ema holdings k.k.

Name

ema holdings k.k.

Legal name

イーエムエーホールディングス株式会社

Website

https://ema-style.com

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Hair salon services
• Nail salon services
• Professional hair treatments
• Beauty salon operations
• Salon e-commerce

Headquarters

HQ city

Mizuho

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair and beauty salon services: One-time service transactions for haircuts, coloring, perming, head spa, treatments, makeup, and styling. Priced by stylist rank (Art Director, Director, Top Artist, Top Stylist, Stylist). Additional revenue from scalp care, extension services, and nail treatments.
2. Online merchandise sales (e.shop): Members-only e-commerce platform for existing customers. Professional salon products (Aujua, Kerastase, Molokkan Oil, etc.) sold at recommended retail prices. Seasonal campaigns drive periodic purchase spikes.
3. Public online shop (be.anca): Open e-commerce site for non-salon-visiting customers. Carries products not available in-salon or at e.shop, including Korean cosmetics (KAHI, TOUN28, THE N.B.P). Revenue from direct product sales.
4. Franchise royalties: FC stores (ACCA by e.m.a, Clipper, A/LEE NAGOYA, MAISON) pay royalties. SMS GROUP membership provides coordination and shared brand benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ema holdings k.k. operates a portfolio of hair, nail, eyelash, and esthetic salons in the Nagoya and Tokai regions of Japan, including flagship direct-run salons (e.m.a PREMIUM BEAUTY SALON, e.m.a×Ar be.anca, Nail Palette) and a franchise sub-brand network (ACCA by e.m.a, Clipper, A/LEE NAGOYA, MAISON). The group also runs two e-commerce platforms: a members-only online shop (e.shop) selling professional salon products to existing customers, and a public online shop (be.anca) carrying Korean cosmetics and items not available in salons.

Product overview

e.m.a is a beauty salon group operating multiple salon brands under the e.m.a Holdings umbrella. The core offering consists of hair salon services through e.m.a Premium Beauty Salon and e.m.a×Ar be.anca, plus nail salon services through Nail Palette (in Sakae and Gifu). The group also operates two e-commerce platforms: e.shop (customer-exclusive online shop) and be.anca (public e-commerce). Service specialties include hair quality improvement treatments (髪質改善), straightening (美縮毛矫正), coloring, and hair extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• e.m.a PREMIUM BEAUTY SALON A premium hair salon offering comprehensive beauty services including cutting, coloring, perming, hair quality improvement treatments, and straightening treatments. Located in Nagoya's Higashi-Sakura area and serves as one of the group's two direct-run flagship hair salons.
• e.m.a×Ar be.anca A hair salon featuring private rooms and offering hair extension services and other premium hair services. Located near Nagoya Station in Nakamura-ku, it serves as the second flagship direct-run hair salon.
• Nail Palette A nail salon chain offering gel nails, nail art, and nail care services by ParaGel-certified professionals. Locations in Sakae (Nagoya) and Gifu prefecture.
• e.shop An online shopping platform exclusive to existing customers of e.m.a salons, offering professional hair care products (Aujua, KERASTASE, Moroccan Oil, etc.), beauty tools (ReFa, LUMIELIEA dryers), and cosmetics. Access is by invitation via salon staff.
• be.anca

Quantifiable outcome

• REZO color system reduces scalp irritation by ~60-90%, hair damage by ~70%, and odor by ~90% (based on product claims)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record.

• Asian Beauty Association (ACCA)Otherse.m.a is part of the Asian Beauty Association network. ACCA by e.m.a operates as a franchise sub-brand. Other group salons include Clipper, A/LEE NAGOYA, and MAISON. The association coordinates shared services and brand positioning across member salons.
• Aujua (オージュア)Technology or IntegrationAujua is a professional hair care brand used for treatments, color correction, and scalp care. e.m.a stylists recommend Aujua products including REPAIRITY, QUENCH, AQUAVIA, IMURIZE, and the MIRAGERY series. Sold through e.shop.
• KERASTASE (ケラスターゼ)Technology or IntegrationProfessional hair care brand sold in-salon and online. The Blond architecture series targets high-light and bleached hair. Treatments like KERASTASE TR are offered as add-on services.
• Moroccan Oil (モロッカンオイル)Technology or IntegrationArgan oil-based hair care brand. Products sold through e.shop. Popular for its restorative and shine-enhancing properties.
• Holistic Cure (ホリスティックキュア)Technology or IntegrationProfessional hair care brand. Holistic Cure dryers are recommended as salon-approved tools. Products sold through be.anca e-commerce platform.
• ReFa (リファ)Technology or IntegrationReFa beauty devices including BEAUTECH FINGER IRON, straightening irons, and scalp brushes (Vedaskalp Brush BS for Salon) are sold through e.shop. e.m.a is an authorized ReFa dealer.
• KAHI (カヒ)Technology or IntegrationKorean premium skincare brand from Korea Tech. Salmon-derived ingredients, home care solutions. Sold exclusively through be.anca public online shop.
• TOUN28 (トーン28)Technology or IntegrationEthical skincare brand from Korea using plant-based ingredients. Plastic-free packaging (paper recycling). Sold through be.anca public online shop.
• THE N.B.PTechnology or IntegrationKorean beauty brand with multi-use products (lip, shadow, foundation, cheek in one item). Sold through be.anca public online shop.
• Sefine (セフィーヌ)Technology or IntegrationSkincare brand newly introduced to e.shop. Lift care cosmetics sold with 10% discount during promotional periods.
• ParaGel (パラジェム)Technology or IntegrationNail gel brand. Nail Palette salon is a ParaGel-certified salon with high technical expertise in nail services.
• LUMIELIEA (リュミエリーナ)Technology or IntegrationLe-re-na professional hair care brand. e.m.a is an authorized dealer for Repronizer 7D Plus dryers and other Le-re-na devices, sold through e.shop.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Great Clips: Largest US hair salon franchise chain. Comparable to e.m.a's franchise salon model in operating a multi-location branded salon network with standardized service offerings, though operating primarily in North America rather than Japan.
• Regis Corporation: US-based parent of Supercuts and other hair salon brands. Comparable to e.m.a as a multi-brand salon holding with franchise-style operations and tiered stylist service, though operating primarily in North America.
• Amorepacific Corporation: South Korean beauty conglomerate whose brands (and indirectly KAHI, TOUN28, THE N.B.P partners of e.m.a's be.anca) serve similar beauty consumer needs. Comparable as a Korean regional incumbent whose brand portfolio e.m.a curates and resells through its public e-commerce platform.

Broad incumbents

• Pola Orbis Holdings: Japanese beauty conglomerate with cosmetics, skincare, and personal care brands. Comparable as a broader incumbent whose salon-channel product distribution and beauty consumer reach overlap with e.m.a's e-commerce and salon operations.
• KOSÉ Corporation: Major Japanese cosmetics and personal care conglomerate with established professional salon haircare lines (e.g., Aujua, which e.m.a partners with). Comparable as a broader incumbent whose salon-channel products flow through e.m.a's salon and e-commerce operations.
• Shiseido Company, Limited: Japan's largest beauty conglomerate spanning cosmetics, skincare, and professional channels. Comparable as a broad incumbent with overlapping professional haircare and salon distribution interests in the Japanese market.

Others

• Aderans Company: Japanese hair-related products and services company (wigs, hair growth, scalp care). Comparable as an adjacent ecosystem player whose hair-loss and scalp-care customer base intersects with e.m.a's thinning-hair and scalp-spa service segments.

Direct peers

• LIPPS Co., Ltd. Hair salon chain in Japan with multiple proprietary service brands and stylist-driven positioning. Comparable to e.m.a in tiered stylist pricing, brand-led differentiation, and urban salon operation.
• AFLOAT Group: Tokyo-based Japanese hair salon group known for proprietary coloring and styling techniques. Comparable to e.m.a in the use of branded proprietary treatment protocols and premium stylist positioning.
• Coupe Inc. Japanese beauty salon holding company operating multiple salon brands across hair, nail, eyelash, and esthetic services. Most structurally comparable to e.m.a as a multi-brand salon holding with similar service mix and franchise/owned hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ema holdings k.k.