Ethica
Ethica is a Toronto-based software company that sells CloudAccess, a white-label SD-WAN/SDIA platform for bonding internet links and providing session-proof failover, exclusively through ISP, MSP, VoIP, CSP, and Starlink channel partners across 35+ countries.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ethica does
Ethica Channel Enablement Inc. is a Toronto-based private software company founded in 2018 that builds CloudAccess, a Software-Defined Internet Access (SDIA) / SD-WAN platform designed to address last-mile connectivity problems for cloud-driven businesses. The platform bonds up to eight heterogeneous internet links (broadband, LTE, fiber, LEO/Starlink satellite), provides session-proof failover that keeps active sessions live during network disruptions, applies application-aware traffic prioritization for voice and video, and offers the CA Pulse real-time analytics dashboard with a Python API for integration with enterprise management systems. Ethica sells exclusively through a white-label channel partner model, enabling ISPs, MSPs, VoIP providers, cloud service providers, and Starlink resellers across 35+ countries to deploy CloudAccess under their own brands. Revenue is generated through pre-paid annual or monthly subscription licenses, hardware (SDN CPE) sales, and white-label licensing, with pricing set by resellers and end-customers. The company has extended its product surface with CA ILM for LEO/SLA management and VoicePilot, an AI-driven voice and workflow platform launched in partnership with the California Association of Realtors in February 2026 for real estate form completion via natural language voice commands. Ethica operates with 1-10 employees, has raised approximately $4.12M across three disclosed funding rounds (2019 unknown, Newchip 2023, GreenSky Ventures 2024), and maintains a board chaired by GreenSky Managing Partner Jeff Brunet with founders Alan Zimmermann (CEO) and Paul Marley (CTO) retaining leadership control.
Ethica firmographics
Firmographics- Name
- Ethica
- Legal name
- Ethica Channel Enablement Inc.
- Website
- https://ethica.partners
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ethica is a Toronto-based software company that sells CloudAccess, a white-label SD-WAN/SDIA platform for bonding internet links and providing session-proof failover, exclusively through ISP, MSP, VoIP, CSP, and Starlink channel partners across 35+ countries.
- Ownership category
- akta.pro rank
Ethica industry classification
Industry- Product category
- Software-Defined Networking (SD-WAN / SDIA)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- SD-WAN & Virtual CPE (vCPE) (HDAFANAG)
- akta.pro secondary industries
- Enterprise Branch Routing (SD-WAN/Edge Routers) (HDAFABAA), Software-Defined Interconnect (SDI) / SD-WAN Cloud Gateways (HDABALAF), Edge Networking & SD-WAN Integration (SASE/SD-WAN Edge On-ramps) (HDABAGAJ)
Keywords
Where Ethica is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ethica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Software Subscription Licenses: Pre-paid annual or monthly CloudAccess licenses purchased through Ethica's partner portal. Licenses auto-renew as pre-paid monthly after initial term if not terminated. Licenses are non-refundable and non-cancellable but may be transferred between sites.
- Hardware CPE Sales: Ethica branded SDN networking equipment (Customer Premises Equipment) sold to partners and end users. Title passes to buyer on delivery with 12-month warranty. Equipment procurement is managed by resellers.
- White-Label Licensing: Partners white-label CloudAccess under their own brand. Ethica provides the software platform while partners control customer relationships, pricing, and branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pre-paid Monthly Licenses - Flexible monthly subscription |
| Subscription | Annual | Pre-paid Annual Licenses - Discounted annual commitment |
| One time/ perpetual license | Pay-as-you-go | Hardware CPE Devices - SDN networking equipment |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Ethica product offering
Product offeringCore offering
Ethica builds and sells CloudAccess, a Software-Defined Wide Area Network (SD-WAN) / Software-Defined Internet Access (SDIA) platform that bonds multiple internet links, provides session-proof failover, application-aware traffic prioritization, and real-time analytics for ISPs, MSPs, VoIP providers, cloud/data center providers, and Starlink operators on a white-label basis. The platform is complemented by the CA Pulse analytics module, the CA ILM (Internet Link Management) module for LEO satellite deployments, and VoicePilot, an AI-driven voice workflow product for the real estate sector.
Product overview
Ethica offers a unified SD-WAN/SDIA platform architecture anchored by CloudAccess, complemented by specialized modules. CloudAccess serves as the core software platform providing bonded internet connectivity, session-proof failover, and link aggregation. CA Pulse (CloudAccess Pulse) is an analytics add-on providing real-time monitoring and API-based integration capabilities. VoicePilot is an AI-powered voice workflow module for real estate form completion. CA ILM (Internet Link Management) extends CloudAccess with SLA management for LEO satellite connections. The company operates through a white-label channel partnership model, enabling service providers to deploy these solutions under their own brands.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudAccess Ethica's flagship Software-Defined Wide Area Network (SD-WAN) and Software-Defined Internet Access (SDIA) platform that bonds up to 8 internet links of any type, delivers session-proof failover, application-aware traffic prioritization, and private networking (MPLS replacement). Sold white-label to ISPs, MSPs, VoIP providers, cloud/data center providers, and Starlink operators who resell it to their business customers.
- CA Pulse (CloudAccess Pulse) Proprietary real-time and historical analytics and reporting dashboard for CloudAccess, providing proactive performance alerts, site optimization control, and Python-based API access for integration with enterprise management systems. Used by channel partners and enterprise customers to monitor network performance.
- CA ILM (Internet Link Management) Last-mile performance management module that bonds Low Earth Orbit (LEO) satellite connections to deliver stable high-speed connectivity for marine and stationary deployments, with real-time alerting, remote access, and speed test capabilities to help ISPs meet SLA commitments for managed Starlink deployments.
- VoicePilot AI-driven voice and workflow platform developed by Ethica AI that allows real estate agents to complete standard CAR forms (purchase agreements, listing agreements, buyer representation agreements) using natural language voice commands. Integrates directly with zipForms and is optimized for English and Spanish inputs, with additional languages planned.
- Always-On Internet Solution CloudAccess-configured always-on internet offering marketed to businesses, providing instant and seamless failover, combining multiple internet connections to deliver resilient connectivity for cloud POS, VoIP, video surveillance, and SaaS applications. Delivered to end businesses through Ethica's channel partners.
Quantifiable outcome
- Reduces support costs by estimated 25-30% through proactive network management vs reactive support
- +2 more outcomes
Companies that use Ethica
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
Ethica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Ethica partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic and core.
- California Association of Realtors (CAR)strategicCAR partnered with Ethica AI to provide members access to VoicePilot, an AI-driven voice and workflow platform allowing real estate agents to complete standard CAR forms (purchase agreements, listing agreements, buyer representation agreements) using natural language voice commands. Integrates with zipForms, optimized for English and Spanish.
- MTN Business BotswanacoreMTN Business Botswana and Ethica introduced MTN SDIA smart internet solution using CloudAccess platform to boost network resilience for enterprise customers in Botswana with uninterrupted connectivity and improved network management.
- GLCloudConnect (GLCC)coreLeading provider of internet voice and unified communications services integrated CloudAccess into UCaaS and CCaaS offerings. Integration revolutionizes VoIP market by adding network management over customer-provided internet circuits with voice application prioritization and enterprise-grade bonding.
- Whipcord Edge Data CenterscoreCanadian managed infrastructure provider hosting CloudAccess for reseller partners without their own data center facilities. Partnership enables Ethica to extend connectivity solutions to wider customer range requiring reliable cloud services.
- iTel NetworkscoreLeading Canadian provider of business internet and telecommunications services partnered to bring CloudAccess to existing customer base. Partnership delivers reliable next-generation internet access with real-time network visibility and SDN solution capabilities.
- Miami Association of RealtorsstrategicPrevious partnership with Miami Association of Realtors established Ethica AI's VoicePilot platform in the real estate association market. Company actively exploring additional partnership opportunities with other associations and MLS organizations.
- SpaceX (Starlink)coreEthica collaborated closely with SpaceX to ensure full compatibility between CloudAccess and Starlink connections, including deployments requiring static public IP. Solution is fully carrier-agnostic with stable VPN connectivity in remote regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ethica competitors and assessment
Company assessmentPeers
Direct peers
- Peplink: Peplink is a direct competitor offering SD-WAN routers with multi-WAN link bonding, failover, and SpeedFusion technology targeting ISPs, MSPs, and enterprises - highly comparable to Ethica's CloudAccess on bonding and session resilience.
- Mushroom Networks: Mushroom Networks provides SD-WAN appliances focused on link bonding and failover for ISPs and SMBs. Their Truffle product line competes head-to-head with Ethica's multi-link aggregation and session-proof failover capabilities.
- Cato Networks: Cato Networks delivers a cloud-native SD-WAN/SASE platform serving mid-market and enterprise customers globally. Direct SD-WAN competitor with a similar channel-partner emphasis.
- Versa Networks: Versa Networks is a pure-play SD-WAN and SASE provider with strong service-provider channel relationships, directly comparable to Ethica in the ISP and MSP sales motion.
- Aryaka Networks: Aryaka provides managed SD-WAN and SASE services delivered as a cloud service to enterprises and through channel partners - comparable business model and target buyer to Ethica.
- Teltonika Networks: Teltonika offers SD-WAN and cellular bonding routers targeting ISPs and industrial connectivity, with similar multi-link bonding capabilities and white-label appeal to Ethica.
Broad incumbents
- Cisco (Viptela): Cisco's Viptela-based SD-WAN is the market-leading incumbent, with deep enterprise and service-provider penetration. Competes against Ethica for large multi-site deployments.
- Cradlepoint (Ericcson): Cradlepoint provides 4G/5G and SD-WAN edge routers for enterprise branch and IoT connectivity, with comparable link bonding and failover features sold largely through channel partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ethica social profiles
Digital presenceEthica compliance and trust
Trust signalCompliance1 record
Ethica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethica leadership team
Management profileNumber of profiles
Profiles6 records
Ethica funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethica
What does Ethica do?
Ethica builds and sells CloudAccess, a Software-Defined Wide Area Network (SD-WAN) / Software-Defined Internet Access (SDIA) platform that bonds multiple internet links, provides session-proof failover, application-aware traffic prioritization, and real-time analytics for ISPs, MSPs, VoIP providers, cloud/data center providers, and Starlink operators on a white-label basis. The platform is complemented by the CA Pulse analytics module, the CA ILM (Internet Link Management) module for LEO satellite deployments, and VoicePilot, an AI-driven voice workflow product for the real estate sector.
Is Ethica a public or private company?
Ethica is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ethica founded?
Ethica was founded in 2018. It employs 1 to 10 people.
Where is Ethica based?
Ethica is headquartered in Toronto, Canada, in the North America region.
How does Ethica make money?
Three revenue lines are on record. Software Subscription Licenses are the primary driver. The others are hardware CPE Sales and white-Label Licensing.
Who are Ethica's main competitors?
Peers on record are Fortinet (FortiGate) and Starlink Business (SpaceX). Direct peers are Peplink, Mushroom Networks, Cato Networks, Versa Networks, Aryaka Networks and Teltonika Networks. Broad incumbents are Cisco (Viptela) and Cradlepoint (Ericcson).
Does Ethica have an API?
Yes. CloudAccess Pulse (CA Pulse) provides API access enabling users to pull all analytics into their own dashboard via available API calls. The analytics platform is API-enabled, allowing customers to seamlessly incorporate it into their own enterprise management systems or use it as a standalone tool. Specific API documentation URL and authentication details are not publicly available on the website. Developer documentation is at ethica.partners/roi-calculator.
What industry is Ethica in?
Ethica's product category is Software-Defined Networking (SD-WAN / SDIA). Its primary akta.pro industry code is HDAFANAG, SD-WAN & Virtual CPE (vCPE), with a secondary code of HDAFABAA, Enterprise Branch Routing (SD-WAN/Edge Routers). Its NAICS code is 5182 and its SIC code is 7372.