decostyl

What decostyl does

Decostyl is a French B2B decoration services firm founded in 1983 and headquartered in Laval, Mayenne. The company specializes in screen printing (sérigraphie), pad printing (tampographie), and industrial painting on rigid substrates including glass, plastic, ceramic, metal, and stoneware. Its core capabilities include trompe-l'oeil decoration on ceramic terrines and high-precision multi-color screen printing, with three generations of accumulated family expertise underpinning the craft.

The company serves business customers across the hospitality sector, the food industry (including pastry chefs, chocolatiers, and tableware brands), event organizers, and industrial manufacturers. Named enterprise customers include Duralex (glassware), Pierre Hermé (luxury pastry), Bahier (chocolate), and Cap's Me (sustainable containers). Decostyl operates two proprietary sub-brands — MAYCup (reusable cups, launched 2018–2019) and MAYKfé (coffee cups, launched 2024) — and holds an official decorator partnership with Duralex.

The business model is B2B contract decoration: customers request custom decoration of supplied or Decostyl-sourced items, with pricing conducted via direct quotation. Revenue lines include one-off decoration services, sub-brand product sales (MAYCup/MAYKfé), a rental service for reusable cups (gobelets réutilisables), and licensed partnership work. The company is a multi-generational family business registered with a capital social of €110,000; no headcount, revenue, or external funding figures are disclosed in available sources.

Name

decostyl

Legal name

DECOSTYL

Website

https://decostyl.fr

Company type

Private

Founded year

1983

Operating status

Operating

Short description

French B2B decoration services firm specializing in screen printing, pad printing, and industrial painting on glass, plastic, ceramic, and metal substrates, serving hospitality operators, food-industry producers, event organizers, and industrial manufacturers across France.

Ownership category

akta.pro rank

Product category

Industrial Custom Decoration Services

NAICS

Plastics Product Manufacturing (3261)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Screen printing services
• Pad printing services
• Custom glass decoration
• Reusable cup manufacturing
• Industrial object marking

Headquarters

HQ city

Laval

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Decoration Services: Screen printing, pad printing, and painting services for customizing glass, plastic, grès, and metal objects. Revenue generated through one-time decoration orders with pricing based on quantity, colors, and complexity. Customers include restaurants, hotels, event organizers, food producers, and industrial companies.
2. MAYCup Reusable Goblets: Sale of branded reusable plastic goblets (34cl and 60cl pint) manufactured and decorated in-house. Minimum orders of 200 pieces for 34cl and 280 for 60cl. Customization in 1-3 colors.
3. MAYKfé Reusable Coffee Cups: Sale of reusable personalized coffee cups (18cl) with thermal insulation, dishwasher safe. Custom decoration via screen printing up to two colors.
4. Gobelet Rental Services: Rental service for reusable goblets for events (weddings, festivals, corporate events). Quantities available by 200, 400, 800, or 1200 goblets with optional washing service.
5. Lunchbox Products: Sale of French-made reusable lunch boxes in various models (isothermal, compartmentalized) with customization options for B2B clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Decostyl provides custom industrial decoration services on glass, plastic, ceramic, stoneware, and metal objects using screen printing (sérigraphie), pad printing (tampographie), and industrial painting. It also manufactures and sells its own branded reusable product lines (MAYCup goblets, MAYKfé coffee cups, Lunchbox containers) and rents reusable goblets to event organizers. Production runs are typically small to medium series with kiln-fired durability.

Product overview

Decostyl is a French company founded in 1983, based in Laval, Mayenne, specializing in industrial decoration services for rigid objects. The core offering centers on three main printing techniques: screen printing (sérigraphie), pad printing (tampographie), and hand painting (peinture), applied to glass, plastic, stoneware, ceramic, and metal substrates. The product portfolio includes branded reusable cup lines MAYCup (34cl/60cl event cups) and MAYKfé (18cl coffee cups), plus a lunch box range, alongside custom decoration services for client-provided items. Services are available for small to medium production runs, with offerings spanning decoration on wine glasses, beer glasses, champagne flutes, tumblers, bottles, carafes, mugs, shakers, pitchers, industrial parts, and food-service items. The company also provides cup rental services for events and partners with Duralex as an official decorator. With 35 years of experience, Decostyl operates as a subsidiary of the Europlastiques group.

Differentiator

Problem solved

Functional benefit

Brands

• MAYCup: Reusable personalized cups made in France, part of the Europlastiques group
• MAYKfé

Products and services

• Screen Printing on Glass (Sérigraphie sur verre) Screen printing decoration service applied to wine glasses, beer glasses, champagne flutes, tumblers, carafes, and bottles. Designs are applied using silk-screen technique with high-precision printing on glass surfaces, fixed through kiln firing for durable, dishwasher-resistant results. Targeted at hospitality, food producers, and event organizers.
• Screen Printing on Plastic (Sérigraphie sur plastique) Screen printing decoration service applied to plastic items including reusable cups, bottles, shakers, carafes, and pitchers. The technique provides durable marking suitable for small to medium production runs. Targeted at B2B clients in food service and beverage industries.
• Screen Printing on Stoneware and Stainless Steel (Sérigraphie sur grès et inox) Screen printing decoration service for stoneware and stainless steel items such as coffee mugs, thermos containers, and ceramic pieces. Provides professional, durable marking with heat and wash resistance for hospitality and food service clients.
• Pad Printing (Tampographie) Pad printing decoration service for objects with irregular, curved, or complex shapes. Uses silicone stamp transfer technique for precise marking on glass, plastic, metal, wood, and ceramic. Suited to clients needing marking on non-flat surfaces.
• Industrial Pad Printing (Tampographie industrielle) Industrial pad printing service for marking technical parts and industrial components. Offers high-precision marking for automotive, electronics, medical, and promotional objects using semi-automatic and automatic machines. Targeted at industrial manufacturers.
• Industrial Painting (Peinture) Hand-painted decoration service for plastic terrines and objects, creating a patinated effect with painted or trompe-l'œil finishes. One of the few providers in France offering this specialized traditional painting technique for food-service items. Targeted at food producers (terrine makers).
• MAYCup Reusable Goblets Reusable plastic goblet brand in 34cl and 60cl pint formats, manufactured and decorated in Mayenne, France. Unbreakable, temperature-resistant, and stackable with quick-dry stacking stops. Personalized with up to 3 colors via screen printing. 100% recyclable and part of a circular economy program. Targeted at campings, outdoor hospitality, festivals, and event organizers.
• MAYKfé Reusable Coffee Cups Reusable personalized coffee cup (18cl) with thermal insulation for hot and cold beverages. Dishwasher-safe (50+ cycles minimum), made in Mayenne, France. Personalized via screen printing with up to 2 colors. Eco-friendly alternative to single-use coffee cups targeted at offices, hospitality, and B2B clients.
• Reusable Goblet Rental Service (Location de gobelets réutilisables) Rental service for reusable plastic goblets for events including weddings, festivals, corporate events, and private receptions. Provides quantities from 200 to 1,200+ goblets with optional washing service. Environmentally-friendly alternative to disposable cups targeted at event organizers.
• Lunchbox Reusable Containers French-made reusable lunch box line in eco-designed plastic. Microwave, freezer, and dishwasher compatible with hermetic compartments. Available in multiple colors, sizes, and configurations (insulated, compartmentalized). Personalized with logo or design via screen printing. Targeted at B2B meal delivery and corporate catering clients.
• Duralex Glass Personalization Service Official Duralex decorator partnership providing screen printing personalization on Duralex tempered glass products (Picardie, Gigogne, tumblers, bowls, dishes) while preserving their iconic unbreakable, durable, and 100% made-in-France properties. Targeted at brands seeking premium personalized French glassware.

Quantifiable outcome

• Reusable goblets reduce waste: 4 billion disposable cups used annually in France (126 per second)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DuralexcoreStrategic or Co-development Partner · 1 January 2024Official decorator partner for Duralex brand since 2024. Decostyl is certified to decorate Duralex glassware (Picardie, Gigogne, tasses) while preserving the iconic tempered glass properties. This partnership grants access to premium glassware customization market.
• Cap's MeminorStrategic or Co-development PartnerEco-responsible coffee capsule company partnered with Decostyl to decorate Duralex glasses as part of their reusable coffee solution. Collaboration for sustainable coffee consumption without single-use capsule waste.
• Europlastiques GroupcoreOthersDecostyl is a historical subsidiary of Europlastiques Group, which specializes in agro-food packaging manufacturing. The group includes injection plastic companies and a startup for plastic recycling and thermocompression.
• MB Pack RéemploiminorStrategic or Co-development PartnerLocal partnership for meal delivery solutions. Decostyl provides reusable lunchboxes for MB Pack's home meal delivery service in Cossé-le-Vivien territory, supporting circular economy initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saueressig (Winkler+Dünnebier): German-based industrial printing and surface finishing specialist serving packaging and decoration markets. Comparable to Decostyl's screen printing and finishing services but operates at industrial scale with global customers.
• Polytype (BOBST): Swiss manufacturer of decoration equipment for packaging, now part of BOBST. Adjacent to Decostyl's screen printing capability on rigid objects, with much larger scale and broader product portfolio targeting industrial converters globally.

Direct peers

• Cauchard Industries: French family-owned industrial decoration company specializing in screen printing and pad printing on packaging, glass, and promotional objects. Closely comparable to Decostyl in size, family ownership, and B2B French custom decoration model.
• SAGI (Société d'Application Graphique Industrielle): French industrial printing specialist offering screen printing and pad printing for decoration on technical and promotional objects. Direct French competitor to Decostyl across sérigraphie and tampographie service lines.
• Marabu GmbH & Co. KG: German manufacturer of screen and pad printing inks with associated decoration services. Comparable to Decostyl's sérigraphie capability on glass, plastic, and metal, with stronger international footprint and broader industrial customer base.
• Tampoprint AG: German pad printing equipment manufacturer and service provider offering tampography solutions for industrial decoration on irregular surfaces. Direct comparable to Decostyl's tampographie service line, with deeper technology stack but less focus on B2B custom finishing for hospitality brands.
• Ecocup: French provider of reusable cups and event rental services with a national logistics network. Directly competes with Decostyl's MAYCup brand and gobelet rental business, with greater scale but less in-house decoration capability.

Others

• Printcolor Screen AG: Swiss manufacturer of screen printing inks and supplies. Adjacent rather than directly competitive to Decostyl, but shapes the supply chain and competitive landscape for industrial screen printing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decostylmaycup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about decostyl