copenhagen health

What copenhagen health does

Copenhagen Health ApS is a Danish private limited company that manufactures and sells hydrolyzed collagen peptide supplements, vitamins, and minerals primarily to health-conscious consumers aged 25 and above across Scandinavia. The product portfolio centers on marine collagen (Type 1, DA 1500) and bovine collagen (~90% Type 1, ~10% Type 3, DA 2000), offered in both a base Collagen+ variant with Vitamin C and a Pro Edition variant enriched with hyaluronic acid and additional vitamins (D3, K2, Biotin). The flagship Verisol Collagen Pro Edition won the Danish Beauty Award 2025 in the Inner Beauty category. Two non-collagen SKUs (Triple B12 Vegan and Triple Organic Magnesium) extend the line into standalone vitamins and minerals.

Underlying the products is 100% hydrolyzed collagen with low Dalton values (1500-2000) claimed to optimize bioavailability, supported by references to over 10 clinical and dermatological studies and documented outcomes including up to 49% wrinkle reduction with results visible after 8-12 weeks. Product development is conducted in collaboration with Danish dermatologists and supplement experts, and the company states it owns the entire value chain from formulation through to finished product, eliminating middlemen.

Revenue is generated through three mechanics: (1) a recurring subscription model delivering every 40-55 days with a 15% discount and free shipping, (2) one-time DTC purchases on the company's own Shopify-based storefront at copenhagenhealth.dk and localized sites for Norway and Sweden, and (3) wholesale distribution through authorized third-party retailers including Matas, Danish pharmacies, Med24, Normal, Luxplus, Helsebixen, and Well.dk. The go-to-market motion is product-led, emphasizing clinical testing, documented effects, and competitive pricing, supported by a brand ambassador (Olympic swimmer Jeanette Ottesen), content marketing with collagen recipes, and earned media in publications such as Costume, Tara, Aller Media, Egmont, and EuroWoman. The company claims 50,000+ customers and is privately held, founded and led by CEO Ricky Elstrup.

Name

copenhagen health

Legal name

Copenhagen Health ApS

Website

https://copenhagenhealth.dk

Company type

Private

Operating status

Operating

Short description

Copenhagen Health ApS is a Danish direct-to-consumer and retail brand that sells clinically tested hydrolyzed collagen supplements, vitamins, and minerals to health-conscious consumers aged 25+ across Denmark, Norway, and Sweden through subscriptions and third-party retailers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Collagen supplements
• Hydrolyzed collagen powder
• Dietary supplements
• Nutricosmetic products
• Vitamin and mineral supplements

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Subscription Revenue: Recurring subscription model where customers receive products every 40-55 days with 15% discount and free shipping. No binding period - customers can pause or cancel anytime up to 24 hours before next delivery.
2. One-time Product Sales: Single purchase of collagen powders and supplements through e-commerce platform. Products include Marine Collagen+, Marine Collagen Pro Edition, Bovine Collagen+, Verisol Collagen Pro Edition, Triple B12 Vegan, and Triple Organic Magnesium.
3. Retail Distribution: Products sold through authorized third-party retailers including Matas, pharmacies, Med24, Normal, Luxplus, Helsebixen, and Well.dk, generating wholesale revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Copenhagen Health manufactures and sells its own brand of hydrolyzed collagen powder supplements (marine and bovine collagen variants, including Verisol Collagen Pro Edition and Marine Collagen Pro Edition) along with complementary vitamin and mineral supplements (Triple B12 Vegan, Triple Organic Magnesium). Products are sold primarily through the company's own direct-to-consumer e-commerce platform via subscription and one-time purchase, supplemented by distribution through authorized retailers such as Matas, pharmacies, Med24, Normal, Luxplus, Helsebixen, and Well.dk across Denmark, Norway, and Sweden.

Product overview

Copenhagen Health is a Danish health/wellness company specializing in collagen powder supplements and vitamins. The product portfolio consists of two main collagen lines: Marine Collagen (sourced from fish) and Bovine Collagen (sourced from cattle). Each line includes 'Collagen+' variants with Vitamin C and 'Pro Edition' variants enriched with additional ingredients like Hyaluronic Acid, Vitamin D3, Vitamin K2, and Biotin. The core product is Verisol Collagen Pro Edition, which won the Danish Beauty Award 2025. The company also offers vitamin supplements including Triple B12 Vegan and Triple Organic Magnesium. All collagen products are 100% hydrolyzed for optimal absorption, clinically and dermatologically tested, with documented effects on skin elasticity, wrinkle reduction, and moisture. Products are sold through subscription (with 15% discount and free shipping) or one-time purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Marine Collagen+: Marine collagen supplement enriched with vitamin C, clinically tested, 5g daily dose.
• Marine Collagen Pro Edition
• Bovine Collagen+
• Verisol Collagen Pro Edition
• Triple Organic Magnesium
• Triple B12 Vegan

Products and services

• Verisol Collagen Pro Edition
• Marine Collagen Pro Edition
• Marine Collagen+
• Bovine Collagen+ Bovine collagen powder (from cattle) with 5g hydrolyzed collagen and 160mg Vitamin C per daily dose. Clinically tested, neutral taste, DA value of 2000 for optimal absorption, dissolves in water (max 75 degrees) or mixed with food, 45-day supply per container. Targeted at consumers seeking bovine-derived collagen with Vitamin C for wrinkle and skin support.
• Triple B12 Vegan
• Triple Organic Magnesium Organic magnesium supplement in tablet form, supplied as 240 tablets in a sustainable container. Targeted at consumers seeking organic magnesium supplementation to support normal muscle, bone, and nervous system function and reduce tiredness and fatigue.

Quantifiable outcome

• Wrinkle reduction up to 49% with regular collagen intake
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Jeanette OttesencoreGTM or Marketing PartnerOlympic swimming champion and Denmark's most successful athlete with 53 international medals serves as brand ambassador. She uses Copenhagen Health collagen daily and participates in product development discussions. Her endorsement brings credibility and visibility to health-conscious consumers across Scandinavia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: DTC personalized vitamin and supplement brand with subscription model. Shares the modern DTC vitamin/supplement playbook, subscription-first GTM, and clinical evidence-driven marketing.
• Sports Research: US-based supplement brand offering collagen peptides (marine and bovine) alongside vitamins. Direct competitor in hydrolyzed collagen powder category with similar Amazon/DTC hybrid distribution.
• Vital Proteins: Leading US-based collagen supplement brand offering marine and bovine collagen peptides with similar DTC subscription model. Direct head-to-head competitor in the hydrolyzed collagen powder category.
• Ancient Nutrition: Multi-SKU collagen and supplement brand with both DTC and retail distribution. Competes directly in the bovine and marine collagen powder market with similar functional positioning around skin, hair, and joint health.
• New Nordic: Scandinavian-based supplement and skincare brand with strong presence in Denmark, Norway, and Sweden. Direct regional competitor in beauty-from-within supplements and vitamins with similar retail distribution strategy.
• Ritual: DTC multivitamin and supplement brand with subscription model. Comparable in its premium DTC positioning, clinical evidence emphasis, and vertically integrated brand-building approach.
• Youtheory: Collagen-focused supplement brand offering marine, bovine, and chicken collagen products with skincare positioning. Direct competitor targeting the same 25+ anti-aging demographic.

Regional players

• Pharma Nord: Danish-headquartered supplement manufacturer with broad product portfolio across vitamins, minerals, and specialty supplements. Comparable regional competitor with pharmacy and health retailer distribution in Scandinavia.

Broad incumbents

• AG1 (Athletic Greens): Premium DTC greens and supplement brand with subscription model. Comparable in DTC-first premium supplement positioning and heavy investment in clinical evidence marketing.

Emerging players

• Hum Nutrition: DTC beauty-from-within supplement brand targeting similar25+ female demographic with collagen, biotin, and skin-health formulations. Comparable target customer and beauty-positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CopenhagenHealth
• LinkedInlinkedin.com/company/copenhagen-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about copenhagen health