herbie b.v.

What herbie b.v. does

herbie b.v., doing business as Bloomique.nl, is a Netherlands-based direct-to-consumer e-commerce retailer selling flowers and plants online and providing e-fulfilment services. The company targets individual Dutch consumers — homeowners and plant enthusiasts — who want to purchase plants remotely with quality assurance and post-purchase care guidance. It monetizes through one-time transactional sales of plants rather than subscriptions or enterprise contracts.

The company's underlying technology is a standard online e-commerce storefront (bloomique.nl) supplemented by listings on Amazon and bol.com to broaden reach within the Dutch market. Its notable operational differentiator is a packaging system optimized for shipping live plants, combined with a fulfillment model that keeps inventory at the grower as long as possible before dispatch to maximize plant health on arrival. Customer service is positioned as a human-mediated, high-touch offering with a stated 48-hour response time including weekends, and a 3-month replacement guarantee plus a 100% satisfaction guarantee.

The business operates with a small team (1-10 employees) and is privately held, with no disclosed funding rounds, management team, or financial figures in the available source material. The revenue model is pure transactional retail of physical goods, with no subscription, SaaS, or advertising layer indicated. Geographic scope is limited to the Netherlands.

Name

herbie b.v.

Legal name

herbie b.v.

Website

https://bloomique.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

herbie b.v. (Bloomique.nl) is a Dutch direct-to-consumer online retailer selling flowers and plants to individual consumers through its own e-commerce site, Amazon, and bol.com, supported by optimized shipping packaging and a 3-month replacement guarantee.

Ownership category

akta.pro rank

Product category

Online Plant Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Online plant retail
• Houseplant e-commerce
• Plant delivery services
• E-fulfilment services
• Garden plants online

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Online Plant Retail: Direct-to-consumer sales of houseplants and plants through e-commerce website and marketplace channels. Revenue is generated through one-time transaction purchases of plants with quality and satisfaction guarantees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

herbie b.v. (Bloomique.nl) sells houseplants and flowering plants online through its own e-commerce website, supported by listings on Amazon and bol.com marketplaces in the Netherlands. Orders are fulfilled with proprietary smart plant packaging designed to keep plants healthy in transit, and every purchase is backed by a 3-month Growth & Bloom replacement guarantee, a 100% satisfaction guarantee, and 48-hour plant care advice including weekends. The company also operates as an e-fulfilment services provider for plants.

Product overview

No product or service information for herbie b.v. was found in the provided source data. The source content describes Bloomique.nl, a Dutch online plant store offering plants with quality guarantees, growth replacement policies, and sales via Amazon and bol.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Online plant and houseplant retail (Bloomique.nl)
• Plant care advice service
• E-fulfilment services for plants

Quantifiable outcome

• 48-hour response time for plant care questions, even on weekends
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• AmazonminorChannel Partner/ Reseller/ DistributorBloomique distributes plants through Amazon's marketplace platform, utilizing Amazon's e-commerce infrastructure and customer base to reach consumers in the Netherlands.
• bol.comminorChannel Partner/ Reseller/ DistributorBloomique distributes plants through bol.com, the major Dutch e-commerce marketplace, to access Dutch consumers who prefer this platform for online shopping.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Plantsome: Dutch online houseplant retailer with subscription and one-off plant delivery models. Direct Dutch-market competitor with similar target customer and plant-care-oriented value proposition.
• 123planten.nl: Dutch online plant retailer selling houseplants and garden plants direct-to-consumer. Direct Dutch-market competitor with overlapping product range and similar e-commerce delivery model.
• Plantje.nl: Dutch online plant retailer focused on houseplants with delivery service. Operates in the same Dutch online plant retail segment as Bloomique with comparable target customer.
• The Sill: US online plant retailer with strong brand positioning around houseplants, plant care content, and a satisfaction guarantee. Closely comparable DTC plant model with an emphasis on beginner-friendly plants and care support.
• Léon & George: Premium online plant retailer offering potted plants with guarantees and plant care service. Comparable positioning to Bloomique as a higher-end online plant specialist with quality assurance.
• Bakker.com: Established Dutch/European online retailer of plants, flower bulbs, and garden products via mail-order and e-commerce. Direct competitor in the Dutch online plant market with significantly larger scale and broader catalog.
• Patch Plants: UK-based online plant retailer selling houseplants direct-to-consumer with a focus on plant care content and quality guarantees. Operates a near-identical model to Bloomique (online plant DTC, care advice, satisfaction guarantees) in a neighboring market.

Emerging players

• My Real Plants: Smaller-scale online plant retailer operating in adjacent European markets with houseplant DTC focus. Comparable early-stage online plant specialist with overlapping audience.

Broad incumbents

• Interflora: Established international flower and plant delivery network with strong brand recognition and broad assortment including potted plants. Larger incumbent with overlapping category and delivery infrastructure but a broader gifting focus.

Others

• Royal FloraHolland: Dutch-based global floriculture marketplace connecting growers and buyers. Not a direct competitor but a key supply-side ecosystem participant whose pricing and supply dynamics directly affect Bloomique's cost of goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/herbie-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about herbie b.v.