What crazymaplestudio.com does

Crazy Maple Studio is a privately held digital entertainment company founded in 2016 in San Francisco and headquartered in Sunnyvale, California. The company operates a diversified portfolio of three consumer-facing mobile content platforms: ReelShort, a short-form vertical video streaming service delivering bite-sized, one-minute episodes in drama, romance, and suspense genres; Chapters, an interactive storytelling platform with choice-driven branching narratives across romance, fantasy, and mystery; and My Fiction, a serialized fiction reading and writing app focused on romance content that also supports user-generated publishing. Together these products serve millions of mobile-first consumers globally, with offices in the United States (San Francisco Bay Area, Los Angeles), Canada, Mexico, Beijing, Shenzhen, and the Philippines.

The underlying technology stack is mobile-first and format-optimized: ReelShort's vertical portrait-mode video format is purpose-built for on-the-go viewing patterns, Chapters delivers interactive narrative experiences with multiple possible outcomes, and My Fiction functions as a dual-sided platform with both consumption and creator-publishing surfaces. The company distributes primarily through self-serve iOS App Store and Google Play downloads, supplemented by direct web streaming at reelshort.com, chaptersgame.com, and read.myfiction.com, and — most recently — through embedded telco partnerships in Southeast Asia (Globe in the Philippines, AIS in Thailand).

The business model combines freemium access, virtual currency and goods IAP, monthly auto-renewing VIP subscriptions, and advertising revenue (served via Tapjoy, Tenjin, Vungle, Unity Ads, AdColony, and Mopub). Revenue mechanics are diversified across three products and multiple monetization streams, with regional price points (e.g., THB 39/month in Thailand) reflecting market-specific bundling rather than uniform global pricing. The company pursues geographic expansion through telco distribution and local co-production partnerships (Showbox in Korea, Endemol Shine Brasil in Brazil), and has received TIME 100 Most Influential Companies (2024) and Fast Company Most Innovative Companies (2026) recognition, plus multiple 2026 Telly Awards for ReelShort originals.

Name

crazymaplestudio.com

Legal name

Crazy Maple Studio Inc.

Website

https://crazymaplestudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Crazy Maple Studio is a privately held mobile digital entertainment company operating three consumer apps — ReelShort (short-form vertical video streaming), Chapters (interactive choice-based storytelling), and My Fiction (serialized romance fiction reading/writing) — serving millions of mobile-first users globally through subscriptions, in-app purchases, and advertising.

Ownership category

akta.pro rank

Product category

Mobile Digital Entertainment

NAICS

Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Narrative/Adventure & RPG Game Studios (MPAFAAAL)

akta.pro secondary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Mobile entertainment apps
• Short-form video streaming
• Interactive storytelling platform
• Serialized fiction reading
• Vertical drama content

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription (VIP Access): Users pay recurring subscription fees for unlimited access to premium content libraries across ReelShort, Chapters, and My Fiction. The Terms of Use reference auto-renewal subscriptions with monthly billing cycles and cancellation options within apps.
2. In-App Purchases / Virtual Currency & Goods: Virtual currency (coins, cash, points) and virtual goods (assets, abilities, commodities) purchased within apps to unlock content, progress faster, or enhance gameplay/story experience. All sales of virtual currency and goods are final and non-refundable per Terms of Use.
3. Advertising: Third-party advertisements served within apps using cookies, tracking pixels, and mobile identifiers (GAID, IDFA). Advertising partners include Tapjoy, Tenjin, Vungle, Unity Ads, AdColony, and Mopub. Interest-based and frequency-capped ads displayed across the free user base.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crazy Maple Studio develops and operates a portfolio of mobile-first digital storytelling products: ReelShort (short-form vertical video streaming with one-minute episodes), Chapters (interactive choice-based narrative games), and My Fiction (serialized romance fiction reading app with user-generated content). The company produces original dramas, romance, suspense, and fantasy content and monetizes through in-app subscriptions, virtual currency purchases, and advertising.

Product overview

Crazy Maple Studio operates a diversified portfolio of digital storytelling products spanning three distinct content formats: ReelShort (short-form vertical video/streaming), Chapters (interactive choice-based storytelling), and My Fiction (serialized fiction reading). The company functions as a global leader in digital entertainment, creating immersive experiences for readers, gamers, and story enthusiasts. The three products share a common focus on narrative-driven content and genre diversity (romance, drama, suspense, fantasy) but differ in delivery format—video streaming, interactive fiction with branching narratives, and traditional serialized text content respectively. The company also fosters a creator ecosystem, allowing user-generated content contributions. The portfolio targets mobile-first consumers globally, with operations across US and Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• ReelShort: Short-form video streaming platform with bite-sized, one-minute episodes for on-the-go viewing, featuring original series in drama, romance, and suspense genres.
• Chapters
• My Fiction

Products and services

• ReelShort ReelShort is a short-form vertical video streaming platform that delivers bite-sized, one-minute episodes optimized for mobile, portrait-mode viewing. It offers unlimited access to original series across drama, romance, and suspense genres, with thousands of hours of content available on any device for individual consumers seeking quick entertainment.
• Chapters Chapters is an interactive storytelling platform that places readers at the center of captivating narratives across romance, fantasy, mystery, and other genres. Users make choices that shape the storyline, leading to multiple possible outcomes, providing agency-driven narrative gaming experiences on mobile devices.
• My Fiction My Fiction: Read & Write Romance is a serialized fiction reading platform and the world's leading app for serialized fiction. It offers romance stories featuring themes such as millionaires, bad boys, vampires, and werewolves, allowing readers to consume serialized content and aspiring authors to publish their own stories within a creator ecosystem.

Quantifiable outcome

• Named one of TIME's 100 Most Influential Companies globally in 2024
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Globe Telecom (Philippines)coreChannel Partner/ Reseller/ Distributor · 18 June 2026ReelShort partnered with Globe Telecom as part of its Southeast Asia expansion drive. The partnership integrates ReelShort's premium vertical drama library into Globe's mobile plans, making content accessible to Globe's subscriber base. CEO Joey Jia stated that Southeast Asia is one of the most exciting mobile entertainment markets, with the Philippines at its heart.
• Showbox (Korea)coreStrategic or Co-development Partner · 14 June 2026ReelShort and Korea's Showbox signed a co-production deal to develop original Korean microdramas. The partnership brings premium Korean storytelling and original short-form content to ReelShort's global audience, combining Showbox's production expertise with ReelShort's vertical format and distribution platform.
• Endemol Shine Brasil (Brazil)coreStrategic or Co-development Partner · 17 April 2026ReelShort and Endemol Shine Brasil launched the microdrama 'Married at First Sight' in Brazil. ReelShort's lead producer for Latin America, Maritza Castro, emphasized that great stories are built locally, and partnering with Brazilian talent and crews allows the company to bring authentic, culturally resonant stories to life for the Brazilian market.
• AIS (Thailand)coreChannel Partner/ Reseller/ Distributor · 7 April 2026AIS partnered with ReelShort to bring Thailand's largest vertical drama library to mobile consumers from THB 39/month. The partnership integrates premium vertical content with AIS mobile connectivity, making high-quality entertainment more accessible and seamlessly embedded into everyday mobile experiences. Thailand is described as the beginning of ReelShort's broader regional Southeast Asia expansion strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Character.AI: Interactive AI-driven storytelling platform representing the next iteration of choice-based narrative engagement. Potentially disruptive to interactive fiction formats like Chapters.
• Inkitt: AI-driven serialized fiction platform with user-generated romance content and a creator-to-publisher funnel. Comparable to My Fiction's read-and-write community model.
• ShortMax: Vertical microdrama app competing with ReelShort in the same short-form drama category, with growing global reach and backed by a major Chinese internet platform.
• GoodShort: Emerging vertical microdrama app in the same category as ReelShort and DramaBox, expanding internationally with similar short-form episodic content.

Broad incumbents

• TikTok (ByteDance): Dominant short-form vertical video platform competing for the same mobile attention that ReelShort targets. While not a microdrama specialist, TikTok is the principal alternative-use competitor.
• Webtoon Entertainment: Operates leading digital comics/serialized story platform with global creator ecosystem. Comparable to Crazy Maple's serialized fiction and creator-driven strategy at much larger scale.

Direct peers

• Wattpad: Serialized fiction reading and writing platform comparable to Crazy Maple's My Fiction product, with a large global romance and fiction community and user-generated creator ecosystem.
• Pocket Gems (Episode): Operates Episode, an interactive choice-based storytelling platform very similar to Crazy Maple's Chapters product. Directly comparable mobile interactive narrative offering with established user base.
• DramaBox: Operates a leading vertical microdrama app competing directly with ReelShort on short-form episodic dramas across global markets. Closest like-for-like competitor in the microdrama category.
• Pixelberry Studios (Choices): Developer of Choices: Stories You Play, a choice-driven interactive narrative mobile game directly analogous to Chapters in format, monetization, and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CMapleStudio
• Facebookfacebook.com/crazymaplestudios
• LinkedInlinkedin.com/company/crazymaplestudio
• Instagraminstagram.com/crazymaplestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crazymaplestudio.com