creative life
Creative Life is a founder-owned writing workshop and coaching business, founded by Kelly Morgan in 1996 in Los Angeles, delivering live memoir, expressive writing, and Artist's Way-based programs to individual consumers via Zoom, in-person sessions, and a $137/month membership.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What creative life does
Creative Life, doing business as Creative Life Writer, is a privately held creative coaching and writing workshop business founded by Kelly Morgan in Hollywood, California in 1996. The company delivers live, interactive writing circles and structured curricula focused on memoir writing, expressive writing, and personal creative development, drawing on methodologies traceable to Julia Cameron's The Artist's Way and Vein of Gold. Core products include The Memoir's Way Studio (a 7-month live, online membership at $137/month with 120+ live writing sessions per year), the Vein of Gold Workshop (8-week intensive at $497-$597), the Author's Way Workshop, the Memoir Writing Workshop, the Expressive Writing Workshop, the Morning Page Challenge, and Improvisational Watercolor Workshops. The company also sells one-on-one private coaching with Morgan.
The technology stack is intentionally lightweight: a WordPress website with an Infusionsoft-hosted lead funnel (The Story Game / 10 Questions), Eventbrite for event registration, and Zoom for live online sessions, with recordings made available to members. There is no native mobile app and no disclosed proprietary software platform. Delivery is hybrid — in-person in the Hollywood/Los Angeles area since 1996 and live-online globally via Zoom.
The business model combines recurring monthly subscription (Memoir's Way Studio) with one-time workshop enrollment and professional-services private sessions, distributed direct-to-consumer through the website and Eventbrite. Customer acquisition is community-led and driven by Kelly Morgan's personal brand and published testimonials. There are no institutional investors, no funding rounds, no headcount beyond the founder disclosed in the source data, and no enterprise contracts.
creative life firmographics
Firmographics- Name
- creative life
- Legal name
- Creative Life
- Website
- https://creativelife.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Creative Life is a founder-owned writing workshop and coaching business, founded by Kelly Morgan in 1996 in Los Angeles, delivering live memoir, expressive writing, and Artist's Way-based programs to individual consumers via Zoom, in-person sessions, and a $137/month membership.
- Ownership category
- akta.pro rank
creative life industry classification
Industry- Product category
- Creative Writing Coaching
- NAICS
- Independent Artists, Writers, and Performers (7115)
- akta.pro primary industry
- Creative Writing & Storytelling (Fiction, Poetry, Memoir) (EDAAAGAI)
- akta.pro secondary industries
- Online & Hybrid Creative Writing Workshops (EDAMAMAL), Creative Nonfiction & Memoir Workshops (EDAMAMAC)
Keywords
Where creative life is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
creative life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Workshop Enrollment: One-time fees for individual workshops including Expressive Writing Workshop, Memoir Writing Workshop, Author's Way Workshop, and Artist's Way Workshop. Customers pay upfront to enroll in specific workshops.
- Memoir's Way Studio Membership: Monthly subscription membership providing access to 120+ live writing sessions per year across four core workshops. Includes recordings, private community, and bonus workshops. Current rate: $137/month.
- Private Coaching: One-on-one coaching sessions with Kelly Morgan for personalized guidance on writing projects.
- Vein of Gold Workshop: Eight-week intensive program based on Julia Cameron's book, offered at $497 early registration or $597 full price. Includes orientation, live sessions, recordings, and bonus discovery session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Memoir's Way Studio Membership - Monthly subscription |
| One time/ perpetual license | Pay-as-you-go | Vein of Gold Workshop - Eight-week program |
| Subscription | Monthly | Ongoing membership workshops |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
creative life product offering
Product offeringCore offering
Creative Life is a creative writing studio that sells live online and in-person writing workshops, multi-month membership programs, and one-on-one coaching focused on memoir and personal storytelling. Offerings combine improvisational writing techniques with creative personal development, delivered by founder Kelly Morgan through live Zoom sessions, in-person Hollywood workshops, and a subscription-based membership community.
Product overview
Creative Life (Creative Life Writer) is a creative writing studio offering workshops and membership programs focused on memoir writing, storytelling, and personal development. The core offering is The Memoir's Way Studio, a 7-month live, online membership that includes four workshops: Expressive Writing Workshop, Memoir Writing Workshop, Author's Way Workshop, and Vein of Gold Workshop. Additional offerings include the Morning Page Challenge, Improvisational Watercolor Workshops, and The Story Game tool. Programs emphasize craft, community, and commitment, transforming life experiences into meaningful stories through expert feedback, interactive groups, and supportive creative environments.
Differentiator
Problem solved
Functional benefit
Brands
- The Memoir's Way Studio: A 7-month live, online membership program for memoir writing that transforms personal experiences into meaningful stories.
- Vein of Gold Workshop
- Authors Way Studio Membership
- Story Gym
Products and services
- The Memoir's Way Studio Membership A 7-month live, online subscription membership providing guided memoir-writing instruction through four core workshops, weekly writing sessions, community support, and private coaching. Includes access to at least 33 live writing sessions, bonus workshops, private onboarding, and Q&A sessions for individual writers seeking to turn life experiences into memoir.
- Expressive Writing Workshop A basic writing workout workshop that helps individual writers unleash creativity, find their authentic voice, and write bold, clear prose through interactive group sessions. Part of the Author's Way Studio Membership.
- Memoir Writing Workshop An advanced story workout that teaches individual writers the art of storytelling and scene writing, helping them craft personal stories for others to enjoy reading. Part of the Author's Way Studio Membership.
- Author's Way Workshop An ongoing membership workshop inspired by The Artist's Way program that helps individual writers discover their innate writing and storytelling abilities through a step-by-step creative process.
- Vein of Gold Workshop An eight-week creative workshop based on Julia Cameron's book that helps individual writers uncover hidden stories, beliefs, and patterns shaping their lives to gain clarity, courage, and purpose. Offered at $497 early registration or $597 full price.
- Morning Page Challenge A 5-day workshop focused on building a daily writing practice through morning pages for individual writers seeking to develop writing discipline.
- Improvisational Watercolor Workshops A series of four workshops combining improvisational techniques with watercolor painting to spark creative mindset and artistic expression for individual creative seekers.
- Private Coaching with Kelly Morgan One-on-one coaching sessions with Kelly Morgan offering personalized guidance on individual writing projects, scheduled directly through the company.
Quantifiable outcome
- Dramatically increase self-confidence and creative productivity
- +2 more outcomes
Companies that use creative life
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
creative life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
creative life partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
creative life competitors and assessment
Company assessmentEmerging players
- The Novelry: Online fiction and memoir writing school with live cohort-based courses; intersects Creative Life's memoir workshop audience and subscription/cohort structure.
- Creative Writing Now: Online writing education site offering courses and workshops for fiction and nonfiction writers; partial overlap with Creative Life's craft and memoir focus.
Broad incumbents
- MasterClass: Large, well-funded online learning platform offering celebrity-taught writing courses (memoir, fiction, screenwriting); overlaps with Creative Life's craft and memoir audience at much larger scale.
- Skillshare: Subscription-based online learning marketplace with extensive creative-writing and personal-essay classes; overlaps Creative Life's audience at lower price points and broader catalog.
Direct peers
- The Writers Studio: Online and in-person creative writing school offering ongoing workshops and a teacher-training program; comparable to Creative Life's ongoing-membership workshop format and craft-focused pedagogy.
- WritingWorkshops.com: Online workshop platform hosting author-led live writing courses and intensives; directly comparable live Zoom workshop model to Creative Life's delivery format.
- DIY MFA: Online writing education community founded by Gabriela Pereira, offering courses, workshops, and a membership community for aspiring writers — directly comparable positioning and community-led GTM.
- Gotham Writers Workshop: Long-established NYC creative writing school offering live online and in-person workshops across fiction, memoir, nonfiction, and personal essay — directly comparable to Creative Life's hybrid workshop and subscription structure.
- Catapult: NYC-based literary organization that runs online writing workshops, classes, and a manuscript platform — overlapping with Creative Life's online workshop and memoir offerings.
Regional players
- Faber Academy: Publisher-affiliated creative writing school (UK) offering online and in-person memoir, fiction, and nonfiction courses; comparable pedagogy and workshop format, but UK-focused rather than US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
creative life social profiles
Digital presencecreative life compliance and trust
Trust signalCompliance2 records
creative life financial estimates
Financial estimateRevenue estimate
Valuation estimate
creative life leadership team
Management profileNumber of profiles
Profiles1 record
creative life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
creative life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about creative life
What does creative life do?
Creative Life is a creative writing studio that sells live online and in-person writing workshops, multi-month membership programs, and one-on-one coaching focused on memoir and personal storytelling. Offerings combine improvisational writing techniques with creative personal development, delivered by founder Kelly Morgan through live Zoom sessions, in-person Hollywood workshops, and a subscription-based membership community.
Is creative life a public or private company?
creative life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was creative life founded?
creative life was founded in 1996.
Where is creative life based?
creative life is headquartered in Los Angeles, United States, in the North America region.
How does creative life make money?
Four revenue lines are on record. Workshop Enrollment is the primary driver. The others are memoir's Way Studio Membership, private Coaching and vein of Gold Workshop.
Who are creative life's main competitors?
Emerging players on record are The Novelry and Creative Writing Now. Broad incumbents are MasterClass and Skillshare. Direct peers are The Writers Studio, WritingWorkshops.com, DIY MFA, Gotham Writers Workshop and Catapult. Faber Academy is listed as a regional player.
Does creative life have an API?
No public API is recorded for creative life.
What industry is creative life in?
creative life's product category is Creative Writing Coaching. Its primary akta.pro industry code is EDAAAGAI, Creative Writing & Storytelling (Fiction, Poetry, Memoir), with a secondary code of EDAMAMAL, Online & Hybrid Creative Writing Workshops. Its NAICS code is 7115.