decade impact

What decade impact does

Decade Impact is a Vancouver, BC-based sustainability and impact strategy studio that helps purpose-driven, consumer-facing businesses pursue B Corp certification and embed impact into operations. Founded on January 1, 2020 by Kristy O'Leary, the firm is a Certified B Corp itself and operates with a small core team supplemented by a trusted network of designers, researchers, creatives, and specialists. Its core methodology is the proprietary Seasons Framework, which guides clients through four phases—Foundation (assessment and gap analysis), Direction (strategy and roadmap), Structure (policy, systems, and tooling), and Voice (impact storytelling and communications)—applied to B Corp certification, recertification, and broader ESG strategy work.

The firm generates revenue through three streams: direct 1:1 consulting engagements (typically 6-12 months, custom-priced), the New Standard Circle cohort program (a 10-month group program with Learning Circle at $300 CAD/month and Support Circle at $1,000 CAD/month tiers, limited to 10 companies per cohort), and tailored workshops and facilitated sessions. Go-to-market is consultative and relationship-driven, leveraging direct outreach, referrals, the B Local Vancouver community, and B Lab's LEVEL Program to reach purpose-driven small businesses, founders, and internal sustainability leads. As of 2025 the firm reports supporting 131 companies toward B Corp certification (117 certified by year-end 2024), with 87% of 2025 revenue from women-owned businesses and named clients spanning financial services, fashion, food and beverage, wellness, architecture, PR, and real estate.

Name

decade impact

Legal name

Decade Impact Strategy Activation Inc.

Website

https://decadeimpact.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Decade Impact is a Vancouver-based sustainability and impact strategy studio that guides purpose-driven, consumer-facing businesses through B Corp certification and ESG strategy using a proprietary four-phase Seasons Framework, delivered via 1:1 consulting, cohort programs, and workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. B Corp Certification Consulting: Direct 1:1 consulting engagements supporting companies through B Corp certification and recertification, including impact baseline assessments, policy development, gap analysis, and verification support. Engagements typically run 6 months to a year.
2. New Standard Circle Cohort Program: 10-month group cohort program for companies preparing for B Corp certification or recertification under the new standard. Two tiers: Learning Circle ($300 CAD/month) and Support Circle ($1,000 CAD/month). Includes live learning sessions, tutorials, toolkits, peer community, and optional 1:1 support.
3. Workshops and Facilitated Sessions: Facilitated team workshops covering leadership alignment, Theory of Change, impact literacy, purpose realization, and strategic planning. Custom sessions tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Decade Impact is a fractional sustainability and impact strategy studio that helps consumer-facing, family or women-led brands pursue B Corp certification and embed impact into operations, people, and storytelling. It delivers this through 1:1 consulting engagements built on its proprietary Seasons Framework (Foundation, Direction, Structure, Voice) and through the New Standard Circle 10-month group cohort program. Additional offerings include facilitated workshops, impact baseline assessments, strategic roadmaps, custom policy libraries, and impact storytelling services.

Product overview

Decade Impact is a fractional sustainability and impact strategy studio that offers consulting services to purpose-driven businesses, primarily through its proprietary Seasons Framework methodology and the New Standard Circle cohort program. The Seasons Framework guides clients through four phases—Foundation, Direction, Structure, and Voice—for B Corp certification and impact strategy implementation. The New Standard Circle is a 10-month cohort program with Learning Circle ($300/month) and Support Circle ($1,000/month) tiers, providing live sessions, toolkits, templates, and community access. Additional services include impact baseline assessments, strategic roadmaps, policy development, and impact storytelling. The company also publishes annual Impact Reports and maintains an Ideas blog with educational content.

Differentiator

Problem solved

Functional benefit

Brands

• New Standard Circle: A 10-month cohort program for businesses preparing for B Corp certification or recertification under the new B Corp standards.
• Getting to 80

Products and services

• New Standard Circle Cohort Program A 10-month group cohort program for sole, micro, and small businesses preparing for B Corp certification or recertification under the new B Corp standards. Delivered via monthly live Zoom sessions, tutorials, toolkits, templates, and a peer community. Two subscription tiers: Learning Circle ($300 CAD/month) for self-paced learning, and Support Circle ($1,000 CAD/month) adding 1:1 coaching, strategy deep dive, submission prep, and hands-on implementation support.
• 1:1 B Corp Certification & Impact Strategy Consulting Direct consulting engagements guiding mid-market and enterprise consumer brands through B Corp certification, recertification, ESG baseline assessments, Theory of Change development, custom policy library creation, impact metric systems, supplier screening tools, and ongoing impact strategy. Engagements typically run 6 months to a year and are priced via custom quotes.
• Workshops and Facilitated Sessions Tailored team workshops and facilitated sessions for leadership teams, cross-functional groups, and internal impact champions covering leadership alignment, Theory of Change, impact literacy, purpose realization, and strategic planning. Delivered in-person and online to mid-market and enterprise clients.

Quantifiable outcome

• 131 companies supported to achieve B Corp certification since January 1, 2020
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development Partner · 8 November 2020Decade Impact joined 1% for the Planet as a business member, committing to give 1% of total revenue to approved nonprofit partners focused on environmental action. They direct giving to environmental and food security initiatives including Extinction Rebellion, EcoTrust Canada, EcoJustice Canada, and A Better Life Foundation. In 2024, they contributed 2% of total revenue to charities.
• B Lab U.S. & Canada (LEVEL Program)coreStrategic or Co-development PartnerDecade Impact has been involved as original consultants in the LEVEL program, hosted by B Lab U.S. & Canada, which is dedicated to uplifting businesses led by BIPOC, especially women, by providing resources to measure and enhance impact and navigate B Corp Certification.
• B Local VancouverminorStrategic or Co-development PartnerB Local Vancouver is a non-profit community hub for B Corp businesses and the impact business community. Decade Impact connects clients to B Local and has been introduced to clients through this network. All Purpose Creative was introduced to Decade through B Local Vancouver.
• Trusted Network of Partners and CollaboratorsminorStrategic or Co-development PartnerDecade works with a trusted network of designers, researchers, creatives, and specialists who expand what's possible for client engagements. They bring strength, precision, and perspective to help meet client visions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Big Leap: Australia-based B Corp coaching and certification consultancy offering group programs and 1:1 engagements to support companies through certification. Operates a comparable cohort-driven model to Decade's New Standard Circle.
• BlueDot Impact: B Corp and impact consulting firm serving purpose-driven small and mid-market businesses. Closely comparable to Decade Impact in offering B Corp certification support, impact strategy, and ESG advisory to consumer-facing brands.
• LIFT Economy: Oakland-based regenerative business consultancy that supports companies pursuing B Corp certification and impact strategy. Operates in the same boutique, mission-driven advisory niche as Decade Impact with comparable services and target customers.

Broad incumbents

• Impact Hub: Global network of impact-focused entrepreneurship hubs and programming. Operates a broader portfolio (incubation, events, consulting) than Decade but serves overlapping impact-driven founders and small businesses pursuing B Corp certification.
• B Lab U.S. & Canada: The non-profit network that administers B Corp certification globally. Sets the standards Decade's services are built around and runs ecosystem programs (e.g., LEVEL) that Decade participates in; the closest ecosystem incumbent.
• ERM: Global environmental, sustainability, and ESG consulting firm serving large enterprises. Provides overlapping sustainability and ESG advisory capability to Decade, but at much larger scale and with an enterprise-focused delivery model.
• WSP: Global professional services firm with a substantial environmental and sustainability consulting practice. Competes for sustainability mandates and ESG strategy work, particularly with mid-market and enterprise clients in Canada.

Emerging players

• Persefoni: Climate management and carbon accounting SaaS platform serving enterprises. Overlaps with the impact-measurement and ESG disclosure components of Decade's Seasons Framework but competes in a different category (software vs. advisory).
• Watershed: Enterprise sustainability platform focused on carbon accounting and ESG reporting. Adjacent rather than direct — enables the type of impact measurement and disclosure work that complements B Corp certification, but targets larger organizations.

Others

• Workiva: Cloud platform for sustainability, ESG, and regulatory reporting. Adjacent to Decade's impact reporting and policy documentation work as an enabling tool that some clients may use internally instead of engaging a consultancy like Decade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decade-impact
• Instagraminstagram.com/decadeimpact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about decade impact