DeltaX
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
DeltaX firmographics
Firmographics- Name
- DeltaX
- Legal name
- AdBox Software Pvt. Ltd.
- Website
- https://deltax.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DeltaX industry classification
Industry- Product category
- Advertising Technology
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where DeltaX is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
DeltaX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: DeltaX operates as a SaaS advertising technology platform charging advertisers for access to its insights, creative solutions, and measurement tools. The platform supports over $100 million in global ad spend managed by its customers, suggesting a usage or spend-based or tiered subscription model.
- Advertising Technology Services: The platform provides campaign management, creative automation, attribution, and optimization services to advertisers, agencies, and brands, with revenue derived from platform fees tied to advertising volume and campaign complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DeltaX product offering
Product offeringCore offering
DeltaX is an AI-driven advertising technology platform that unifies audience Insights, Dynamic Creative Optimization (Creative Solutions), and cross-channel Media Measurement in a single stack. It enables agencies, multi-location brands, and B2B companies to plan campaigns, generate personalized creatives, and attribute conversions across digital channels. The platform is sold as an enterprise SaaS solution with segment-specific configurations for each buyer type.
Product overview
DeltaX is an AI-driven advertising technology platform offering a unified three-module architecture: Insights (analytics and reporting), Creative Solutions/DCO (dynamic creative optimization), and Measurement (attribution and tracking). The platform serves over 1,000 advertisers globally across agencies, multi-location brands, and B2B segments. Key products include Portfolio Optimizer (Bayesian-based bid/budget automation), DeltaX Studio (creative production), Signal2Ads (weather/signal-triggered advertising), DeltaX Assistant (AI monitoring), and DeltaX Hub (campaign management with CRM integration). The platform connects to 100+ marketing channels including Google Ads, Meta, YouTube, DV360, and Amazon Marketing Services, and integrates with e-commerce platforms Shopify, Magento, and WooCommerce.
Differentiator
Problem solved
Functional benefit
Brands
- DeltaX Hub: Platform for launching hyperlocal campaigns and lead distribution
- DeltaX Studio
- Signal2Ads
- DeltaX Assistant
- LeadX
Products and services
- DeltaX Platform Unified AI-driven advertising technology platform combining audience Insights, Creative Solutions (Dynamic Creative Optimization), and Measurement for agencies, multi-location brands, and B2B companies running digital advertising campaigns.
Quantifiable outcome
- 3x engagement increase for Disney+ Hotstar using real-time moment marketing during IPL matches
- +9 more outcomes
Companies that use DeltaX
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
DeltaX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability12 records
Feature6 records
DeltaX partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and moderate.
- Rephrase.aicoreRephrase.ai provided AI-generated video technology (recreating Shah Rukh Khan's face and voice) used alongside DeltaX's ad platform for the 2021 Mondelez India Cadbury Celebrations campaign #NotJustACadburyAd, which created 2,500+ personalized ads and won Cannes Lions recognition.
- AnthropicminorFormer DeltaX co-founder and CTO Akshay Surve joined Anthropic as Applied AI Architect. No active commercial partnership indicated; this represents a personnel transition rather than a business relationship.
- Tata MotorsminorDeltaX participated alongside Tata Motors, Volvo Eicher, Hybrid.ai, and Spotify at the e4m Automotive Marketing Summit, discussing AI-driven contextual targeting and first-party data activation in automotive marketing.
- SpotifyminorDeltaX participated alongside Tata Motors, Volvo Eicher, Hybrid.ai, and Spotify at the e4m Automotive Marketing Summit, discussing AI in automotive marketing and first-party data strategies.
- Volvo EicherminorDeltaX participated alongside Tata Motors, Volvo Eicher, Hybrid.ai, and Spotify at the e4m Automotive Marketing Summit exploring AI-driven marketing for automotive brands.
- Meta (Facebook, Instagram)coreMeta platforms (Facebook, Instagram) are primary advertising channels for DeltaX's Creative Solutions and Measurement products. DeltaX is described as a Meta Business Partner for campaigns like Cadbury Zip Malaysia and Disney+ Hotstar IPL moment marketing.
- Google Ads / YouTube / DV360coreGoogle Ads, YouTube, and DV360 are primary channel integrations within DeltaX's Creative Solutions and Portfolio Optimizer, supporting automated creative deployment and bid management across Google's advertising ecosystem.
- Amazon Marketing ServicescoreAmazon Marketing Services is integrated as a deployment channel for DeltaX's dynamic creative and measurement solutions, enabling product feed-driven creatives and attribution for e-commerce advertisers.
- Shopify / Magento / WooCommercemoderateE-commerce platform integrations (Shopify, Magento, WooCommerce) enable product feed-driven creative generation within DeltaX Creative Solutions, allowing advertisers to auto-generate creatives from their product catalogs.
- Publicis Groupe (Starcom, MediaCom)corePublicis agencies Starcom and MediaCom are listed as customers and partners of DeltaX, using the platform for end-to-end campaign management across multiple client accounts.
- dentsu (iProspect)coreDentsu Kenya used DeltaX for automated cross-channel reporting and AI-driven optimization for KCB bank campaigns, saving 75% on manual reporting time and improving ROAS. iProspect, dentsu's performance division, is a named user of the platform.
- Havas (Ecselis, Havas Media)moderateHavas agency Ecselis partnered with DeltaX for Citibank Thailand campaigns, achieving 34% lower CPL and 2.3x increase in eligible leads across Facebook acquisition channels.
- MindsharemoderateMindshare is listed among agencies that trust DeltaX for powering client success across campaign management, creative automation, and attribution.
- CheilmoderateCheil is listed among agencies that trust DeltaX for powering client campaign success with insights, creative automation, and measurement.
- iProspectmoderateiProspect (dentsu's performance marketing arm) is listed as a DeltaX agency partner, using the platform for cross-channel campaign management and optimization.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
DeltaX competitors and assessment
Company assessmentDirect peers
- Innovid: Independent ad-tech platform for creative personalization, ad serving, and cross-platform measurement. Comparable to DeltaX's Measurement module and creative activation across CTV, social, and digital video channels.
- Smartly.io: Social ad automation and dynamic creative optimization platform serving enterprise brands and agencies across Meta, Google, TikTok, and Pinterest. Closely comparable to DeltaX on cross-channel creative automation, AI-driven optimization, and agency-held-company customer base.
- MediaMath: Programmatic ad-tech platform offering a DSP and cross-channel campaign management with attribution capabilities. Comparable to DeltaX on cross-channel measurement and enterprise advertiser focus, though stronger on direct media buying.
- Marin Software: Cross-channel ad management and optimization SaaS for agencies and brands, with bidding, budgeting, and analytics tools. Comparable to DeltaX on search and social campaign management, Portfolio Optimizer-style automation, and agency-segment focus.
- Celtra: Creative management platform specializing in dynamic creative optimization (DCO) and ad production at scale for brands and agencies. Overlaps directly with DeltaX's Creative Solutions / DeltaX Studio and multivariate testing capabilities.
- Adform: Global ad-tech vendor offering a DSP, DCO, and identity/measurement stack serving agencies and brands. Comparable to DeltaX's integrated creative-activation-and-measurement positioning with deeper European footprint.
Broad incumbents
- Sprinklr: Enterprise customer experience management platform with paid advertising, social media management, and analytics modules. Competes with DeltaX for marketing-technology budgets at large global advertisers, though Sprinklr's scope extends well beyond advertising.
- The Trade Desk: Large independent demand-side platform for programmatic advertising across CTV, digital, audio, and social. Adjacent competitor on cross-channel optimization and attribution, but DeltaX is more SaaS/agency-stack while TTD is primarily a DSP.
- Adobe Advertising Cloud: Adobe's ad-tech stack (formerly TubeMogul) offering DSP, search, and creative capabilities integrated with Adobe Experience Cloud. Broader incumbent that competes with DeltaX on cross-channel advertising and attribution at the enterprise tier.
Emerging players
- Rephrase.ai: AI video-generation platform used by DeltaX on the Cannes Lions-winning Cadbury campaign. Adjacent/partner-level peer in AI-driven personalized creative rather than a head-to-head ad-tech competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeltaX social profiles
Digital presenceDeltaX compliance and trust
Trust signalCompliance2 records
DeltaX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeltaX leadership team
Management profileNumber of profiles
Profiles1 record
DeltaX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeltaX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeltaX
What does DeltaX do?
DeltaX is an AI-driven advertising technology platform that unifies audience Insights, Dynamic Creative Optimization (Creative Solutions), and cross-channel Media Measurement in a single stack. It enables agencies, multi-location brands, and B2B companies to plan campaigns, generate personalized creatives, and attribute conversions across digital channels. The platform is sold as an enterprise SaaS solution with segment-specific configurations for each buyer type.
Is DeltaX a public or private company?
DeltaX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeltaX founded?
DeltaX was founded in 2015. It employs 101 to 250 people.
Where is DeltaX based?
DeltaX is headquartered in Bangalore, India, in the Asia region.
How does DeltaX make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are advertising Technology Services.
Who are DeltaX's main competitors?
Direct peers on record are Innovid, Smartly.io, MediaMath, Marin Software, Celtra and Adform. Broad incumbents are Sprinklr, The Trade Desk and Adobe Advertising Cloud. Rephrase.ai is listed as an emerging player.
Does DeltaX have an API?
Yes. DeltaX offers a unified API that connects data sources across media, analytics, and CRM platforms. The platform supports flexible data export formats including CSV, AWS S3, and API for importing raw and summarized data to data warehouses. A reporting API is available for agency dashboard and reporting needs. Supports one-click authorization for 100+ built-in channel integrations. Developer documentation is at deltax.com/platform/insights.
What industry is DeltaX in?
DeltaX's product category is Advertising Technology. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its SIC code is 7310.