eeman

What eeman does

Eeman Tuinmachines (legal entity Eeman Van den Berghe) is a family-owned garden machinery retailer and service provider based in Geraardsbergen, Belgium. The company operates a single physical showroom combined with an e-commerce website (eeman-tuinmachines.be) offered in both Dutch and French, and targets two distinct customer segments: residential homeowners ('Particulieren') and professional users such as landscapers, forestry workers, and municipal groundskeepers ('Professionelen'). Its product portfolio spans lawn mowers, robotic mowers, ride-on mowers and garden tractors, zero-turn mowers, brush cutters, hedge trimmers, chainsaws, tillers, scarifiers, leaf blowers, wood chippers, pressure washers, generators, water pumps, compressors, and safety clothing, sourced from 14+ branded manufacturers including STIHL, Honda, BCS, Stiga, Ariens, Iseki, Castelgarden, Eliet, Ferris, Simplicity, Lumag, Alpen Swiss Tools, and TS Industrie.

Eeman's revenue model rests on three streams: (1) one-time retail sales of branded garden machinery at individually listed euro prices (with some items quoted 'Price on request'); (2) short-term rental of professional garden equipment, with rental pricing not publicly disclosed; and (3) professional services including in-house repairs and maintenance, an annual winter maintenance program, and product installation assistance, with pickup/delivery of customer machines offered as a convenience service. Pricing for service work is contact-based rather than publicly listed.

Go-to-market is direct-to-consumer, combining walk-in retail at the Geraardsbergen showroom with online inquiry and reservation through the company website. Marketing is limited to the bilingual website and a Google Maps/local business presence; no paid advertising, email, or social media channels are evidenced. Geographic scope is constrained to Belgium, primarily the Flanders region, with no subsidiaries, parent entities, external investors, or headcount data disclosed.

Name

eeman

Legal name

Eeman Van den Berghe

Website

https://eeman-tuinmachines.be

Company type

Private

Operating status

Operating

Short description

Eeman Tuinmachines is a family-owned Belgian garden machinery retailer and service provider in Geraardsbergen, selling, renting, and maintaining equipment from 14+ brands for both residential and professional customers across Flanders.

Ownership category

akta.pro rank

Product category

Garden Machinery Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Garden machinery retail
• Outdoor power equipment
• Lawn mowers
• Equipment rental
• Garden equipment repair

Headquarters

HQ city

Geraardsbergen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of garden machinery and tools including lawn mowers, robot mowers, ride-on mowers, brush cutters, hedge trimmers, chainsaws, tillers, scarifiers, leaf blowers, wood chippers, high-pressure cleaners, generators, water pumps, and accessories. Products sold from brands including STIHL, Honda, BCS, Stiga, Ariens, Iseki, Castelgarden, Eliet, Ferris, Simplicity, Lumag, Alpen Swiss Tools, and TS Industrie.
2. Equipment Rental: Rental of professional garden equipment for customers who need tools for specific projects without purchasing. Offers a wide range of professional garden machinery for short-term use.
3. Maintenance and Repair Services: All repairs and maintenance performed in their own workshop. Winter maintenance service offered for annual upkeep of garden machines. Product installation assistance provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Eeman Tuinmachines operates a physical retail showroom and e-commerce store in Geraardsbergen, Belgium, selling branded garden machinery (lawn mowers, ride-on mowers, robot mowers, chainsaws, hedge trimmers, brushcutters, tillers, scarifiers, leaf blowers, wood chippers, pressure washers, generators, water pumps, and safety clothing) from manufacturers including STIHL, Honda, BCS, Stiga, Ariens, Iseki, Castelgarden, Eliet, Ferris, Simplicity, Lumag, Alpen Swiss Tools, and TS Industrie. The company complements retail sales with equipment rental, in-house maintenance and repair services in its own workshop, winter maintenance programs, product installation assistance, and pickup/delivery of customer machines.

Product overview

Eeman Tuinmachines is a family-owned Belgian garden machinery retailer and service provider in Geraardsbergen. The company offers a comprehensive portfolio of garden equipment from multiple branded manufacturers (STIHL, Honda, BCS, Stiga, Ariens, Ferris, Iseki, Simplicity, Castelgarden, Eliet, Lumag, Alpen Swiss Tools, TS Industrie) along with value-added services. The product range includes lawn mowers (manual, battery, petrol, electric, and robot variants), ride-on mowers and garden tractors, zero turn mowers, chain saws, hedge trimmers, brushcutters, tillers/cultivators, scarifiers, leaf blowers, wood chippers, pressure washers, generators, water pumps, and compressors. The company complements its sales with equipment rental, in-house maintenance and repair services, winter maintenance programs, and product installation support, serving both residential and professional customers throughout Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Service Rental of professional garden machinery and tools (such as wood chippers, hedge trimmers, tillers, and ride-on mowers) for customers who need equipment for specific short-term projects without purchasing, available to both private individuals and professional users.
• Maintenance and Repair Service All repairs and maintenance of garden machinery performed in the company's own in-house workshop in Geraardsbergen, supporting both residential and professional customers across the brands sold.
• Winter Maintenance Service Annual winter maintenance program for garden machinery, preparing equipment for the new garden season and extending machine lifespan.
• Product Installation Service Appointment-based assistance with installation of purchased garden machinery products at the customer's premises.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and standard.

• STIHLcoreChannel Partner/ Reseller/ DistributorMajor brand partnership. STIHL products form a significant part of the product portfolio including chainsaws, brush cutters, hedge trimmers, leaf blowers, scarifiers, tillers, water pumps, and accessories. STIHL connected smart products also offered.
• Honda Gazon en Tuin (Honda Lawn and Garden)coreChannel Partner/ Reseller/ DistributorHonda lawn and garden equipment including lawn mowers, brush cutters, tillers, generators, water pumps, and accessories.
• BCScoreChannel Partner/ Reseller/ DistributorBCS motor mowers and tillers for professional and intensive garden use.
• StigacoreChannel Partner/ Reseller/ DistributorStiga garden machinery including lawn mowers, ride-on mowers, and garden tractors.
• AriensmajorChannel Partner/ Reseller/ DistributorAriens professional and residential lawn mowers and outdoor power equipment.
• IsekimajorChannel Partner/ Reseller/ DistributorIseki compact tractors, ride-on mowers, and remote-controlled mowers for professional applications.
• CastelgardenmajorChannel Partner/ Reseller/ DistributorCastelgarden lawn mowers and garden tractors for residential and professional use.
• ElietmajorChannel Partner/ Reseller/ DistributorEliet professional machines including overseeders, lawn aerators, and sod cutters.
• FerrismajorChannel Partner/ Reseller/ DistributorFerris commercial zero-turn mowers and stand-on mowers for professional landscaping.
• SimplicitymajorChannel Partner/ Reseller/ DistributorSimplicity lawn mowers and garden tractors for residential use.
• Lumag MachinesstandardChannel Partner/ Reseller/ DistributorLumag machines including wood chippers, woodwork equipment, and construction site equipment.
• Alpen Swiss ToolsstandardChannel Partner/ Reseller/ DistributorAlpen Swiss Tools professional forestry and pruning equipment.
• TS IndustriestandardChannel Partner/ Reseller/ DistributorTS Industrie wood chippers and shredders for professional use.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aveve: Aveve is Belgium's largest specialist chain for garden, animal, and agriculture products, with a broad retail footprint across Belgium and online sales. Comparable to Eeman because it sells a wide range of garden machinery and equipment to both consumers and professional/semi-professional customers in the same Belgian market.
• Hubo: Hubo is a Belgian hardware and DIY retail chain with physical stores nationwide selling tools, garden equipment, and outdoor power products. Comparable to Eeman as a Belgian-based multi-category retailer that competes for the same home gardening and DIY customers.
• Brico: Brico is one of Belgium's largest DIY and home improvement chains, with a strong garden and outdoor category including power equipment and machinery. Comparable to Eeman because it targets overlapping residential customers in Belgium with a broader assortment of garden tools and equipment.
• Hornbach: Hornbach is a large European DIY and garden center chain with multiple Belgian locations, offering a broad assortment including garden machinery. Comparable to Eeman as a multi-category competitor for premium garden equipment buyers in Belgium.
• Leroy Merlin: Leroy Merlin is a major French home improvement and garden retail chain with Belgian stores, offering a wide range of garden equipment and outdoor power tools. Comparable to Eeman as a broad-line garden equipment retailer competing for Belgian residential and professional customers.
• Bauhaus: Bauhaus is a European DIY and garden center chain with locations across Germany and other European markets including Benelux. Comparable to Eeman as a broad-line retailer selling garden machinery and outdoor power equipment to both consumers and trade customers.

Regional players

• Praxis: Praxis is a major Dutch DIY and garden equipment chain serving the Netherlands. Comparable to Eeman as a Benelux retailer selling garden machinery, mowers, and outdoor power tools, though focused on the Dutch market rather than Belgium.
• Gamma: Gamma is a Dutch DIY and garden retail chain operating in the Netherlands and Belgium (formerly part of Intergamma). Comparable to Eeman because it sells garden machinery, mowers, and outdoor power tools to homeowners and small contractors in Benelux markets.
• Karwei: Karwei is a Dutch DIY and garden equipment retailer operating in the Netherlands. Comparable to Eeman as a Benelux-focused retailer selling garden machinery and tools to homeowners, though operating primarily across the Dutch market rather than Belgium.

Direct peers

• BricoPlanit: BricoPlanit is a Belgian retail chain specializing in DIY and garden equipment with physical stores across Flanders and Wallonia. Comparable to Eeman as a Belgian multi-store retailer focused on garden machinery and outdoor equipment, serving a similar residential and semi-professional customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eeman