drawing room
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
drawing room firmographics
Firmographics- Name
- drawing room
- Legal name
- Tannery Arts CIO
- Website
- https://drawingroom.org.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
drawing room industry classification
Industry- Product category
- Public Art Gallery
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Fine Arts Schools (61161), Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Art, Photography & Illustrated Books Publishing (MPAJAAAF), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
Keywords
Where drawing room is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
drawing room business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Revenue from exhibition entry tickets, workshop sessions, and special event attendance
- Shop and Publications: Sale of exhibition catalogues, booklets, art publications, and limited editions. Prices range from £1 to £28.50 for various publications
- Membership and Donations: Supporter membership programs offering exclusive events, talks, tours and studio visits in exchange for financial support
- Venue Hire: Community Studio and Gallery spaces available for hire to external parties
- Auction Proceeds: Drawing Biennial culminates in online auctions where works are sold starting from £300, with proceeds supporting the organization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Life Drawing Workshop Standard |
| Unit Pricing | Pay-as-you-go | Drawing Club Workshop |
| Unit Pricing | Pay-as-you-go | RISO Induction Session |
| Unit Pricing | Pay-as-you-go | Exhibition Standard Ticket (Modern Toss) |
| Unit Pricing | Pay-as-you-go | Exhibition Concession Ticket |
| Unit Pricing | Pay-as-you-go | Portrait Booth Ticket |
| Unit Pricing | Pay-as-you-go | Publications and Catalogues |
| Unit Pricing | Pay-as-you-go | Exhibition Booklet |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
drawing room product offering
Product offeringCore offering
Drawing Room operates a public gallery dedicated to contemporary drawing, presenting rotating exhibitions of international and emerging artists alongside the biennial Drawing Biennial auction. It runs an educational learning programme for schools, families and community groups, maintains a free specialist reference library of approximately 4,000 books on drawing, and offers workshops (life drawing, RISO printing, Drawing Club, Family Studio) and venue hire at its Bermondsey, London premises.
Product overview
Drawing Room is a public gallery dedicated to contemporary drawing, operating as a single-site institution rather than a platform-plus-modules architecture. The core offering centres on rotating exhibitions of drawing-based artworks, supported by a biennial auction event, a specialist library of approximately 4,000 books, and educational programmes for schools and communities. Additional revenue streams include a shop selling publications and limited editions, workshop programmes (Life Drawing, RISO Printing, Drawing Club, Family Studio), the Drawing Research Forum for academic exchange, and the Book Marks Bookclub literary programme. All these elements are unified under the Drawing Room/Tannery Arts CIO brand, which combines the public gallery with a studio provider charity.
Differentiator
Problem solved
Functional benefit
Brands
- Drawing Biennial: A major exhibition and auction event organized by Drawing Room featuring over 200-300 unique drawings from artists worldwide, held every two years.
- Drawing Research Forum
- Family Studio
- RISO Thursdays
- Book Marks Bookclub
- Drawing Club
Quantifiable outcome
- Over 200 unique drawings showcased per Drawing Biennial exhibition
- +2 more outcomes
Companies that use drawing room
Customer profileSegments5 records
drawing room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
drawing room partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, major, core and minor.
- ColomboscopeflagshipColomboscope (Sri Lanka) collaborated with Drawing Room on 'The Land Sings Back' exhibition, produced as a collaboration between the two organizations. This international partnership brought together artists with ancestries across South Asia, Africa and the Caribbean.
- Centre for the Study of South Asia and the Indian Ocean World, UCLmajorUCL's Centre for the Study of South Asia and the Indian Ocean World collaborated on the public and discourse programme for 'The Land Sings Back' exhibition.
- Institute of Advanced Studies, UCLmajorUCL Institute of Advanced Studies partnered on the public and discourse programme for 'The Land Sings Back' exhibition.
- Jerwood/Photoworks AwardsmajorJerwood/Photoworks Awards is a guest exhibition series hosted at Drawing Room, bringing emerging artists supported by this award to the gallery.
- Tannery ArtscoreTannery Arts CIO is the parent organization comprising a studio provider and Drawing Room public gallery. Tannery Arts is a small, independent charity supporting professional development of emerging and established artists through affordable studios, exhibition opportunities, and learning activities. Drawing Room and Tannery Arts share the same premises at New Tannery Way, Bermondsey.
- Early MasterworkscoreEarly Masterworks partners with Drawing Room to present themed life drawing sessions, bringing photography and drawing together in experimental workshops. They have worked with National Gallery, Open House Festival London, SOHO HOUSE, and UABB.
- GreatArtminorGreatArt donated paper for the Drawing Biennial 2019 exhibition.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
drawing room competitors and assessment
Company assessmentDirect peers
- Whitechapel Gallery: A long-established London public gallery showing contemporary art with associated learning, publishing, and community programmes. Most directly comparable peer given its similar public-facing gallery model, educational remit, and reliance on ticketed exhibitions and grants in London.
- Serpentine Gallery: London public gallery presenting contemporary art exhibitions alongside learning programmes and publications. Closely comparable on free/paid ticketed exhibitions, learning reach, and reliance on Arts Council England-style public funding, though broader in artistic scope than Drawing Room.
- Institute of Contemporary Arts (ICA): London-based institution presenting contemporary art exhibitions, film screenings, talks, and learning events. Comparable as a London contemporary arts venue combining ticketed exhibitions with education, publications, and membership programmes.
- South London Gallery: A free London public gallery focused on contemporary art with strong learning and family programmes. Highly comparable in size, mission, and educational remit, with similar reliance on public funding and donations and a comparable Bermondsey-adjacent community focus.
- Camden Arts Centre: A London public gallery and educational charity offering contemporary art exhibitions alongside an extensive learning programme. Comparable on the gallery-plus-education model, free/low-cost ticketed exhibitions, and a publicly funded charity operating structure.
Broad incumbents
- Tate Modern: UK's flagship contemporary art museum offering free general admission and large-scale exhibitions, supported by public funding and major philanthropy. Represents the broader incumbent landscape against which Drawing Room's specialist ticketed programme must compete.
- Hayward Gallery: London contemporary art gallery within the Southbank Centre showing major temporary exhibitions. Comparable as a ticketed London contemporary art venue, but operates at much larger scale and broader artistic remit than Drawing Room.
- Royal Academy of Arts: London institution presenting major ticketed contemporary exhibitions alongside a long-running learning programme and art school. Comparable on London ticketed exhibitions and learning programmes but vastly larger scale and broader focus than Drawing Room.
Regional players
- Pallant House Gallery: A publicly funded regional gallery outside London focused on modern British art, with associated learning and community programmes. Comparable on the publicly funded gallery model with educational outreach, but serves a regional audience rather than Drawing Room's London catchment.
- Firstsite: A publicly funded contemporary visual arts organisation outside London combining exhibitions, learning, and community programmes. Comparable in mission and charity-funded operating structure, though operating at greater distance from Drawing Room's London audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
drawing room social profiles
Digital presencedrawing room compliance and trust
Trust signalCompliance2 records
drawing room financial estimates
Financial estimateRevenue estimate
Valuation estimate
drawing room leadership team
Management profileNumber of profiles
drawing room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
drawing room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about drawing room
What does drawing room do?
Drawing Room operates a public gallery dedicated to contemporary drawing, presenting rotating exhibitions of international and emerging artists alongside the biennial Drawing Biennial auction. It runs an educational learning programme for schools, families and community groups, maintains a free specialist reference library of approximately 4,000 books on drawing, and offers workshops (life drawing, RISO printing, Drawing Club, Family Studio) and venue hire at its Bermondsey, London premises.
Is drawing room a public or private company?
drawing room is a private company. It is currently operating.
When was drawing room founded?
drawing room was founded in 2002.
Where is drawing room based?
drawing room is headquartered in London, United Kingdom, in the Europe region.
How does drawing room make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are shop and Publications, membership and Donations, venue Hire and auction Proceeds.
Who are drawing room's main competitors?
Direct peers on record are Whitechapel Gallery, Serpentine Gallery, Institute of Contemporary Arts (ICA), South London Gallery and Camden Arts Centre. Broad incumbents are Tate Modern, Hayward Gallery and Royal Academy of Arts. Regional players are Pallant House Gallery and Firstsite.
Does drawing room have an API?
No public API is recorded for drawing room.
What industry is drawing room in?
drawing room's product category is Public Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture). Its NAICS code is 712110 and its SIC code is 7330.