paygroup by deel
PayGroup by Deel provides cloud-based payroll, HCM, and SwaS managed services to multinational enterprises across APAC, now extended globally via Deel's PEO/EOR capabilities. Serves enterprise clients in 13+ countries via multi-year contracts.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B
- OfferingSoftware
What paygroup by deel does
PayGroup by Deel is a Singapore-headquartered provider of cloud-based payroll and human capital management (HCM) solutions targeting multinational enterprises operating across the Asia Pacific region. The company delivers its services through two integrated models: a Software-as-a-Service (SaaS) platform comprising HROnline (employee lifecycle management with mobile-enabled workflows) and TalentOz (16+ integrated hire-to-retire HRMS modules), and a Software-with-a-Service (SwaS) managed services offering that combines platform technology with payroll outsourcing, statutory lodgments, banking and treasury, and cross-border payment execution across 2 to 24 countries per client. Operations span 8+ APAC offices (Singapore HQ, India, Malaysia, Vietnam, Philippines, Indonesia, Japan, Hong Kong) plus Australian operations through Payroll HQ and Integrated Workforce Solutions (IWS).
The company serves three primary segments: multinational enterprises with multi-jurisdiction payroll complexity, workforce management firms with contingent staffing needs, and franchise networks requiring flexible rostering and compliance. Revenue is generated through multi-year (typically 3-year initial term with automated renewals) subscription contracts for the SaaS platform, managed services fees for SwaS delivery, and professional services for implementation and consulting. Named enterprise clients include Alstom, BBC Studios, and ASICS Oceania; Payroll HQ alone processes 120,000+ payslips annually across 100+ corporate clients with reported 95%+ retention.
Since its November 2022 acquisition by global HR platform Deel, PayGroup operates as "PayGroup by Deel," extending its APAC-native capabilities with Deel's global Professional Employer Organization (PEO) and Employer of Record (EOR) services to enable client workforce expansion into 100+ countries. The company maintains local delivery infrastructure, regulatory expertise across 13+ jurisdictions, and a Global Partnership Program (GPP) with AWS, CloudPay, Immedis, UKG, Bullhorn, and other HR technology partners. Leadership is anchored by Managing Director and PayAsia co-founder Mark Samlal, Executive Director Franck Neron-Bancel (ex-ADP), and Non-Executive Directors David Fagan, Shane Gild, and Ian Basser.
paygroup by deel firmographics
Firmographics- Name
- paygroup by deel
- Legal name
- PayGroup Limited
- Website
- https://paygroup.global
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- PayGroup by Deel provides cloud-based payroll, HCM, and SwaS managed services to multinational enterprises across APAC, now extended globally via Deel's PEO/EOR capabilities. Serves enterprise clients in 13+ countries via multi-year contracts.
- Ownership category
- akta.pro rank
paygroup by deel industry classification
Industry- Product category
- Payroll and Human Capital Management Software
- NAICS
- Payroll Services (541214), Professional Employer Organizations (56133), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)
Keywords
Where paygroup by deel is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices9 records
Markets served
paygroup by deel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (HCM Software): HCM software solutions for human resources administration functions, expense management, electronic payslips, leave management, workflow and employee updates deployed in the cloud to businesses of all sizes.
- SwaS (BPO/Managed Payroll Services): Software with a Service payroll outsourcing covering provision of Payroll Services to businesses ranging from micro (<10 client employees) to large (>10,000 client employees), for delivery across 2 to 24 countries. Includes banking, treasury, statutory lodgments, taxation and social benefit submissions.
- Professional Services: Implementation and consulting services for deployment of the platform and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise payroll and HCM services - customized pricing based on scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
paygroup by deel product offering
Product offeringCore offering
PayGroup by Deel provides cloud-based payroll and Human Capital Management (HCM) software solutions together with Software with a Service (SwaS) managed payroll outsourcing across the APAC region. Its offerings cover multi-country payroll processing, statutory lodgments, cross-border payments, employee lifecycle management, and franchise/workforce management, with delivery across 2 to 24 countries per client. Following Deel's November 2022 acquisition, the offering is extended with global PEO and EOR services enabling workforce expansion into new markets.
Product overview
PayGroup by Deel operates as a unified platform combining cloud-based SaaS HCM and payroll software with Software with a Service (SwaS) BPO services, now extended by Deel's PEO and EOR capabilities. The portfolio includes the flagship HROnline platform alongside subsidiary brands — PayAsia (APAC-focused payroll and HCM SaaS for multinationals), Astute Payroll (Australia/New Zealand payroll), Payroll HQ (Australian corporate payroll outsourcing), and IWS (Australian franchise management). The HCM layer is further extended through TalentOz's 16+ integrated hire-to-retire modules and additional strategic modules covering leave, expense, onboarding, timesheets, performance management, learning and development, and recruitment. Deel's PEO/EOR services complement the platform by enabling global workforce expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- HROnline Cloud-based SaaS HCM platform supporting the full employee lifecycle with regional and mobile-enabled workflows for employee and manager self-service, leave management, and expense management.
- PayAsia Payroll and HCM SaaS platform delivering Software with a Service (SwaS) — including banking, treasury, statutory lodgments, taxation, and superannuation services — to multinational companies across 2 to 24 APAC countries.
- Astute Payroll Award-winning cloud-based payroll platform for Australia and New Zealand offering automated award interpretation, payroll processing, onboarding, invoicing, and compliant real-time reporting to the ATO and IRD.
- Payroll HQ Full SwaS payroll outsourcing solution headquartered in Sydney, Australia, processing over 120,000 payslips per annum for 100+ corporate clients including Alstom, BBC Studios, and ASICS Oceania.
- Integrated Workforce Solutions (IWS Australia) Australia's first Unified Franchise Management Solution providing cloud-based SwaS that integrates payroll, rostering, bookkeeping, and compliance through a single portal for franchise and retail businesses.
- TalentOz HRMS HRMS software built on open standards with over 16 integrated modules covering hire-to-retire functions including employee self-service, leave, expense management, performance, learning and development, and recruitment, accessible via cloud on any device.
- Deel PEO/EOR Services Professional Employer Organization (PEO) and Employer of Record (EOR) services delivered through Deel's global network, enabling businesses to hire and expand into new markets without setting up local entities.
- Payroll Services & Solutions Fully compliant, mission-critical payroll services delivered across the APAC region through a global cloud-based platform, providing a single view of the global workforce, complete statutory lodgment services, and cross-border and domestic payment services.
Quantifiable outcome
- 95%+ client retention rate
- +3 more outcomes
Companies that use paygroup by deel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
paygroup by deel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
paygroup by deel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- DeelflagshipIn November 2022, PayGroup became part of Deel - a move that expanded capabilities and services further. PayGroup now leverages Deel's advanced PEO and EOR services to provide clients with broader solutions including comprehensive PEO and EOR services enabling businesses to expand into new markets.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure for hosting PayGroup's applications, allowing scalable cloud environment that can grow with the business. PayGroup uses AWS to rapidly provision and tailor infrastructure to evolving client demands with enterprise-level security, reliability, and scale.
- CDP Group LtdminorPart of Global Partnership Program (GPP) - HR and payroll solutions partner.
- TalentOzcoreTalentOz is the HRMS technology used by PayAsia, built from ground up on open standards, developed for Cloud with over 16 integrated modules covering hire to retire.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
paygroup by deel competitors and assessment
Company assessmentDirect peers
- Immedis: Immedis delivers global multi-country payroll technology and managed services to enterprises, headquartered in Ireland. Direct competitor in the cross-border payroll space and a PayGroup Global Partnership Program partner, reflecting comparable multinational customer base.
- SD Worx: SD Worx is a European-headquartered payroll and HR services provider expanding across multiple geographies including APAC. Direct competitor in managed payroll outsourcing and a PayGroup GPP partner, indicating overlap in multinational accounts.
- Papaya Global: Papaya Global provides a unified platform for global payroll, EOR, and contractor management, with strong multinational employer focus. Direct competitor in global payroll and EOR for multinational employers, increasingly targeting APAC coverage.
- CloudPay: CloudPay is a global payroll and integrated HCM provider for multinational workforces, with deep managed services capability. Direct competitor in multi-country APAC payroll and a Global Partnership Program member alongside PayGroup, indicating shared enterprise customer overlap.
Broad incumbents
- ADP (Automatic Data Processing): ADP is the world's largest payroll and HCM services company with global multi-country coverage including APAC. Broad incumbent competitor; PayGroup's Managing Director Mark Samlal and Executive Director Franck Neron-Bancel both held senior roles at ADP, signaling direct competitive overlap in enterprise payroll.
- UKG (Ultimate Kronos Group): UKG provides HCM, workforce management, and payroll solutions for enterprises globally. Broad incumbent competitor in workforce management and HR tech and a PayGroup Global Partnership Program partner, competing on the HCM module layer.
- Workday: Workday is a leading cloud HCM and financial management platform with Workday Payroll expanding into multi-country processing. Broad incumbent competitor in the HCM layer of PayGroup's offering, especially for large enterprise HR transformation deals.
Others
- Deel: Deel is PayGroup's parent company and a global EOR/payroll platform. Listed as 'Others' rather than direct peer because of the parent-subsidiary relationship, but competes in the same global employment services category and shapes PayGroup's product roadmap.
Emerging players
- Remote: Remote is a fast-growing EOR and global payroll platform focused on international hiring for distributed teams. Emerging player competing with Deel/PayGroup for cross-border employment services, with growing APAC country coverage.
Regional players
- Ramco Systems: Ramco Systems is an APAC-headquartered HR and payroll software provider with strong presence in India, Southeast Asia, and the Middle East. Regional competitor targeting the same multinational APAC payroll segment that PayGroup serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
paygroup by deel social profiles
Digital presencepaygroup by deel financial estimates
Financial estimateRevenue estimate
Valuation estimate
paygroup by deel leadership team
Management profileNumber of profiles
Profiles5 records
paygroup by deel subsidiaries and ownership
Company hierarchySubsidiaries4 records
paygroup by deel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
paygroup by deel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about paygroup by deel
What does paygroup by deel do?
PayGroup by Deel provides cloud-based payroll and Human Capital Management (HCM) software solutions together with Software with a Service (SwaS) managed payroll outsourcing across the APAC region. Its offerings cover multi-country payroll processing, statutory lodgments, cross-border payments, employee lifecycle management, and franchise/workforce management, with delivery across 2 to 24 countries per client. Following Deel's November 2022 acquisition, the offering is extended with global PEO and EOR services enabling workforce expansion into new markets.
Is paygroup by deel a public or private company?
paygroup by deel is a private company. It is classified as corporate owned and is currently operating.
When was paygroup by deel founded?
paygroup by deel was founded in 2017.
Where is paygroup by deel based?
paygroup by deel is headquartered in Singapore, Singapore, in the Asia region.
How does paygroup by deel make money?
Three revenue lines are on record. SaaS Subscription (HCM Software) is the primary driver. The others are swaS (BPO/Managed Payroll Services) and professional Services.
Who are paygroup by deel's main competitors?
Direct peers on record are Immedis, SD Worx, Papaya Global and CloudPay. Broad incumbents are ADP (Automatic Data Processing), UKG (Ultimate Kronos Group) and Workday. Deel is listed as an others. Remote is listed as an emerging player. Ramco Systems is listed as a regional player.
Does paygroup by deel have an API?
No public API is recorded for paygroup by deel.
What industry is paygroup by deel in?
paygroup by deel's product category is Payroll and Human Capital Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAKAD, Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll). Its NAICS code is 541214 and its SIC code is 7372.