Elite Oil
Elite Oil AB is a privately held Swedish lubricants manufacturer and distributor, headquartered in Jönköping with its own blending plant in Karlstad. It sells a full Elite-branded lubricant range, Baldwin filters, and hazardous-waste collection services to Swedish B2B customers in agriculture, forestry, construction, transport, and industrial manufacturing via a regional field sales team and e-commerce.
- Company typePrivate
- Founded-
- HeadquartersJönköping, Sweden
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elite Oil does
Elite Oil AB is a privately held Swedish lubricants company headquartered in Jönköping that formulates, manufactures, and distributes a broad branded portfolio of motor oils, hydraulic oils, gear oils, greases, chain saw oils, coolants, UTTO transmission fluids, and turbine oils under the Elite name. The company operates its own blending plant and main warehouse in Karlstad, where most products are produced in-house, and complements its lubricant range with the Baldwin filter portfolio for machine operators. Customers are primarily Swedish B2B buyers in agriculture, forestry, construction, transport, and industrial manufacturing, served through a regional field sales team of at least nine named representatives covering every major Swedish territory, supplemented by a B2B e-commerce site with customer-account pricing and a free-shipping threshold at 300 liters/kg.
Beyond lubricants, Elite Oil runs a complete organization for collection of hazardous (farligt avfall) waste from the Swedish market, backed by an Environmental Services Permit (dated February 18, 2022), Swedish oil recycling and Stena-related permits, and ADR dangerous-goods certification through partner Schenker. The same contact handles both new product supply and waste collection, creating an integrated consumables-and-compliance offering for industrial and professional buyers. The company emphasizes products formulated for Nordic conditions, biodegradable options for forestry and environmentally sensitive applications, and a machine-specific cross-reference database covering hundreds of OEMs including CAT, Volvo, John Deere, and Komatsu. Elite Oil is a Swedish Aktiebolag with no disclosed parent company, no external funding rounds, and no public revenue disclosure; revenue is generated through one-time product sales plus recurring waste-collection service fees.
Elite Oil firmographics
Firmographics- Name
- Elite Oil
- Legal name
- Elite Oil AB
- Website
- https://eliteoil.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Elite Oil AB is a privately held Swedish lubricants manufacturer and distributor, headquartered in Jönköping with its own blending plant in Karlstad. It sells a full Elite-branded lubricant range, Baldwin filters, and hazardous-waste collection services to Swedish B2B customers in agriculture, forestry, construction, transport, and industrial manufacturing via a regional field sales team and e-commerce.
- Ownership category
- akta.pro rank
Elite Oil industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)
- akta.pro secondary industries
- Industrial & Heavy-Duty Lubricants (IMAEAMAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
Where Elite Oil is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Elite Oil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricant Sales: Sale of lubricants including motor oils, transmission oils, hydraulic oils, gear oils, greases, chain oils, coolants, and other specialty lubricants to automotive and industrial customers
- Hazardous Waste Collection Services: Collection organization for hazardous waste from the Swedish market, providing a complete solution where the same contact person handles both new products and waste collection
- Filter Sales: Sale of complete range of oil, fuel, hydraulic, and air filters for machines, including Baldwin filters portfolio
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customer Account Pricing |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Elite Oil product offering
Product offeringCore offering
Elite Oil manufactures and sells a complete range of branded automotive and industrial lubricants (motor oils, hydraulic oils, gear oils, greases, chain saw oils, coolants, transmission and turbine oils) under the Elite brand, primarily for Nordic conditions, with most production done at its own factory in Karlstad. The company also distributes Baldwin filters and operates a complete collection organization for hazardous waste from the Swedish market.
Product overview
Elite Oil is a Swedish lubricants company offering a comprehensive portfolio of branded lubricant products under the Elite brand. Their core product lines include motor oils (Elite HD 7, Elite HD 3), hydraulic oils (Elite Hydraul SHS, Elite Hydraul Syntet, Elite Arctic, Elite Miljö ES), gear/hypoid oils (Elite Hypoid, Elite EP), coolants (Elite Glykol series), greases (Elite Super EP, Elite Extreme, Elite Super M), chain saw oils (Elite Chain Saw), transmission fluids (Elite BTH UTTO series, Elite ATF Dex 3), and turbine oils (Elite Turbinolja). Beyond lubricants, they supply Baldwin filters and offer dangerous waste collection services. The company operates their own manufacturing facility in Karlstad, Sweden, and is headquartered in Jönköping.
Differentiator
Problem solved
Functional benefit
Companies that use Elite Oil
Customer profileSegments3 records
Ideal customer profiles3 records
Elite Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elite Oil partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Elite Oil competitors and assessment
Company assessmentDirect peers
- Mabanol: German independent lubricant manufacturer with own production, offering industrial and automotive lubricants across Europe. Comparable mid-sized player with similar manufacturing-plus-distribution model and broad product portfolio.
- Addinol Lube Oil: German-based independent lubricant manufacturer with similar mid-size profile producing motor oils, industrial lubricants, and specialty products. Highly comparable as a privately held regional blender/distributor serving professional and industrial customers.
- Morris Lubricants: UK-based independent lubricant blender with a comprehensive product range and direct sales model. Similar privately held mid-market competitor serving industrial and automotive customers in a single national market.
- Klüber Lubrication: Specialty industrial lubricant manufacturer (part of Freudenberg) producing high-performance industrial oils, greases, and pastes. Comparable on the industrial and specialty lubricant side where Elite Oil's hydraulic, gear, and grease lines compete.
Broad incumbents
- Castrol: Global lubricants brand (BP subsidiary) with broad automotive and industrial portfolio including motor oils, greases, and specialty lubricants. Competes across all Elite Oil categories but at vastly larger scale.
- Shell Lubricants: World's largest lubricants producer, offering a complete range of automotive and industrial lubricants. Overlaps across every Elite Oil product line with superior OEM approvals and global scale.
- TotalEnergies Lubricants: Major global lubricant manufacturer with full automotive, industrial, and specialty portfolios. Competes with Elite Oil across motor oils, hydraulic fluids, and greases with much larger R&D and marketing budgets.
- Fuchs Petrolub: Germany-headquartered global lubricant company with strong industrial and automotive divisions. Direct overlap on industrial lubricants, greases, and metalworking fluids where Elite Oil competes.
- Gulf Oil: Global lubricant manufacturer with strong European presence in automotive and industrial lubricants. Competes with Elite Oil across motor oils and industrial product categories at larger scale.
Regional players
- Q8 Oils: European regional lubricant brand (Kuwait Petroleum International) covering automotive and industrial lubricants across Northern Europe. Operates in overlapping geographic markets with comparable mid-tier positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elite Oil social profiles
Digital presenceElite Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Oil leadership team
Management profileNumber of profiles
Profiles9 records
Elite Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Oil
What does Elite Oil do?
Elite Oil manufactures and sells a complete range of branded automotive and industrial lubricants (motor oils, hydraulic oils, gear oils, greases, chain saw oils, coolants, transmission and turbine oils) under the Elite brand, primarily for Nordic conditions, with most production done at its own factory in Karlstad. The company also distributes Baldwin filters and operates a complete collection organization for hazardous waste from the Swedish market.
Is Elite Oil a public or private company?
Elite Oil is a private company. It is classified as unknown and is currently operating.
When was Elite Oil founded?
Elite Oil was founded in -1.
Where is Elite Oil based?
Elite Oil is headquartered in Jönköping, Sweden, in the Europe region.
How does Elite Oil make money?
Three revenue lines are on record. Lubricant Sales are the primary driver. The others are hazardous Waste Collection Services and filter Sales.
Who are Elite Oil's main competitors?
Direct peers on record are Mabanol, Addinol Lube Oil, Morris Lubricants and Klüber Lubrication. Broad incumbents are Castrol, Shell Lubricants, TotalEnergies Lubricants, Fuchs Petrolub and Gulf Oil. Q8 Oils is listed as a regional player.
Does Elite Oil have an API?
No public API is recorded for Elite Oil.
What industry is Elite Oil in?
Elite Oil's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAG, Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking), with a secondary code of IMAEAMAB, Industrial & Heavy-Duty Lubricants. Its NAICS code is 324191 and its SIC code is 5172.