Mabanol
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Mabanol firmographics
Firmographics- Name
- Mabanol
- Legal name
- Mabanol Schmierstoffe GmbH & Co. KG
- Website
- https://mabanol.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mabanol industry classification
Industry- Product category
- Specialty Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Lubricant Additives & Performance Chemicals (EUALAJAB), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Gear Oils & Transmission Fluids (IMAEAMAE), Marine Lubricants (IMAEAMAM)
Keywords
Where Mabanol is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Mabanol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Specialty Lubricant Sales: Mabanol generates revenue through the sale of specialty lubricants, industrial oils, and related products. The product portfolio includes engine oils, gear oils, hydraulic fluids, industrial lubricants, greases, base oils, process oils, slack wax, and bitumen. Products are sold through distributors in packaging formats (drums, cartons) and bulk delivery (tank trucks, 1000L containers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based B2B pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Mabanol product offering
Product offeringCore offering
Mabanol manufactures and supplies specialty lubricants — including engine oils, gear oils, hydraulic fluids, metalworking fluids, greases, and food-grade lubricants — from its Hamburg facility to automotive, industrial, and food-processing customers in over 40 countries. The portfolio of more than 250 finished lubricants is sold through exclusive regional distributors and wholly owned partner companies rather than direct retail.
Product overview
Mabanol is a German lubricants company offering a comprehensive portfolio of petroleum-based and synthetic lubricants for automotive and industrial applications. The product portfolio consists of two main lines: the premium First Line (Xenon, Argon, Krypton, Radon) manufactured entirely in Germany with OEM approvals from VW, BMW, Mercedes-Benz, Volvo, and MAN; and the cost-competitive Second Line (Terra Globe) manufactured in Germany or the EU. Core products include engine oils, gear oils, hydraulic fluids, industrial lubricants, and greases. Specialized offerings include Mabanol Cut metalworking fluids (Mabanol Cut 34, Mabanol Cut Syn 65, Mabanol Stamp 92 ASR), food-grade Mabanol Sigma Food EP 2-400 grease, biodegradable Mabanol Bio Grease, and the CoolMatic automated coolant refilling system. Additional refinery specialities include base oils, process oils, slack wax, and bitumen. The company also provides an Oil Finder digital tool for vehicle-specific lubricant recommendations. With over 250 products, 115 OEM approvals, and distribution across 40 countries, Mabanol serves both the automotive aftermarket (passenger cars and commercial vehicles) and industrial sectors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products sold in over 40 countries worldwide
- +2 more outcomes
Companies that use Mabanol
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Mabanol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mabanol partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- NIASH LLCcoreExclusive distribution partner for Armenia since summer 2024. Yerevan-based company with approximately 80 employees, founded 2000. Specializes in logistics, transport, warehousing, and earthwork operations. Handles import and distribution of truck spare parts for MAN and Mercedes-Benz, making them an ideal partner for Mabanol's lubricant distribution in the region.
- Gkanos LubricantscoreDistribution partner for Greece since 2014. Family-owned company founded in 1969 with long history in the lubricant industry. Participated with Mabanol in Historic Acropolis Rally 2023.
- G-ServicescoreExclusive distributor for Iraq. Represented Mabanol at Erbil Autoshow 2024 (10,000+ visitors, 110 exhibitors). Organizes and participates in off-road racing events like Duhok off-road race with over 2,000 spectators on January 24, 2025.
- Miroil Kft.coreHungarian distribution partner led by Miklós Kiss. Handles distribution of Mabanol products throughout Hungary.
- AgropanonkacoreSerbian distributor. Exhibited at the 77th international agricultural fair in Novi Sad (May 2010). Serves the Serbian agricultural and industrial markets.
- Bulcar OilcoreBulgarian distribution partner. Supports motorsport activities including Bulgarian rally champion Krum Donchev who has won 4 consecutive Bulgarian Rally Championship titles.
- Mühlenbruch Stinnes SchmierstoffecoreSister company and German distributor. Exhibits at Classic Motor Show in Bremen. Handles domestic German market distribution.
- Böttcher Energie GmbH & Co. KGcoreSister company operating Bavarian warehouse for regional distribution in southern Germany.
- Austrolub GmbH & Co. KGcoreSister company managing Austrian operations and distribution.
- Paul FatouchminorLebanese distributor handling Mabanol products in Lebanon.
- Pooya Electronic Iranian Co. Ltd.minorIranian distributor handling Mabanol products in Iran.
- MasterOil EgyptminorEgyptian distributor handling Mabanol products in Egypt.
- HoaLu TradingminorDistributor handling Mabanol products in Hanoi, Vietnam.
- DYNAOILminorDistributor handling Mabanol products in Latin America.
- TBG VehicleminorChinese distributor handling Mabanol products in China.
- Steffen Faas / tankpool24-RacingcoreTruck racing driver sponsored by Mabanol. Competes in European Truck Racing Championship. Secured four podium finishes at Nürburgring Truck Grand Prix 2023. Races with tankpool24 sponsorship.
- Tajo-Nicolas GrohminorSpeedway racing driver sponsored by Mabanol.
- Mühlner MotorsportminorVLN racing series participant partnered with Mabanol.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Mabanol competitors and assessment
Company assessmentDirect peers
- RAVENOL: German-based lubricant manufacturer focused on engine oils, gear oils, and racing/motorsport applications with OEM approvals. Overlaps with Mabanol's First Line automotive and motorsport sponsorship strategy and competes for similar distributor relationships internationally.
- FUCHS SE: Germany's largest independent lubricant manufacturer; offers a directly overlapping portfolio of automotive engine oils, gear oils, industrial lubricants, and greases with comparable OEM approvals and industrial focus. Mabanol competes head-to-head with FUCHS in the German Mittelstand and specialty industrial channels.
- LIQUI MOLY GmbH: German mid-market lubricant specialist with comparable product range (engine oils, gear oils, additives, greases) and a similar "Made in Germany" brand positioning. Closest functional comparable in size, channel strategy, and customer segments including automotive aftermarket and motorsport.
- Carl Bechem GmbH: German specialty lubricant manufacturer historically focused on metalworking fluids, industrial lubricants, and greases — directly overlapping Mabanol's industrial and metalworking product categories (Mabanol Cut, Sigma EP).
- Motul: French-founded specialty lubricant brand competing in the same premium German-engineered positioning, with deep motorsport ties (Le Mans, rally) and overlapping automotive and industrial product portfolio.
- Addinol Lube Oil GmbH: German specialty lubricant blender with comparable engine oils, gear oils, and industrial fluids portfolio, regional distribution focus, and Mittelstand positioning. Most relevant regional competitor in DACH markets.
Broad incumbents
- Petronas Lubricants International: Global lubricants arm of PETRONAS with broad automotive and industrial portfolio, deep European OEM partnerships (Fiat, Mercedes), and motorsport sponsorships (F1). Comparable channel-mix at the OEM approval layer.
- TotalEnergies Lubricants: Integrated oil major with a substantial specialty lubricant business, broad OEM approvals, and presence across the same European fleet and industrial customer base that Mabanol serves.
- Castrol (BP): Global lubricant major with extensive automotive and industrial product lines, deep OEM relationships with the same European automakers, and global distribution scale Mabanol cannot match. Represents the direct competitive ceiling and a benchmark for OEM-approval depth.
- Shell Lubricants: One of the world's largest lubricant majors with leading OEM approvals across passenger car, commercial vehicle, and industrial categories. Sets the bar for global distribution density and motorsport-led brand marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mabanol social profiles
Digital presenceMabanol compliance and trust
Trust signalCompliance2 records
Mabanol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabanol leadership team
Management profileNumber of profiles
Profiles2 records
Mabanol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabanol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabanol
What does Mabanol do?
Mabanol manufactures and supplies specialty lubricants — including engine oils, gear oils, hydraulic fluids, metalworking fluids, greases, and food-grade lubricants — from its Hamburg facility to automotive, industrial, and food-processing customers in over 40 countries. The portfolio of more than 250 finished lubricants is sold through exclusive regional distributors and wholly owned partner companies rather than direct retail.
Is Mabanol a public or private company?
Mabanol is a private company. It is classified as corporate owned and is currently operating.
When was Mabanol founded?
Mabanol was founded in 2010. It employs 11 to 50 people.
Where is Mabanol based?
Mabanol is headquartered in Hamburg, Germany, in the Europe region.
How does Mabanol make money?
One revenue line is on record: specialty Lubricant Sales.
Who are Mabanol's main competitors?
Direct peers on record are RAVENOL, FUCHS SE, LIQUI MOLY GmbH, Carl Bechem GmbH, Motul and Addinol Lube Oil GmbH. Broad incumbents are Petronas Lubricants International, TotalEnergies Lubricants, Castrol (BP) and Shell Lubricants.
Does Mabanol have an API?
No public API is recorded for Mabanol.
What industry is Mabanol in?
Mabanol's product category is Specialty Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAB, Lubricant Additives & Performance Chemicals. Its NAICS code is 324191 and its SIC code is 5172.