cradle net
Cradlenet is a Swedish nonprofit cross-industry network organization that helps companies, municipalities, and regions transition to a circular economy through membership services, weekly convenings (Cirkulära Fredagar), research reports, policy advocacy, and training programs.
- Company typePrivate
- Founded-
- HeadquartersSweden, Sweden
- Headcount—
- GTM typeB2B
- OfferingServices
What cradle net does
Cradlenet is a Swedish nonprofit cross-industry network organization that supports companies, municipalities, and regions in the transition to a circular economy. Its stated vision is for Sweden to become circular by 2040 in order to meet the country's net-zero emissions target by 2045. The organization functions as a membership-based convening platform rather than a technology vendor; its core products are knowledge services, including weekly Cirkulära Fredagar (Circular Fridays) member meetings, monthly Circular Expert Exchange Dialogues for senior decision-makers, a Cirkulär Hotline for member advisory, matchmaking, lectures, and municipal training programs (Kommunutbildningar). It also publishes research assets such as the Circular Economy Outlook Nordics report and the annual Riksdagspartiernas Cirkulära Ambitioner ranking of Swedish political parties.
The business model is a hybrid of subscription membership and professional services. Membership fees are publicly disclosed only for municipalities, on a population-based tier (2,500 SEK for micro municipalities under 10,000 residents up to 30,000 SEK for municipalities over 100,000 residents, billed annually); corporate membership pricing is not disclosed. Additional revenue comes from paid lectures and municipal training programs. Cradlenet does not develop proprietary software; its core "technology" is its convening power, knowledge library, and policy access, delivered through its website, Zoom/Teams-based events, YouTube content, and in-person convenings such as Almedalsveckan.
The organization serves two primary customer segments: (1) private-sector companies of all sizes — including Voi Technology, Swegon Group, Ekobanken, JAK Medlemsbank, and Hållbarhetsteamet — seeking circular business model guidance, networking, and regulatory clarity; and (2) Swedish municipalities and regions needing policy guidance, training, and peer learning to overcome documented governance and budget barriers to circular transition. It also engages Swedish and EU policymakers through advocacy and reference-group participation. Operations are led by CEO Sofia Sundström (appointed summer 2025) and Circular Impact Officer Elin Bergman, with a board refreshed in March 2026 by five new members from MOD:Group, Elis, SEI, and Ramboll.
cradle net firmographics
Firmographics- Name
- cradle net
- Legal name
- Cradlenet
- Website
- https://cradlenet.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Cradlenet is a Swedish nonprofit cross-industry network organization that helps companies, municipalities, and regions transition to a circular economy through membership services, weekly convenings (Cirkulära Fredagar), research reports, policy advocacy, and training programs.
- Ownership category
- akta.pro rank
cradle net industry classification
Industry- Product category
- Circular Economy Network Services
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
Keywords
Where cradle net is headquartered
LocationHeadquarters
- HQ city
- Sweden
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
cradle net business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Cradlenet generates revenue primarily through membership fees from companies, municipalities, and regions. Membership provides access to services including market intelligence, matchmaking, Cirkulära Fredagar, circular hotlines, and events.
- Services (lectures and municipal trainings): Cradlenet offers paid services including lectures and municipal training programs (Kommunutbildningar), which generate additional revenue beyond membership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Micro municipalities under 10,000 residents |
| Subscription | Annual | Small municipalities 10,000–19,999 residents |
| Subscription | Annual | Medium-sized municipalities 20,000–39,999 residents |
| Subscription | Annual | Large municipalities 40,000–99,999 residents |
| Subscription | Annual | Macro municipalities 100,000+ residents |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
cradle net product offering
Product offeringCore offering
Cradlenet is a cross-industry nonprofit membership network that helps companies, municipalities, and regions transition to a circular economy. It offers recurring member services including weekly themed Circular Fridays (Cirkulära Fredagar), monthly expert roundtables, advisory via the Cirkulär Hotline, matchmaking, lectures, municipal training programs, and policy advocacy, supported by annual reports and rankings on circular economy progress in Sweden.
Product overview
Cradlenet is a cross-industry network organization that helps companies and organizations with the transition to circular economy. The organization operates as a membership-based network offering a portfolio of services including weekly Cirkulära Fredagar (Circular Fridays) member meetings, monthly Circular Expert Exchange Dialogues roundtables, advisory services via Cirkulär Hotline, matchmaking, lectures, and education programs. The organization also publishes research reports including the annual Circular Economy Outlook Nordics and conducts the Riksdagspartiernas Cirkulära Ambitioner ranking of political parties. Cradlenet participates in collaborative programs such as the Nordic Circular Design Programme and engages in policy advocacy to influence circular economy legislation in Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Cirkulära Fredagar (Circular Fridays) Weekly themed member meetings featuring expert presentations on circular economy topics, followed by Q&A sessions and networking discussions covering current circular economy news from Sweden and globally.
- Circular Expert Exchange Dialogues Monthly digital roundtable series for decision-makers in large organizations navigating the corporate circular transition, featuring strategic dialogue, peer-to-peer learning, and high-level insights held in English.
- Kommunutbildningar (Municipal Training Programs) Paid educational programs including municipal training (Kommunutbildningar) on circular economy implementation, targeting Swedish municipalities and public sector organizations.
- Cirkulär Hotline Direct advisory service for members seeking guidance on circular economy questions and implementation support from Cradlenet's staff and experts.
- Nordic Circular Design Programme Six-month business development program to strengthen Nordic companies' readiness and leadership in circular business models and markets. Driven by Ethica together with Nordic partners including Cradlenet (Sweden), Danish Design Centre, Norwegian Centre for Circular Economy, and Festa (Iceland), co-financed by Nordic Innovation.
- Cradlenet Membership Tiered annual membership for companies, municipalities, and regions providing access to market intelligence, networking, matchmaking, Circular Fridays, Circular Hotline, events, advocacy, training, policy guidance, and reports. Municipal membership pricing is tiered from 2,500 SEK (under 10,000 residents) up to 30,000 SEK per year (100,000+ residents).
Quantifiable outcome
- Sweden's circularity rate is only 3.4% — among the world's lowest — with 600 billion SEK lost annually to linear economy waste
- +3 more outcomes
Companies that use cradle net
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
cradle net technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cradle net partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- RE:SourcecoreRE:Source is a strategic innovation program with which Cradlenet collaborates on policy projects for circular economy, including the 'Producentansvar för byggprodukter' project led jointly with Ramboll. Cradlenet also participates in RE:Source's circular economy roundtables and reports.
- RambollcoreRamboll and Cradlenet co-hosted a webinar on circular economy opportunities for Swedish municipalities and regions, and jointly write debate articles on public sector circular procurement. They also jointly lead the 'Producentansvar för byggprodukter' policy project.
- Nordic InnovationcoreNordic Innovation co-finances the Nordic Circularity Piloting Program (NCPP) in which Cradlenet participates as a core partner alongside leading Nordic companies including Skanska, Swegon, KONE, ASSA ABLOY Entrance Systems, and others.
- EthicacoreEthica leads the Nordic Circular Design Programme, a six-month business development program launched in 2024. Cradlenet is a Nordic partner alongside Danish Design Centre, Norwegian Centre for Circular Economy, and Festa (Iceland). The program is co-financed by Nordic Innovation.
- Danish Design CentrecoreNordic partner in the Nordic Circular Design Programme alongside Cradlenet, Norwegian Centre for Circular Economy, and Festa.
- Norwegian Centre for Circular EconomycoreNordic partner in the Nordic Circular Design Programme alongside Cradlenet, Danish Design Centre, and Festa.
- Festa (Iceland)coreNordic partner in the Nordic Circular Design Programme alongside Cradlenet, Danish Design Centre, and Norwegian Centre for Circular Economy.
- Social Venture Network (SVN)coreCradlenet co-organizes the Resonans event — Almedalen's largest sustainability evening — with SVN, The New Division, Maxim Stockholm, WINWIN, and Aktuell Hållbarhet.
- The New DivisionminorCo-organizer of the Resonans sustainability event during Almedalsveckan.
- Maxim StockholmminorCo-organizer of the Resonans sustainability event during Almedalsveckan.
- WINWINminorCo-organizer of the Resonans sustainability event during Almedalsveckan.
- Aktuell HållbarhetminorCo-organizer of the Resonans sustainability event during Almedalsveckan.
- ClimateHerocoreClimateHero organizes the Circular Monday campaign globally (the world's largest circular consumption campaign). Cradlenet is a partner in the campaign and supported Circular Monday 2025 and 2026. In 2025 Circular Monday reached 108 million people across 58 countries.
- ElmiacoreCradlenet became a collaboration partner to Elmia Subcontractor in 2025 for the SMART by Subcontractor initiative — an arena where sustainability, tech, and materials meet within the manufacturing industry.
- Combient PurecoreCombient Pure leads the Nordic Circularity Piloting Program (NCPP, 2024–2026), co-financed by Nordic Innovation, bringing together 21+ Nordic companies in real-world pilots. Cradlenet is a core partner.
- Medveten KonsumtioncoreCradlenet collaborates annually with Medveten Konsumtion on the 'Riksdagspartiernas cirkulära ambitioner' ranking — an annual assessment of Swedish parliamentary parties' circular economy ambitions.
- Avfall SverigecoreCradlenet collaborates with Avfall Sverige (Swedish Waste Management) annually on the 'Riksdagspartiernas cirkulära ambitioner' ranking and circular economy policy analysis.
- EYcoreCradlenet collaborates with EY on policy discussions and the Cirkulär Affärsinnovation podcast, including a politician debate during Almedalsveckan 2026.
- Stockholm School of Economics / HandelshögskolancoreCradlenet collaborated with HHS researchers on the report 'Institutional policy and business practice to support the implementation of a circular economy in the textile value chain.' They co-hosted a panel at Almedalsveckan 2026 on global textile value chains.
- Nordic Circular HotspotcoreNordic Circular Hotspot is a cooperation platform to accelerate circular economy in the Nordic region. Cradlenet's Elin Bergman is a co-founder of the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
cradle net competitors and assessment
Company assessmentDirect peers
- Circle Economy: Amsterdam-based impact organization that produces the Circularity Gap Report and runs a global circular economy network. Directly comparable to Cradlenet as a circular economy thought-leadership and convening platform serving corporates and policymakers.
- Ellen MacArthur Foundation: UK-based charity that leads global thought leadership, partnerships (e.g., with the World Economic Forum), and programs to accelerate circular economy. Comparable to Cradlenet in network/convening role, but operates at global rather than national scale.
- Nordic Circular Hotspot: Cooperation platform to accelerate circular economy across the Nordics; Cradlenet's Elin Bergman is a co-founder. Directly comparable as a Nordic cross-border circular economy network, with overlapping partnerships and audience.
Broad incumbents
- WBCSD: World Business Council for Sustainable Development is a CEO-led association of200+ large multinationals advancing sustainability including circular economy. Comparable network model targeting large enterprises, but broader sustainability scope and global reach.
- Anthesis Group: Large global sustainability consultancy with circular economy practices. Comparable as a competing supplier of circular advisory services to the corporates Cradlenet engages.
- Ramboll: Global engineering and sustainability consultancy with strong circular economy offerings; both Cradlenet partner and competitor. Comparable in target audience (municipalities, corporates) and circular service mix, but far larger scale.
- RISE Research Institutes of Sweden: Swedish state-owned research institute with circular economy and sustainability programs. Comparable to Cradlenet in Swedish geographic focus and circular transition mandate, but structured as a research institute rather than membership network.
Regional players
- Sitra: Finnish Innovation Fund that has been a leading Nordic convener on circular economy, including circular economy roadmaps and business pilots. Highly comparable to Cradlenet in mission and Nordic geographic focus.
- WRAP: UK-based climate NGO working with governments, businesses, and citizens to reduce waste and accelerate circular economy. Comparable in mission, network structure, and program mix, but UK-focused rather than Nordic/Swedish.
Emerging players
- Material Economics: Nordic consultancy that advises companies and governments on circular economy and climate strategy. Comparable to Cradlenet in geography and circular focus, but operates as a paid advisory rather than a membership network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
cradle net social profiles
Digital presencecradle net financial estimates
Financial estimateRevenue estimate
Valuation estimate
cradle net leadership team
Management profileNumber of profiles
Profiles3 records
cradle net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cradle net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cradle net
What does cradle net do?
Cradlenet is a cross-industry nonprofit membership network that helps companies, municipalities, and regions transition to a circular economy. It offers recurring member services including weekly themed Circular Fridays (Cirkulära Fredagar), monthly expert roundtables, advisory via the Cirkulär Hotline, matchmaking, lectures, municipal training programs, and policy advocacy, supported by annual reports and rankings on circular economy progress in Sweden.
Is cradle net a public or private company?
cradle net is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was cradle net founded?
cradle net was founded in -1.
Where is cradle net based?
cradle net is headquartered in Sweden, Sweden, in the Europe region.
How does cradle net make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are services (lectures and municipal trainings).
Who are cradle net's main competitors?
Direct peers on record are Circle Economy, Ellen MacArthur Foundation and Nordic Circular Hotspot. Broad incumbents are WBCSD, Anthesis Group, Ramboll and RISE Research Institutes of Sweden. Regional players are Sitra and WRAP. Material Economics is listed as an emerging player.
Does cradle net have an API?
No public API is recorded for cradle net.
What industry is cradle net in?
cradle net's product category is Circular Economy Network Services. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA).