ecommerce growth - ian rhodes

What ecommerce growth - ian rhodes does

Ecommerce Growth Co. Limited is a founder-owned, single-person ecommerce consultancy based in Prestbury, Cheshire, UK, established in 2009 by Ian Rhodes. The firm offers fractional ecommerce director / CMO engagements (capped at 4–5 brands at any time), project-based growth consultancy (acquisition, retention, conversion, tech stack), and 1/2/5-day Growth Blueprint workshops for in-house teams. Client delivery is direct, with introductory calls, a 3-month rolling trial, and 90-day contract terms replacing long-term agency lock-ins.

The practice does not operate a proprietary software platform. Core service delivery is built on Ian Rhodes' 27-year ecommerce career (operator at Priceline.com/Booking.com, bootstrapped founder of a £2m guitar business, independent consultant since 2009) and a recommended third-party stack: Shopify, Klaviyo (Platinum Partner, the first outside the USA), Recharge, RetentionX, SEOtesting, AffiliateFinder.AI, Fairing, and various AI-assisted SEO tools. A 200+ article blog, a 75+ testimonial library, a Marketing Homebrew Podcast (120+ episodes, 40,000 downloads, concluded), and 20+ international conference appearances constitute the content and demand-generation engine.

Revenue comes exclusively from professional services fees: retainer-based fractional director engagements, scope-dependent consultancy projects, and separately priced workshops. Pricing is quote-based, not publicly disclosed. Customers are mid-market DTC brands (typically 7–8 figures) plus select enterprise clients (Springer Nature, Sunbelt Rentals, Gossard, PKL Group), with named engagements spanning fashion, food, children's products, publishing, and rental equipment across the UK, USA, Canada, and Australia. The business is bootstrapped with no external funding, no subsidiaries, and no parent company.

Name

ecommerce growth - ian rhodes

Legal name

Ecommerce Growth Co. Limited

Website

https://ecommercegrowth.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Ecommerce Growth Co. Limited is a founder-owned, solo ecommerce consultancy led by Ian Rhodes, offering fractional ecommerce director and project-based growth consulting to mid-market DTC brands across the UK, US, Canada, and Australia.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional Ecommerce Director / CMO Retainer: Ongoing retainer-based consulting engagements where Ian Rhodes serves as the fractional head of ecommerce/CMO for 4–5 DTC brands simultaneously. Engagements begin with a 3-month rolling monthly trial period, then transition to 90-day contract terms. The retainer covers strategic leadership, weekly calls, Slack access, and full accountability for ecommerce growth outcomes.
2. Ecommerce Growth Consultancy Projects: Project-based consulting for specific growth challenges — acquisition strategy, retention strategy, conversion optimisation, or tech stack reviews. Scope-dependent retainer or project fee.
3. 1-Day Growth Blueprint Workshop: In-person or Zoom-based workshop engagements structured over 1, 2, or 5 days for in-house teams in the UK, Europe, and North America. Priced separately; details provided on inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ecommerce Growth Co. is a boutique ecommerce consultancy offering fractional ecommerce director / CMO services for 4-5 direct-to-consumer (DTC) brands at a time, alongside project-based growth consulting and 1-day growth blueprint workshops. Engagements cover acquisition, conversion rate optimisation, retention strategy, tech stack reviews, and senior accountability for ecommerce growth outcomes, delivered directly by founder Ian Rhodes.

Product overview

Ecommerce Growth Co. (Ian Rhodes) is a boutique ecommerce growth consultancy offering a portfolio of consulting services anchored by a Fractional Ecommerce Growth Director model, where Ian serves as embedded senior leadership for 4-5 DTC brands. The core offering spans three tiers: Fractional Director (ongoing strategic partnership), Ecommerce Growth Consultancy (project-based), and Conversion Strategy / Retention Strategy as standalone service modules. Supporting add-on services include Klaviyo Strategy, Google Ads Strategy, Answer Machine SEO, Affiliate & Partnership Strategy, International Growth Strategy, B2B Ecommerce Strategy, a 1-Day Growth Blueprint workshop, and Business On Repeat subscription modelling. A companion content platform (Growth Lessons blog, 200+ articles) rounds out the offering as both client education and inbound marketing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Significant double-digit sales growth within first year for clients
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Expert partner. Ian Rhodes provides Shopify consulting including platform setup, migration, and optimisation for DTC brands. The partnership is represented through a Shopify Expert badge on the Ecommerce Growth website.
• KlaviyocoreTechnology or IntegrationKlaviyo Agency Partner and the first Platinum partner to Klaviyo outside the USA (appointed 2018). Ian Rhodes provides Klaviyo strategy, setup, and email flow implementation for ecommerce clients, including segmentation, automation, and CRM strategy.
• SEOtesting.comminorGTM or Marketing PartnerRecommended SEO analytics tool used for validating organic search performance. Ian Rhodes uses SEOtesting to help clients understand what is actually moving the needle on organic traffic, replacing guesswork with data-informed SEO decisions.
• AffiliateFinder.AiminorGTM or Marketing PartnerAffiliate programme discovery and recruitment tool recommended by Ian Rhodes for DTC brands building partnership networks. Ian drives referral traffic to AffiliateFinder using a dedicated affiliate link (code ECOM10 for 10% off annual or monthly plans).
• KeywordInsights.AiminorGTM or Marketing PartnerAI-powered keyword research and content optimisation tool recommended for building Answer Machine SEO strategies. Used to identify content clusters and optimise for AI visibility alongside traditional search.
• AlsoAsked.comminorGTM or Marketing PartnerTool recommended for gathering real customer questions to inform Answer Machine content strategy. Used to identify semantic search clusters and question-based content opportunities for SEO domination.
• LowFruits.iominorGTM or Marketing PartnerSEO tool recommended for identifying low-competition keywords and ranking opportunities. Used in the Answer Machine SEO strategy to find areas where DTC brands can dominate search with targeted content.
• SpinDrift.iominorGTM or Marketing PartnerContent and SEO tool recommended for ecommerce content strategy and organic growth. Part of the recommended toolset for brands building owned growth channels beyond paid advertising.
• WriteSonic.comminorGTM or Marketing PartnerAI content writing tool recommended for generating ecommerce content at scale. Used to support content production for Answer Machine SEO and other owned media initiatives.
• TubeBuddyminorGTM or Marketing PartnerYouTube optimisation tool recommended for brands building video content strategies. Used to improve YouTube SEO and end-screen optimisation to maximise organic video reach.
• ContentologyminorStrategic or Co-development PartnerIan Rhodes was appointed to the advisory board at content marketing agency Contentology, contributing strategic counsel on content and ecommerce marketing strategy.
• Conversion MachineminorStrategic or Co-development PartnerTraining provider alongside leading CRO experts for the Conversion Machine programme, a collaborative training initiative delivering conversion rate optimisation education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/irhodes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecommerce growth - ian rhodes