dance shopper

What dance shopper does

DanceShopper.com is a privately held, direct-to-consumer e-commerce retailer founded in 2002 and headquartered at 99 North Dean Street, Englewood, New Jersey, with a secondary warehouse in Melbourne, Australia serving Oceania customers. The company specializes in ballroom and Latin dance products, offering women's and men's dance shoes (ballroom, Latin, practice, social, and crystal collections), dancewear, competition dresses and costumes, dance jewelry, fabric by the meter, and accessories under more than 30 international brands including 2HB, Werner Kern, Supadance, IDS, Diamant, DSI London, Armando, Taka Dance, and Chrisanne Clover.

The platform is built on a standard e-commerce stack featuring a shopping cart, user accounts, order management, and multi-payment processing (Visa, MasterCard, American Express, Discover, Diner's Club, PayPal, Google Pay, Apple Pay). Distinguishing features include multi-currency display (USD, EUR, GBP, CAD, AUD, JPY, and others) and multilingual support (English, Traditional Chinese, Simplified Chinese, Korean, Japanese). A proprietary Crystallizing Service uses Swarovski Elements crystals to customize ballroom dance shoes in 18 patterns at $110-$165 per pair, and an integrated Volume Purchase Center serves studios, schools, and competition organizers with category-specific minimums and 5-40% tiered discounts.

DanceShopper generates revenue through three streams: one-time product sales across individual and clearance channels, professional customization services (crystallizing), and gift certificates ($10-$1,000 denominations). Go-to-market is organic and direct: SEO-driven content, social media presence on Facebook, Instagram, YouTube, Twitter, and Pinterest, an email newsletter, a 10% commission affiliate program, and promotional incentives (Google review discounts). Free shipping is offered on orders of $99+ to the US, Australia, and New Zealand, with geographic carve-outs for Alaska, Hawaii, and US territories. The company does not operate physical retail stores and has no disclosed headcount, revenue, institutional funding, or management team.

Name

dance shopper

Legal name

DanceShopper.com

Website

https://danceshopper.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

DanceShopper is a privately held online retailer founded in 2002, selling ballroom and Latin dance shoes, dancewear, costumes, and accessories from 30+ international brands to competitive and recreational dancers globally, with multi-currency, multi-language, and custom crystallizing services.

Ownership category

akta.pro rank

Product category

Dance Apparel & Footwear Retail

NAICS

Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAAADAJ

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.)

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Retail

Keywords

• Ballroom dance shoes
• Latin dancewear
• Competition dance costumes
• Dance accessories retail
• Dancewear e-commerce

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Product Sales: One-time product sales of ballroom and Latin dance shoes, dancewear, costumes, accessories, jewelry, crystals, and dance fabrics. Includes both regular-priced items and clearance/closeout merchandise. Volume purchasing program available for bulk buyers.
2. Customization Services: Crystallizing service for dance shoes - adding Swarovski Elements crystals in various patterns. Service prices range from $110-$165 depending on pattern type (heals and vamps vs. heels only) and color selection.
3. Gift Certificates: Virtual gift certificates sold in denominations from $10 to $1000, delivered via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DanceShopper is an online retailer that sells ballroom and Latin dance shoes, dancewear, competition costumes, dance jewelry, dance fabrics, and dance accessories. It operates a direct-to-consumer e-commerce storefront carrying over 30 international dancewear and shoe brands, supplemented by an in-house custom crystallizing service that applies Swarovski Elements crystals to dance shoes, a volume purchasing program for studios and resellers, and gift certificates.

Product overview

DanceShopper.com is an e-commerce platform selling ballroom and Latin dance shoes and dancewear. The offering consists of a unified e-commerce storefront with multiple product categories including Women's Dance Shoes (Ballroom, Latin, Practice, Social, Crystal Collection), Men's Dance Shoes (Ballroom, Latin, Practice, Sneakers), Women's Dancewear (Tops, Skirts, Pants, Hot Pants), Men's Dancewear (Shirts, Pants, Trousers), Competition Dresses/Costumes (Ballroom/Smooth, Latin/Rhythm, Social Gowns), Dance Jewelry (Earrings, Bracelets, Necklaces, Hair Accessories), Dance Fabric Essentials, and Dance Accessories. Additional services include a Crystallizing Service for customizing shoes with Swarovski Elements (available for $110-$165), a Volume Purchasing Program for wholesale buyers (5-40% discounts), and Gift Certificates ($10-$1000). The platform carries over 30 dancewear brands including 2HB, Werner Kern, Supadance, Armando, Dance Naturals, DSI London, Sasuel, Diamant, TDANCE, Alfa Fashion, Maly Design, MF Design, IDS, Dance America, Dance Box, Taka Dance, DANSport, and Chrisanne Clover. Payment integrations include PayPal, Google Pay, and Apple Pay. Social login options include Facebook, Google, and Apple.

Differentiator

Problem solved

Functional benefit

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Swarovski ElementscoreStrategic or Co-development PartnerDanceShopper uses Swarovski Elements crystals for their custom crystallizing service, offering customers rhinestone embellishment on ballroom dance shoes in 18 different patterns and multiple crystal colors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dancewear Solutions: Dancewear Solutions is an online retailer specializing in dance shoes and apparel for multiple dance disciplines. Directly comparable as a pure-play dance e-commerce competitor serving similar customer segments.
• Bloch: Bloch is one of the most established dance footwear and apparel brands, with a strong focus on ballet and dance. Directly comparable as a specialist dance shoe/apparel retailer serving the same dancer customer base with overlapping product categories.
• Capezio: Capezio is a heritage American dance footwear and apparel brand with both DTC and retail presence. Directly comparable as a specialty dance retailer offering shoes, apparel, and accessories to dancers across multiple disciplines.
• Discount Dance Supply: Discount Dance Supply is an online specialty dancewear retailer carrying shoes, apparel, and accessories across dance categories. Closely comparable as a direct online competitor in the dance specialty e-commerce space.
• So Danca: So Danca is a dance footwear and apparel brand with strong presence in Latin and ballroom categories. Comparable as a brand/supplier that overlaps directly with DanceShopper's core Latin/ballroom shoe offering.
• Grishko: Grishko is a leading Russian-made dance shoe brand with a global following. Comparable as a premium dance footwear brand offering pointe and ballroom/latin shoes that overlap with DanceShopper's premium shoe assortment.
• Sansha: Sansha is a dance apparel and footwear brand offering affordable dancewear across disciplines. Comparable as a dance-specialty brand serving similar dancer customers with overlapping product categories.
• Wear Moi: Wear Moi is a French dancewear brand specializing in ballroom, Latin, and contemporary dance apparel and shoes. Directly comparable as a designer/manufacturer of premium ballroom and Latin dancewear competing in the same niche.

Broad incumbents

• DSW (Designer Shoe Warehouse): DSW is a large multi-category footwear retailer with both physical stores and a strong e-commerce presence. Comparable as a broader footwear incumbent that captures general-purpose shoe demand, including some dance-adjacent styles.

Others

• Amazon: Amazon is the dominant general e-commerce marketplace carrying thousands of dance shoe and apparel listings from various sellers. Comparable as a competing channel where customers can purchase many of the same dance products, even though Amazon is not a dance specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/DanceShopper
• YouTubeyoutube.com/c/DanceShopper/featured
• Facebookfacebook.com/DanceShopperOfficial
• Instagraminstagram.com/dance.shopper
• Pinterestpinterest.com/danceshopper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dance shopper