerklärung, Impressum) with optional add-ons such as Inkasso-Flatrate, Update-Flatrate and a Sofort-Hilfe Abmahnung service; the headline subscription is the "Schutzpaket unlimited" priced at €24.95 net per month, with a discounted Kleinunternehmer-Paket at €119.70 for the first 12 months and a €99 Individuelle Spezial-AGB add-on.

The technical core is an online configurator that produces ready-to-publish legal documents in roughly 30 minutes, backed by a Haftungsübernahmegarantie (liability assumption guarantee) under which Händlerschutz covers legal defense costs for qualifying abmahnungen. The system is delivered as a self-serve web product rather than an API or SDK, with human legal review but no disclosed AI/ML components. Distribution relies on SEO/content marketing, email newsletters, social media, a media partner network of 100+ websites and a two-tier affiliate program offering up to 80% commission on referred subscriptions; complementary partners include anwaltinfos.de (a directory of roughly 70,000 lawyers used to route legal consultations), Adebio Forderungsmanagement, RB Media Group, Onbill, Komfortkasse, shopcloud, ZuckerMedia and Gutscheinlike Exklusiv.

The business model is a direct-to-consumer, self-serve subscription with low monthly ticket sizes, cross-sold add-on services and partner-driven customer acquisition. Revenue mechanics are volume-based across a long tail of micro-merchants, with the company claiming more than 57,000 protected online presences. The entity is privately held and founder-owned; no external funding rounds, M&A transactions or institutional investors are disclosed.

Name

holzwerk a.decker gmbh&co

Legal name

HS Händlerschutz GmbH

Website

https://haendlerschutz.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

HS Händlerschutz GmbH operates Händlerschutz, a subscription service that generates and maintains lawyer-reviewed legal texts (AGB, data protection, cancellation policies) for German online merchants across eBay, Amazon, and other marketplace platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Neunkirchen a. Sand

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Händlerschutz Paket unlimited (Subscription): Monthly subscription at €24.95/month (net), providing unlimited legal texts for all online presences, Haftungsübernahmegarantie, update service, and inkasso flat. Billed annually in advance. Reduced rates available for small merchants at €119.70 net for the first 12 months. 3-year contract option with 10% discount.
2. Individuelle Spezial-AGB (Custom Special T&Cs): One-time add-on service for highly specialized legal text needs (e.g., download articles, services, spirits sales) at a flat rate of €99 for members, subject to 3-year contract.
3. Partnerprogramm (Affiliate/Referral): Up to 80% commission paid to affiliates for each successfully referred new member, with payouts from €50 minimum threshold, paid within 14 days of customer payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HS Händlerschutz GmbH (Händlerschutz) generates, configures and maintains legally reviewed legal texts — including AGB (terms and conditions), Widerrufsbelehrung (cancellation policy), Datenschutzerklärung (data protection declaration), Impressum, Versandkostenerklärung and Batterieverordnung — for German online merchants operating on eBay, Amazon, Hood, Yatego, DaWanda, Allyouneed, proprietary online shops and physical retail stores. The service is sold as an annual subscription that combines a tailor-made legal text configurator, automatic legislative updates, a Haftungsübernahmegarantie that absorbs third-party legal defense costs up to second instance, and free out-of-court debt collection. Documents are delivered within minutes of online configuration.

Product overview

Händlerschutz is a legal compliance SaaS platform providing online merchants with legally-reviewed legal texts (AGB, cancellation notices, data protection declarations, shipping cost statements, legal imprint) through subscription packages. The core product is the Schutzpaket unlimited, a subscription offering all available legal texts with Haftungsübernahmegarantie (liability assumption guarantee) and unlimited updates, covering multiple online presences (online shops, eBay, Amazon, Yatego, Hood, DaWanda, Allyouneed, physical stores). Optional add-ons include Rechtsberatung (legal consultation with up to 70,000 partner lawyers), Shop-Prüfung/Tiefenprüfung (online shop legal review), Sofort-Hilfe bei Abmahnung (immediate warning assistance), Individuelle Spezial-AGB (custom specialized terms), Forderungsmanagement/Inkasso (debt collection), and partner programs. The service targets German online traders (B2B/B2C) and operates on a 12-month subscription basis with monthly pricing starting at 24.95 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• Schutzpaket unlimited

Quantifiable outcome

• Over 57,000 online presences protected
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• anwaltinfos.decoreTechnology or IntegrationPartnership with anwaltinfos.de (a portal of around 70,000 lawyers) provides Händlerschutz members with access to legal advice. Members can contact participating lawyers during business hours on weekdays without time limits ('OHNE ZEITLIMIT'), and can upload cease-and-desist letters directly for attorney review. The partner also conducts Shop-Prüfung (shop reviews) and Shop-Tiefenprüfung (deep shop reviews) against up to 150 criteria.
• Adebio ForderungsmanagementminorImplementation/ SI/ Consulting PartnerAdebio Forderungsmanagement provides debt collection services (invoice purchasing, credit checks, address investigations, debtor management). Offered as a partner benefit to Händlerschutz members for additional liquidity generation.
• ZuckerMediaminorImplementation/ SI/ Consulting PartnerZuckerMedia is an internet advertising agency offering support in marketing, advertising, sales promotion, PR, and search engine optimization. Free initial consultation available. Offered as a partner benefit.
• Gutscheinlike ExklusivminorChannel Partner/ Reseller/ DistributorGutscheinlike Exklusiv is an exclusive shopping community and coupon portal where Händlerschutz members can present their online shops and companies permanently for free, increasing visibility and gaining new customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protected Shops GmbH: Protected Shops is a direct competitor offering legal text generation, Abmahnung protection, and legally reviewed AGB for German online merchants across eBay, Amazon, and online shops. Same product category, same target customer (German SMB e-commerce), same subscription-based delivery model.
• IT-Recht Kanzlei: IT-Recht Kanzlei is a Munich-based law firm specializing in IT law for online merchants, offering AGB, Datenschutzerklärung, and legal text services plus legal consultation. Directly comparable target customer (German e-commerce SMBs) with overlapping core offering of legally reviewed texts and ongoing updates.
• Janolaw AG: Janolaw provides online legal services for businesses, including legal text generation, AGB, Impressum, and Datenschutzerklärung on a subscription basis for German SMBs and online merchants. Closely aligned business model and target segment.
• eRecht24: eRecht24 is a German legal information and service portal offering IT law advice, legal texts, and Abmahnung-related content for online businesses. Overlapping target market of German e-commerce merchants with adjacent legal text and consulting offerings.

Broad incumbents

• Trusted Shops GmbH: Trusted Shops is a larger German-established trust seal, certification, and legal compliance provider for e-commerce, serving a similar SMB merchant customer base with a broader portfolio (trust badge, certification, legal texts, consumer protection). A more established incumbent with overlapping compliance offerings.
• CMS Germany (CMS Hasche Sigle): CMS is a major international law firm with a German practice covering IT, e-commerce, and data protection law for online merchants. Broader incumbent offering legal advisory and compliance services, but not specifically targeted at the SMB self-serve subscription model.

Regional players

• Härting Rechtsanwälte: Berlin-based law firm specialized in IT, internet, and e-commerce law serving German online businesses with legal texts and consultation. Comparable legal expertise and target market, but delivered primarily through traditional legal services rather than self-serve SaaS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kinderschutzbund-e.v.-orts-verband-immenstadt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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