What cap'com does

Cap'Com (legal name Cap'Com) is a French cooperative founded circa 1988 that federates, animates, and represents professionals, elected officials, students, and stakeholders active in the communication of local authorities, public administrations, and public organizations. The organization positions itself as the national network for public and territorial communication in France, with a stated reach across an estimated 25,000 public communication professionals operating in 35,000 communes, 1,200 communities, 101 departments, and 13 regions. It is governed by a Comit\u00e9 de Pilotage and led by a D\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral (Yves Charmont); it has no parent company, no external investors, and no disclosed subsidiaries, reflecting a member-owned cooperative structure.

The portfolio spans training, events, resources, and benchmarks. Training is delivered through a catalog program, intra-company training, and the Cap'Com Int\u00e9gral subscription that reduces training costs. Events include the flagship annual Forum (37th edition in Angers 2025, 38th in Biarritz 2026), a series of national Rencontres covering digital, internal, press relations, territorial marketing, and public health communication, plus regional meetings and webinars. Resources include Les Cahiers de la com publique (annual publication), \u00c9tudes de la com publique (research studies), the Cap'Com Plus benchmark of 300+ classified campaigns, the La Boussole de l'IA AI guidance tool, the GPS provider directory, communication toolkits, infographics, and a job board. Awards include the Grand Prix Cap'Com and the Prix de la presse et de l'information territoriales. The technology layer is a web-based platform (cap-com.org) hosting the training catalog, event registration, studies, and resources, supported by an active social presence and a free bi-monthly newsletter.

Revenue is generated through four streams: (1) training and professional development fees (catalog and intra-company); (2) event registration fees across the Forum, Rencontres, regional meetings, and webinars; (3) recurring subscriptions (Cap'Com Int\u00e9gral and Cap'Com Plus); and (4) newsletter and information services (free newsletter plus paid studies). Customer segments are public communication professionals, elected officials, students in communication/public administration, and communication service providers/agencies serving the public sector. Strategic partners include ADEME, Radio France, Villes Internet, Ville de Lyon, CIRC/IARC, the Association des Maires Villes et Banliue de France, the Observatoire de la #compublique num\u00e9rique, DataPublica, and Occurrence (Groupe Ifop).

Name

cap'com

Legal name

Cap'Com

Website

https://cap-com.org

Company type

Private

Operating status

Operating

Short description

Cap'Com is a French cooperative founded circa 1988 that federates an estimated 25,000 public and territorial communication professionals across France through training programs, national conferences, an annual Forum, awards competitions, and benchmarking subscription services targeting communes, departments, regions, and public agencies.

Ownership category

akta.pro rank

Product category

Professional Training and Public Communication Services

NAICS

Business Associations (813910)

akta.pro primary industry

Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ)

Keywords

• Public communication training
• Professional development events
• Communication benchmark services
• Territorial communication networking
• Cooperative professional network

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and professional development: Cap'Com offers training programs including catalog formations, intra-company training, and professional development events. Revenue is generated through registration fees and training subscriptions.
2. Event registration fees: Annual Forum, national Rencontres conferences, regional meetings, and webinars generate revenue through participant registration fees.
3. Subscription services: Cap'Com Intégral subscription reduces training costs for members. Cap'Com Plus provides access to the benchmark database of over 300 campaigns. These subscriptions provide recurring revenue.
4. Newsletter and information services: Free newsletter distributed every 15 days to inform subscribers about public communication news and network initiatives. Professional studies published periodically.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cap'Com is a French cooperative that federates public and territorial communication professionals through training programs, annual national conferences, benchmark subscriptions, publications, and networking services. It delivers professional development across digital communication, internal communication, press relations, public health communication, and territorial marketing, while providing resources like an AI ethics compass tool and a benchmark database of over 300 communication campaigns.

Product overview

Cap'Com is a cooperative network that federates, animates, and represents professionals in public and territorial communication. The organization operates as a membership network offering a portfolio of products and services including: professional training programs (Formations Cap'Com), annual national conferences (Rencontres Nationales covering digital communication, internal communication, territorial marketing, public health communication, and press relations), the flagship annual Forum for public communication, awards competitions (Grand Prix Cap'Com and Prix de la presse territoriale), subscription-based benchmarking services (Cap'Com Plus with 300+ campaign analyses), an AI ethics compass tool (La Boussole de l'IA), annual publications (Les Cahiers), research studies, a service provider directory (GPS), job board, communication toolkits, infographics, and discussion lists. The portfolio is designed to serve public communication professionals across all types of territorial collectivities, public institutions, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Prix Cap'Com: Annual awards competition for public and territorial communication
• Prix de la presse et de l'information territoriales
• Forum de la communication publique et territoriale
• Rencontres nationales de la communication numérique
• Rencontres nationales de la communication interne
• Cap'Com Plus
• Cap'Com Intégral
• Les Cahiers de la com publique
• La Boussole de l'IA
• GPS Guide des prestataires

Products and services

• Formations Cap'Com Professional training programs for public communication professionals working in local authorities, public institutions, and government agencies. Includes catalog courses, intra-company training, and the Cap'Com Intégral subscription offering reduced training costs throughout the year.
• Forum de la communication publique et territoriale Annual flagship forum bringing together hundreds of public communication professionals from across France. The 38th edition is scheduled for Biarritz in 2026, following the 37th edition in Angers in 2025.
• Rencontres Nationales de la Communication Numérique Annual national conference on digital communication for public sector professionals, held in October each year, with the 18th edition scheduled in Rennes in 2026.
• Rencontres Nationales de la Communication Interne Annual national conference on internal communication for public sector professionals, held each spring in Paris. The 2026 edition gathered nearly 200 public sector professionals.
• Journée d'actualité Communication et Santé Publique Annual thematic conference addressing communication strategies in public health, bringing together health communicators from territorial collectivities, ARS (Regional Health Agencies), CHU (University Hospitals), and associations.
• Journée d'actualité Relations presse du secteur public Annual press relations conference for public sector professionals, addressing media relations, democracy, and the impacts of AI on press work.
• Cap'Com Plus Annual subscription service providing access to a benchmark database of over 300 detailed public communication campaigns classified by theme, available on an annual billing cadence.
• Cap'Com Intégral Annual subscription offering reduced training costs for members throughout the year across the Formations Cap'Com catalog.
• La Boussole de l'IA AI Compass tool designed to guide public sector entities toward ethical and responsible AI usage practices, developed in collaboration with the Observatory of Public Digital Communication.
• Les Cahiers de la communication publique Annual publication documenting public communication practices and trends across the French public sector.
• Études de la com publique Research studies on public communication covering topics including digital communication, internal communication, political communication, and territorial media.
• GPS - Guide des Prestataires Online directory of communication service providers serving the French public sector.
• Grand Prix Cap'Com Annual awards competition recognizing excellence in public and territorial communication campaigns and initiatives across France.
• Prix de la presse et de l'information territoriales Annual award recognizing excellence in territorial press and information across France.
• Espace Emploi Job board for public communication positions across French public sector organizations.

Quantifiable outcome

• Over 300 campaigns in the Cap'Com Plus benchmark database
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ADEME (Agence de la transition écologique)minorGTM or Marketing PartnerAnnual partner supporting Cap'Com activities and events as part of their environmental communication mission
• Radio FranceminorGTM or Marketing PartnerAnnual partner accompanying Cap'Com activities and events throughout the year
• Villes InternetminorGTM or Marketing PartnerAnnual partner supporting Cap'Com network activities and events
• Ville de LyoncoreStrategic or Co-development PartnerPartner city for the first public health communication day, collaborating on the 'One Health' concept and public communication in health
• Centre International de Recherche sur le Cancer (CIRC/IARC)coreStrategic or Co-development PartnerHost venue partner for the public health communication day at their facility in Lyon, providing the cafeteria for lunch and conference space
• Association des Maires Villes et Banlieue de FrancecoreStrategic or Co-development PartnerStrategic partner for the annual press relations day, with delegation general deputy participating in program co-construction and opening remarks
• Observatoire de la #compublique numériquecoreStrategic or Co-development PartnerResearch partner that produces the annual Hashtags awards recognizing digital public communication excellence, collaborated on the Boussole de l'IA
• DataPublica ObservatoryminorStrategic or Co-development PartnerResearch partner for the 2026 study on AI usage in public sector communication departments, conducted in partnership with Cap'Com
• Occurrence (Groupe Ifop)coreStrategic or Co-development PartnerOngoing research partner conducting studies on employer brand in local authorities (2022, 2025), communication surveys, and professional practice studies
• ArcomminorOthersFrench regulatory authority for audiovisual and digital communication referenced for studies on misinformation and public information quality

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Communication & Entreprises: France's main association for private-sector communication professionals, offering training, events (e.g., Trophées de la Communication), and a benchmark platform. Highly comparable to Cap'Com in structure (membership association, training, awards) but serves corporate communicators rather than public-sector ones.
• CIPR — Chartered Institute of Public Relations: UK chartered membership body for PR and communication professionals, providing training, qualifications, awards (PRide), and regional events. Closest international structural analog to Cap'Com's professional-association + training + awards model.
• IABC — International Association of Business Communicators: Global membership association for business communicators offering certifications (CMP, SCMP), training, and an annual World Conference. Comparable to Cap'Com as a professional association delivering training, certification, and events across a communications discipline.
• PRCA — Public Relations and Communications Association: UK-based trade association for PR and communications professionals and agencies, offering CPD, training, awards, and accreditation. Directly comparable professional-network structure to Cap'Com.
• PRSA — Public Relations Society of America: Largest US professional organization for PR practitioners, offering training, certifications (APR), conferences, and awards. Direct structural peer to Cap'Com in the professional-association, training, and events category.
• DIR&COM: Spanish association of communication directors, particularly for corporate and institutional communication. Strong structural analog to Cap'Com as a national membership organization for communication professionals in a neighboring European market.

Regional players

• UDECAM: French union of media-buying and communications agencies. Comparable French industry body but focused on agency-side communications procurement rather than in-house public communicators — adjacent rather than direct overlap with Cap'Com.

Broad incumbents

• CNFPT — Centre National de la Fonction Publique Territoriale: France's official national training body for local civil servants. Provides mandatory and continuing training for territorial public-sector employees, including communication officers — overlapping audience and training mandate with Cap'Com but as a much larger state-backed incumbent.
• Syntec Conseil: French federation representing consulting, engineering, and communication-services firms. Comparable French industry-body structure with membership, training, and events, but focused on service-provider side of the communications industry rather than in-house public communicators.

Others

• Adetem: France's largest marketing professional association offering training, conferences, and publications for marketing professionals. Thematically adjacent — professional association model targeting communicators/marketers in France, but oriented to commercial rather than public-sector communication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cap_com
• Facebookfacebook.com/reseau.capcom
• LinkedInlinkedin.com/company/cap'com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cap'com