Mod's hair

What Mod's hair does

mod's hair is a franchise-based hair salon brand that originated in the Paris fashion scene in 1968, founded by brothers Frédéric and Guillaume Bérard as a stylists' agency for runway shows and fashion editorials. The brand licenses a turnkey premium salon concept to independent operators, providing brand rights, exclusive territorial protection, proprietary cutting and coloring techniques (Surfer-Strähnen, Freehand Balayage, Dry Cut, Airtouch), semi-annual Paris-directed hair collections, marketing support, and stylist training through its Academy in Düsseldorf. It reports over 250 franchised salons across 17 countries on 5 continents, serving more than 10,000 customers daily, with 33 salons in Germany. End customers are fashion-conscious individual consumers seeking Parisian-inspired styling; franchise operators are the brand's direct commercial counterparties.

The German market and franchise development are managed by ICF International Coiffure Franchising GmbH, headquartered at Immermannstraße 51 in Düsseldorf (HRB54211, Amtsgericht Düsseldorf; VAT DE249164395), with creative direction and international operations run from Paris. Leadership includes Guillaume and Frédéric Bérard as founders, Alain Viot as CEO of mod's hair International, Pierre Legouez as Managing Director Germany, and Olivier de Vriendt as Creative Director. The company operates a training Academy in Düsseldorf (established 2006, 200+ sqm) certifying franchise stylists in exclusive techniques.

The business monetizes through two streams: franchise fees and ongoing royalties from independent salon operators (average annual revenue per salon of approximately €500,000), and sales of proprietary private-label hair care products through franchised salons and the modshairshop.com e-commerce platform. Go-to-market for franchise recruitment runs through the website, a dedicated development contact, and fashion-industry visibility (Berlin Fashion Week, Top Hair Messe, historical Vogue and Elle editorial work). Product pricing and franchise investment terms are not publicly disclosed. The company remains privately held and owner-operated by the Bérard family with no external investment, parent company, or funding rounds evidenced.

Name

Mod's hair

Legal name

ICF International Coiffure Franchising GmbH

Website

https://modshair.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

mod's hair is a Paris-originated, franchise-based hair salon brand operating 250+ salons across 17 countries. It licenses a premium salon concept, proprietary styling techniques, training, and private-label products to independent operators serving fashion-conscious consumers.

Ownership category

akta.pro rank

Product category

Hair Salon Franchise Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetology and Barber Schools (611511)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Hair Styling & Cutting (EDAOALAB), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon franchise
• Professional hair styling
• Hair care products
• Beauty salon training
• Franchise development

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise fees and ongoing royalties from independent salon operators. Franchisees pay for the right to use the mod's hair brand, receive training, marketing support, and exclusive territory rights. Approximately 250 franchised salons worldwide with average annual revenue per salon of €500,000.
2. Hair Care Products: Sale of proprietary mod's hair branded hair care products including professional hair color, styling products, and treatments through franchised salons and e-commerce platform modshairshop.com

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mod's hair operates a hair salon franchise system built on proprietary Parisian styling techniques, providing franchisees with a complete salon concept, branded training through its Düsseldorf Academy, and seasonal trend collections. It also sells its own private-label hair care products through franchise salons and a dedicated e-commerce shop, modshairshop.com.

Differentiator

Problem solved

Functional benefit

Products and services

• mod's hair Franchise System Comprehensive franchise concept enabling independent operators to open and run hair salons under the mod's hair brand, including site location analysis, training via the Düsseldorf Academy, marketing materials, and exclusive territory rights.
• mod's hair Academy
• DESERT - Spring/Summer 2026 Hair Collection

Quantifiable outcome

• Average annual revenue per franchise salon: approximately €500,000
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• L'OréalminorOthersPreferred purchasing partner providing professional hair care products with preferential pricing for mod's hair franchise network. Part of top purchasing advantages offered to franchisees.
• KérastaseminorOthersPremium hair care brand partnership offering exclusive purchasing arrangements for mod's hair franchise salons.
• GlyntminorOthersHair care product supplier included in franchisee purchasing benefits program.
• GHD (Good Hair Day)minorStrategic or Co-development PartnerKooperationspartner (cooperation partner) providing styling seminars for mod's hair Academy. Styling training programs incorporate GHD tools for professional development of franchise salon staff.
• BS PAYONE GmbHminorOthersPayment service provider processing card transactions and cashless payments for the mod's hair e-commerce shop and franchise operations.
• KlarnaminorOthersInvoice payment option (Rechnungskauf) offered to customers at checkout, allowing 14-day payment terms for purchases through the mod's hair online shop.
• PayPalminorOthersOnline payment method available for mod's hair e-commerce transactions, enabling faster checkout for PayPal account holders.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Clips: Largest hair salon franchise in North America with thousands of locations operating on a similar franchise distribution model, though serving a value-oriented mass-market segment rather than premium fashion positioning.
• Franck Provost: Paris-headquartered premium hair salon franchise with a global footprint of over 600 salons, sharing mod's hair's French-origin positioning, proprietary technique methodology, and franchise-led distribution model.
• Dessange: French premium hair salon franchise with international locations and its own branded product line, mirroring mod's hair's combination of salon services, proprietary products, and fashion-led brand heritage.
• Toni&Guy: Global hair salon and education franchise headquartered in the UK with proprietary technique academies (TIGI), directly comparable in franchise scale, in-house training infrastructure, and branded product extensions.
• Jean Louis David: European hair salon franchise founded in Paris with hundreds of locations across Europe, directly comparable in franchise-led expansion, Parisian heritage, and mid-premium positioning.

Broad incumbents

• Wella Company: Global professional hair care, color, and styling brand operating across products and salon education, comparable to mod's hair through overlapping professional salon supply chains and trend-driven creative direction.
• Regis Corporation (Supercuts, Cost Cutters): US-listed parent of multiple franchise and corporate salon brands including Supercuts; comparable as a broad incumbent operating franchise salon networks at scale across multiple brands and price points.
• Schwarzkopf Professional (Henkel): Major professional hair care brand and salon supplier providing products, education, and trend direction to thousands of salons globally, comparable as a broader incumbent shaping the professional salon ecosystem mod's hair operates within.

Others

• L'Oréal Professionnel: Strategic supplier partner and broader professional beauty incumbent whose products, education programs, and trend forecasts are deeply embedded in salon operations globally, including mod's hair's franchise network.

Regional players

• HOB Salons: UK-based hair salon group with multiple locations and an in-house training academy, comparable in franchise-like salon-network operating model and emphasis on stylist training, but geographically concentrated in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/modshairgermany
• LinkedInlinkedin.com/company/mod-s-hair-germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mod's hair