cicli maggi s r l

What cicli maggi s r l does

Cicli Maggi S.r.l. is a family-owned Italian bicycle retailer founded in 1906 and headquartered in Forte dei Marmi, Tuscany (Lucca province). The company operates from a single retail showroom on Viale Ammiraglio Morin and sells new and used bicycles across five categories — road (Corsa), mountain bike, gravel, city, and e-bike — carrying premium brands such as Pinarello, Cannondale, BMC, Giant, 3T, Cipollini, Riese and Muller, and Amflow. Unit prices range from approximately €1,500 at the entry level to over €16,000 for flagship models such as the Pinarello Dogma F Tissot Limited. The business is structured as an Italian S.R.L. (Società a Responsabilità Limitata) private limited company with no disclosed external investors or parent entity.

The company generates revenue across three integrated lines: (1) hardware sales of new and used bicycles, (2) bicycle rental services for tourists and vacationers in Versilia, including a fleet of approximately 60 racing road bikes (the only such assortment in the region), and (3) professional workshop services for repair, maintenance, electronic shifting setup (Di2, SRAM AXS), power meter installation, and suspension tuning. The workshop is staffed by four named mechanics (Giuseppe, Andrea, Giovanni, Edoardo) and is open seven days a week during summer. The go-to-market is direct-to-consumer through the physical storefront, a WordPress-based website catalog with quote-request forms, and a Facebook page. Customer segments are horizontal: cycling enthusiasts seeking premium equipment and expert advice, tourists and seasonal visitors renting bicycles to explore the Versilia coast, and families purchasing cargo and e-bikes for practical transport.

Name

cicli maggi s r l

Legal name

Cicli Maggi S.R.L.

Website

https://ciclimaggi.it

Company type

Private

Founded year

1906

Operating status

Operating

Short description

Cicli Maggi S.r.l. is a family-owned Italian bicycle retailer founded in 1906 in Forte dei Marmi, Tuscany, selling new and used premium bicycles, providing tourist bicycle rentals, and operating an expert repair workshop.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Workshop Services

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle retail
• Bicycle rental
• Bicycle repair
• Premium road bikes
• E-bike sales

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of new and used bicycles across multiple categories including road, mountain, gravel, city, and e-bikes. Both physical and catalog-based sales.
2. Bicycle Rental: Rental services for city bikes, road bikes (~60 available), mountain bikes, and e-bikes for tourists and vacationers in Versilia area.
3. Workshop Services: Repair, maintenance, and setup services for all types of bicycles including electronic shifting, suspension tuning, and power meter installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Cicli Maggi is a specialty bicycle retailer selling new and pre-owned road, mountain, gravel, city, and e-bikes from premium brands (Pinarello, Cannondale, BMC, Giant, 3T, Cipollini, Riese and Muller, Amflow). In addition to retail, the company offers bicycle rental (~60 road bikes plus city, MTB, and e-bikes) targeted at Versilia tourists, and runs an in-house repair workshop handling electronic shifting, suspension tuning, power meter installation, and general maintenance.

Product overview

Cicli Maggi is a bicycle retail shop established in 1906, specializing in the sale of new and used bicycles. The company offers a diverse product portfolio spanning City Bikes, Road Bikes (Corsa), Mountain Bikes, Gravel bikes, and E-Bikes. Beyond retail, Cicli Maggi provides complementary services including bicycle rental for tourists in the Versilia region, professional repair workshop services, and test ride opportunities. The shop carries numerous premium bicycle brands including Cannondale, Pinarello, BMC, Giant, 3T, Cipollini, Riese and Muller, and Amflow.

Differentiator

Problem solved

Functional benefit

Products and services

• City Bike Sales (New and Used) Urban bicycles for city commuting, sold in new and used conditions from the Forte dei Marmi storefront. Targeted at local residents and visitors needing practical transport.
• Road Bike Sales (Corsa, New and Used) Performance road bicycles for racing and serious cycling, offered in new and pre-owned options across premium brands (Pinarello, Cannondale, BMC, Giant, 3T, Cipollini). Prices range from ~€1,500 for used models to over €15,000 for new flagship bikes.
• Mountain Bike Sales (New and Used) Off-road bicycles for trail and mountain terrain, available in new and used conditions. Includes e-mountain bikes such as Amflow PR carbon and Cannondale Moterra 1.
• Gravel Bike Sales (New and Used) Versatile bicycles for mixed-terrain riding combining road and off-road capabilities. Includes 2025 introductions from 3T positioned as gravel race specialists.
• E-Bike Sales (New and Used) Electrically assisted bicycles for commuting and recreational riding, ranging from ~€3,000 entry models to ~€9,999 premium e-MTBs such as the Amflow PX carbon PRO and Cannondale Moterra 1.
• Bicycle Rental (Noleggio) Rental of city bikes, road bikes (~60 available), mountain bikes, and e-bikes for tourists and visitors in the Versilia region. Pricing available via downloadable price lists; only large-fleet road-bike rental offer in Versilia and one of few in Tuscany.
• Repair Workshop (Officina) Professional bicycle repair and maintenance services including electronic shifting service (Di2, SRAM AXS), suspension tuning, drivetrain adjustments, power meter installation, and disc brake work. Open 7 days a week during summer.
• Test Ride Bikes (Bici Test) Service allowing customers to test ride bicycles before purchasing, supporting the expert advice and validation-of-online-research use case for cycling enthusiasts.

Quantifiable outcome

• Only shop in Versilia and one of few in Tuscany with vast assortment of rental racing bikes (~60)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sporting-goods retailer with extensive cycling departments selling road, mountain, gravel, and e-bikes across price points, plus in-store workshop services. Comparable as a multi-format cycling retailer serving both enthusiasts and tourists, though Decathlon operates at vastly greater scale.
• Specialized Bicycle Components: Premium bike brand and retailer operating concept stores that combine bike sales, fitting services (Retül), and workshops. Cicli Maggi already carries Specialized bicycles and competes with the same high-end positioning and service-led model.
• Trek Bicycle Corporation: Major bicycle brand with owned retail stores emphasizing expert fitting, service, and premium road/MTB product. Comparable as a brand-plus-retail hybrid pursuing service-intensive cycling retail.
• Halfords: UK-based specialty retailer combining bicycle sales with in-store repair workshops and service-led positioning. Comparable as a multi-revenue cycling retail format, though Halfords operates at chain scale versus Cicli Maggi's single boutique store.
• REI Co-op: US member-owned outdoor retailer with cycling departments, in-store workshops, and a service-led co-op positioning. Comparable as a community-anchored specialty retailer pairing bike sales with repair services, though at far larger scale.

Others

• Pinarello: Italian premium bicycle manufacturer whose bikes (including the €15,500 Dogma F Tissot Limited) are stocked by Cicli Maggi. Comparable as an ecosystem supplier rather than a competitor — Cicli Maggi is a Pinarello distribution and service point.
• Campagnolo: Italian high-end bicycle component manufacturer (groupsets, wheels). Comparable as a heritage Italian cycling brand ecosystem partner; Cicli Maggi's workshop expertise on premium drivetrains is a service point for Campagnolo-equipped bikes.

Emerging players

• BikeSquare: Italian e-bike tourism and rental platform operating across multiple regions. Comparable in the rental leg of the business targeting cycling tourists in Italian destinations, though BikeSquare is rental-pure-play rather than retail+workshop.
• Canyon Bicycles: Direct-to-consumer premium bike manufacturer selling road, mountain, gravel, and e-bikes online without traditional dealer intermediation. Comparable as a competitive threat to Cicli Maggi's premium-bike sales and as a benchmark for category pricing.
• Chain Reaction Cycles: Global online bicycle and cycling-components retailer offering competitive pricing on premium brands. Comparable as a non-store competitor putting pressure on specialty bike-shop margins in the same road, MTB, and e-bike categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cicli-Maggi-1439333329630770
• LinkedInlinkedin.com/company/cicli-maggi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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