emospin

What emospin does

EmoSpin is a privately held, Tours (France)-based B2B scientific services firm founded in 2012 that measures, models, and certifies the emotional impact of products and experiences for enterprise clients. The company is built around a three-person team of senior scientists — Dr. Arnaud Aubert (Scientific Director, PhD/HDR in Psychology & Neuroscience, university professor-researcher since 1998), Dr. Francis Vial (President, PhD in Neurophysiology), and Jean-Michel Durivault (sensory analysis expert) — and operates on a professional-services, project-based model with no disclosed public pricing. Its go-to-market is direct enterprise engagement with R&D and marketing teams across four primary verticals: cosmetics and fragrance, food & beverage, transport and design, and communication and media. No external funding rounds, parent companies, or institutional investors are disclosed.

The firm's product surface is a family of proprietary, trademarked methods: EmoChar™, a multidimensional framework that characterizes positive emotional experiences across seven validated dimensions; EmoLite™, an agile testing battery for early-stage prototype and formulation screening; EmoThink™ and EmoVoc™, exclusive methods that analyze emotion-related EEG brainwave activity and vocal prosody respectively; and EmoFood profiles, a vertical-specific extension for food ingredients and textures. Underlying these methods are AI-enhanced analytical tools developed over two decades of academic research that connect sensory cues to emotional outcomes through validated, data-driven metrics, with the team having authored numerous peer-reviewed scientific publications and presented at international conferences. EmoSpin also holds international patent WO2023/222753A1 covering fragrance compositions designed to convey positive mood, co-authored by Bellon P, Aubert A, Vial F, and others.

EmoSpin commercializes primarily through direct enterprise field sales, supported by top-of-funnel credibility generated via scientific conferences and peer-reviewed publications rather than traditional digital demand generation. Revenue is generated via custom emotion studies ranging from agile screening to publishable scientific studies, with no SaaS, API, or platform product disclosed. The company currently lists no named customer logos, no public pricing, and no disclosed revenue figures, and operates from a single headquarters in Tours, France, with a stated market focus on Western Europe and no explicit global footprint claim.

Name

emospin

Legal name

EmoSpin

Website

https://emospin.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

EmoSpin is a Tours, France-based B2B scientific services firm that measures and models emotional responses to products using proprietary frameworks (EmoChar™, EmoLite™, EmoThink™, EmoVoc™) and AI-enhanced analytical tools, serving R&D and marketing teams across cosmetics, food & beverage, mobility, and design.

Ownership category

akta.pro rank

Product category

Consumer Insights & Sensory Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Advertising (7310)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Emotion analysis services
• Sensory consumer research
• Neuromarketing solutions
• Product experience testing
• Consumer neuroscience research

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Emotion Analysis Services: B2B scientific services conducting emotion studies for product innovation, consumer engagement, and strategic differentiation across industries including cosmetics, mobility, food & beverage, and design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EmoSpin conducts B2B scientific emotion analysis studies for enterprise clients across cosmetics, food & beverage, mobility, and design. The company measures, models, and certifies the emotional impact of products and experiences using proprietary frameworks (EmoChar™, EmoLite™, EmoThink™, EmoVoc™) and AI-enhanced analytical tools, delivering insights from agile screening to publishable scientific studies.

Product overview

EmoSpin is a science-based emotional analysis company offering a suite of proprietary methods and frameworks for measuring, modeling, and certifying emotional impact. The core platform centers on EmoChar™, a multidimensional framework that characterizes emotional experiences across seven validated dimensions. This is complemented by EmoLite™ for agile early-stage screening, and EmoThink™/EmoVoc™ for analyzing implicit emotional dynamics through EEG brainwave activity and vocal prosody respectively. EmoFood profiles extend the technology to food & beverage applications. All offerings leverage AI-enhanced analytical tools developed over two decades of research, serving industries including cosmetics, mobility, food & beverage, and design.

Differentiator

Problem solved

Functional benefit

Products and services

• EmoChar™ Multidimensional framework that characterizes positive emotional experiences across seven validated dimensions, enabling precise differentiation of product emotional signatures from sensorial impression to affective engagement. Used by enterprise R&D and marketing teams.
• EmoLite™ Agile testing battery designed to rank prototypes, textures, or actives according to three core emotional characteristics. Ideal for early-stage screening or formulation optimization.
• EmoThink™ Exclusive method developed to analyze emotion-related brainwave activity (EEG), revealing implicit emotional dynamics through converging physiological signals.
• EmoVoc™ Exclusive method to analyze vocal prosody, revealing implicit emotional dynamics through expressive vocal signals.
• EmoFood profiles Emotional profiling specifically designed for food ingredients and textures in the food & beverage industry.

Quantifiable outcome

• Validated multidimensional framework for emotional characterization beyond simple 'liking'

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• iMotions: iMotions provides a biometric research platform combining EEG, eye-tracking, facial coding, and GSR for consumer neuroscience and marketing research. Like EmoSpin, it serves enterprise R&D and marketing teams needing multi-modal emotion measurement, though iMotions is more platform/SaaS-oriented while EmoSpin is more services-oriented.
• Realeyes: Realeyes uses computer vision and facial coding to measure emotional response to advertising and video content at scale. It is a direct competitor in the emotion-measurement-for-marketing space, with overlapping enterprise buyer profiles (brand and media teams) and similar value proposition of quantifying emotional impact of content.
• BrainJuicer (System1): BrainJuicer, now part of System1, pioneered emotion-led marketing research and helped popularize the 'feel' vs. 'think' framework. It overlaps with EmoSpin's positioning around emotion-driven product and communication insights for global brands.
• Sensum: Sensum is an emotion-sensing technology company that measures and responds to human emotions using biometrics and machine learning. It shares EmoSpin's core methodology of converging physiological signals to infer emotional state, applied across consumer and mobility contexts.
• CoolTool: CoolTool is a neuromarketing and consumer insights platform combining facial coding, eye tracking, and surveys. It targets similar enterprise marketing and product research buyers with emotion-measurement offerings and is a close competitor for EmoSpin's communication and product-testing use cases.

Broad incumbents

• Kantar: Kantar is one of the world's largest market research and insights firms with established emotion/neuroscience capabilities (e.g., Kantar's Link and dedicated neuroscience practices). It competes with EmoSpin on emotion-led brand and product research but as a global full-service incumbent rather than a niche specialist.
• Ipsos: Ipsos is a global market research firm with dedicated neuromarketing and behavioral science practices. It offers emotion and implicit measurement at scale, making it a broad incumbent alternative to EmoSpin's boutique emotion-science services for large enterprise clients.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm that has invested in advanced emotion and behavioral analytics (e.g., through Nielsen Consumer Neuroscience). It is a broad incumbent competitor for emotion-informed product and marketing decisions across CPG and retail.

Emerging players

• Spike: Spike provides neuroscience-based market research with rapid online emotion testing for advertising and product concepts. It targets similar brand and agency buyers as EmoSpin but is more productized and faster-cycle, while EmoSpin emphasizes deeper scientific and physiological measurement.

Others

• Emotiv: Emotiv is an EEG hardware and platform provider used in neuroscience research and consumer applications. It is an enabling/technology peer to EmoSpin's EmoThink™ EEG work rather than a direct competitor — EmoSpin conducts the studies while Emotiv supplies underlying brain-sensing technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emospin