What Caribe Motor does

Caribe Motor is a private, authorized Renault automobile dealership headquartered in the Medellín metropolitan area, Colombia. Founded in 1952 and appointed Renault concessionaire in 1970, the company operates seven showrooms across Medellín, Envigado, and Sabaneta, alongside dedicated used-vehicle retail points on Avenida Guayabal and in Cristo Rey. The business employs between 251 and 500 staff and has accumulated more than seven decades of continuous operation in the regional automotive market.

The company's core offering is the full Renault product range across multiple powertrain and body categories: passenger cars (Kwid, Stepway, Logan), SUVs (Kardian, Duster, Koleos), pickup (Oroch), commercial vehicles (Kangoo, Master, Trafic), hybrid and electric models (Arkana, Duster Hybrid, Koleos Hybrid, Megane E-Tech), and placa blanca variants targeted at public service / taxi operators. Underlying operations span new-vehicle retail, structured used-vehicle retail, OEM-certified aftersales and collision repair, parts, and an ecosystem of adjacent services branded under Renault's Mobilize umbrella — Mobilize Financial Services for financing, Mobilize Lease&CO for long-term renting, Mobilize Share for vehicle sharing, and partner insurance products from Mapfre, Cardif, and Suramericana.

The revenue model is multi-stream: unit-margin vehicle sales (new and used), service and parts gross profit, financing capture through Mobilize, rental and sharing utilization, and insurance commissions. Go-to-market covers three distinct segments — individual retail customers, corporate and fleet buyers through the Renault Pro+ division, and mobility-service / public service operators. Customer acquisition relies on showroom footfall, OEM brand demand, and certified aftersales positioning recognized through dealer awards (DOTY 2017 and 2019; Best Pro+ 2021 and 2025; Cesvi Colombia Best Body Shop 2025).

Name

Caribe Motor

Legal name

Caribe Motor de Medellín S.A.S

Website

https://caribemotor.com.co

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

Caribe Motor is the authorized Renault dealer for the Medellín metropolitan area in Colombia, operating seven showrooms across Medellín, Envigado, and Sabaneta to sell new and used Renault vehicles and provide financing, insurance, renting, vehicle sharing, and certified aftersales services to retail, corporate, and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF), Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• New vehicle sales
• Automotive repair services
• Vehicle financing
• Fleet leasing solutions
• Vehicle sharing services

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Renault vehicles across all segments: passenger cars (Kwid, Stepway, Logan, Kardian), SUVs (Duster, Koleos, Arkana), pickups (Oroch), commercial vans (Kangoo, Master, Trafic), hybrid/E-Tech models, and public-service white-plate vehicles. Vehicles sold at disclosed Colombian Peso prices ranging from ~$56M to ~$197M COP.
2. Used Vehicle Sales: Sale of pre-owned Renault vehicles through dedicated used car showrooms at Av. Guayabal and Cristo Rey locations.
3. After-Sales Service and Maintenance: Workshop services including mechanical maintenance, bodywork, painting, collision repair, and parts replacement. Warranty and extended warranty services. Technical support through certified technicians trained by Renault-Sofasa.
4. Financing and Insurance Products: Vehicle financing through Mobilize Financial Services including credit, leasing, and subscription products. Cross-selling of insurance products (vehicle, life, payment protection) through partner providers Mapfre, Cardif, and Suramericana.
5. Renault Renting (Fleet Leasing): Long-term vehicle rental (24-60 months) through Mobilize Lease&CO including documentation, insurance, SOAT, maintenance, 24/7 roadside assistance, and vehicle replacement. Mileage options from 12,000 to 200,000 km/year.
6. Mobilize Share (Vehicle Sharing): Hourly and daily vehicle rental through a dedicated mobile app, allowing customers to rent vehicles from the dealership for flexible periods. Vehicles available include Kwid, Stepway, Logan, Kardian, and Duster in both manual and automatic variants.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Authorized Renault dealership in Medellín selling new Renault passenger cars, SUVs, pickups, hybrid/electric vehicles and commercial vans, plus pre-owned Renault vehicles and placa blanca public-service variants. The dealership also provides certified workshop maintenance and repair services, bodywork and collision repair, financing through Mobilize Financial Services (credit, leasing, subscription), insurance products through Mapfre/Cardif/Suramericana, vehicle sharing through the Mobilize Share app, long-term fleet leasing under Renault Renting, and dedicated corporate fleet sales through the Renault Pro+ division.

Product overview

Caribe Motor is a Renault dealership in Medellín, Colombia, operating as an authorized Renault and Renault Pro+ concessionaire since 1970. The company offers a comprehensive portfolio of new Renault vehicles spanning multiple segments: compact cars (KWID, STEPWAY, LOGAN), crossovers (KARDIAN, DUSTER, KOLEOS), pickup trucks (OROCH), hybrid/electric vehicles (ARKANA Hybrid E-TECH, DUSTER Hybrid E-TECH, KOLEOS Hybrid E-TECH, MEGANE E-TECH 100% Electric), and commercial vehicles (KANGOO, MASTER, TRAFIC). Vehicle variants include public service (Placa Blanca) options for fleet operators. Beyond vehicle sales, the dealership provides a full suite of automotive services including workshop maintenance and repair, test drives, financing through Mobilize Financial Services, insurance products (life, car, payment, extended warranty), vehicle sharing via Mobilize Share, corporate fleet solutions under Renault Pro+, and long-term renting programs. The company operates multiple showrooms and service centers across Medellín, Envigado, and Sabaneta.

Differentiator

Problem solved

Functional benefit

Brands

• Renault Pro+: Specialized division for professional and commercial vehicle customers including small businesses, SMEs, and fleet operators.
• Renault E-Tech
• Mobilize Share
• Renault Renting

Products and services

• Renault KWID Entry-level Renault hatchback with 999cc engine producing 65 HP, 8-inch multimedia screen and rear camera, targeted at first-time buyers and budget-conscious consumers.
• Renault STEPWAY Adventure-styled hatchback with CVT X-Tronic automatic, 1.6L 16V 111 HP engine, 4 airbags, ESC stability control and 7-inch touchscreen multimedia, targeted at urban commuters wanting a higher-riding vehicle.
• Renault LOGAN Modern Renault sedan with 1.6L 16V 111 HP engine, 4 airbags, ESC stability control, ISOFIX child-seat anchors and 7-inch Media Evolution touchscreen, targeted at family and sedan buyers.
• Renault KARDIAN High-tech crossover SUV with 1.0L turbo engine producing 114 HP and 200 Nm torque, EDC dual-clutch automatic transmission, 10.1-inch openR Link multimedia with wireless replication and 13 advanced driver assistance systems, targeted at tech-oriented crossover buyers.
• Renault DUSTER Adventure SUV available with multiple powertrains including 1.6L (114 HP) and 1.3L turbo (154 HP), in 4x2 and 4x4 configurations, featuring 8-inch Easy Link multimedia with wireless Android Auto and Apple CarPlay, blind spot detector and wireless smartphone charger.
• Renault KOLEOS Techno Premium SUV with 2.0L turbo engine producing 235 HP and 350 Nm torque, 8-speed automatic transmission, 7 airbags, panoramic openR system with three 12.3-inch displays and 29 advanced driver assistance systems, targeted at premium SUV buyers.
• Renault OROCH Versatile pickup truck with 1.3L turbo engine producing 154 HP and 250 Nm torque, available in Cargo and Intens versions with intelligent 4x4 traction, targeted at work and lifestyle pickup buyers.
• Renault ARKANA Hybrid E-TECH Hybrid SUV combining a 1.3L turbo engine with a 12V micro-hybrid system (140 HP, 260 Nm), 7-speed EDC dual-clutch transmission, Bose premium audio and 19 advanced driving systems, targeted at buyers seeking hybrid efficiency with crossover styling.
• Renault DUSTER Hybrid E-TECH Mild hybrid SUV with 1.2L turbo engine producing 129 HP and 230 Nm torque, paired with 6-speed manual transmission, 4x4 with five driving modes (Auto, Eco, Mud/Sand, Snow, Off-road), 10.1-inch openR multimedia and electric-mode start capability.
• Renault KOLEOS Hybrid E-TECH Full hybrid SUV with 1.5L turbo engine plus electric motor delivering combined 241 HP, dedicated hybrid transmission (DHT), Bose audio with 10 speakers and active noise cancellation, and panoramic 12.3-inch triple display.
• Renault MEGANE E-TECH 100% Electric Fully electric crossover with 160 kW motor (220 HP, 300 Nm), 60 kWh battery delivering up to 450 km WLTP range, 22 kW AC Type 2 charging, 130 kW DC CCS2 fast charging (20-80% in under 30 minutes), and 19 ADAS features, targeted at early-adopter EV buyers.
• Renault KANGOO Commercial van available in Express and Emotion versions with 1.6L 115 HP engine, side sliding door and asymmetric rear doors opening up to 180 degrees, targeted at small business cargo and last-mile delivery operators.
• Renault MASTER Large commercial van with 2.3L diesel turbo engine producing 130 HP and 31.7 kgf.m torque, Euro 6 compliant, with up to 1,519 kg cargo capacity and 13 m³ load volume, targeted at fleet cargo and high-volume logistics operators.
• Renault TRAFIC Professional commercial van with 2.0L diesel engine producing 170 HP and 380 Nm torque, full LED lighting and multiple configurations for cargo and passenger transport, targeted at medium-fleet and professional passenger-transport operators.
• Placa Blanca (Public Service Vehicle Variants) Public-service (placa blanca / white-plate) commercial variants of the Logan, Duster and Oroch models configured for taxi fleets and high-mileage commercial use, priced lower than equivalent private-use versions.
• Pre-Owned Renault Vehicles Pre-owned Renault vehicles retailed through dedicated used-car showrooms at Av. Guayabal and Cristo Rey locations, available to individual consumers and small businesses seeking lower-priced Renault options.
• Workshop Maintenance and Repair Services Authorized Renault after-sales services including mechanical maintenance, bodywork, painting, collision repair and parts replacement, performed by Renault-Sofasa certified technicians with warranty and extended warranty support.
• Vehicle Financing (Mobilize Financial Services) Vehicle financing products through Mobilize Financial Services including traditional credit, Plan Estrena ya with initial payment and grace periods, Plan Super Tasa and additional financing options, with terms from 12 to 60 months at approximately 1.0% monthly rate.
• Insurance Products Insurance products bundled with vehicle financing, including life insurance (Mapfre Colombia Vida Seguros), vehicle insurance with replacement coverage (Mapfre Seguros Generales), payment protection insurance (Cardif and Mapfre), complementary vehicle coverage (Seguros Generales Suramericana) and extended warranty coverage.
• Mobilize Share Vehicle Sharing Hourly and daily vehicle sharing service through a dedicated Mobilize Share mobile application, offering Renault Kwid, Stepway, Logan, Kardian and Duster models in manual and automatic variants to customers seeking flexible short-term vehicle access without ownership.
• Renault Pro+ Corporate Fleet Sales Dedicated Renault Pro+ corporate fleet sales division serving merchants, SMEs, large corporations and government entities, offering exclusive commercial offers, specialized transportation solutions, commercial vehicle customization, body adaptations, enterprise agreements and public tender (licitaciones) support.
• Renault Renting (Long-Term Operational Leasing) Long-term operational vehicle leasing through Mobilize Lease&CO with all-inclusive monthly quotas covering documentation, road taxes, insurance, SOAT, maintenance, tires, 24/7 roadside assistance and registration fees, on contracts of 24 to 60 months and mileage from 12,000 to 200,000 km/year, with replacement vehicle provided during accidents.
• Test Drive Experience Vehicle test drive experience available for selected Renault models including Arkana Hybrid E-Tech, Duster Hybrid E-Tech and Koleos Hybrid E-Tech, schedulable online and conducted at dealership showrooms.

Quantifiable outcome

• DOTY Dealer of the Year: 1st place in 2017 & 2019 (Renault Sofasa), 2nd place in 2016, 2018 & 2020
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Renault / SofasacoreChannel Partner/ Reseller/ Distributor · 1 January 1970Sofasa (Société de Fabrication d'Automobiles) is Renault's Colombian manufacturing and distribution partner. Caribe Motor has been an authorized Renault dealer (concesionario) appointed by Sofasa since 1970. The dealership sells new Renault vehicles, uses Renault branding, accesses manufacturer training, warranty support, and operates under Renault's brand standards and commercial guidelines.
• Mapfre Colombia Vida SegurossupportingOthersMapfre provides life insurance and payment protection insurance (seguro de cuota) for financing customers. Life insurance covers death and total permanent disability, paying off outstanding loan balance.
• Mapfre Seguros Generales de ColombiasupportingOthersMapfre provides vehicle insurance (seguro de carro) covering third-party liability and vehicle damage, plus extended warranty coverage for Renault vehicles.
• Seguros Generales SuramericanasupportingOthersSuramericana provides vehicle insurance products complementary to Mapfre offerings for auto coverage.
• Cardif Colombia Seguros GeneralessupportingOthersCardif provides payment protection insurance (seguro de cuota) covering loan payments in case of involuntary unemployment, temporary disability, or serious illness. Covers up to 6 monthly installments for job loss/disability and up to 12 installments for serious illness.
• Cesvi ColombiasupportingOthersCesvi Colombia (Centro de Experimentación y Seguridad Vial) is a vehicle evaluation and safety organization. Recognized Caribe Motor as the Best Body Shop in Colombia in 2025, validating the quality of its collision repair and paint services.
• Mobilize SharesupportingTechnology or IntegrationMobilize Share is Renault's vehicle-sharing platform operated through a mobile application. Caribe Motor offers Mobilize Share rental service allowing customers to rent vehicles by the hour or day. Available vehicles include Kwid, Stepway, Logan, Kardian, and Duster in manual and automatic variants.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9iLfpPyTt_A6Akuv0HXpnw
• Facebookfacebook.com/renaultcaribemotor
• Instagraminstagram.com/caribemotor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caribe Motor