carpet and flooring online

What carpet and flooring online does

Carpet and Flooring Online is a privately held, Worcester-based direct-to-consumer e-commerce retailer of flooring products serving the UK market. The company sells carpets, engineered wood, laminate, and luxury vinyl tile (LVT) flooring through a BigCommerce-hosted storefront with shopping cart, wishlist, and product comparison functionality. It also maintains a physical retail showroom at Unit 17, Great Western Business Park in Worcester and supports phone-based ordering, with phone orders required for Amtico products per brand policy.

The company's product portfolio is built on authorized dealer partnerships with premium brands including Kahrs (Swedish engineered wood since 1857), Amtico (British LVT with a 25-year warranty), Parador (German engineered wood, laminate, and vinyl with FSC/PEFC certification), Karndean, Moduleo, Cormar Carpets, Crucial Trading, Brockway, Manx Tomkinson, V4, Penthouse Carpets, and Victoria Carpets. Core categories are organized across engineered wood flooring, carpet (wool, coir/sisal, synthetic in loop, twist, and soft-touch styles), laminate flooring (stone and wood effects in herringbone and straight laid patterns), LVT (click system and glue down options), eco-certified flooring, and accessories (underlays, trims, adhesives, tools from Bona, Uzin, Arditex). New for 2025 is the Parador Classic Wide Plank Vinyl Collection featuring brushed texture oak finishes.

Revenue is generated through one-time product transactions priced per square metre or per pack, with carpet ranges from £10 to over £40 per m2 including VAT. The company offers next-day delivery on in-stock items, price matching on like-for-like quotes, a clearance section for discounted inventory, and a separate trade account program for flooring installers. Primary customers are UK homeowners undertaking residential flooring installation or renovation projects; trade professionals represent a secondary segment. The company is registered for UK VAT (number 984587649) and operates solely within the UK market with no international footprint disclosed.

Name

carpet and flooring online

Legal name

Carpet and Flooring Online

Website

https://carpetandflooringonline.com

Company type

Private

Operating status

Operating

Short description

Carpet and Flooring Online is a UK-based e-commerce and showroom retailer selling carpets, engineered wood, laminate, and luxury vinyl tile flooring to UK homeowners and trade professionals via a BigCommerce storefront and Worcester retail showroom, operating as an authorized dealer for premium brands including Kahrs, Amtico, and Parador.

Ownership category

akta.pro rank

Product category

Online Flooring Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Online flooring retail
• Carpet supply
• Luxury vinyl tiles
• Engineered wood flooring
• Laminate flooring

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of flooring products (carpets, engineered wood, laminate, vinyl/LVT, accessories) to consumers and trade customers at online prices. Revenue generated through one-time product transactions with per-m2 or per-pack pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carpet and Flooring Online is a UK-based online and showroom flooring retailer selling carpets, engineered wood, laminate, and luxury vinyl tile (LVT) flooring from multiple premium brands. The company operates a BigCommerce-powered e-commerce store with next-day delivery on in-stock items, supported by a Worcester retail showroom and phone-based expert consultation.

Product overview

Carpet and Flooring Online is a B2C e-commerce flooring retailer operating on the BigCommerce platform. The company offers a comprehensive portfolio of flooring products organized into core categories: Carpets (wool, synthetic, loop, twist, soft touch styles), Engineered Wood Flooring (with wood species including Oak, Cherry, Maple, Beech, Walnut, Ash, and styles like Chevron, Parquet, and Wide Plank), Laminate Flooring (Stone and Wood Effect with Herringbone and Straight patterns), Luxury Vinyl Tile (LVT) Flooring (with Click System and Glue Down installation options), Eco Floors (sustainably certified products), and Flooring Accessories (underlays, trims, adhesives, tools). The company stocks over 14 branded product lines including Kahrs (Swedish engineered wood and LVT since 1857), Amtico (British luxury vinyl with 25-year warranty), Parador (German engineered wood, laminate, and vinyl), Cormar Carpets (British wool and synthetic carpets with 50+ awards), Crucial Trading (natural fiber sisal/jute/wool), Brockway, Manx Tomkinson, Karndean, Moduleo, V4, Penthouse Carpets, and Victoria Carpets. New 2025 product launches include the Parador Classic Wide Plank Vinyl Collection featuring Townhouse, Chalet, Modern Classic, and Countryside lines in brushed texture oak finishes. The business offers a trade account registration program and provides accessories from brands including Bona, Uzin, and Arditex.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Textile floor coverings for UK homeowners and trade customers, available in wool, coir/sisal, and synthetic fiber materials with loop, twist, and soft-touch pile types in patterned and plain designs across multiple price bands (£10-£40+ per m2 incl VAT).
• Engineered Wood Flooring Multi-layer wood flooring for residential and trade buyers, compatible with underfloor heating. Available in oak, cherry, maple, beech, walnut, ash, and larch with 3-strip, chevron, parquet, wide plank, rustic, and contemporary styles.
• Laminate Flooring Synthetic flooring with realistic wood or stone appearance and click-lock installation system. Available in stone-effect and wood-effect styles with herringbone and straight-laid patterns from brands such as Parador and V4.
• Vinyl / Luxury Vinyl Tile (LVT) Flooring Luxury Vinyl Tile flooring with click-system and glue-down (dry-back) installation options. Stone-effect and wood-effect styles in herringbone/parquet and straight-laid patterns, including rigid-core technology. Brands include Amtico, Kahrs, Karndean, Moduleo, Parador, Elements LVT, and Textures LVT.
• Eco Floors Sustainably sourced flooring options featuring FSC and PEFC certified products, primarily from Parador eco-certified ranges.
• Flooring Accessories Installation and maintenance supplies including floor trims, door bars, installation tools, scotia beading, skirting boards, underlays, adhesives and primers, and aftercare/maintenance products from brands including Arditex, Bona, Kahrs, Parador, and Uzin.
• Clearance Flooring Discounted and reduced-price flooring products including carpets, vinyl tiles, and wood flooring sold at percentage discounts versus standard catalogue prices.
• Trade Account Program Registration-based trade account offering trade pricing and dedicated benefits for UK tradespeople and flooring installers purchasing flooring for client installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• KahrscoreChannel Partner/ Reseller/ DistributorCarpet and Flooring Online is a Kahrs Authorised Internet Dealer. They supply the entire Kahrs range including engineered wood and luxury vinyl tiles, stock many collections in their Worcester premises, and offer next-day delivery on in-stock items.
• AmticocoreChannel Partner/ Reseller/ DistributorPremier Carpet & Flooring Online is an authorised retailer of Amtico flooring with a retail showroom in Worcester. They supply the full Amtico range including Amtico Signature, Amtico Spacia, Amtico Form and Amtico Click. Phone ordering required per Amtico policy.
• ParadorcoreChannel Partner/ Reseller/ DistributorParador Flooring UK Stockists offering Parador engineered wood, laminate, and click-vinyl products. Parador is a German manufacturer founded in 1977 with FSC and PEFC certification.
• KarndeancoreChannel Partner/ Reseller/ DistributorAuthorized Karndean dealer offering the full range of Karndean luxury vinyl tile flooring products.
• ModuleocoreChannel Partner/ Reseller/ DistributorAuthorised Moduleo dealer offering Moduleo luxury vinyl flooring including LayRed and other collections.
• Cormar CarpetscoreChannel Partner/ Reseller/ DistributorCormar Carpets is a British-made, family-owned company with over 60 years of experience. Carpet and Flooring Online is an authorised stockist offering Cormar's range including Easy Clean, Wool Twist, and Wool Loop Pile carpets.
• Crucial TradingcoreChannel Partner/ Reseller/ DistributorEstablished in 1989, Crucial Trading is an industry leader in natural material floor coverings. Carpet and Flooring Online stocks their range of wool, sisal, and jute flooring.
• Manx TomkinsoncoreChannel Partner/ Reseller/ DistributorManx Tomkinson merged from Manx Carpets and Mr Tomkinson brands in 2017. They are a proud licensee of the British Wool Marketing Board. Carpet and Flooring Online stocks their 80/20 wool-rich twist piles and easy clean polypropylene carpets.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carpetright: One of the UK's largest flooring and bed retailers with a national store estate and integrated e-commerce, offering broader product breadth and budget positioning than the subject company but competing head-on for carpet and LVT shoppers.

Direct peers

• Flooring Superstore: One of the UK's largest online-only flooring retailers offering carpets, engineered wood, vinyl/LVT and laminate from multiple brands with sample ordering and value pricing. Closely mirrors Carpet and Flooring Online's multi-brand ecommerce-led model and price-led positioning.
• Direct Flooring Supplies: UK online flooring retailer with multi-brand carpets, engineered wood, LVT and trade accounts. Closely comparable on assortment, ecommerce focus, and trade-channel support.
• Factory Direct Flooring: UK online flooring specialist offering a broad mix of carpet, LVT, engineered wood and laminate from multiple brands at competitive prices, mirroring Carpet and Flooring Online's brand-portfolio and online-led fulfilment.
• Discount Flooring: UK online flooring retailer offering carpets, vinyl, laminate and engineered wood at value price points, comparable to Carpet and Flooring Online's value and clearance-driven positioning within the same product mix.
• Online Carpets: UK online-only carpet retailer with broad brand selection and competitive tiered pricing, directly comparable on Carpet and Flooring Online's carpet-led catalog and price-led consumer offering.
• Tapi Carpets & Floors: UK national carpet and flooring retailer combining online ordering with a sizeable high-street showroom network and a strong trade programme. Directly comparable on product mix, omnichannel fulfilment, and trade-account support.
• UK Flooring Direct: Online-only UK flooring retailer carrying engineered wood, laminate, vinyl and carpets from multiple brands with sample-order service. Comparable assortment and digital-first go-to-market.
• Luxury Flooring & Furnishings: UK premium online flooring retailer specialising in engineered wood, vinyl and laminate with curated branded collections, paralleling Carpet and Flooring Online's premium-assortment positioning.

Emerging players

• Wood Floor Warehouse: UK specialist in engineered and solid wood flooring combining online ordering with a small showroom footprint, comparable on the wood-flooring portion of Carpet and Flooring Online's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carpet and flooring online