EPTV
- Company typePrivate
- Founded1979
- HeadquartersCampinas, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
EPTV firmographics
Firmographics- Name
- EPTV
- Legal name
- Emissoras Pioneiras de Televisão S.A.
- Website
- https://eptv.com.br
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Ownership category
- akta.pro rank
EPTV industry classification
Industry- Product category
- Regional Television Broadcasting
- NAICS
- Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Regional/Sub-National Broadcast Networks (MPABAAAM)
Keywords
Where EPTV is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
EPTV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Traditional broadcast advertising revenue from television commercials, sponsored segments, and branded content across EPTV's four regional stations serving Campinas, Ribeirão Preto, Central, and Sul de Minas.
- Digital/Streaming Advertising: Revenue from programmatic and segment-based advertising on Globoplay live streams using Globo DAI technology, targeting viewers based on profiles and behaviors.
- Out-of-Home (OOH) Media: Revenue from acquired Eletromidia operations in Campinas and Ribeirão Preto, providing digital OOH advertising through 102+ screens in commercial and residential buildings, retail locations, and high-traffic areas.
- Event Sponsorships: Revenue from branded events and initiatives including Corrida Integração, Festival do Rádio e TV Paulista, EP Agro Summit, Agenda Ribeirão, Forum Cidades Seguras, and various community campaigns.
- Multi-platform Content Distribution: Revenue through integrated multi-platform content distribution across TV, radio (CBN, EP FM, Jovem Pan), digital portals (g1, ge, acidade on, Tudo EP), and social media channels.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
EPTV product offering
Product offeringCore offering
EPTV operates four Rede Globo-affiliated regional television stations across interior São Paulo and Sul de Minas (Campinas, Ribeirão Preto, Central, and Sul de Minas), producing and broadcasting local and regional news, sports, environmental, agricultural, and entertainment programming. Revenue is generated through advertising sold across traditional broadcast TV, Globoplay streaming with Dynamic Ad Insertion, Eletromidia Out-of-Home media, radio stations, digital portals, and sponsored regional events, reaching 12+ million inhabitants across 319 municipalities.
Product overview
EPTV (Emissoras Pioneiras de Televisão) operates as a regional television network affiliated with Rede Globo, offering a unified platform with multiple news and entertainment products across four regional stations in Campinas, Ribeirão Preto, Central, and Sul de Minas. The core product portfolio centers on daily journalism including Bom Dia Cidade (morning news), EPTV1 (midday news), and EPTV2 (evening news), complemented by Globo Esporte (regional sports coverage). Entertainment offerings include Terra da Gente (nature/environmental programming), Mais Caminhos (regional travel/entertainment), EP Agro (agribusiness), and Espia Só (regional cultural entertainment). Special series productions, events like Corrida Integração and Rota do Arraiá, plus technology-enabled advertising solutions like Globo DAI and OOH media through Eletromidia round out the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- EP Agro: Agribusiness program launched in 2023, airing on Saturdays featuring agricultural technology, sustainability, market coverage, and rural innovations.
- Terra da Gente
- Mais Caminhos
- Espia Só
Products and services
- Bom Dia Cidade
- EPTV1
- EPTV2
- Globo Esporte
- Terra da Gente
- Mais Caminhos
- EP Agro
- Espia Só
- Corrida Integração
Quantifiable outcome
- 322 tonnes of donations collected for Campanha do Agasalho 2026
- +2 more outcomes
Companies that use EPTV
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
EPTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
EPTV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EletromidiacoreAcquisition of 100% of Eletromidia operation in Ribeirão Preto (announced July 2026), following initial 60% stake purchase in Campinas (December 2025). Eletromidia is the leader in out-of-home (OOH) media in Brazil with 102+ screens in the acquired operations. This represents the second partnership between an Eletromidia franchise and a Globo affiliate.
- Rede GlobocoreFoundational affiliation partnership since October 1, 1979. EPTV was the first affiliated station of Rede Globo in the interior of São Paulo. This affiliation provides access to Globo's national programming while EPTV produces local and regional content for its four stations.
- Globo (DAI)coreImplementation of Globo DAI (Dynamic Ad Insertion) technology across all four EPTV coverage regions, enabling personalized advertising during live streaming on Globoplay. EPTV was the pioneer in implementing this technology in Campinas before expanding to other regions.
- Instituto EPminorSocial responsibility arm of Grupo EP, conducting educational and community initiatives including Forum Diálogos na Educação, Edital Cuboteca, and various social programs. EPTV supports and promotes these initiatives through its programming.
- Polícia MilitarminorPartnership for Forum Cidades Seguras events focused on public safety discussions, bringing together authorities, specialists, and public representatives to debate security strategies.
- Theatro Pedro IIminorPartnership with traditional theater venue in Ribeirão Preto for hosting Forum Diálogos na Educação events, combining cultural and educational initiatives.
- Prefeitura de CampinasminorPartnership with municipal government for Arena do Torcedor - public screening of Brazil World Cup matches at Praça Arautos da Paz, Taquaral, featuring 12x7 meter LED screen.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
EPTV competitors and assessment
Company assessmentDirect peers
- TV Verdes Mares: Rede Globo affiliate serving Ceará state. Comparable regional Globo broadcaster with similar local news, entertainment, and multi-platform content operations.
- TV TEM: Rede Globo affiliate serving other interior São Paulo markets (Bauru, Sorocaba, Itapetininga). Direct comparable as a regional Globo broadcaster producing local news and entertainment for interior São Paulo audiences.
- TV Vanguarda: Rede Globo affiliate serving Vale do Paraíba and Litoral Norte regions of São Paulo. Direct comparable as a São Paulo interior Globo affiliate with multi-platform distribution.
- TV Anhanguera: Rede Globo affiliate serving Goiás state. Comparable regional Globo broadcaster with similar multi-station regional coverage model and local-news-driven programming strategy.
Broad incumbents
- Record TV: Brazil's second-largest broadcast network with national coverage and regional affiliates. Competes with EPTV's network partner for audience share and national advertising budgets.
- SBT: Major Brazilian broadcast network with regional affiliate structure across Brazil. Competes for regional viewers and advertising inventory in EPTV's coverage markets.
- Rede Globo: Brazil's largest broadcast network and EPTV's parent affiliation partner. Operates national programming and Globoplay streaming; provides EPTV with network content and technology integrations.
- Band TV: Brazilian broadcast network with national affiliate footprint and BandNews TV news channel. Competes for regional advertisers and audience share in interior São Paulo markets.
Regional players
- TV Cultura: São Paulo-based public broadcaster founded by José Bonifácio Coutinho Nogueira — EPTV's founder. Comparable as a São Paulo legacy broadcaster with cultural and educational programming heritage.
Others
- Eletromidia: Brazil's leading out-of-home (OOH) media company. Now partially owned by Grupo EP through the Campinas and Ribeirão Preto franchise acquisitions; relevant as the OOH platform partner enabling EPTV's expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EPTV social profiles
Digital presenceEPTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPTV leadership team
Management profileNumber of profiles
Profiles15 records
EPTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPTV
What does EPTV do?
EPTV operates four Rede Globo-affiliated regional television stations across interior São Paulo and Sul de Minas (Campinas, Ribeirão Preto, Central, and Sul de Minas), producing and broadcasting local and regional news, sports, environmental, agricultural, and entertainment programming. Revenue is generated through advertising sold across traditional broadcast TV, Globoplay streaming with Dynamic Ad Insertion, Eletromidia Out-of-Home media, radio stations, digital portals, and sponsored regional events, reaching 12+ million inhabitants across 319 municipalities.
Is EPTV a public or private company?
EPTV is a private company. It is classified as family owned and is currently operating.
When was EPTV founded?
EPTV was founded in 1979.
Where is EPTV based?
EPTV is headquartered in Campinas, Brazil, in the Latin America region.
How does EPTV make money?
Five revenue lines are on record. Television Advertising is the primary driver. The others are digital/Streaming Advertising, out-of-Home (OOH) Media, event Sponsorships and multi-platform Content Distribution.
Who are EPTV's main competitors?
Direct peers on record are TV Verdes Mares, TV TEM, TV Vanguarda and TV Anhanguera. Broad incumbents are Record TV, SBT, Rede Globo and Band TV. TV Cultura is listed as a regional player. Eletromidia is listed as an others.
Does EPTV have an API?
No public API is recorded for EPTV.
What industry is EPTV in?
EPTV's product category is Regional Television Broadcasting. Its primary akta.pro industry code is MPABAAAM, Regional/Sub-National Broadcast Networks. Its NAICS code is 5161 and its SIC code is 4833.