Advanced Info Service
Advanced Info Service is Thailand's largest mobile operator serving over 46 million subscribers across mobile, fixed broadband (AIS Fibre, 3BB), enterprise 5G/IoT, and digital entertainment, with recent expansion into virtual banking via Clicx Bank.
- Company typePublic
- Founded1994
- HeadquartersBangkok, Thailand
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Advanced Info Service does
Advanced Info Service Public Company Limited (AIS) is Thailand's largest mobile telecommunications operator, serving more than 46 million mobile subscribers and holding an estimated 45-48% revenue share of the Thai mobile market, with 95% 5G population coverage as of 2024. The company operates a full-stack connectivity business spanning prepaid and postpaid mobile plans, fixed broadband through the AIS Fibre and 3BB Fibre brands (over 4.7 million broadband subscribers, 13.3 million households covered), enterprise 5G/IoT/cloud solutions, and a growing digital services portfolio anchored by the AIS Play streaming platform, Game On gaming, and the Serenade loyalty program.
AIS generates revenue primarily through recurring mobile and fibre subscriptions, complemented by device sales (iPhones, Xiaomi, Samsung, and other OEMs distributed through 1,500+ retail and service points), enterprise managed services, and digital content partnerships. In 2026, AIS expanded into financial services through the Clicx Bank joint venture with Krungthai Bank and PTT Oil and Retail Business, which received Thailand's first virtual bank license and launched in June 2026 targeting underserved borrowers. The company also signed a strategic partnership with Microsoft as part of a US$1B+ cloud and AI infrastructure build-out for Thailand and raised US$1B through international notes to fund data centers, cloud, and digital services capex.
The underlying technology stack combines 5G SA (where AIS was the first Thai operator to deploy), 4G/LTE, and fibre broadband with proprietary platforms including Living Network (real-time network quality monitoring), Netcracker's cloud-native revenue management platform, ZTE-powered next-generation OTT streaming, and AI services such as Alisa AI, AiCAM, and the Huawei-co-developed AI Calling solution. Ownership is anchored by Intouch Holdings PCL with approximately 41% of shares; the company is listed on the Stock Exchange of Thailand under ticker ADVANC and on otcpink as AVIFY, with investment-grade ratings of BBB+ from S&P and AAA(tha) from Fitch.
Advanced Info Service firmographics
Firmographics- Name
- Advanced Info Service
- Legal name
- Advanced Info Service Public Company Limited
- Website
- https://ais.co.th
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Advanced Info Service is Thailand's largest mobile operator serving over 46 million subscribers across mobile, fixed broadband (AIS Fibre, 3BB), enterprise 5G/IoT, and digital entertainment, with recent expansion into virtual banking via Clicx Bank.
- Ownership category
- akta.pro rank
Advanced Info Service industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Advanced Info Service is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Advanced Info Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Revenue from mobile telecommunications services including prepaid, postpaid plans, and international roaming. Core revenue driver with over 46 million subscribers representing approximately 45-48% market share in Thailand.
- Fixed Broadband / Fibre: Revenue from home fibre internet services under AIS Fibre3 and 3BB Fibre3 brands. AIS became largest fixed broadband provider after acquiring 3BB, serving over 4.7 million fixed broadband subscribers.
- Equipment Sales: Revenue from retail sales of mobile phones, tablets, accessories, and gadgets through AIS stores and online channels.
- Enterprise Services: Revenue from providing technology solutions and digital services to business customers including 5G enterprise solutions, IoT services, cloud computing, and managed services.
- Digital Services: Revenue from digital entertainment including AIS Play streaming, gaming platforms (Game On), music services, and digital content partnerships.
- Retail Distribution: Revenue from operating retail stores selling mobile devices and accessories through company-owned and franchise outlets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5G VIP Ultra - Premium 5G plan |
| Subscription | Monthly | 5G Max Play Ultimate - Entertainment-focused plan |
| Subscription | Monthly | 5G Social Unlimited - Social media focused plan |
| Subscription | Monthly | Home FibreLAN Max 2Gbps |
| Subscription | Monthly | Super FAST Plus 7 |
| Subscription | Pay-as-you-go | Prepaid SIM cards |
| Subscription | Monthly | PLAY ASIAN Package |
| Subscription | Monthly | Calling Melody |
| Unit Pricing | One time/ perpetual license | Smartphone devices |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
Advanced Info Service product offering
Product offeringCore offering
Advanced Info Service (AIS) is Thailand's largest mobile telecommunications operator, providing prepaid and postpaid mobile services, 5G and 4G/LTE connectivity, and AIS Fibre3 fixed broadband internet. The company operates proprietary digital platforms including AIS Play for streaming entertainment, Game On for gaming, and extends into enterprise 5G, IoT, and cloud solutions, alongside the Clicx Bank virtual banking joint venture.
Differentiator
Problem solved
Functional benefit
Brands
- AIS PLAY: Video streaming and entertainment platform offering premium content including Disney+, Netflix, HBO Max, and Asian content through iQIYI, Viu, WeTV
- AIS Fibre3 / 3BB Fibre3
- AIS Business
- Game On
- myAIS
- AIS Serenade
- Clicx Bank
- AIS Academy
Products and services
- Mobile Service Plans (Prepaid and Postpaid) Prepaid and postpaid mobile voice, data, and messaging plans on AIS 4G/LTE and 5G networks, including premium tiers like 5G VIP Ultra and youth-focused ZEED 5G, offered to individual consumers across Thailand.
- AIS Fibre3 Home Broadband
Quantifiable outcome
- 45-48% revenue market share in Thailand mobile sector
- +3 more outcomes
Companies that use Advanced Info Service
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Advanced Info Service technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability11 records
Feature8 records
Advanced Info Service partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Krungthai BankflagshipKrungthai Bank partnered with AIS and PTT Oil and Retail Business to form the Clicx virtual bank consortium. The consortium was selected by Bank of Thailand to launch Thailand's first virtual banks. Krungthai provides banking infrastructure for the joint venture.
- PTT Oil and Retail Business (PTT OR)flagshipPTT Oil and Retail Business partnered with AIS and Krungthai Bank to form the Clicx virtual bank consortium. PTT OR contributes its extensive retail network for distribution of banking services.
- Clicx Bank (Joint Venture with Krungthai Bank and PTT Oil and Retail Business)flagshipAIS co-founded Thailand's first virtual bank Clicx together with Krungthai Bank and PTT Oil and Retail Business. The joint venture received virtual bank license from Bank of Thailand on May 14, 2026. Clicx targets underserved borrowers including freelancers, gig workers, and self-employed individuals using AI and alternative data for assessment. The partners bring over 50 million combined customers, with banking infrastructure, technology, and retail networks respectively.
- MicrosoftcoreMicrosoft announced over $1 billion investment in Thailand's cloud and AI infrastructure (2026-2028) in partnership with AIS and other Thai companies including Gulf Development, CP Group, True Corporation, and True IDC. AIS serves as a strategic partner for data center development and AI infrastructure. Microsoft is collaborating with Thai government on regulatory frameworks and AI governance, with AIS involved in sovereign cloud and national AI initiatives.
- Gulf DevelopmentcoreGulf Development partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
- CP GroupcoreCP Group partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
- True CorporationcoreTrue Corporation partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
- True IDCcoreTrue IDC partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
- BundesligacoreBundesliga appointed AIS as its new domestic broadcast rights partner in Thailand for three seasons (2026-27 through 2028-29). AIS will air all nine games per gameweek along with German Supercup editions via its AIS Play platform, replacing previous broadcasters BeIN Sports and PPTV.
- Netcracker TechnologycoreNetcracker Technology completed the largest cloud deployment in Thailand and Asia-Pacific for AIS, implementing its Cloud-Native Revenue Management platform. This platform supports B2C and B2B quad-play subscribers with improved scalability, cost optimization, and faster time to market. The cloud-native platform enables innovative 5G business models including enterprise 5G and IoT services.
- Singtel GroupcoreAIS partnered with Singtel Group and its investment arms for Innov8Sparks Regional Workshop 2025 to support Thai startups and SMEs in regional expansion. The initiative aims to showcase innovative solutions, connect entrepreneurs with investors, and foster co-growth ecosystem in Southeast Asia.
- HuaweicoreAIS Thailand and Huawei jointly won the Most Innovative 5G Communication Service Award at Network X for their AI Calling solution. The solution provides real-time translation accessible across all mobile network generations, improving voice services and enhancing communication in Thailand's tourism-driven market.
- ZTEcoreZTE powered AIS to launch a next-generation OTT streaming platform in Thailand. The platform adopts a hybrid cloud architecture and supports high-definition video-on-demand and large-scale live streaming, including major sports events, driving digital entertainment upgrade.
- SCB X (and KakaoBank)minorSCB X and KakaoBank consortium was also approved as a virtual bank applicant alongside the AIS-Krungthai-PTT OR consortium. All three successful applicants (including Clicx) are required to begin operations by mid-2026.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Advanced Info Service competitors and assessment
Company assessmentRegional players
- Globe Telecom: Globe is the Philippines' largest mobile operator with mobile, broadband, and content services, comparable to AIS in market leadership, convergence strategy, and digital entertainment focus in a neighboring ASEAN market.
- Maxis Berhad: Maxis is a leading Malaysian mobile and converged services operator, comparable to AIS in subscription revenue model, postpaid/prepaid tiering, and digital content partnerships.
- Viettel Group: Viettel is Vietnam's dominant state-linked telecom and digital services operator — comparable to AIS in mobile leadership, fixed broadband expansion (FTTH), and large-scale enterprise/cloud ambitions in ASEAN.
- Telekom Malaysia: Telekom Malaysia is Malaysia's incumbent integrated telco across mobile, fibre, and enterprise — comparable to AIS in convergence strategy, government/enterprise exposure, and regional 5G build-out.
- XL Axiata: XL Axiata is one of Indonesia's major mobile operators with enterprise and digital services — comparable to AIS in mid-sized/ASEAN telecom competition and ARPU competition in prepaid-heavy markets.
- PLDT Inc. PLDT is the Philippines' integrated telco with mobile (Smart), fixed broadband (PLDT Home), and content — directly analogous to AIS's mobile-plus-fibre-plus-AIS Play quad-play model.
- Indosat Ooredoo Hutchison: Indosat is a top-three Indonesian mobile operator with consumer and enterprise offerings, comparable to AIS in scale, postpaid/prepaid mix, and the larger Southeast Asian 5G/digital services landscape.
Direct peers
- True Corporation: True Corporation is the only other major Thai mobile operator post its 2023 merger with DTAC, directly competing with AIS in mobile, fixed broadband, enterprise services, and content across the same Thai customer base.
Broad incumbents
- Singtel Group: Singtel is a strategic partner/regional associate and Southeast Asia telecom incumbent that competes with AIS for enterprise/5G contracts, regional roaming, and cross-border digital services.
Others
- Netcracker Technology: Netcracker is AIS's BSS/OSS cloud-native revenue management vendor; included as an adjacent technology supplier relevant to AIS's 5G monetization platform and broader enterprise AI infrastructure strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Advanced Info Service social profiles
Digital presenceAdvanced Info Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Info Service leadership team
Management profileNumber of profiles
Profiles7 records
Advanced Info Service subsidiaries and ownership
Company hierarchySubsidiaries7 records
Advanced Info Service funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Info Service M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Info Service
What does Advanced Info Service do?
Advanced Info Service (AIS) is Thailand's largest mobile telecommunications operator, providing prepaid and postpaid mobile services, 5G and 4G/LTE connectivity, and AIS Fibre3 fixed broadband internet. The company operates proprietary digital platforms including AIS Play for streaming entertainment, Game On for gaming, and extends into enterprise 5G, IoT, and cloud solutions, alongside the Clicx Bank virtual banking joint venture.
Is Advanced Info Service a public or private company?
Advanced Info Service is a public company. It is classified as public and is currently operating.
When was Advanced Info Service founded?
Advanced Info Service was founded in 1994. It employs 5,001 to 10,000 people.
Where is Advanced Info Service based?
Advanced Info Service is headquartered in Bangkok, Thailand, in the Asia region.
How does Advanced Info Service make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are fixed Broadband / Fibre, equipment Sales, enterprise Services, digital Services and retail Distribution.
Who are Advanced Info Service's main competitors?
Regional players on record are Globe Telecom, Maxis Berhad, Viettel Group, Telekom Malaysia, XL Axiata, PLDT Inc. and Indosat Ooredoo Hutchison. True Corporation is listed as a direct peer. Singtel Group is listed as a broad incumbent. Netcracker Technology is listed as an others.
Does Advanced Info Service have an API?
No public API is recorded for Advanced Info Service.
What industry is Advanced Info Service in?
Advanced Info Service's product category is Telecommunications Services. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 51821 and its SIC code is 4899.