What De Roo does

De Roo is a privately held, family-owned Dutch passenger transport company operating under the legal entity De Roo Personenvervoer BV from its base in 's-Gravenzande and Naaldwijk in the Westland region of the Netherlands. Tracing its origins to Droog Taxi (founded 1929) and renamed when acquired by Gerard de Roo in 1974, the business is now in its third generation of family stewardship under brothers Raymond and Marco de Roo, who assumed ownership in 2008. The company runs a multi-service mobility platform spanning four core pillars: 24/7 taxi service (including airport transfers to Dutch, Belgian, French, and German airports and wheelchair/disabled transport under VVR compliance), chauffeured group transport in vehicles sized from 8 to 63 persons, short-term vehicle rental (passenger cars, minivans, delivery vans, and trucks), and a full spectrum of vehicle leasing (operational, net operational, financial, shortlease, and sale & leaseback). Ancillary revenue lines include a public CNG fuel pump—the first sustainable public CNG pump in Westland, opened July 2016—and a car wash open to fleet and external customers.

The technology stack is deliberately conventional: no proprietary platform is disclosed, with operations running on industry-standard fleet management and dispatch tools such as the Cabman online booking system for taxi ordering. Differentiation rests on service breadth, a fleet of approximately 420–500 vehicles (following the 2017 Deltax acquisition which absorbed ~60 vehicles and ~45 employees from the bankrupt Delft-based operator), 24/7 availability, and sustainability credentials—ECOSTARS 4/5 certification, TX-Keur quality mark, and Graydon "Financieel gezond" financial health verification. Two named wholly-owned or acquired subsidiaries support extended service: Holland Day Trips (customized day tours within the Netherlands, acquired January 2014) is retained, while care transport, student transport (leerlingenvervoer), regional taxi (Regiotaxi), and AOV Valys services were discontinued in a June 2019 restructuring that reset the company as De Roo Personenvervoer BV.

Revenue mechanics are predominantly transactional: per-journey taxi fares, per-day or per-half-day rental rates (publicly priced, e.g., €32–€175/day excl. VAT across vehicle classes), per-person concert shuttle pricing (€10–€20), and recurring monthly lease payments for operational leasing and shortlease customers. Pricing for leasing, charter transport, and corporate accounts is quote-based. The go-to-market is sales-led and event-driven: direct phone, walk-in, and website contact form intake, with recurring institutional contracts (e.g., WEHAKO B.V. for 20+ years, Royal FloraHolland, municipalities of Westland and Midden-Delfland) and seasonal event contracts for major Dutch concerts (Vrienden van Amstel Live, Toppers in Concert). Customer segments span individual consumers, SMEs, and enterprises across floriculture/agriculture, logistics, retail, hospitality, healthcare, and government verticals. The business carries no external funding, no disclosed AI/ML capability, and no public listing; ownership remains entirely within the De Roo family.

Name

De Roo

Legal name

De Roo Personenvervoer BV

Website

https://deroo-autoverhuur.nl

Company type

Private

Founded year

1974

Operating status

Operating

Short description

De Roo Personenvervoer BV is a family-owned Dutch passenger transport company operating a ~500-vehicle fleet across taxi, group transport (8–63 persons), car rental, vehicle leasing, a public CNG pump, and car wash, primarily serving the Westland, Rotterdam, and Den Haag corridor.

Ownership category

akta.pro rank

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Taxi Services: On-demand and pre-booked taxi transport, including airport transfers, business travel, and disabled/wheelchair transport. Available 24/7. Revenue is earned per journey on a metered or pre-agreed fee basis. Taxi services also include student transport (leerlingenvervoer) under municipal contracts.
2. Vehicle Rental: Short-term rental of passenger cars, minivans, delivery vans, and trucks. Rental is charged per day or per half-day block. Revenue is per-transaction and demand-driven.
3. Operational and Financial Leasing: Offerings include operational leasing (all-inclusive monthly fee), net operational leasing (client handles maintenance/insurance), financial leasing (ownership transfer at end of term), shortlease (minimum 1 month), and sale & leaseback. Revenue is recurring monthly lease payments over agreed terms.
4. CNG Fuel Sales: De Roo operates the first public sustainable CNG pump in Westland, selling compressed natural gas (including green gas) to third parties. The pump is accessible during De Roo's opening hours and is open to the public.
5. Group/Charter Transport: Chauffeured group transport in minibuses (8-19 persons) and touringcars (51-63 persons) for events, school trips, business outings, and concert transfers. Charged per person (concert shuttles) or as a full vehicle charter with custom quotation.
6. Car Wash: Own car wash (wasstraat) available to both businesses and individuals, generating ancillary revenue from fleet and external customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

De Roo is a Dutch transport company (De Roo Personenvervoer BV) based in Naaldwijk, Netherlands, providing taxi rides, group and coach transport, car rental, and vehicle leasing services. The company complements these mobility services with a CNG (compressed natural gas) refueling station and a car wash, operating a mixed fleet that includes CNG-powered vehicles to support environmentally friendly transport.

Product overview

De Roo Taxi & Autoverhuur operates as a comprehensive transportation services company offering four interconnected service pillars: Taxi Services (24/7 taxi transport including airport transfers, business travel, and disabled/wheelchair transport), Car Rental (passenger cars, minivans, delivery vans, and trucks), Group Transport (chauffeured vehicles from 8 to 63 passengers), and Vehicle Leasing (operational, net operational, financial, short-term, and sale-leaseback options). The company also operates a public CNG pump station. The services are designed to serve both private individuals and business customers in the Westland region of the Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 300 concert-goers transported in a single season to Vrienden van Amstel Live (2014)
• +4 more outcomes

Named customers8 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deltax (Delft)coreStrategic or Co-development Partner · 22 September 2017De Roo Taxi & Autoverhuur acquired the most important activities of the bankrupt Deltax from Delft on 22 September 2017. This included the transport contract of Regiotaxi and transport for Pieter van Foreest healthcare institution. Approximately 60 vehicles and ~45 employees were transferred, making De Roo the most important transport provider in the region with a fleet of nearly 500 vehicles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Munckhof Taxi: Munckhof is a Dutch taxi, group transport (coach) and car rental operator with depots across the Netherlands offering chauffeur-driven services, business travel, school transport and event shuttles — directly comparable to De Roo's multi-service regional model.
• Stax: Stax is a Dutch taxi, car rental and leasing company combining chauffeured transport, vehicle rental and operational leasing for B2B and B2C customers — a close functional mirror of De Roo's four-pillar offering.
• Brover: Brover is a regional Dutch taxi, group transport and touringcar operator focused on event and corporate coach hire — directly comparable to De Roo's touringcar and group transport business.
• DTM Personenvervoer: DTM is a Dutch taxi and group transport specialist offering business travel, event transport, school transport and care transport — closely overlapping De Roo's taxi and group/charter services in the Dutch market.
• Van der Spek Touringcars: Van der Spek is a Dutch touringcar/charter and group transport operator serving schools, corporate outings and events — comparable to De Roo's 8–63 seat group transport pillar.

Broad incumbents

• Connexxion: Connexxion is one of the largest Dutch public transport and taxi operators (owned by Transdev), running scheduled buses, Regiotaxi and corporate mobility — a broad incumbent competitor for De Roo's taxi, group transport and tendered care/regio contracts.
• Arriva: Arriva is a major European public transport group with significant Dutch bus, train and taxi/Regiotaxi operations, competing with De Roo for municipal and care transport tenders across the Randstad.

Regional players

• TCS (Taxi Centrale Schiphol): Taxi Centrale Schiphol is the Amsterdam-area airport taxi cooperative; De Roo actively competes for airport transfer jobs to Schiphol, making TCS a relevant regional peer in airport taxi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Roo