Dare To Be Different Outdoor

Name

Dare To Be Different Outdoor

Legal name

Dare To Be Different Outdoor

Website

https://dtbdoutdoor.eu

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Camping Equipment

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Rooftop tents
• Camping equipment
• Outdoor adventure gear
• Ground tents
• Vehicle camping accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rooftop Tent Sales: The primary revenue stream comes from selling rooftop tents directly to consumers. Products range from entry-level models (€1095) to premium options (€3995+). The company sells directly through their website and through a European dealer network.
2. Accessories and Spare Parts: Sales of complementary products including awnings, living tent extensions, chuckboxes, accessories, spare parts, and tents.
3. Warranty and Repair Services: The company offers Care & Repair services with warranty coverage (2 years standard, extendable to 3 years with product registration).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Dare To Be Different Outdoor manufactures and sells rooftop tents (daktenten) across multiple product lines including the Sitta, Alau, 140, Anywhere and Family series, primarily made in Europe using Dutch TenCate material. Its product ecosystem extends to ground tents (ondertent), awnings (luifels), cooking boxes (kookkisten), accessories, spare parts, and a Care & Repair warranty program (2 years standard, extendable to 3 years), designed to let consumers convert vehicles into mobile homes for outdoor adventure.

Product overview

Dare To Be Different Outdoor is a rooftop tent manufacturer offering a diverse product portfolio centered around rooftop tents (daktenten) with multiple series: the Sitta series (140, 180), Alau series, 140 series (140S, 140L, 140L Deluxe, 140 Light Weight), Anywhere/Anywhere Y, and 220XL Family models. The core products are complemented by extension products including ground tents (ondertenten), awnings (luifels), cooking boxes (kookkisten), and camping accessories. The company positions itself as a lifestyle brand focused on outdoor adventure, with products designed in Europe using quality materials like Dutch TenCate fabric. Their product ecosystem enables customers to transform vehicles into mobile homes for spontaneous outdoor adventures while maintaining comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Sitta 180 Rooftop Tent Rooftop tent made in Europe with Dutch TenCate material, designed for 3 persons, positioned as the premium model in the Sitta range.
• Alau 140 Rooftop Tent Rooftop tent combining adventure and comfort with a renewed exterior and modern interior design.
• 180L Deluxe Rooftop Tent Rooftop tent with a queensize mattress offering extra space for couples or families for a luxury travel experience.
• Anywhere (Aniewhere) Rooftop Tent Robust and adventurous rooftop tent developed for true adventurers, featuring Dutch manufacturing.
• Sitta 140 Rooftop Tent Rooftop tent made with extremely resistant Dutch TenCate fabric that ensures comfortable climate inside the tent.
• 140 Light Weight Rooftop Tent Compact travel rooftop tent weighing 48 kg, designed for those who want compact travel with great impact in a small format; fits 99.9% of cars.
• 140S Rooftop Tent Versatile rooftop tent that fits all vehicles, enabling adventure starting today.
• 140L Rooftop Tent Rooftop tent that transforms a car into a motorhome with extra space from the awning providing dry access, suitable for 2 persons.
• 140L Deluxe Rooftop Tent Deluxe rooftop tent ideal for stargazing, admiring the starry sky or waking up to morning sunlight.
• 220XL Family Rooftop Tent Family rooftop tent accommodating 4 to 5 persons, enabling the entire family to enjoy comfortable and compact adventure.
• Sitta Ondertent (Ground Tent) Multifunctional ground tent with four panels that can be set up as desired, even as a sunshade, awning, or windbreak; 15 cm extensions can be zipped together for taller vehicles.
• Luifels (Awnings) Awning accessories for rooftop tents providing additional outdoor living space and weather protection.
• Kookkisten (Cooking Boxes) Cooking box accessories for outdoor meal preparation during camping trips.
• Accessoires (Camping Accessories) Various accessories including shoe bags, luggage hammocks, awnings and other camping gear.
• Tenten (Ground Tents) Traditional ground tents for camping use alongside rooftop tent options.
• Reserve-onderdelen (Spare Parts) Replacement parts and components for maintaining and repairing rooftop tents.
• Care & Repair Warranty Service After-sales warranty and repair service with 2-year standard coverage extendable to 3 years upon product registration, covering materials, production and construction defects.

Quantifiable outcome

• Rooftop tents can withstand wind speeds exceeding 95 km/h
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Femkes RooftoptentsminorStrategic or Co-development PartnerCollaboration on hardshell rooftop tent offerings. Femkes rooftoptents is mentioned alongside Dare To Be Different at trade shows like Adventure Southside Friedrichshafen, suggesting a collaborative partnership in the European rooftop tent market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thule Group: Global Swedish outdoor and transport solutions group offering rooftop tents alongside roof racks, bike carriers, and trailers. Comparable as a broad incumbent with overlapping rooftop tent products, deeper international distribution and substantially larger scale than DTBD.
• Dometic: Global supplier of mobile living products (awnings, tents, fridge/freezers, sanitation) for RVs, vans and outdoor users. Comparable as an incumbent in the broader 'outdoor mobile shelter' category where DTBD plays, but with much larger product breadth.
• Yakima: Major US outdoor and rack/roof accessories brand offering rooftop tents alongside bike, ski and cargo solutions. Comparable as a broad incumbent in rooftop and outdoor gear, though DTBD is more specialized in tents specifically.

Direct peers

• iKamper: Premium rooftop tent specialist (Skycamp, X-Cover) serving overlanders and outdoor enthusiasts with hardshell and softshell designs. Directly competes with DTBD on product category, target customer (adventure/overlanding consumers) and premium price positioning.
• Roofnest: US-based hardshell and softshell rooftop tent maker focused on overlanding consumers. Comparable in product range (multiple sizes and hardshell/softshell variants) and DTC-led go-to-market, though primarily serving North America rather than Europe.
• James Baroud: French/Portuguese maker of hardshell rooftop tents with strong overlanding positioning in Europe. Directly competes with DTBD on premium hardshell products, weather resistance and European dealer-supported distribution.
• TentBox: UK-headquartered rooftop tent brand selling softshell and hardshell models (Lite, Classic, Cargo) direct-to-consumer across Europe. Closely comparable to DTBD on product mix, online-led sales model and European adventure-traveler target audience.
• Autohome (Autocover / Maggiolina): Italian heritage rooftop tent manufacturer offering hardshell designs (Maggiolina, Columbus) for overlanders and 4x4 users. Comparable to DTBD as a European-made, premium rooftop tent specialist with multi-decade brand history.

Regional players

• Brunner (BRUNNER Outdoor): European outdoor/camping accessories brand offering tents, awnings and accessories including rooftop tent-adjacent products. Comparable to DTBD as a regional European outdoor player, though with broader outdoor catalog rather than rooftop tent specialization.
• Campwerk: German rooftop tent and overland accessory brand offering hardshell and softshell options primarily to the DACH market. Comparable to DTBD as a European regional player with overlapping product types, though with smaller geographic reach outside Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@daretobedifferentoutdoor/videos
• Facebookfacebook.com/dtbdoutdoor
• Instagraminstagram.com/dtbdoutdoor
• TikToktiktok.com/@daretobedifferentoutdoor?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/dare-to-be-different-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dare To Be Different Outdoor