beer & bike tours
Beer & Bike Tours is a Fort Collins, Colorado-based tour operator founded in 2013 that designs and sells guided and self-guided multi-day cycling holidays across 10+ European countries, pairing daily rides with craft brewery visits, lodging, and bike rental for adults aged 21+ and, via its Root Beer sub-brand, families.
- Company typePrivate
- Founded2013
- HeadquartersFort Collins, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What beer & bike tours does
Beer & Bike Tours is a privately held, founder-owned tour operator founded in 2013 by Bob and Katy in Fort Collins, Colorado. The company designs and sells guided and self-guided multi-day cycling holidays across Europe, with each itinerary combining 5-13 days of riding (typically 20-50 miles per day) with visits to independent craft breweries, lodging, meals, and bike rental. Its portfolio comprises 15 named tour products spanning Belgium, the Netherlands, Luxembourg, the United Kingdom, France, Germany, the Czech Republic, Italy, Norway, and Portugal, with per-person pricing of €1700-€4000 on a double-occupancy basis and a maximum group size of 6-12 riders accompanied by at least one guide per six guests. A sub-brand, Root Beer and Bike Tours, extends the concept to families with children.
The company's product is built on a curated European route library refined over twelve years in collaboration with local bike suppliers, and its underlying technology is a GPS-based navigation system delivering track files, offline maps, and electronic descriptions for self-guided variants, surfaced through a Squarespace-hosted booking site with Olark live chat support. Ancillary revenue streams include branded merchandise (jerseys, hoodies, glassware, stickers), gift cards, bike and e-bike rentals sourced from local suppliers, and bespoke Custom Tours for private groups. Distribution is purely direct-to-consumer via the website (beerandbiketours.com), phone (970-201-1085), and email ([email protected]), with marketing reliant on website content, a newsletter, organic social sharing, and word-of-mouth rather than paid advertising. The business has no external funding, no institutional investors, and no parent company, operating as a small lifestyle enterprise from a single Fort Collins address.
beer & bike tours firmographics
Firmographics- Name
- beer & bike tours
- Legal name
- Beer & Bike Tours
- Website
- https://beerandbiketours.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Beer & Bike Tours is a Fort Collins, Colorado-based tour operator founded in 2013 that designs and sells guided and self-guided multi-day cycling holidays across 10+ European countries, pairing daily rides with craft brewery visits, lodging, and bike rental for adults aged 21+ and, via its Root Beer sub-brand, families.
- Ownership category
- akta.pro rank
beer & bike tours industry classification
Industry- Product category
- Adventure Cycling Tours
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)
- akta.pro secondary industries
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
Keywords
Where beer & bike tours is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
beer & bike tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Guided Cycling Tours: Multi-day and day cycling tours across Europe combining cycling with craft beer experiences. Tours are priced per person with double occupancy basis. Includes guided and self-guided options across multiple regions including Belgium, Germany, France, Italy, Norway, Portugal, Czech Republic, and Luxembourg.
- Merchandise Sales: Online store selling branded merchandise including jerseys ($95), t-shirts ($20), hoodies ($32.50-$35), hats ($25), cycling caps ($30), glassware ($15), stickers ($3), and can coolers ($5). Products are made-to-order.
- Gift Cards: Gift certificates available in any dollar amount, usable on any tour offered by the company. Can be purchased online or by phone.
- Bike Rentals: Bicycle and equipment rental services including standard bikes, e-bikes, gravel bikes, and helmets. Partnered with local suppliers to provide bikes at each tour location.
- Custom Tour Design Services: Bespoke tour creation services for private groups, allowing customization of existing routes or creation of entirely new itineraries based on customer preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Flanders Classic Tour - 7 days/6 nights in Belgium |
| One time/ perpetual license | Pay-as-you-go | Flanders Adventure - 9 days/8 nights in Belgium & Netherlands |
| One time/ perpetual license | Pay-as-you-go | Belgian Lambic Adventure - 5 days/4 nights |
| One time/ perpetual license | Pay-as-you-go | Trappist Triangle - 8 days/7 nights (Belgium) |
| One time/ perpetual license | Pay-as-you-go | Luxembourg Adventure - 7 days/6 nights (3 countries) |
| One time/ perpetual license | Pay-as-you-go | London to Paris - 10 days/9 nights |
| One time/ perpetual license | Pay-as-you-go | Paris to Brussels - 7 days/6 nights |
| One time/ perpetual license | Pay-as-you-go | Brussels to Amsterdam - 8 days/7 nights |
| One time/ perpetual license | Pay-as-you-go | Baden-Württemberg & Bavaria - 8 days/7 nights (Germany) |
| One time/ perpetual license | Pay-as-you-go | Berlin to Copenhagen - 13 days/12 nights |
| One time/ perpetual license | Pay-as-you-go | Prague to Berlin - 13 days/12 nights (Self-Guided) |
| One time/ perpetual license | Pay-as-you-go | Munich to Prague - 8 days/7 nights |
| One time/ perpetual license | Pay-as-you-go | Italy Coast to Coast - 8 days/7 nights |
| One time/ perpetual license | Pay-as-you-go | Norway Gravel Adventure - 7 days/6 nights |
| One time/ perpetual license | Pay-as-you-go | Portugal Adventure - 8 days/7 nights |
| One time/ perpetual license | Pay-as-you-go | Branded Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
beer & bike tours product offering
Product offeringCore offering
Beer & Bike Tours organizes guided and self-guided multi-day cycling holidays across Europe, pairing curated cycling routes with craft brewery visits, beer tastings, lodging, select meals, and bike rentals. Each tour includes expert local guides, GPS route navigation, and access to independent family-owned breweries. The company also provides custom tour design services for private groups, sells branded merchandise (jerseys, apparel, glassware), and offers dollar-denominated gift cards redeemable across its full tour catalog.
Product overview
Beer & Bike Tours is a cycling tour operator offering guided and self-guided multi-day bicycle tours across Europe, combining world-class cycling with craft beer experiences. The core offering consists of 15 distinct tour products spanning Belgium, Luxembourg, France, UK, Netherlands, Germany, Czech Republic, Italy, Norway, and Portugal. Tours range from 5 to 13 days and are priced from €1700 to €4000 per person. The company also sells branded merchandise through its online store and offers gift cards. All tours include lodging, select meals, bike rental options, GPS routes, and guided brewery visits. Custom tour design services allow clients to create bespoke itineraries.
Differentiator
Problem solved
Functional benefit
Brands
- Root Beer and Bike Tours: Family trips designed for families with children, where parents can enjoy travel as adults while entertaining kids.
Products and services
- Flanders Classic Tour A 7-day/6-night guided cycling tour through Belgium's Flanders region visiting Ghent, Oudenaarde, Kortrijk, Watou, and Brugge, with brewery visits to Huyghe Delirium, Liefmans, and Westvleteren. Priced at €2,500 per person double occupancy, including lodging, lunch on riding days, two beer-themed dinners, guided routes, and bike and pannier rental.
- Flanders Adventure Tour A 9-day/8-night cycling tour through Belgium and Netherlands featuring routes through Cycling Through the Trees and Cycling Through the Water, with brewery visits in Leuven, Mechelen, Antwerp, and Maastricht. Priced at €3,000 per person double occupancy, including lodging, breakfast, lunches, two beer dinners, GPS, and bike rental.
- Belgian Lambic Adventure Tour A 5-day/4-night tour focused on Belgian lambic beer, cycling through Brussels and Pajottenland with guided tastings of gueuze and lambic at legendary breweries including Cantillon. Priced at €2,000 per person double occupancy.
- Trappist Triangle Tour An 8-day/7-night cycling route connecting Rochefort, Orval, and Chimay Trappist breweries through Walloon and Northern French countryside. Priced at €3,000 per person double occupancy, including lodging, three beer-themed dinners, and luggage storage.
- Luxembourg Adventure Tour A 7-day/6-night tour across three countries cycling from Luxembourg City through the Sûre Valley, Ardennes, and Moselle Valley to Trier. Priced at €2,750 per person double occupancy.
- London to Paris Tour A 10-day/9-night guided cycling journey from London to Paris following the Avenue Verte route, including a Channel ferry crossing. Priced at €3,500 per person double occupancy.
- Paris to Brussels Tour A 7-day/6-night cycling tour from Paris to Brussels through Picardy and Wallonia, ending with a stay at the Chimay Brewery Hotel. Priced at €2,500 per person double occupancy.
- Brussels to Amsterdam Tour An 8-day/7-night cycling adventure from Brussels to Amsterdam through historic cities and Dutch polder landscapes. Priced at €3,500 per person double occupancy.
- Baden-Württemberg & Bavaria Tour An 8-day/7-night cycling tour through Southern Germany from Stuttgart to Munich, featuring brewery stays, beer gardens, and historic cities. Priced at €2,750 per person double occupancy, with September dates available including Oktoberfest tours.
- Berlin to Copenhagen Tour A 13-day/12-night tour connecting Berlin and Copenhagen through Brandenburg forests, the Mecklenburg Lake District, and Danish countryside. Priced at €4,000 per person double occupancy.
- Prague to Berlin Tour A 13-day/12-night self-guided or guided cycling tour following the Elbe River and EuroVelo 7 route through the Czech Republic and Germany. Priced at €1,700 per person double occupancy self-guided, with a fully guided add-on at €2,000-€4,000 per group of 1-12 people; standard bike rental €200, e-bike rental €385.
- Munich to Prague Tour An 8-day/7-night fully guided cycling tour through Bavaria and Bohemia from Munich to Prague, visiting historic towns and breweries. Priced at €3,000 per person double occupancy.
- Italy Coast to Coast Tour An 8-day/7-night advanced cycling tour from the Tyrrhenian Sea coast through Tuscany and the Apennines to the Adriatic, including a rest day in Siena. Priced at €3,500 per person double occupancy.
- Norway Gravel Adventure Tour A 7-day/6-night gravel biking adventure from Oslo to Flåm featuring the Rallarvegen route and Norwegian fjords. Priced at $4,000 per person double occupancy, with July departures and e-mountain bike, jersey, and zipline included.
- Portugal Tour An 8-day/7-night coastal cycling tour from Lisbon to the Algarve through Arrábida Natural Park and Costa Vicentina. Priced at €2,750 per person double occupancy, including bike, breakfast, dinners, lunches, and beer tastings.
- Custom Tours Bespoke cycling tour design service allowing customers to adapt existing routes or create entirely custom itineraries based on their preferences, with private-group customization for corporate retreats, clubs, and celebrations.
- Gift Cards Gift certificates available in any dollar amount, redeemable on any tour offered by the company. Purchasable online or by phone.
- Beer & Bike Branded Merchandise Online store selling branded merchandise including jerseys ($95), t-shirts ($20-$24), hoodies ($32.50-$35), hats ($25), cycling caps ($30), glassware ($15), stickers ($3), and can coolers ($5). Products are made-to-order.
- Bike Rentals Bicycle and equipment rental services including standard bikes, e-bikes, gravel bikes, and helmets provided through partnerships with local suppliers at each tour location.
Quantifiable outcome
- Small group sizes ensure personal experience with max 12 participants per guide ratio of 6:1
- +2 more outcomes
Companies that use beer & bike tours
Customer profileSegments3 records
Ideal customer profiles3 records
beer & bike tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
beer & bike tours partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
beer & bike tours competitors and assessment
Company assessmentBroad incumbents
- Wilderness Travel: Established adventure tour operator offering cycling, hiking, and cultural trips worldwide with European focus. Comparable as a small-group tour operator with similar premium positioning and multi-day European itineraries, though broader activity mix.
- Intrepid Travel: Large adventure travel company offering cycling tours among many other activity-based trips across Europe. Comparable in tour operator space and European routes, but operates at much larger scale with broader adventure portfolio.
Direct peers
- Backroads: Leading active travel company offering biking, walking, and multi-adventure trips globally. Direct competitor in guided cycling tours with similar small-group format and multi-day European itineraries, though at larger scale.
- Trek Travel: Premium cycling vacation company offering guided and self-guided bike tours worldwide. Directly comparable as a cycling-focused tour operator with similar small-group format, premium pricing, and multi-day itineraries.
- DuVine Cycling + Adventure Co. Luxury cycling tour operator combining biking with wine, food, and cultural experiences across Europe and beyond. Closely aligned business model of guided small-group cycling tours with culinary/cultural components.
- Butterfield & Robinson: Luxury guided cycling and walking tour operator offering multi-day European cycling experiences with cultural and culinary elements. Most comparable as a high-end, small-group cycling tour operator with premium pricing and similar European routes.
- ExperiencePlus! Bicycle Tours: Family-run cycling tour company specializing in European bike tours with food and wine focus. Highly comparable small-operator business model pairing cycling with regional culinary experiences, founded by Italian-American couple similar to Beer & Bike Tours.
- Austin Adventures: Multi-sport adventure travel company offering cycling, hiking, and active tours worldwide. Comparable as a small-group adventure tour operator with similar premium pricing and personal service orientation.
- Craft Beer Tours: Walking and tasting tour company focused exclusively on craft beer experiences across multiple US cities and Europe. Directly comparable in the craft beer tourism niche, though uses walking rather than cycling as the activity.
- VBT Bicycling Vacations: Bicycle vacation company offering guided and self-guided cycling tours across Europe, North America, and beyond. Comparable as a cycling-tour specialist with multi-day European itineraries and similar customer demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
beer & bike tours social profiles
Digital presencebeer & bike tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
beer & bike tours leadership team
Management profileNumber of profiles
Profiles2 records
beer & bike tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beer & bike tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beer & bike tours
What does beer & bike tours do?
Beer & Bike Tours organizes guided and self-guided multi-day cycling holidays across Europe, pairing curated cycling routes with craft brewery visits, beer tastings, lodging, select meals, and bike rentals. Each tour includes expert local guides, GPS route navigation, and access to independent family-owned breweries. The company also provides custom tour design services for private groups, sells branded merchandise (jerseys, apparel, glassware), and offers dollar-denominated gift cards redeemable across its full tour catalog.
Is beer & bike tours a public or private company?
beer & bike tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was beer & bike tours founded?
beer & bike tours was founded in 2013.
Where is beer & bike tours based?
beer & bike tours is headquartered in Fort Collins, United States, in the North America region.
How does beer & bike tours make money?
Five revenue lines are on record. Guided Cycling Tours are the primary driver. The others are merchandise Sales, gift Cards, bike Rentals and custom Tour Design Services.
Who are beer & bike tours's main competitors?
Broad incumbents on record are Wilderness Travel and Intrepid Travel. Direct peers are Backroads, Trek Travel, DuVine Cycling + Adventure Co., Butterfield & Robinson, ExperiencePlus! Bicycle Tours, Austin Adventures, Craft Beer Tours and VBT Bicycling Vacations.
Does beer & bike tours have an API?
No public API is recorded for beer & bike tours.
What industry is beer & bike tours in?
beer & bike tours's product category is Adventure Cycling Tours. Its primary akta.pro industry code is THAAADAE, Cycling, Mountain Biking & E-Bike Adventure Tour Operators, with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 561520 and its SIC code is 7900.