COLORS JAPAN &

What COLORS JAPAN & does

COLORS JAPAN & co (カラーズジャパン株式会社) is a privately-held, multi-brand total beauty salon operator founded in November 2004 by CEO Ikeda Satoshi in Nonoichi City, Ishikawa Prefecture. The company operates 10–15 branded salon locations across the Hokuriku region of Japan (Ishikawa and Toyama prefectures), delivering hair, nail, eyelash, and makeup services through a portfolio of sub-brands including Alexandre of Colors, United Beauty, neo atrium, ATRIUM beauty life, THE SKY, Ar de vivre, Is New York, AXL TOYAMA, LYNE, and LASH STUDIO. The company employs more than 150 staff members and runs internal competitions (Shampoo Olympic, COLORS JAPAN AWARD) and training pipelines that have produced award-recognized stylists at regional competitions such as the Asahi Designers Cup and HIKOTA Beauty Contest.

The company's underlying service technology is craft-based rather than software-based, with proprietary techniques including the Maeda Coloring Technique (前田純カラーリング技術, 80% color referral rate at the top stylist level) and the Parisienne Lash Lift, a Japanese-developed eyelash lifting method. Alongside salon operations, COLORS JAPAN produces a proprietary product line under the PFB brand (Zuru Oil, an all-in-one hair/body/nail oil; LASHTEQ, a lash and brow serum with anti-blue-light properties), which is sold both in salons and via a dedicated e-commerce storefront on theshop.jp.

Revenue mechanics are diversified across seven streams: per-visit hair, nail, and eyelash services (transactional pricing); PFB product sales (¥3,000–¥6,000 per unit); hair and makeup artist dispatch to media/events (¥22,000–¥55,000 per session); corporate impression-management and coloring seminars (¥11,000 per participant); coming-of-age ceremony photography packages (¥60,500 inclusive); salon model recruitment; and event production including the annual GIRLS MEETING KANAZAWA fashion/beauty show, which drew more than 2,000 attendees for its 20th anniversary edition in 2025. Customers are primarily individual consumers in Hokuriku, supplemented by corporate clients (TV Kanazawa, ABEMA, Zweigen Kanazawa) for media and event engagements. Distribution is direct via company-owned salons and the PFB online shop, with no disclosed franchise model or external investors.

Name

COLORS JAPAN &

Legal name

カラーズジャパン株式会社 (Colors Japan Co., Ltd.)

Website

https://colorsjapan.jp

Company type

Private

Founded year

2004

Operating status

Operating

Short description

COLORS JAPAN & co is a privately-held multi-brand beauty salon operator that delivers hair, nail, eyelash, and makeup services across 10–15 locations in Japan's Hokuriku region (Ishikawa and Toyama), serving regional consumers with proprietary products, event production, and professional training.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro industry

PRIMARYHSALAAAE

Hair Coloring & Highlights Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABABAD

Hair Color & Bleaching

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Hair salon services
• Nail care services
• Eyelash extensions
• Beauty salon operations
• Proprietary beauty products

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. ヘアサービス (Hair Services): Hair cutting, coloring, styling, and treatment services across multiple branded salon locations in Kanazawa and Toyama. Revenue generated per service visit through direct consumer payments.
2. ネイルサービス (Nail Services): Nail art, gel nails, and nail care at dedicated Ar de vivre nail salons and combined nail & eye shops. Revenue per service.
3. アイラッシュサービス (Eyelash Services): Eyelash extensions, lash lifts, and lash conditioning treatments at eye salons and combined SKY nail & eye locations.
4. 自社製品販売 (Proprietary Product Sales): Direct-to-consumer sales of PFB branded products including Zuru Oil (100mL at ¥3,000) and LASHTEQ eyelash serum (5mL at ¥6,000) through the company's online shop.
5. ヘアメイク出張サービス (Hair & Makeup Dispatch Services): Dispatch of professional hair and makeup artists to events, TV programs, commercials, and photo/video shoots. Rates range from ¥22,000 for under 2 hours to ¥55,000 for full day. Assistant dispatch at ¥16,500/day.
6. 企業向け講習 (Corporate Training): Seminars for beauty schools and salon owners covering total beauty techniques, color training, and impression management makeup courses. Fee-based professional development programs.
7. 成人式撮影サービス (Coming-of-Age Ceremony Photography): Comprehensive photo shoot packages for 成人式 including hair, makeup, kimono dressing, and professional photography at ¥60,500 (tax included).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

COLORS JAPAN & co operates a multi-brand portfolio of hair, nail, and eyelash salons across the Hokuriku region of Japan under sub-brands including Alexandre of Colors, United Beauty, Ar de vivre, THE SKY, and Is New York. The company sells its own PFB-branded beauty products (Zuru Oil, LASHTEQ) through an online shop and offers hair/makeup artist dispatch services for events and media, corporate beauty training seminars, and coming-of-age ceremony photography packages.

Product overview

COLORS JAPAN & co is a multi-brand total beauty salon company operating a portfolio of hair, nail, and eyelash salon brands across Ishikawa and Toyama prefectures in Japan. The core salon operations include hair services (Alexandre of Colors, United Beauty, neo atrium, ATRIUM beauty life, THE SKY), nail and eyelash services (Ar de vivre, Is New York Eyelash, SKY nail&eye), and dedicated eyelash salons (LASH STUDIO). The company also sells proprietary beauty products under the PFB (Products for Beauticians) brand, including Zuru Oil (all-in-one hair/body/nail care) and LASHTEQ (lash and eyebrow serum). Complementing its salon business, COLORS JAPAN offers hair/makeup artist dispatch services for events and media, produces the annual GIRLS MEETING fashion/beauty event, provides beauty seminars and workshops, and operates a coming-of-age ceremony photo shoot service. Internal competitions including the Shampoo Olympic and COLORS JAPAN AWARD further support brand engagement and staff development.

Differentiator

Problem solved

Functional benefit

Brands

• Alexandre of Colors (アレクサンドルオブカラーズ): Hair salon brand under COLORS JAPAN
• United Beauty (ユナイテッドビューティー)
• Ar de Vivre (アールドヴィーヴル)
• THE SKY (ザ スカイ)
• Is New York (アイズニューヨーク)
• Atrium Beauty Life (アトリウムビューティライフ)
• neo atrium (ネオアトリウム)
• LYNE
• LASH STUDIO
• PFB (products for beauticians)

Products and services

• Zuru Oil (ズルオイル) All-in-one oil product for hair, body, and nail care combining argan oil, shea butter, jojoba oil, oil-soluble keratin, oil collagen, oil silk, and erukaruton for heat-activated cuticle repair; sold in 100mL size at ¥3,000 (¥3,300 tax included) providing approximately 200 uses over 2.5-3 months.
• LASHTEQ (ラッシュテック) Eyelash & Eyebrow Serum Japanese-made lash and eyebrow serum containing 17 beauty ingredients plus apple stem cell extract, Redensyl, Capixyl, and anti-blue-light bilberry fruit and leaf extract; targets modern eye dryness from digital device use; 5mL at ¥6,000 (¥6,600 tax included).
• Hair Salon Services (Alexandre of Colors / United Beauty / neo atrium / ATRIUM beauty life / AXL TOYAMA / LYNE) Multi-brand hair salon services across branded locations in Kanazawa, Komatsu, and Toyama offering cutting, coloring (including Maeda Jun coloring technique with 80% color referral rate), styling, treatment, and head spa (頭浸浴) services.
• Nail Salon Services (Ar de vivre / SKY nail&eye) Nail art, gel nails, and nail care at dedicated Ar de vivre nail salons and combined nail & eye shops across Kanazawa, Komatsu, and Toyama; services priced per visit.
• Eyelash Salon Services (Parisienne Lash Lift, LASH STUDIO, Is New York Eyelash) Eyelash extensions, lash lifts (including Parisienne Lash Lift with root-setting agent creating 80-degree curl), and lash conditioning treatments at LASH STUDIO and combined SKY nail & eye locations. LASH STUDIO opening specials priced eyelash extensions 80-140 strands at ¥3,850-¥6,600 (up to 42% off) and lash perms at ¥3,850-¥4,400.
• Hair & Makeup Artist Dispatch Service Dispatch of professional hair and makeup artists to corporate events, TV productions, commercials, and photo/video shoots with tiered pricing: under 2 hours at ¥22,000, ~4 hours at ¥27,500, ~8 hours at ¥44,000, and full day at ¥55,000; assistant dispatch at ¥16,500/day and chief assistant at ¥27,500/day, with separate travel and remote-location charges.
• Coming-of-Age Ceremony Photo Shoot Package Comprehensive photo shoot package for the Japanese Coming-of-Age Ceremony (成人式) including hair, makeup, kimono dressing, and professional photography; priced at ¥60,500 (tax included) and includes 30 photo data files; kimono dressing and same-day hair/makeup available on request at United Beauty Kanazawa or neo atrium.
• Corporate Impression-Improvement Makeup Workshops Corporate training workshops on impression-improvement makeup based on the 'Impression-Improvement Makeup Certification' (好感度向上メイク検定) from the Japan Good Impression Makeup Association; 3-hour sessions for ¥11,000 per person including exam fee and diploma issuance, with minimum 5 participants at ¥33,000+.
• Hair Coloring Workshops Professional hair coloring technique workshops led by United Beauty Kanazawa manager Maeda Jun, covering Western-style gradients, gray color techniques, and international styling methods; targeted at beauty schools and salon owners.
• Ikeda-Style Salon Management Seminars Business management seminars for beauty school and salon owners delivered by CEO Ikeda Satoshi, covering the 'Ikeda-style' management philosophy, merchandising strategies for regional cities, and staff development methods.
• Salon Model Recruitment Program Program recruiting salon models for hair, makeup, nail, and eye styling used in hair magazines, hair shows, photo contests, and COLORS JAPAN's beauty content; models receive portfolio-quality photos and may participate in regional and national events.

Quantifiable outcome

• Color referral rate of 80% for top stylist Jun Maeda at United Beauty Kanazawa

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• ツエーゲン金沢 (Zweigen Kanazawa)flagshipGTM or Marketing Partner · 11 September 2025COLORS JAPAN entered into a Gold Partner sponsorship agreement with Zweigen Kanazawa, a professional soccer club. The partnership combines the power of sports and beauty to engage regional communities. The company aims to bring energy to local society through the connections built via beauty services, together with Zweigen Kanazawa to light a flame of hope for the Hokuriku region.
• 日本美容 salon協会 / 日本美容 Salon 協議会 (JABS)coreStrategic or Co-development Partner · 13 March 2025COLORS JAPAN CEO Ikeda Satoshi serves as a director of the Japan Beauty Salon Council (JABS), a national organization of beauty salon operators supporting industry development. The company participated in Noto Peninsula earthquake relief efforts through JABS, donating 1 million yen to Noto Town and planning volunteer beauty services for disaster victims.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GARDEN Hair: GARDEN is a Japanese hair salon group operating branded salons in major cities with strong emphasis on stylists' individual brands and color/design expertise. Both companies operate branded salons with hair-show events, internal stylist competitions, and content-driven marketing via Instagram and YouTube.
• Def Inc. Def Inc. is a Japanese beauty company operating multiple salon brands and developing proprietary beauty products, with media presence and event-based marketing. Highly comparable to COLORS JAPAN on multi-brand salon operation combined with proprietary product development and event-driven brand building.
• AFLOAT: AFLOAT is a premium Tokyo-based multi-brand hair salon group operating under several branded concepts with strong coloring and styling expertise. Comparable to COLORS JAPAN on multi-brand portfolio strategy, premium service positioning, and emphasis on stylists' creative portfolios as marketing assets.
• Ashida Company: Ashida Company is a Japanese multi-brand beauty salon operator managing multiple hair salon concepts across regional markets. Like COLORS JAPAN, it operates a portfolio of branded salons, employs several hundred stylists, and emphasizes staff development through competitions and seminars. Most directly comparable on multi-brand regional salon operator model.
• Mod's Hair Japan: Mod's Hair is a major international hair salon franchise with substantial Japan operations, offering cutting, coloring, and styling services. Both companies operate multi-brand hair salon portfolios with strong coloring expertise, salon staff training programs, and consumer-facing brand events.

Others

• Takara Belmont: Takara Belmont is a leading Japanese manufacturer and supplier of professional salon equipment, furniture, and beauty industry solutions. As a B2B supplier to the salon industry, it is comparable to COLORS JAPAN only as an adjacent ecosystem participant serving the same hair salon industry.

Broad incumbents

• TBC Co., Ltd. TBC Group is one of Japan's largest beauty treatment and aesthetic chains with nationwide salon locations. While more clinic-oriented than COLORS JAPAN's color/design specialty, both operate multi-location beauty service businesses with proprietary product lines and brand-driven marketing. Comparable on scale and multi-brand portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubecolorsjapan.jp/movie
• Instagraminstagram.com/colorsjapan_insta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLORS JAPAN &