What Ferris does

Ferris designs, manufactures, and sells commercial-grade lawn mowers and turf-care equipment, operating as a wholly-owned brand subsidiary of Briggs & Stratton, LLC following a 2004 acquisition. Its product portfolio spans zero-turn riding mowers (gas, diesel, and electric), stand-on mowers, walk-behind mowers, front-mount mowers, stand-on blowers, and ride-on spreader/sprayers, with unit pricing ranging from approximately $10,000 to over $41,000 US MSRP. Manufacturing is concentrated at a doubled-capacity state-of-the-art facility in Sherrill, New York (relocated from Munnsville, NY in 2019). The company's foundational technological differentiator is multi-patented full suspension technology—approximately 20 patents since the 1987 hydrostatic-drive walk-behind patent and the 1995 suspension collaboration with engineer Todd Gordon—anchored by the ForeFront Suspension system with automotive-style independent front axles and coil-over shocks. This is reinforced by the proprietary iCD+ Cutting System, the Vanguard-powered Oil Guard system extending oil-change intervals to 500 hours (a 5x improvement, 60% maintenance cost reduction), and EFI/ETC electronic engine management. Ferris holds 10-year suspension warranty leadership as of November 1, 2025.

The company sells exclusively through an independent commercial equipment dealer network across North America, Europe/MEA, and Australia/New Zealand, supported by regional product specialists (a Suspension Demo Team), White Glove dealer onboarding, a 24-hour parts guarantee, and programs such as Pro Fleet, Bid Assist (government bid support), and BuyBoard government purchasing. Target customers include commercial landscaping professionals, municipal and government groundskeepers, and large property/estate managers—including equestrian facilities and sports turf operators. As a brand subsidiary rather than a standalone reporting entity, Ferris does not disclose segment-level financials, and revenue, headcount, and funding data flow through parent-level Briggs & Stratton disclosures.

Name

Ferris

Legal name

Briggs & Stratton, LLC

Website

https://ferrismowers.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ferris designs and manufactures commercial-grade lawn mowers and turf-care equipment—including zero-turn, stand-on, walk-behind, and electric models—sold exclusively through an independent dealer network serving commercial landscapers, municipal groundskeepers, and large property managers.

Ownership category

akta.pro rank

Product category

Commercial Turf Care Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Commercial lawn mowers
• Turf care equipment
• Zero-turn mowers
• Stand-on mowers
• Commercial landscaping equipment

Headquarters

HQ city

Sherrill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Turf Equipment Sales: Ferris generates revenue primarily through the direct sale of commercial mowing and turf care equipment to independent dealers and distributors. Products include zero-turn riding mowers, stand-on mowers, walk-behind mowers, front-mount mowers, stand-on blowers, and ride-on spreader/sprayers. Pricing ranges from approximately $10,000 to over $41,000 per unit depending on model, deck size, and power configuration. The company also generates ancillary revenue from replacement parts, accessories, and branded merchandise sold through the Ferris Gear store.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Ferris designs, manufactures, and sells commercial-grade turf care equipment, including zero-turn riding mowers, stand-on mowers, walk-behind mowers, front-mount mowers, stand-on debris blowers, and ride-on spreader/sprayers. The company's core differentiator is its multi-patented full suspension technology for riding mowers, paired with proprietary cutting decks, extended-maintenance oil systems, and EFI/ETC engine integration. Products are sold exclusively through an independent commercial dealer network in North America, Europe/MEA, and Australia/New Zealand, with prices typically ranging from about $10,000 to over $41,000 per unit.

Product overview

Ferris is a commercial lawn mower manufacturer with over 116 years of history, now owned by Briggs & Stratton. The company pioneered and patented full suspension on riding mowers, and its product portfolio centers on commercial turf equipment including: Zero Turn Mowers (gas, diesel, and the 300e electric model), Stand-On Mowers (SRS Z1/Z2/Z3X series), Walk Behind Mowers (FW series), Front-Mount Mowers (ProCut S), Stand-On Blowers (Hurricane series), and Ride-On Spreader/Sprayers (Venture and Pathfinder series). Core proprietary technologies include the multi-patented ForeFront Suspension system (20+ patents), the iCD+ cutting deck system, the Oil Guard extended maintenance system (500-hour oil changes), and Vanguard EFI/ETC engine management. Ferris positions its suspension technology as the primary differentiator, enabling faster mowing speeds without sacrificing operator comfort or cut quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferris Zero Turn Mowers
• Ferris Stand-On Mowers
• Ferris Walk Behind Mowers
• Ferris Front-Mount Mowers
• Ferris Stand-On Blowers
• Ferris Ride-On Spreader/Sprayers
• Ferris Collection Systems and Accessories
• Ferris 300e Electric Zero Turn Mower
• Ferris IS 6200 Zero Turn Mower
• Ferris SRS Z3X Stand-On Mower

Quantifiable outcome

• Oil change interval extended from 100 to 500 hours (5x improvement), reducing maintenance costs by 60% per season per unit
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Scag Power Equipment: Scag is a direct competitor in commercial zero-turn and stand-on mowers, serving professional landscapers with a dealer-distributed model. Its product range overlaps closely with Ferris's commercial lineup, and the two brands compete head-to-head in the same dealer channel.
• Hustler Turf Equipment: Hustler manufactures commercial zero-turn and stand-on mowers for professional landscapers, with a similar product portfolio and dealer-channel GTM to Ferris. The brand competes directly in the professional turf-care segment.
• Spartan Mowers: Spartan manufactures commercial zero-turn and stand-on mowers for professional landscapers, with a dealer-distributed model and pricing/product positioning that overlaps with Ferris's commercial lineup.
• Bad Boy Mowers: Bad Boy produces commercial zero-turn mowers targeted at the professional landscaping segment, competing with Ferris's price-value tier. The brand operates through a dealer network and serves overlapping commercial customers.
• Wright Manufacturing: Wright is a pioneer of the stand-on commercial mower category and a direct competitor to Ferris's SRS Z2 and Z3X lines. The two brands overlap heavily in stand-on mower design for professional landscapers.
• Exmark: Exmark is a leading manufacturer of commercial-grade zero-turn, stand-on, and walk-behind mowers targeted at professional landscapers. Like Ferris, Exmark competes at the premium end of the commercial mowing market with strong dealer networks and is owned by Toro.

Emerging players

• Mean Green Mowers: Mean Green is an emerging electric commercial mower manufacturer focused on zero-turn and stand-on EVs for professional landscapers. As pure-play electric specialist, it competes with Ferris's newly launched 300e in the emerging electric commercial segment.

Broad incumbents

• Toro: Toro is a diversified outdoor power equipment incumbent that owns Exmark. It competes with Ferris across commercial mowers, residential turf care, and grounds maintenance with a significantly broader product portfolio and global dealer network.
• Kubota: Kubota is a broad incumbent in compact and commercial equipment, including commercial mowers and turf-care machinery. It competes with Ferris in municipal and commercial segments with a globally integrated dealer network.
• John Deere: Deere's commercial mowing division offers a broad portfolio of commercial zero-turn mowers and turf-care equipment. As a diversified agriculture and construction incumbent, Deere competes with Ferris across commercial and municipal segments with broader scale and dealer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ferrismowers
• YouTubeyoutube.com/user/MowWithFerris
• Facebookfacebook.com/Ferriscommercialmowers
• LinkedInlinkedin.com/company/ferris-commercial-mowers
• Instagraminstagram.com/ferrismowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferris