What Occurrence does

Occurrence is a Paris-headquartered communication research and consulting institute founded in 1995, operating as a specialized brand within Groupe Ifop. The firm helps corporate, institutional, and public-sector clients measure and valorize the impact of their communication and influence strategies, operating across eight horizontal practice areas: Corporate & Marque, Médias/Réseaux sociaux & Influence, Evénementiel & sponsoring, International campaign evaluation, Attractivité & transformation, Conseil & formation, Stakeholder cartography, and Responsible communication. Its signature products include BtoAI Footprint (AI-powered communication footprint measurement co-developed with sister brand Deep Opinion), Audit de réputation (a reputation audit methodology), and Observatoire des pétitions (a petition observatory tracking public opinion movements). Underlying technology combines traditional survey research with IfopGen+, a proprietary generative AI service used to synthesize published articles, and AI-assisted analytics orchestrated by expert teams. Revenue is generated through professional services engagements priced on a quote basis, with multi-year contracts typical for enterprise clients such as Saint-Gobain, Konica Minolta, SPORSORA, Palais de la Porte Dorée, Eminente, IDAC, and Interbev, with at least one confidential automotive-mobility account. Go-to-market is enterprise field sales via direct consultative engagement, supported by thought-leadership content in LesEchos and Stratégies, hosted breakfast seminars (Petit-déjeuner), and the Ifop Campus training program. The firm holds ISO 9001, Qualiopi, Engagé RSE 26000, and Label RE certifications, and operates under the leadership of Director General Assaël Adary, with Albane Jacquot and Pierre Gomez serving as Deputy Directors overseeing the Marque & Transformation division and development activities respectively. Recent strategic activity includes the 2025 launch of BtoAI Footprint and IfopGen+, the January 2026 organizational reinforcement, and the June 2026 creation of a new Sport, Art & Culture division.

Name

Occurrence

Legal name

Groupe Ifop

Website

https://occurrence.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Occurrence is a Paris-based communication research and consulting firm, founded in 1995 and operating within Groupe Ifop, that measures and valorizes the impact of communication and influence for enterprise and institutional clients. It offers reputation audits, AI-powered footprint analysis, and media-influence research across eight practice areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Consulting Services: Professional services revenue generated from communication impact measurement studies, reputation audits, market research, and strategic consulting engagements with corporate and institutional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Occurrence helps organizations measure and valorize the impact of their communication and influence through studies, consulting, and signature products including BtoAI Footprint, Audit de réputation, and Observatoire des pétitions. The firm operates across eight intervention areas: Corporate & marque, Médias & influence, Evénementiel & sponsoring, international campaign evaluation, Attractivité & transformation, Conseil & formation, Cartographie des parties prenantes, and Communication responsable, leveraging the proprietary IfopGen+ generative AI service for article synthesis and analysis.

Product overview

Occurrence is a research and consulting firm under the Ifop Group that helps organizations measure and leverage the impact of their communication and influence. The company offers a portfolio of signature products including BtoAI Footprint (AI-powered footprint analysis), Audit de réputation (reputation audit services), and Observatoire des pétitions (petition observatory), alongside consulting services across corporate reputation, media and social influence, events and sponsorship, international campaign evaluation, employer attractiveness, stakeholder mapping, and responsible communication.

Differentiator

Problem solved

Functional benefit

Brands

• BtoAI Footprint: AI footprint measurement tool for evaluating corporate AI communication impact.
• Audit de réputation
• Observatoire des pétitions

Products and services

• BtoAI Footprint AI-powered communication footprint measurement and analysis product for enterprise clients, enabling organizations to evaluate and benchmark their AI-related communication impact. Developed in collaboration with Deep Opinion and the Ifop Group.
• Audit de réputation Reputation audit service that illuminates and informs decision-makers in managing their organizational reputation. Applies a structured methodology for measuring and analyzing reputation metrics across stakeholder groups.
• Observatoire des pétitions Petition observatory service that tracks and analyzes petition trends and public engagement, providing organizations with intelligence on petition-based public opinion movements.
• Communication research and consulting engagements Custom B2B consulting and research engagements covering eight practice areas: Corporate & marque, Médias réseaux sociaux & influence, Evénementiel partenariats & sponsoring, Evaluation de campagnes internationales, Attractivité & transformation, Conseil & formation, Cartographie des parties prenantes, and Communication responsable. Designed for enterprise clients across banking, automotive, luxury, media, agro-food, energy, beauty, and public affairs.

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• L'ÉvénementminorOthersPartnership with the professional event industry organization, collaborating on industry events and knowledge sharing.
• Association nationale des communicants (ANCEL)coreStrategic or Co-development PartnerStrategic partnership with the national communicators association. Occurrence's Director General Assaël Adary serves as co-president of ANCEL, facilitating industry collaboration and professional development.
• CELSA Alumni Sorbonne UniversitécoreStrategic or Co-development PartnerPartnership with the Celsa Alumni association. Director General Assaël Adary serves as president of Celsa Alumni Sorbonne Université, enabling academic collaboration and talent pipeline.
• Cap'ComminorOthersPartnership with the French public communication professional network organization.
• Capital FillesminorOthersPartnership supporting professional development and mentoring for young women in business.
• DiversidaysminorOthersPartnership with the Diversidays organization promoting diversity and inclusion in the professional sector.
• Les entreprises pour la CitéminorOthersPartnership with the corporate citizenship network organization.
• Communication publiqueminorOthersPartnership with the public communication professional organization.
• Syntec ConseilminorOthersPartnership with the French consulting industry federation representing professional consulting firms.
• ESOMARcoreStrategic or Co-development PartnerMembership in ESOMAR, the global association for market, social, and opinion research professionals, ensuring adherence to industry standards and best practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpinionWay: Paris-based market research and consulting institute offering brand, communication, and societal studies. Closely comparable French competitor with overlapping methodology and client base.
• Elan Edelman: Edelman's brand strategy and research arm providing communication impact measurement and reputation advisory. Comparable service mix to Occurrence, particularly on corporate reputation and influence strategy.
• BVA: French market research and consulting firm specializing in brand, opinion, and customer experience studies. Comparable in size and service mix to Occurrence, serving similar French enterprise clients with reputation and communication research.

Broad incumbents

• Ipsos: Global market research leader headquartered in France; offers communication evaluation, brand and reputation tracking across all major verticals. Direct overlap with Occurrence's reputation audit and stakeholder mapping services, but at vastly larger scale.
• Kantar: Global market research and consulting group providing brand and communication effectiveness measurement. Overlaps with Occurrence on reputation audits and media-influence work, but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enloccurrence
• LinkedInlinkedin.com/company/group-ifop

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Occurrence