What C-WILL does

C-WILL (有限会社C-WILL) is a privately held Japanese limited company founded on November 5, 2004, with registered capital of ¥21,000,000 and headquartered in Chiyoda-ku, Tokyo. The company operates three interconnected business segments: commercial facility design and production services for restaurants, hot bath/onsen facilities, and hotels — primarily for Japanese firms entering China and Chinese businesses seeking Japanese-style facilities, concentrated in Shenyang; restaurant operations in Tokyo via a franchise agreement with Aburi Shimizu (あぶり清水) operating three locations (Kanda, Ichigaya, Tamachi) plus the proprietary Fukumiti (福道) mapo tofu delivery brand launched in 2023; and an IT business consisting of four restaurant-industry matching platforms (店舗高額査定.com, 飲食店 内装デザイン.com, 居酒屋 独立開業支援.com, plus Fukumiti) launched in 2023. Representative Director Sugawara Tsunemi (菅原 恒二) leads the founder-controlled firm.

The company earns revenue through three streams: project-based design fees and consulting on commercial facility production (B2B), direct restaurant sales across its Tokyo franchise and original delivery brand (B2C), and marketplace commissions from its restaurant-industry matching platforms. Go-to-market is primarily direct B2B sales for the design segment and physical retail plus delivery for the restaurant segment. Pricing is not publicly disclosed; design work is described as quotation-based. No proprietary technology platform, headcount, revenue figures, or external funding rounds are disclosed in the source material.

Notable achievements include winning the China Hot Bath Facility Best Award in 2016 and again in 2018 for the Oedo Onsen Shenyang project designed by C-WILL, Asahi Shimbun newspaper coverage in 2017, and a portfolio of cross-border commercial projects in Shenyang spanning onsen facilities, Japanese-style yakiniku, hotels, and detached ryokan lodging. The company shows no disclosed AI/ML capabilities, no patents or trademarks, no subsidiaries, no parent company, and no external investment — operating as a small, founder-controlled services firm with an emerging digital platform portfolio.

Name

C-WILL

Legal name

有限会社C-WILL

Website

https://c-will.net

Company type

Private

Founded year

2004

Operating status

Operating

Short description

C-WILL is a Tokyo-based Japanese limited company that designs and produces Japanese-style commercial facilities (restaurants, onsen, hotels) primarily for the Shenyang, China market, operates three Aburi Shimizu franchise restaurants plus the Fukumiti delivery brand in Tokyo, and runs four restaurant-industry matching platforms launched in 2023.

Ownership category

akta.pro rank

Product category

Commercial Facility Design and Production

NAICS

Food Service Contractors (722310)

SIC

Services-Facilities Support Management Services (8744), Retail-Eating Places (5812)

akta.pro primary industry

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

akta.pro secondary industries

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI), CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)

Keywords

• Commercial facility design
• Restaurant franchise operations
• Hot spring facility design
• Restaurant matching platforms
• Japan-China facility production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Facility Design & Production: Comprehensive commercial facility design and project management services for restaurants, hot bath/spa facilities, and hotels. Revenue generated through design fees and project consulting.
2. Restaurant Operations: Direct restaurant ownership and operation of multiple establishments in Tokyo, including franchise operations of Aburi Shimizu chain and original brand 'Fukumiti' delivery service.
3. IT Matching Platform Operations: Operation of multiple online matching platforms connecting restaurant operators with design firms, business transfer specialists, and aspiring izakaya owners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

C-WILL provides end-to-end commercial facility production services covering planning, design, construction management, and operational consulting for restaurants, hot spring/bath facilities, and hotels primarily in Japan and China (notably Shenyang). It also operates its own restaurants in Tokyo under the Aburi Shimizu franchise (3 locations) and the original Fukumiti mapo tofu delivery brand, and runs four online matching platforms that connect restaurant operators with interior designers, business transfer specialists, and aspiring izakaya owners.

Product overview

C-WILL is a commercial facility comprehensive production company operating three interconnected business segments: (1) Commercial facility design and production services for restaurants, hot spring facilities, and hotels primarily in Japan and China; (2) Restaurant management through original brands like 麻婆豆腐デリバリー专卖店 福道 and franchise operations of あぶり清水 across 3 Tokyo locations; and (3) IT business through multiple matching platforms including 店舗高額査定.com for restaurant business transfer, 飲食店 内装デザイン.com for restaurant interior design services, and 居酒屋 独立開業支援.com for izakaya startup support. The company has strong expertise in Japanese-style facility design, with notable achievements in China including the production of 大江戸温泉 in Shenyang which won China's Hot Spring Facility Best Award in 2016 and 2018.

Differentiator

Problem solved

Functional benefit

Brands

• あぶり清水 (Aburi Shimizu): Franchise chain specializing in motsunabe (offal hot pot) and yakitori (grilled chicken skewers). C-WILL operates 3 stores in Kanda, Ichigaya, and Tamachi areas of Tokyo.
• 福道 (Fukumiti)

Products and services

• Commercial Facility Comprehensive Production (商業施設総合プロデュース) End-to-end commercial facility production service that handles planning, design, construction management, and operational consulting for restaurants, hot spring/bath facilities, and hotels; targeted at Japanese companies entering China and Chinese businesses seeking Japanese-style facilities.
• Aburi Shimizu (あぶり清水) Restaurant Operations Direct dine-in restaurant operations at three Tokyo franchise locations (Ichigaya, Kanda, Tamachi) serving Japanese charcoal-grilled meat, motsunabe offal hot pot, and yakitori; franchise relationship began in 2018 based on the brand's signature secret tare sauce.
• MABOTOFU Fukumiti (麻婆豆腐デリバリー専門店 福道) C-WILL's original mapo tofu delivery-only specialty restaurant brand launched from the Aburi Shimizu Kanda location, delivering Japanese mapo tofu to customers.
• 店舗高額査定.com (Tenpo Satei) Online matching platform for restaurant business transfer and store sale assessment in Tokyo, connecting restaurant business owners seeking to sell/transfer with prospective buyers via a multi-assessment process.
• 飲食店 内装デザイン.com (Inshokuten Design) Online matching platform that connects restaurant operators with interior designers and renovation professionals.
• 居酒屋 独立開業支援.com (Izakaya Kaigyo Shien) Online matching and support platform for aspiring izakaya independent business owners, connecting them with resources required to open an izakaya.

Quantifiable outcome

• Won China Hot Bath Facility Best Award in 2016 and again in 2018
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aburi Shimizu (あぶり清水)coreChannel Partner/ Reseller/ Distributor · 1 January 2018C-WILL became a franchisee of Aburi Shimizu, a renowned Tokyo-based chain specializing in motsunabe (offal hot pot) and charcoal-grilled meat. C-WILL operates 3 franchise locations in Tokyo (Ichigaya, Kanda, Tamachi) as of 2022. The franchise agreement began in 2018, with the decision based on the exceptional taste and quality of the brand's signature secret tare sauce.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Tanseisha Co., Ltd. One of Japan's largest commercial space design firms designing retail, restaurant, and hospitality interiors. Most direct large-scale comparable to C-WILL's B2B commercial facility design business, though at much greater scale and broader geographic scope.
• Nomura Co., Ltd. Long-established Japanese commercial facility design and production company with deep F&B, retail, and hospitality expertise. Closely comparable to C-WILL's design/production service line but operating at significantly larger scale.
• Recruit Holdings Co., Ltd. Operates Hot Pepper and other restaurant-matching platforms alongside broader lifestyle services. Comparable to C-WILL's online matching business in the restaurant vertical, with significantly broader portfolio and resources.
• Watami Co., Ltd. Multi-brand Japanese restaurant chain operator with both domestic and international (including China) operations. Comparable to C-WILL's restaurant operations segment, especially for cross-border F&B presence, though at substantially larger scale.
• Skylark Holdings Co., Ltd. Operator of major Japanese family restaurant chains including Gusto, Jonathan's, and Yumean. Comparable to C-WILL's multi-location Tokyo restaurant operations, though serving broader, more value-oriented customer segments.
• Toridoll Holdings Corporation: Parent of Marugame Seimen and other international restaurant chains including China operations. Comparable to C-WILL in combining multi-brand restaurant operations with cross-border (Japan-China) F&B activity.
• Zensho Holdings Co., Ltd. Largest restaurant operator in Japan (Sukiya, Coco's, etc.) with global supply chain infrastructure. Comparable to C-WILL's multi-unit restaurant operations and integrated F&B business model at massive scale.

Direct peers

• Kakaku.com, Inc. Operates Tabelog, Japan's leading restaurant discovery, review, and matching platform. Directly comparable to C-WILL's restaurant-focused matching websites (tenpo-satei.com, inshokuten-design.com), though at vastly larger scale.

Emerging players

• Toreta, Inc. Restaurant operations SaaS / iPad-based POS and reservation platform serving Japanese independent restaurants. Comparable as an emerging player in the restaurant industry services space adjacent to C-WILL's restaurant matching platforms.

Others

• Hoshino Resorts Holdings, Inc. Japanese luxury hospitality and hot spring ryokan operator with international expansion ambitions. Adjacent to C-WILL's commercial facility production for Japanese-style hotels and onsen facilities, though it operates rather than designs them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C-WILL