Ecocup
Ecocup is a French manufacturer and service provider of customizable reusable polypropylene and Tritan cups and glassware, selling and renting full-service reuse solutions (cups, washing, logistics, consignment) to event organizers, stadiums, beverage brands, and cultural institutions across seven countries.
- Company typePrivate
- Founded2006
- HeadquartersLe Boulou, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ecocup does
Ecocup is a French manufacturer and service provider of reusable plastic cups and stemmed glassware, founded in 2006 in Céret and incorporated as SARL Ecocup in 2008. The company designs, produces, and distributes customizable polypropylene and Tritan beverage containers (formats ranging from 10cl tasting cups to 90cl pints, plus wine glasses, champagne flutes, cocktail glasses, and carafes) alongside complementary accessories such as belt/neck holders, stainless steel straws, and pocket ashtrays. Products are built for durability (tested for 100+ wash cycles), full recyclability via mono-material construction, and high-fidelity customization through 1-6 color screen printing or photorealistic in-mould labelling (IML) quadrichromy.
Ecocup monetizes through two primary streams: direct sale of cups to event organizers, venues, brands, and SMBs (via the ecocup.com online boutique for orders under 2,500 units), and a rental/consignment model that bundles logistics, on-site washing stations, collection, washing, and deposit-refunded reintegration. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts typical for stadium and festival clients. The go-to-market is enterprise field sales supplemented by channel partners and an e-commerce self-service channel for smaller buyers.
The company serves a vertical-segmented customer base spanning event organizers and festivals (Tomorrowland, Solidays, Printemps de Bourges, Fêtes de Bayonne), sports venues and stadiums (Stade de France, Roland Garros, Tour de France, Stade Toulousain, Twickenham, FFF), beverage brands (Heineken, Kronenbourg, Ricard, Martini, Perrier), music tours (Coldplay, Madonna, Metallica, U2, Muse, Ed Sheeran), cultural institutions (Musée du Louvre, Musée d'Orsay, COP21), and municipalities. Internationally, Ecoup operates wholly-owned subsidiaries in Switzerland, Belgium, Spain, Quebec, Germany, and the UK, with manufacturing based in Saint-Martin-du-Frêne (Jura). The company holds a registered Ecocup® trademark, a Re-uz sub-brand for consignment systems, and a 2024 partnership with ADEME (France's national environmental agency) that anchors it within government-led single-use plastics reduction initiatives.
Ecocup firmographics
Firmographics- Name
- Ecocup
- Legal name
- SARL Ecocup
- Website
- https://ecocup.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ecocup is a French manufacturer and service provider of customizable reusable polypropylene and Tritan cups and glassware, selling and renting full-service reuse solutions (cups, washing, logistics, consignment) to event organizers, stadiums, beverage brands, and cultural institutions across seven countries.
- Ownership category
- akta.pro rank
Ecocup industry classification
Industry- Product category
- Reusable Plastic Drinkware and Event Beverage Service
- NAICS
- Plastics Bottle Manufacturing (326160)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)
- akta.pro secondary industry
- Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing (IMANAEAI)
Keywords
Where Ecocup is headquartered
LocationHeadquarters
- HQ city
- Le Boulou
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Ecocup business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cup Sales: Direct sale of customized reusable cups and glasses to event organizers, brands, and venues. Customers purchase their own fleet of cups for repeated use across events.
- Cup Rental/Leasing: Rental service for events including logistics, delivery, collection, washing, and reintegration of cups. Includes consignment system where deposits are refunded when cups are returned.
- Customization Services: Charges for design/artwork services and premium printing options (multiple colors, quadrichromy)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for custom orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ecocup product offering
Product offeringCore offering
Ecocup manufactures, sells, and rents reusable plastic cups and glasses (polypropylene and Tritan) to event organizers, stadiums, festivals, beverage brands, museums, and municipalities. The company offers both direct sales of customizable reusable drinkware and full-service rental including logistics, mobile on-site washing, and consignment/deposit return systems. Products are tested for 100+ wash cycles and can be branded via 1-6 color screen printing or 360° photorealistic IML quadrichromy.
Product overview
Ecocup offers a comprehensive portfolio of reusable plastic beverage containers and accessories designed for events, festivals, sports venues, and hospitality. The product line centers on customizable reusable cups (gobelets) available in multiple sizes from 10cl to 90cl, supplemented by stemmed glassware (wine glasses, champagne flutes, cocktail glasses), carafes, and carrying accessories. Products are made from mono-material plastic (polypropylene or Tritan), are BPA-free, dishwasher-safe, withstand temperatures up to 110°C, and can be reused over 100 times. Personalization options include screen printing (1-6 colors) and IML full-color quadrichromie printing. The company provides both direct purchase and rental/consignment services, including washing logistics and deposit systems. Key product lines include the ECO standard cup series (ECO 12 through ECO 100), specialty glasses (MOJITO, TUBO, SHOOTER, CHAMP), wine service line (VIN, ŒNOLOGIE, INAO), and accessories (carriers, straws, ashtrays).
Differentiator
Problem solved
Functional benefit
Products and services
- Ecocup ECO 12 | 10 cl Reusable Cup
- Ecocup ECO 18 | 15 cl Reusable Cup
- Ecocup ECO 30 | 30 cl Reusable Cup
- Ecocup ECO 50 | 45 cl Reusable Cup
- Ecocup ECO 60 | 55 cl PINT Reusable Cup
- Ecocup ECO 100 | 90 cl XXL Reusable Cup
- Ecocup ECO BODEGA | 25 cl Reusable Cup
- Ecocup ECO MOJITO Cocktail Glass
- Ecocup ECO SHOOTER Reusable Cup
- Ecocup ECO TUBO Long Drink Reusable Cup
- Ecocup ECO CHAMP Champagne Flute
- Ecocup ECO VIN Wine Glass (Tritan)
- Ecocup ECO VIN ŒNOLOGIE Wine Glass
- Ecocup ECO VIN INAO Wine Glass
- Ecocup ECO VIN ROSÉ Balloon Wine Glass
- Ecocup ECO CARAFE | 1.5 L Reusable Carafe
- Ecocup ECO MANGO Handle / Anse Accessory
- Porte-verre Ceinture (Belt Glass Holder)
- Porte-verre Tour de Cou (Neck Glass Holder)
- Reusable Stainless Steel Straws (Pailles droites en inox)
- Pocket Ashtray (Cendrier de poche)
- Reusable Cup Rental Service (with Logistics, Delivery, Washing, Reintegration)
- Cup Customization Design and Printing Services
Quantifiable outcome
- 25 million cups washed = 280 tonnes plastic waste avoided (2014)
- +6 more outcomes
Companies that use Ecocup
Customer profileNamed customers42 records
Segments6 records
Ideal customer profiles6 records
Ecocup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ecocup partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- ADEME (Agence de l'Environnement et de la Maîtrise de l'Energie)coreGovernmental environmental agency partnership. ADEME supports eco-responsible initiatives and waste reduction programs. Ecocup aligns with ADEME's environmental mission for sustainable event solutions.
- HeinekenflagshipMajor brewery partner using Ecocup branded cups at events and venues. Heineken uses Ecocup for branded reusable cup deployments at sponsored events.
- KronenbourgflagshipFrench brewery partner using Ecocup cups for event activations and venue deployments.
- HobartcoreCommercial washing equipment manufacturer. Hobart provides industrial dishwashing solutions for Ecocup's washing operations.
- Re-uzflagshipConsignment system partner for reuse promotion. Re-uz works alongside Ecocup for the Julien Doré 2022 tour, promoting circular economy and reuse messaging.
- Chambéry MétropoleminorLocal intermunicipal community partner for eco-responsible event solutions in the Chambéry region.
- Communauté d'agglomération Orléans Val de LoireminorRegional authority partner promoting zero-waste solutions at public events in the Orléans area.
- La Région Languedoc RoussillonminorRegional council partner supporting sustainable event practices across the Languedoc-Roussillon region.
- Conseil Général de GirondeminorDepartmental council partner for eco-responsible event initiatives in the Gironde region.
- K Net CompanyminorIT services partner listed on the Ecocup partners page.
- Live NationflagshipMajor entertainment promoter and venue operator. Ecocup deployed cups for Madonna's Rebel Heart Tour in collaboration with Live Nation.
Scale indicators16 records
Recent moves10 records
Expansion highlights6 records
Ecocup competitors and assessment
Company assessmentRegional players
- Pokugawa: Germany-focused reusable cup rental company serving events and festivals. Geographic peer operating the same cup-rental logistics model but primarily in the German-speaking market.
Broad incumbents
- Berry Global Group: Large global plastic packaging producer with foodservice and rigid container lines relevant to Ecocup's core manufacturing. A broad incumbent capable of entering the reusable cup market if regulation accelerates demand.
- Huhtamaki: Global foodservice packaging manufacturer entering the reusable cup category through products like Huhtamaki's Grow line. A broad incumbent with overlapping foodservice packaging capabilities that could compete or partner with Ecocup at scale.
Others
- Live Nation Entertainment: Global concert promoter and venue operator named as a flagship channel partner for Ecocup (Madonna Rebel Heart Tour). Not a direct competitor but a critical ecosystem participant whose touring acts are Ecocup’s core demand channel.
Emerging players
- Recup: Germany-based reusable deposit-system operator backed by major German beverage companies. Comparable in operating model (deposit, washing, pooling) and increasingly relevant as German-speaking Europe adopts reusable mandates.
- Tùsaire: Smaller French reusable cup rental operator focused on local events and private use. Partial overlap with Ecocup's rental/business segment, particularly on the SMB/private-event side of the market.
- CupKit: Reusable cup rental and washing service focused on Belgium and the Netherlands. Comparable service model and event-customer profile in adjacent Benelux geographies to Ecocup's Belgium subsidiary.
Direct peers
- CupClub: UK-headquartered reusable cup-as-a-service operator providing tracked, washed, reusable cups to festivals and venues. Competes head-to-head with Ecocup for European events contracts and shares the rental + washing + logistics business model.
- Re-uz: French reusable cup rental and consignment operator focused on French festivals and tours. It is also named as a co-branded consignment-system partner with Ecocup (e.g., Julien Doré 2022 tour), operating in the same reusable-cup-as-a-service market in France.
- Green Goblet: UK-based reusable cup manufacturer and rental company operating across British events. Ecocup directly references Green Goblet as its UK distribution partner (www.green-goblet.com), making it the closest direct peer in reusable cup manufacturing and rental services for events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecocup social profiles
Digital presenceEcocup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecocup leadership team
Management profileNumber of profiles
Profiles3 records
Ecocup subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ecocup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecocup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecocup
What does Ecocup do?
Ecocup manufactures, sells, and rents reusable plastic cups and glasses (polypropylene and Tritan) to event organizers, stadiums, festivals, beverage brands, museums, and municipalities. The company offers both direct sales of customizable reusable drinkware and full-service rental including logistics, mobile on-site washing, and consignment/deposit return systems. Products are tested for 100+ wash cycles and can be branded via 1-6 color screen printing or 360° photorealistic IML quadrichromy.
Is Ecocup a public or private company?
Ecocup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecocup founded?
Ecocup was founded in 2006. It employs 1,001 to 5,000 people.
Where is Ecocup based?
Ecocup is headquartered in Le Boulou, France, in the Europe region.
How does Ecocup make money?
Three revenue lines are on record. Cup Sales are the primary driver. The others are cup Rental/Leasing and customization Services.
Who are Ecocup's main competitors?
Pokugawa is listed as a regional player. Broad incumbents are Berry Global Group and Huhtamaki. Live Nation Entertainment is listed as an others. Emerging players are Recup, Tùsaire and CupKit. Direct peers are CupClub, Re-uz and Green Goblet.
Does Ecocup have an API?
No public API is recorded for Ecocup.
What industry is Ecocup in?
Ecocup's product category is Reusable Plastic Drinkware and Event Beverage Service. Its primary akta.pro industry code is IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store), with a secondary code of IMANAEAI, Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing. Its NAICS code is 326160 and its SIC code is 3080.