Toreta
Toreta is a Tokyo-based SaaS company providing cloud-based reservation management, mobile ordering, digital loyalty, and AI phone reception tools to 21,000+ Japanese restaurants, recently acquired by LINE Yahoo as a consolidated subsidiary.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Toreta does
Toreta, Inc. is a Tokyo-based restaurant digital transformation (DX) SaaS company founded in 2013 that builds cloud-based software for the Japanese food service industry. Its core product, Toreta Reservation Daicho (Toreta Daicho), is an iPad-native reservation and customer management system that handles real-time table layout management, reservation tracking, customer profiles, call recording, and online booking pages, with optional browser-based remote management. The company has extended the platform into adjacent workflow layers: Toreta O/X for in-store mobile ordering via QR codes with high design customization and multilingual menus; Toreta Stamp for app-free digital loyalty cards with LINE integration; and Toreta Yoyakuban, an AI-powered 24/7 telephone reservation reception service. Underlying technology includes a public reservation API, a POS Connect module integrating with 10+ POS systems (Toshiba Tech, NEC, Smaregi, CASHIER, Mmenu), Google Reserve (0% commission), Stripe-based payment processing, and Payn-powered no-show fee automation.
The company operates a multi-product SaaS revenue model with monthly subscriptions (only Toreta O/X pricing is publicly disclosed at JPY 15,000/month; other products are quote-based), one-time data migration services, and a 3.6% transaction take rate on cancellation-fee collections. Go-to-market combines self-serve PLG (website trial consultation, downloadable materials, online seminars) with a dedicated sales team for multi-store operators and a partner channel through POS resellers. Customer base spans small independents to multi-store chains across yakiniku, izakaya, cafe, sushi, and hotel restaurant segments, with a cumulative footprint of 21,000+ restaurants. The company was acquired by LINE Yahoo Corporation in February 2026 and now operates as a consolidated subsidiary, retaining independent operations while pursuing LINE-integrated restaurant SaaS solutions.
Toreta firmographics
Firmographics- Name
- Toreta
- Legal name
- 株式会社トレタ
- Website
- https://toreta.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toreta is a Tokyo-based SaaS company providing cloud-based reservation management, mobile ordering, digital loyalty, and AI phone reception tools to 21,000+ Japanese restaurants, recently acquired by LINE Yahoo as a consolidated subsidiary.
- Ownership category
- akta.pro rank
Toreta industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Telephone Call Centers (56142)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Toreta is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Toreta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (トレタ予約台帳): Monthly subscription fee for reservation management software, available in plans with optional add-ons such as POS integration (トレタPOSコネクト), CTI, and LINE notification. Pricing not publicly disclosed; quote-based.
- SaaS Subscription (トレタO/X): Monthly subscription fee for mobile ordering service, starting at JPY 15,000 per month as publicly advertised for Toreta O/X.
- SaaS Subscription (トレタスタンプ): Monthly subscription fee for digital stamp card and CRM tool with LINE integration.
- Data Migration Service: One-time data migration support service for competitor system switchers, normally priced at JPY 20,000 per 20,000 records, offered free during promotional campaigns.
- Cancellation Protection (Payn Integration): Stripe-powered credit card authorization for no-show protection. Transaction fee of 3.6% on collected cancellation charges, with no initial or monthly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | トレタO/X Mobile Ordering: Starting at JPY 15,000/month |
| Subscription | Monthly | トレタ予約台帳 Reservation Management: Quote-based pricing |
| Subscription | Monthly | Switching Campaign: Up to 6 months free |
| Subscription | Monthly | トレタ stamps: Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Cancellation Protection: No base fee, 3.6% per transaction |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Toreta product offering
Product offeringCore offering
Toreta is a Japanese restaurant-focused SaaS company that develops and sells cloud-based software for reservation management, in-store mobile ordering, digital stamp cards/CRM, and AI-powered telephone reservation reception. Its flagship product, トレタ予約台帳 (Toreta Reservation Daicho), is an iPad-native reservation and customer management system with table layout visualization, complemented by トレタO/X (QR-code mobile ordering), トレタスタンプ (LINE-integrated digital stamp cards), and トレタ予約番 (AI phone reception). The platform integrates via API with 10+ POS vendors and 20+ gourmet sites, and serves 21,000+ restaurant locations across Japan.
Product overview
Toreta offers a unified restaurant DX platform composed of four core SaaS products: トレタ予約台帳 (reservation and customer management system), トレタO/X (in-store mobile ordering), トレタスタンプ (digital stamp card and CRM), and トレタ予約番 (AI phone reception). These products are designed to be used independently or together as an integrated suite. トレタ予約台帳 serves as the operational backbone, managing table layouts, reservations, and customer profiles; it connects to トレタO/X for order management and to トレタスタンプ for loyalty marketing. トレタ予約番 handles phone intake to reduce staff burden. Optional add-on modules include トレタ キャンセルプロテクション (no-show fee collection), かんたんネット予約 プラス (enhanced online booking pages), and トレタPOSコネクト (multi-POS API integration). The platform is marketed to all types of restaurants from small independents to large chains.
Differentiator
Problem solved
Functional benefit
Brands
- トレタ予約台帳: Restaurant reservation and customer management system for table management, optimizing seat rotation and preventing reservation accidents.
- トレタO/X
- トレタスタンプ
- トレタ予約番
Products and services
- Toreta Reservation Daicho (トレタ予約台帳) iPad-native cloud SaaS reservation and customer management system for restaurants. Enables real-time seat allocation via drag-and-drop table layout visualization, reservation tracking, customer profile storage, online reservation page creation, POS integration, and LINE/SMS notification. Targets Japanese restaurants from independent izakaya to multi-store operators, serving 21,000+ restaurant locations.
- Toreta O/X (トレタO/X) In-store mobile ordering system where customers order and pay via their own smartphone using QR-code scanning. Features high design customizability, photo/video menu display, multilingual support, LINE integration, and direct online payment via POS integration. Targets restaurants seeking to express brand identity through rich visual menus and serve inbound tourists; starting price JPY 15,000/month.
- Toreta Stamp (トレタスタンプ) Browser-based digital stamp card (no app required) for restaurants. Customers scan a QR code with their smartphone to collect stamps. Integrated with LINE for automatic friend registration and segment-based promotional messaging. Acts as a CRM tool that captures visit history and enables data-driven customer engagement and repeat-visit cultivation.
- Toreta Yoyakuban (トレタ予約番 / 予約番Lite) AI Phone Reception AI-powered 24/7 telephone reservation reception service for restaurants. The AI handles incoming calls, understands caller intent from speech, and books reservations automatically, reducing restaurant staff phone workload. Offered as an add-on to Toreta Reservation Daicho. Customers report call answer rates improving from 80% to 100% with this service.
- Kantan Net Yoyaku Plus (かんたんネット予約 プラス) Premium online reservation page creation service integrated with Toreta Reservation Daicho. Creates free online reservation pages with zero commission fees, plus visual course menus with images, course-specific booking conditions (capacity, cutoff time), and cancellation protection with credit card capture for no-show fee collection. Supports Googleで予約 and direct embedding on restaurant websites and social media.
- Toreta Cancellation Protection (トレタ キャンセルプロテクション) Cancellation protection add-on for Toreta Reservation Daicho. Collects customer credit card information at time of reservation to enable automatic cancellation fee charging for no-shows and last-minute cancellations. Uses Stripe for payment processing; carries a 3.6% commission on collected fees with no initial or monthly fee.
Quantifiable outcome
- 新人 staff operational in 2-3 days (vs. weeks for competitors)
- +8 more outcomes
Companies that use Toreta
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Toreta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature6 records
Toreta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- 株式会社amba (スマレジ)coreToreta O/X integrates with cloud POSレジ 'Smaregi' to enable online payment directly from customer mobile ordering interface, extending seamless order-to-payment flow.
- 日本電気株式会社 (NEC) — NECモバイルPOScoreToreta O/X integrates with NEC mobile POS system, enabling real-time order data synchronization and online payment from customer mobile ordering screens. This partnership reduces checkout waiting time and enables full self-service from order to payment.
- 东芝泰科 (Toshiba Tech) — 飲食店向POSシステムcoreToreta O/X works with Toshiba Tech's restaurant POS system as customer-facing order terminal. Order data syncs in real-time to POS for kitchen display, receipt printing, and payment processing.
- LINE株式会社 (LINE Official Accounts)coreToreta integrates with LINE Official Accounts for customer notification and CRM. When restaurants use LINE notification features, customers receive reservation confirmations via LINE. Additionally, Toreta Stamp automatically adds customers as LINE friends, enabling segment-based LINE messaging for marketing.
- Google (Googleで予約)coreToreta is a Google Reserve partner, enabling restaurants to accept reservations directly via Google Maps search results. No additional fees or commission charged to restaurants for Google reservations — provides free customer acquisition channel.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Toreta competitors and assessment
Company assessmentDirect peers
- TableCheck: Japan-based restaurant reservation and table management platform serving similar hospitality customers. Direct competitor in the same SMB-to-mid-market restaurant SaaS category, with overlapping product features (reservation ledger, POS integration, CRM).
- OpenTable: Global restaurant reservation platform owned by Booking Holdings. Comparable as a direct competitor in restaurant reservation/CRM with similar business model (subscription + diner-side network effects), though focused on English-speaking markets.
- SevenRooms: Restaurant CRM, reservation, and guest experience platform. Direct peer with overlapping features (reservation management, guest profiles, marketing automation) serving similar hospitality verticals including premium and multi-unit operators.
- Resy: Restaurant reservation platform owned by American Express. Direct peer competing in the same restaurant reservation/CRM category, with similar diner-side network effects and SaaS revenue model.
- Gurunavi (Tabelog): Japan's largest restaurant search and review platform owned by Kakaku.com. Competes with Toreta's free net reservation feature (Toreta net reservation) in providing reservation capability tied to restaurant discovery, creating alternative acquisition channel for restaurants.
- Hot Pepper Gourmet (Recruit): Major Japanese restaurant booking and marketing platform under Recruit Holdings. Directly competes with Toreta as restaurants can choose between paying Hot Pepper commissions or using Toreta's zero-commission net reservation. Large incumbent with broader marketing reach.
- EPARK: Japanese restaurant booking and queue management platform. Competes in similar SMB restaurant reservation and customer management space, with comparable digital stamp and CRM functionality.
Emerging players
- Tock (Block): Reservation and ticketing platform for restaurants and experiences, acquired by Block (Square). Partial overlap with Toreta's reservation and payment/cancellation protection (Stripe-powered), focused on premium and experiential restaurants.
Broad incumbents
- Toast: US-based restaurant tech platform combining POS, payments, online ordering, and reservations. Broad incumbent that overlaps with Toreta's POS Connect and reservation features, but operates a fully integrated stack rather than best-of-breed integrations.
- Lightspeed Restaurant: Global commerce platform with restaurant POS, reservations, and ordering modules. Broad incumbent offering comparable features to Toreta but as part of broader retail/hospitality platform, primarily serving North American and European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Toreta social profiles
Digital presenceToreta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toreta leadership team
Management profileNumber of profiles
Profiles9 records
Toreta funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toreta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toreta
What does Toreta do?
Toreta is a Japanese restaurant-focused SaaS company that develops and sells cloud-based software for reservation management, in-store mobile ordering, digital stamp cards/CRM, and AI-powered telephone reservation reception. Its flagship product, トレタ予約台帳 (Toreta Reservation Daicho), is an iPad-native reservation and customer management system with table layout visualization, complemented by トレタO/X (QR-code mobile ordering), トレタスタンプ (LINE-integrated digital stamp cards), and トレタ予約番 (AI phone reception). The platform integrates via API with 10+ POS vendors and 20+ gourmet sites, and serves 21,000+ restaurant locations across Japan.
Is Toreta a public or private company?
Toreta is a private company. It is classified as corporate owned and is currently operating.
When was Toreta founded?
Toreta was founded in 2013. It employs 101 to 250 people.
Where is Toreta based?
Toreta is headquartered in Tokyo, Japan, in the Asia region.
How does Toreta make money?
Five revenue lines are on record. SaaS Subscription (トレタ予約台帳) is the primary driver. The others are saaS Subscription (トレタO/X), saaS Subscription (トレタスタンプ), data Migration Service and cancellation Protection (Payn Integration).
Who are Toreta's main competitors?
Direct peers on record are TableCheck, OpenTable, SevenRooms, Resy, Gurunavi (Tabelog), Hot Pepper Gourmet (Recruit) and EPARK. Tock (Block) is listed as an emerging player. Broad incumbents are Toast and Lightspeed Restaurant.
Does Toreta have an API?
Yes. Toreta offers a public API for POS system integrations. The "トレタPOSコネクト" option enables high-level table management by synchronizing reservation and POS data in real-time across 10+ POS brands. POS information is reflected in the reservation ledger in real-time, enabling advanced table management. The API is used for partner integrations including Payn (cancellation fee automation), CASHIER, Mmenu, and others.
What industry is Toreta in?
Toreta's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications. Its NAICS code is 56142 and its SIC code is 4822.