heineken france

Name

heineken france

Legal name

HEINEKEN FRANCE

Website

https://heinekenfrance.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Brewing & Beverage Distribution

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Beer brewing
• Beverage distribution
• Hospitality supply
• Craft beer production
• Non-alcoholic beverages

Headquarters

HQ city

Rueil-Malmaison

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beer and Beverage Sales: Revenue from brewing and selling a portfolio of beers (Heineken, Desperados, Affligem, Fischer, Pelforth, Gallia, Mort Subite, Birra Moretti, Lagunitas, Ciney, Pélican, La Phocéenne) and non-alcoholic beverages. Products sold through CHR (on-premise), large retail (off-premise), and e-commerce (Eazle for professionals).
2. Distribution and Wholesale (France Boissons): France Boissons distributes a wide range of beverages (~7,000 references including beers, wines, spirits, soft drinks, waters, juices, syrups, and coffees) to CHR professionals. Revenue generated through wholesale margins and logistics services.
3. Technical Services and Brewer Loans (Prêts Brasseur): Technical support services for CHR establishments including installation and maintenance of draft beer systems. Provision of brewer loans (prêts brasseur) to help clients set up or renovate establishments.
4. Eazle E-commerce Platform: Online ordering platform Eazle serves France Boissons CHR clients with over 6,000 product references and exclusive promotions, generating transaction revenue through product sales.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HEINEKEN France brews and distributes a portfolio of beer and non-alcoholic beverage brands across France, operating breweries in Mons-en-Baroeul, Schiltigheim, and Marseille. Through its subsidiary France Boissons, the company distributes approximately 7,000 beverage references (beers, wines, spirits, soft drinks, waters, juices, coffees, syrups) to CHR (Cafés-Hôtels-Restaurants) professionals, complemented by the Eazle e-commerce platform and technical services for draft beer installations.

Differentiator

Problem solved

Functional benefit

Brands

• Desperados: Flavored beer with spirit-based agave, launched in 1995 in Schiltigheim brewery
• Heineken
• Affligem
• Fischer
• Pelforth
• Gallia
• Mort Subite
• La Phocéenne
• Lagunitas
• Birra Moretti
• Ciney
• Pélican

Products and services

• Heineken Beer Core lager brand born in Amsterdam in 1873, brewed in France with the proprietary Heineken Yeast A strain. Available in original and non-alcoholic (Heineken 0.0) variants for on-premise and off-premise consumption.
• Desperados Beer flavored with spirit-based agave liqueur, born in 1995 at the Schiltigheim brewery in Alsace. Available in multiple variants (Original, Red, Tropical, Lime, Mojito, Florida Sunrise, Sunlight range) and non-alcoholic Virgin range for consumers seeking flavored beer alternatives.
• Affligem Abbey Beer Abbey beer originating from Belgium in 1074, brewed according to centuries-old recipes. Available in non-alcoholic Affligem 0.0 variant for consumers seeking traditional abbey-style beer without alcohol.
• Fischer Alsatian beer brand founded in 1821, brewed with hops from Le Comptoir Agricole cooperative (100% Alsatian hops, 446 hectares). Deep aging cellars at Schiltigheim since 1862.
• Pelforth Northern French beer brand born in 1921 in Lille, representing the blonde northern French tradition.
• Gallia Parisian craft beer brand GALLIA 1890 relaunched in 2009, offering multiple craft beer styles. Includes an on-site taproom, microbrewery and restaurant at 35 rue Méhul in Pantin with direct taps from fermentation tanks and brewery tours.
• Mort Subite Belgian lambic beer brand from the Brussels area, brewed using traditional spontaneous fermentation with wild yeasts from the Senne valley air.
• La Phoc\u00e9enne Regional beer brewed in the La Valentine district of Marseille, one of the oldest breweries in the city.
• Lagunitas IPA California IPA brand born in 1993, offering hop-forward craft IPA styles for consumers seeking American-style craft beer.
• Birra Moretti Italian lager brand founded in 1859 in Udine, offering a traditional Italian lager style for consumers seeking Mediterranean beer options.
• Ciney Belgian blonde beer created in Ciney, Wallonia in 1980, offering Belgian-style blonde beer for consumers.
• P\u00e9lican Unfiltered beer brand from Northern France with over 100 years of heritage, brewed at Mons-en-Baroeul. Includes a Blonde de caractère, a Rouge with cherry griotte flavor, and an ambrée with chicory notes.
• France Boissons Wholesale Distribution Wholesale beverage distribution service delivering approximately 7,000 product references (beers, wines including 2,600+ regional references, spirits, soft drinks, waters, juices, coffees, syrups) plus 4 own regional brands to CHR (Caf\u00e9s-H\u00f4tels-Restaurants) establishments across France.
• Eazle E-commerce Platform B2B online ordering platform for CHR professionals with 6,000+ product references, exclusive promotions, price analysis, personalized recommendations and order history. Accessible 24/7 via web and mobile app (iOS and Android).
• Allo Heineken CHR Support Service Dedicated sales and advisory service for CHR professionals covering commercial management, beer expertise, brewer loans (pr\u00eats brasseur) for establishment setup/renovation, product quality support, and assistance in selecting the right beer portfolio.

Quantifiable outcome

• 88% of beers sold by HEINEKEN in France are produced in France
• +6 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Soufflet MaltcoreStrategic or Co-development Partner · 1 February 2026In February 2026, HEINEKEN France announced a major partnership with Soufflet Malt to accelerate the deployment of regenerative agriculture in the French brewing supply chain. This is part of the PERFORMANCES program within HEINEKEN's regenerative agriculture initiative, supporting barley farmers in transitioning to more sustainable practices.
• CarrefourcoreStrategic or Co-development Partner · 8 July 2025HEINEKEN France became the first brewer to sign Carrefour's Sustainability Linked Business Plan (SLBP) on July 8, 2025. This ambitious program commits HEINEKEN to sustainability performance targets linked to the partnership, covering environmental and social dimensions.
• Article 1majorStrategic or Co-development Partner · 1 January 2025Association promoting equality of opportunity. HEINEKEN France renewed its partnership with Article 1 in 2025 to support equal opportunities, particularly for young people from disadvantaged backgrounds, through mentorship and professional integration programs.
• 9e Concept (Collective)majorStrategic or Co-development Partner · 1 January 2018Urban art collective with a 20+ year collaboration history with Desperados. Since 1999, 9e Concept has designed limited edition artwork for Desperados bottles. The Desperados Foundation for Urban Art was created in 2018 based on this collaboration. Projects include Courts-Circuits, Les Francs Colleurs, and the 96 Exhibition on Paris bus shelters.
• Duynie FeedcoreTechnology or IntegrationDutch group specializing in sustainable solutions and leading European market in transforming co-products from the agri-food industry. Long-standing partner for processing brewer's spent grains at the Mons-en-Baroeul site. Handles production, quality control, packaging, and commercialization of proteins derived from spent grains in the CIRCLE project.
• IDEXcoreStrategic or Co-development PartnerFrench energy group founded in 1970 that works on waste energy recovery and accelerates the energy transition through local, low-carbon solutions. Major partner for the steam production component of the CIRCLE project at Mons-en-Baroeul, providing energy infrastructure.
• YilkinscoreTechnology or IntegrationDutch company based in Groningen specializing in biomass production, design, installation and operation of equipment across Europe. In the CIRCLE project, Yilkins handles drying of fibers obtained from the spent grain separation process to feed the biomass boiler at Mons-en-Baroeul.
• Prévention & ModérationmajorStrategic or Co-development PartnerAssociation specializing in alcohol awareness and responsible consumption. HEINEKEN partners with Prévention & Modération on the 'Prenez le temps de souffler' campaign, deploying interactive breathalyzer stations (FlineBox) at major French festivals to encourage responsible drinking and allow festival-goers to check blood alcohol levels before driving.
• CiteominorStrategic or Co-development PartnerCiteo is a French eco-organization supporting companies in their environmental transition. HEINEKEN France participates in the #REUSE experimentation piloted by Citeo, aimed at reducing environmental impact of packaging by developing a complete circularity loop for reusable packaging.
• CINEA (EU LIFE Program)coreStrategic or Co-development PartnerEuropean Climate, Infrastructure and Environment Executive Agency. The CIRCLE project (LIFE FWFB) is co-funded by the EU LIFE program. The program supports innovative environmental and climate projects with a budget of 5.4 billion euros. LIFE requires beneficiaries to demonstrate and promote innovative techniques to achieve EU environmental objectives.
• VIVESIAcoreStrategic or Co-development PartnerAgricultural cooperative. Partner in HEINEKEN France's TRANSITIONS program for regenerative agriculture, alongside Soufflet Malt's PERFORMANCES program, to evolve farming practices in the French barley supply chain.
• Le Comptoir AgricolecoreChannel Partner/ Reseller/ DistributorAgricultural cooperative of 44 producers cultivating 446 hectares of hops in Alsace. Provides 100% of hops used in Fischer beers, anchoring production in the Alsace terroir and supporting the regional agricultural economy.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kronenbourg (Carlsberg Group): France's leading domestic brewer (1664, Tuborg, Carlsberg) and Heineken France's principal competitor across mainstream French lager, CHR distribution, and mainstream retail channels. Operates with comparable brewer-and-distributor model in France.
• AB InBev France: Local arm of the world's largest brewer, marketing Budweiser, Stella Artois, Leffe, Hoegaarden, and Beck's in France. Directly competes with Heineken France for mainstream lager and craft/abbey segments through similar CHR and retail distribution.
• Castel Group: Major French family-owned beverage group producing and distributing wine, beer (Skoll, Castel Beer), and other alcoholic beverages in France. Comparable integrated brewer-distributor model and CHR/wholesale footprint.

Emerging players

• BrewDog France: UK-headquartered craft brewer with French bars and brewing operations. Competes for the same craft and modern-drinker segment as Gallia, Lagunitas, and Desperados within Heineken France's portfolio.
• Ninkasi Brasserie: Independent French craft brewer based in Lyon with its own taprooms and on-premise presence. Comparable to Heineken France's regional craft positioning (Gallia, Pélican, La Phocéenne) for craft beer share in the French market.

Broad incumbents

• Pernod Ricard France: Global wine and spirits giant (Ricard, Jameson, Chivas, Martell) with a strong French distribution and on-trade presence. Competes for the same CHR on-premise occasions and overall alcohol share of throat that Heineken France addresses.
• Diageo France: World-leading spirits company (Smirnoff, Guinness, Baileys, Johnnie Walker) with French operations. Overlaps with Heineken France in the on-trade channel and competes for share-of-throat in the modern French adult beverage market.

Regional players

• Mahou San Miguel: Spain's largest domestic brewer with extensive on-trade distribution and family-brand portfolio structure. Highly comparable operating model as a national brewer-distributor, although active in Spain rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeinekenFrance
• Instagraminstagram.com/heineken_fr
• LinkedInlinkedin.com/company/heineken-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heineken france