the dance factory
The Dance Factory is a single-location, family-owned dance school in Delavan, Wisconsin, founded in 1994, offering ballet, tap, jazz, hip hop, and other dance disciplines to children and adults across Southeast Wisconsin and Northern Illinois.
- Company typePrivate
- Founded1994
- HeadquartersDelavan, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What the dance factory does
The Dance Factory is a single-location, family-owned dance and music school founded in 1994 by Tina Hansen, operating from Delavan, Wisconsin and serving the Southeast Wisconsin / Northern Illinois region. The studio delivers instruction across multiple disciplines — ballet, tap, jazz, lyrical, modern, hip hop, pointe, and adult ballet — alongside a proprietary Twinkle Stars early-childhood program for ages 3-5, themed summer camps, hosted birthday parties, competition teams including the HYPE group, and an annual Nutcracker production. Ancillary revenue is generated by the in-studio Banana Dance Wear apparel boutique.
The business runs on a recurring tuition model: first class at $75/month with progressive discounts up to ~50% for students enrolled in seven or more classes, Twinkle Stars 30-minute classes at $70/month, and a $50/year membership fee. Birthday parties are priced at $225 for up to 10 children. Enrollment and scheduling are managed via the ClassAct/Jackrabbit registration platform, with a live video feed enabling parent observation of classes. The team consists of approximately eight staff across instruction, studio management, and front-desk functions, with credentials including a BFA from the University of Iowa and commercial performance experience (e.g., Six Flags).
The studio's physical infrastructure is notably professional for a single-location regional school: a floating dance floor built with over 700 foam blocks topped with an English-sourced marley surface. The Twinkle Stars program appears to operate on a proprietary curriculum. The business model combines subscription tuition with event-based and retail revenue streams, targeting young children, youth dancers, and a secondary adult segment within commuting distance of Delavan.
the dance factory firmographics
Firmographics- Name
- the dance factory
- Legal name
- The Dance Factory, Inc.
- Website
- https://dancefactoryinc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- The Dance Factory is a single-location, family-owned dance school in Delavan, Wisconsin, founded in 1994, offering ballet, tap, jazz, hip hop, and other dance disciplines to children and adults across Southeast Wisconsin and Northern Illinois.
- Ownership category
- akta.pro rank
the dance factory industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (711120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
Keywords
Where the dance factory is headquartered
LocationHeadquarters
- HQ city
- Delavan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the dance factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dance Class Tuition: Monthly tuition for dance classes with tiered pricing based on number of classes enrolled. First class at $75/month, with discounts up to 50% off for 7+ classes. Billed monthly September through June as 10 equal payments. Membership fee of $50 annually.
- Birthday Party Packages: Themed birthday party packages (Princess, Hip Hop, Frozen) priced at $225 for up to 10 children, with $8 per additional child. Birthday child attends free. Includes decorations, favors, and paper products.
- Dance Apparel Sales: In-studio boutique (Banana Dance Wear) sells dance shoes, tights, leotards, coverups, and dance bags. Over 400 pairs of shoes available with special ordering capability.
- Recital and Costume Fees: Optional end-of-year showcase participation with separate costume fees. Parent observation weeks held in November and April at no additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-minute Twinkle Star classes for young children |
| Subscription | Monthly | Standard 45-60 minute dance classes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
the dance factory product offering
Product offeringCore offering
The Dance Factory is a private dance and music school providing in-person instruction across ballet, tap, jazz, lyrical, modern, hip hop, and pointe for students ages 3 through adult. Beyond weekly classes, the studio operates themed summer camps, birthday party packages, competition teams (including the HYPE young performance group), an annual Nutcracker production, and an on-site apparel boutique called Banana Dance Wear.
Product overview
The Dance Factory is a dance and music school located in Delavan, WI, offering a comprehensive portfolio of in-person dance instruction and related services. The core offering consists of dance classes across multiple disciplines (ballet, tap, jazz, lyrical, modern, hip hop, pointe) for students of all ages from toddlers to adults. The portfolio includes specialty programs such as the Twinkle Stars early childhood dance program, summer camps with themed programming, birthday party packages, and competition teams. The studio also produces an annual Nutcracker performance and operates an on-site boutique (Banana Dance Wear) for dance apparel. Tuition is structured with progressive discounts for multiple class enrollments.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Classes In-person dance instruction across multiple disciplines (Ballet, Tap, Jazz, Lyrical, Modern, Hip Hop, Pointe, and Adult Ballet) for students of all ages and skill levels, from beginners to serious performers.
- Summer Camps
- Birthday Parties
- Twinkle Stars Program
- Competition Teams
- The Nutcracker
- Banana Dance Wear Boutique On-site retail boutique selling dance shoes (over 400 pairs in stock), tights, leotards, coverups, and dance bags, with special ordering capability.
Quantifiable outcome
- Students accepted into professional programs at Royal Winnipeg Ballet Company in Winnipeg, Canada
- +3 more outcomes
Companies that use the dance factory
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
the dance factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
the dance factory partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
the dance factory competitors and assessment
Company assessmentDirect peers
- Arthur Murray Dance Studios: One of the oldest and most recognized ballroom dance studio franchises in the US. Comparable in offering paid dance instruction through subscription lesson packages, though with a heavier ballroom/social dance orientation versus the youth and performance focus of The Dance Factory.
- Pineapple Dance Studios: Well-known multi-discipline dance studio offering ballet, contemporary, jazz, and hip-hop classes for all ages and levels. Comparable as a full-service urban dance school producing performance opportunities and structured progression pathways for students.
- Fred Astaire Dance Studios: National dance studio franchise offering group and private lessons across multiple dance styles for all ages. Directly comparable as a multi-format dance instruction business serving consumer families, though more weighted to ballroom than recreational/competitive youth ballet.
- MoreThanJustGreatDancing Affiliated Studios: Network of independently-owned dance studios that share curriculum, teacher training, and operating best practices. The Dance Factory is itself an affiliate; the broader network represents the closest peer set in operating model, customer base, and curriculum approach.
- Joffrey Ballet School: Established ballet and contemporary dance school offering training for children through adults, including pre-professional programs. Comparable as a multi-discipline dance school with documented alumni outcomes and structured curriculum across levels.
Others
- School of Rock: National franchise of performance-based music schools offering lessons, camps, and showcases for children. Comparable as a youth enrichment education business using a similar subscription-plus-extras model, though in music rather than dance.
Emerging players
- The Little Gym: International franchise offering movement, gymnastics, and developmental classes for children. Comparable as a parent-paid, recurring children's physical-enrichment program targeting similar age cohorts and parent buyer profiles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
the dance factory social profiles
Digital presencethe dance factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
the dance factory leadership team
Management profileNumber of profiles
Profiles8 records
the dance factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the dance factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the dance factory
What does the dance factory do?
The Dance Factory is a private dance and music school providing in-person instruction across ballet, tap, jazz, lyrical, modern, hip hop, and pointe for students ages 3 through adult. Beyond weekly classes, the studio operates themed summer camps, birthday party packages, competition teams (including the HYPE young performance group), an annual Nutcracker production, and an on-site apparel boutique called Banana Dance Wear.
Is the dance factory a public or private company?
the dance factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the dance factory founded?
the dance factory was founded in 1994.
Where is the dance factory based?
the dance factory is headquartered in Delavan, United States, in the North America region.
How does the dance factory make money?
Four revenue lines are on record. Dance Class Tuition is the primary driver. The others are birthday Party Packages, dance Apparel Sales and recital and Costume Fees.
Who are the dance factory's main competitors?
Direct peers on record are Arthur Murray Dance Studios, Pineapple Dance Studios, Fred Astaire Dance Studios, MoreThanJustGreatDancing Affiliated Studios and Joffrey Ballet School. School of Rock is listed as an others. The Little Gym is listed as an emerging player.
Does the dance factory have an API?
No public API is recorded for the dance factory.
What industry is the dance factory in?
the dance factory's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 61161 and its SIC code is 7900.