easydaf.de
easyDaF.de is a German sole proprietorship founded in 2008 by Peter Heinrich, producing digital German-as-a-Foreign-Language learning materials using proprietary mnemonic techniques. It serves adult learners and DaF teachers in 60+ countries through its LMS, courses, worksheets, videos, and AI assistant.
- Company typePrivate
- Founded2008
- HeadquartersGeisenheim, Germany
- Headcount—
- GTM typeB2C
- OfferingSoftware
What easydaf.de does
easyDaF.de is a German sole proprietorship founded in 2008 by Peter Heinrich and headquartered in Geisenheim, Hesse. The company produces and sells digital learning materials for German as a Foreign Language (DaF/DaZ), built on a proprietary methodology of mnemonic illustrations that pair German grammar rules (articles, prepositions, cases, verb conjugation, adjective declension) with memorable imagery, songs, and spaced-repetition flashcards. Its content is sold primarily to two segments: adult self-directed German learners and DaF teachers and institutions, with end users reported across 60+ countries.
The product portfolio spans the original Super-Lernpaket mnemonic learning package, Deutsch-Elfe® Grammatik-Magie (a comprehensive grammar learning system featuring a branded "Elfe" AI assistant for learner Q&A), Bernds Deutsch-Arbeitsblätter (180 A1 worksheets co-developed with Bernd Arlandt of Hartnackschule Berlin), Deine deutsche Gastfamilie (a 125+ video language program), and Kommaking (a comma-rules mind map and exercise product launched in 2024). Delivery runs through the easyDaF-CAMPUS, a proprietary learning management system (LMS) hosting text, audio, and video content, a learner forum, and the Deutsch-Elfe AI assistant. Distribution is anchored on the SEO-driven content site beste-tipps-zum-deutsch-lernen.com, with payment processing and a 40% affiliate program via Digistore24, and marketplace listings on Amazon (Kommaking book) and RedBubble (Kommaking merchandise).
Monetization combines one-time digital product purchases (€77-€97), recurring subscriptions (€29.70/month or €247/year), lifetime licenses (€497), and a 40% affiliate commission structure, supported by a 14-day money-back guarantee and a free 5-day video seminar lead magnet delivered through GetResponse. The business is bootstrapped with no external funding, no disclosed employees beyond the founder, and no enterprise sales motion. The 2024 Kommaking launch and ongoing AI assistant development indicate incremental product expansion, but the absence of headcount growth and recent geographic moves signals a stable, founder-operated lifestyle business rather than a venture-scale operation.
easydaf.de firmographics
Firmographics- Name
- easydaf.de
- Legal name
- easyDaF.de (Peter Heinrich)
- Website
- https://easydaf.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- easyDaF.de is a German sole proprietorship founded in 2008 by Peter Heinrich, producing digital German-as-a-Foreign-Language learning materials using proprietary mnemonic techniques. It serves adult learners and DaF teachers in 60+ countries through its LMS, courses, worksheets, videos, and AI assistant.
- Ownership category
- akta.pro rank
easydaf.de industry classification
Industry- Product category
- Online Language Learning
- NAICS
- Language Schools (61163), Educational Support Services (61171), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Digital Language Learning Content (Apps, Online Courses, Mobile-first) (EDAGAHAM)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Language Content Libraries & Digital Readers (Leveled Readers, Graded Content) (EDAFAOAM)
Keywords
Where easydaf.de is headquartered
LocationHeadquarters
- HQ city
- Geisenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
easydaf.de business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Digital Products Sales: Sale of digital products including eBooks, audio files, videos, and worksheets. Primary revenue stream through the website and Digistore24 payment processor.
- Subscription Membership: Monthly and annual subscription options for access to Bernds Arbeitsblätter and other materials through the easyDaF Campus.
- Affiliate Commissions: 40% commission paid to affiliates who promote easyDaF products through Digistore24 partner program.
- Physical Products: Sale of physical merchandise such as Kommaking mugs through RedBubble platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bernds Arbeitsblätter - Monthly subscription |
| Subscription | Annual | Bernds Arbeitsblätter - Annual subscription |
| One time/ perpetual license | Pay-as-you-go | Bernds Arbeitsblätter - Lifetime access |
| One time/ perpetual license | Pay-as-you-go | Grammatik-Magie for Learners |
| One time/ perpetual license | Pay-as-you-go | Grammatik-Magie PRO for Teachers |
| Unit Pricing | Pay-as-you-go | Kommaking Exercise Book |
| Freemium | Pay-as-you-go | Gedächtnis-Crashkurs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
easydaf.de product offering
Product offeringCore offering
easyDaF.de sells digital educational products for German as a Foreign Language (DaF/DaZ) built on a proprietary mnemonic technique (Mnemotechniken) methodology. The portfolio includes illustrated learning packages, AI-assisted grammar courses, 180+ German grammar worksheets with 2700+ exercises, a 125+ video host-family language program, and mindmap-based comma-rules materials, delivered through a subscription LMS (easyDaF-CAMPUS) and one-time purchase downloads.
Product overview
easydaf.de is an educational technology platform for German as a Foreign Language (DaF) offering mnemonic-based learning solutions. The core offering consists of the Super-Lernpaket (original mnemonic learning package), Deutsch-Elfe® Grammatik-Magie (comprehensive grammar package with AI assistant), Bernds Deutsch-Arbeitsblätter (A1-level worksheets), Deine deutsche Gastfamilie (125+ video program), and Kommaking (comma rules). These are delivered through the easyDaF-CAMPUS learning management system with multiple subscription tiers. Add-on modules include mnemonic flashcards, memory games, songs for prepositions, and PRO materials for teachers. The platform uses mnemotechnics, visualization, and increasingly AI assistance to make German grammar and vocabulary learning more effective.
Differentiator
Problem solved
Functional benefit
Brands
- Deutsch-Elfe®: A grammar learning system using mnemotechniques for German language learners, part of the Grammatik-Magie product line
- Kommaking
- Deine deutsche Gastfamilie
- Bernds Deutsch-Arbeitsblätter
Products and services
- Super-Lernpaket (Plus) Original flagship mnemonic learning package for DaF using memory techniques, professionally illustrated mnemotechnics, eBooks, videos, songs, and learning posters to teach German grammar, vocabulary, and articles; targeted at self-directed adult learners and DaF teachers.
- Deutsch-Elfe® Grammatik-Magie Comprehensive grammar learning package for DaF using mnemonic images, videos, exercises, flashcards, songs, and an AI assistant ('Elfe') to teach German articles, cases, prepositions, and other difficult grammar rules; targeted at advanced DaF learners.
- Bernds Deutsch-Arbeitsblätter 180 German worksheets for CEFR level A1 with table-structured exercises, solutions, and teaching instructions designed for active speaking practice in small groups or individual work, developed in collaboration with Bernd Arlandt of Hartnackschule Berlin; for DaF learners and teachers.
- Deine deutsche Gastfamilie Online German host family video program featuring authentic German conversations from the Heinrich family with 125+ videos (subtitled) organized in three parts focusing on trust, authentic German, and cooking contexts; targeted at intermediate-to-advanced DaF learners who want listening and speaking practice.
- Gedächtnis-Crashkurs Free memory crash course teaching mnemonic techniques for German prepositions, cases, and subordinate clauses through approximately 60 minutes of video content with German and English subtitles, online tests, downloadable worksheets, and learning posters.
- Kommaking Mind map with exercises and videos for learning the most important German comma rules; includes free PDF mind map download, YouTube explanatory videos, and a physical exercise book sold on Amazon for €11.90.
- easyDaF-CAMPUS Subscription learning management system providing online access to digital products including videos, PDFs, exercises, forum, and the Deutsch-Elfe AI assistant, available via monthly (€29.70), annual (€247), or lifetime (€497) payment plans; serves as the recurring-engagement platform for DaF subscribers.
Quantifiable outcome
- Testimonials report successful learning of German articles and grammar where traditional memorization failed
- +2 more outcomes
Companies that use easydaf.de
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
easydaf.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature4 records
easydaf.de partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Digistore24coreDigistore24 handles payment processing and delivery for all easyDaF digital products. Also manages the affiliate partner program with 40% commission rate for affiliates promoting easyDaF products.
- Amazon EUminorAmazon EU Partner Program for Kommaking comma rules exercise book sales. Cookies used to track referral origins.
- RedBubbleminorPrint-on-demand marketplace for Kommaking merchandise (mugs, etc.) at easyDaF.redbubble.com
- GetResponsecoreEmail marketing service provider for newsletters and automated email sequences including the 5-day video seminar. Data processed on servers in USA under data processing agreement.
- Alfahosting / HosteuropecoreGerman web hosting providers for easyDaF website and contact form data storage.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
easydaf.de competitors and assessment
Company assessmentBroad incumbents
- Babbel: Babbel is a major subscription language-learning platform offering German among 14+ languages. It overlaps with easyDaF in target learner (adult German self-study) and digital courseware format, but operates at vastly greater scale with a much broader catalog.
- Duolingo: Duolingo is the largest free/gamified language-learning app with a prominent German track. It overlaps with easyDaF on adult self-study German learners but competes on price (free/freemium) and mobile-first gamification rather than mnemonic depth.
- Rosetta Stone: Rosetta Stone is a long-established language-learning subscription product with German among 25+ languages. Overlaps easyDaF on adult self-study methodology and digital delivery, though with broader language coverage and enterprise positioning.
- Pimsleur: Pimsleur is an audio-based language-learning method offering German among many languages. Overlaps easyDaF on adult self-study learners seeking structured retention techniques, though delivered primarily as audio courses rather than visual/mnemonic content.
Direct peers
- Lingoda: Lingoda is a Berlin-based online German and English school with live group classes and certified curriculum. It directly overlaps easyDaF's DaF learner segment and competes for the same professional/adult learners, though via live teachers rather than self-study digital products.
- Memrise: Memrise offers consumer language learning with German content using spaced repetition and mnemonics — the same memory-technique backbone easyDaF uses. Direct overlap on methodology and learner persona.
- Busuu: Busuu is a subscription language-learning platform with German courses for adult self-study. Overlaps easyDaF on B2C German learners and digital courseware, though with a much broader multi-language offering.
Regional players
- Goethe-Institut: Goethe-Institut is the globally recognized German government-affiliated cultural institute offering German courses, exams and learning materials. Overlaps with easyDaF on DaF learners, exam preparation and teacher training, primarily serving German-speaking and major international cities.
- Deutsche Welle - Deutsch lernen: Deutsche Welle offers free, government-funded German learning audio/video content and online courses. Targets the same global DaF learner persona as easyDaF but competes at the free end with professionally produced broadcast-quality material.
Emerging players
- italki: italki is a global marketplace connecting language learners with tutors, including a large pool of German teachers. Overlaps easyDaF on the adult DaF learner segment that prefers structured self-study materials supplemented by human instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
easydaf.de social profiles
Digital presenceeasydaf.de compliance and trust
Trust signalCompliance1 record
easydaf.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
easydaf.de leadership team
Management profileNumber of profiles
Profiles1 record
easydaf.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easydaf.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easydaf.de
What does easydaf.de do?
easyDaF.de sells digital educational products for German as a Foreign Language (DaF/DaZ) built on a proprietary mnemonic technique (Mnemotechniken) methodology. The portfolio includes illustrated learning packages, AI-assisted grammar courses, 180+ German grammar worksheets with 2700+ exercises, a 125+ video host-family language program, and mindmap-based comma-rules materials, delivered through a subscription LMS (easyDaF-CAMPUS) and one-time purchase downloads.
Is easydaf.de a public or private company?
easydaf.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was easydaf.de founded?
easydaf.de was founded in 2008.
Where is easydaf.de based?
easydaf.de is headquartered in Geisenheim, Germany, in the Europe region.
How does easydaf.de make money?
Four revenue lines are on record. Digital Products Sales are the primary driver. The others are subscription Membership, affiliate Commissions and physical Products.
Who are easydaf.de's main competitors?
Broad incumbents on record are Babbel, Duolingo, Rosetta Stone and Pimsleur. Direct peers are Lingoda, Memrise and Busuu. Regional players are Goethe-Institut and Deutsche Welle - Deutsch lernen. italki is listed as an emerging player.
Does easydaf.de have an API?
No public API is recorded for easydaf.de.
What industry is easydaf.de in?
easydaf.de's product category is Online Language Learning. Its primary akta.pro industry code is EDAGAHAM, Digital Language Learning Content (Apps, Online Courses, Mobile-first), with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61163 and its SIC code is 8200.