gig hard seltzer

Name

gig hard seltzer

Legal name

GiG Drinks B.V.

Website

https://gigbezorgd.nl

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hard Seltzer & RTD Alcoholic Beverages

NAICS

Breweries (312120)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFAAAE

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer)

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

Keywords

• Hard seltzer beverages
• Ready-to-drink alcohol
• Hard iced tea products
• Sparkling alcoholic beverages
• Flavored alcoholic drinks

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales (B2C E-commerce): GiG sells beverages directly to consumers through their e-commerce platform gigbezorgd.nl. Products are delivered via their proprietary delivery service in major Dutch cities or via PostNL for addresses outside their delivery zone. This is the primary revenue stream.
2. Retail Sales: GiG sells products through retail partner Jumbo, exemplified by the exclusive GiG Variety 4-Pack launch on February 26. This represents a secondary distribution channel for retail shelf sales.
3. B2B Venue/Event Sales: GiG supplies beverages to venues, festivals, sports clubs, student associations, and private events. This B2B channel includes presence at festivals, feestcafés, rowing clubs, and student society events throughout the Netherlands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GiG Hard Seltzer (GiG Drinks B.V.) is a Dutch beverage company that produces and sells ready-to-drink (RTD) alcoholic beverages at 4.5% ABV in 250ml cans, spanning hard seltzer (Berry Beat, Passionfruit Funk), hard lemonade (Lemon, Orange), and hard iced tea (Green, Sparkling Lemon) lines. Products are sold via the company's own e-commerce platform gigbezorgd.nl with proprietary delivery across 12 Dutch cities, supplemented by PostNL shipping outside the delivery zone and select retail partnerships such as Jumbo supermarkets. Branded merchandise (jerseys) and event supply to festivals, student associations, and sports clubs complement the beverage offering.

Product overview

GiG Hard Seltzer is a Dutch alcoholic beverage company operating as GiG Drinks BV, offering a portfolio of ready-to-drink (RTD) products across three main lines: Hard Seltzer (Berry Beat, Passionfruit Funk), Hard Lemonade (Lemon, Orange), and Hard Iced Tea (Green, Sparkling Lemon). All products contain 4.5% alcohol and are sold in 250ml cans, primarily in 24-pack configurations. The company also offers limited-edition seasonal flavors like Cherry Symphony and a Variety 4-Pack sold exclusively at Jumbo. In addition to beverages, GiG sells branded merchandise including jerseys. The company operates GiG Bezorgd, a proprietary delivery service covering major Dutch cities, with orders outside delivery zones shipped via PostNL.

Differentiator

Problem solved

Functional benefit

Products and services

• GiG Hard Seltzer Berry Beat 24-Pack
• GiG Hard Seltzer Passionfruit Funk 24-Pack Sparkling hard seltzer with passionfruit flavor delivering a funky flavor explosion with refreshing vibes; 4.5% alcohol content, sold as 24 x 250ml cans for €30.00 per pack.
• GiG Hard Lemonade Lemon 24-Pack Sparkling hard lemonade with lemon flavor, refreshing sweet taste for warm days; 4.5% alcohol content, sold as 24 x 250ml cans.
• GiG Hard Lemonade Orange 24-Pack Sparkling hard lemonade with orange flavor, refreshing sweet taste for warm days; 4.5% alcohol content, sold as 24 x 250ml cans.
• GiG Hard Iced Tea Green 24-Pack Non-sparkling hard iced tea with green tea and hint of citrus; thirst-quenching, lightly sweet; 4.5% alcohol content, sold as 24 x 250ml cans for €30.00 per pack.
• GiG Hard Iced Tea Sparkling Lemon 24-Pack Sparkling hard iced tea combining real black tea and fresh citrus; thirst-quenching, lightly sweet; 4.5% alcohol content, sold as 24 x 250ml cans for €30.00 per pack.
• Cherry Symphony Hard Seltzer Limited-edition hard seltzer flavor combining freshness with a touch of sweetness, launched in collaboration with Taarten van Abel bakery for the promotional campaign.
• GiG Variety 4-Pack Multi-flavor variety pack containing four different GiG flavors in a 4-pack format, launched exclusively at Jumbo supermarkets.
• GiG Jersey Branded GiG jersey merchandise item available in sizes XS to XXL for €39.95 per item.
• GiG 4Daagse-Jersey (Nijmeegse Vierdaagse 2026) Exclusive commemorative jersey for the Nijmeegse Vierdaagse 2026, available for purchase individually or free with orders of 20+ trays.
• GiG Bezorgd Delivery Service Proprietary same-day and next-day delivery service covering 12 major Dutch cities (Amsterdam, Utrecht, Rotterdam, Leiden, Delft, Den Haag, Nijmegen, Eindhoven, Den Bosch, Groningen, Tilburg, Breda) with free shipping within delivery zones.

Quantifiable outcome

• 700,000 cans sold in April 2024 (Kingsday)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Two partnerships are on record, tiered core and minor.

• JumbocoreChannel Partner/ Reseller/ Distributor · 26 February 2024Jumbo served as the exclusive retail partner for the launch of GiG Variety 4-Pack on February 26, 2024. This marked GiG's entry into major Dutch retail supermarket chains, significantly expanding their distribution reach beyond e-commerce and event sales.
• Taarten van AbelminorGTM or Marketing PartnerGiG collaborated with Taarten van Abel (the most famous baker in the Netherlands) for the Cherry Symphony product launch video campaign. The collaboration took place at Het Koekemannetje in Amsterdam.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heineken: Heineken is the dominant Dutch brewer and a major shareholder in the Dutch beverage market. It is a broad incumbent in alcoholic beverages, increasingly competing in the RTD/hard seltzer sub-categories and possessing distribution advantages GiG does not have.
• Barefoot Hard Seltzer: Barefoot Hard Seltzer (E&J Gallo) is part of Gallo's broad wine and beverage portfolio. It is comparable as a broad incumbent's entry into the hard seltzer category, leveraging the parent brand's retail presence to compete in the same RTD alcoholic space as GiG.
• Smirnoff Seltzer (Diageo): Smirnoff Seltzer is part of Diageo's broad spirits portfolio and competes in the hard seltzer/RTD alcoholic category. It is comparable as a broad incumbent offering seltzer alongside its wider brand range, with substantially greater scale and distribution than GiG.
• Bud Light Seltzer: Bud Light Seltzer (AB InBev) is one of the major global hard seltzer brands launched by an incumbent brewing giant. It overlaps with GiG's hard seltzer category but benefits from AB InBev's massive distribution, marketing budget, and global reach that GiG lacks.

Direct peers

• Bon & Viv Spiked Seltzer: Bon & Viv is a hard seltzer brand owned by Anheuser-Busch-InBev, positioned as a premium spiked seltzer. It is a direct peer to GiG in the hard seltzer category with a similar low-calorie, sparkling, flavor-positioned product offering.
• High Noon Sun Sips: High Noon is a vodka-based hard seltzer brand positioned on light, refreshing alcoholic beverages. It is a direct peer to GiG's hard seltzer line, sharing the same sparkling, low-calorie, flavor-driven RTD alcoholic positioning.
• Truly Hard Seltzer: Truly (Boston Beer Company) is a top-tier US hard seltzer brand competing head-to-head with White Claw. It is a direct peer to GiG, sharing the same hard seltzer product format, similar flavor-driven positioning, and similar target demographic of younger adult consumers.
• Twisted Tea: Twisted Tea (Boston Beer Company) is the leading hard iced tea brand in the US. It is a direct peer to GiG's Hard Iced Tea line (Green, Sparkling Lemon), offering a comparable flavored, RTD iced tea alcoholic format targeting similar casual drinking occasions.
• White Claw Hard Seltzer: White Claw is the leading hard seltzer brand in the US and a category-defining player. It is a direct competitor to GiG in the hard seltzer/RTD alcoholic beverage space, targeting similar health-conscious, younger adult consumers seeking low-calorie sparkling alcoholic drinks.
• Mike's Hard Lemonade: Mike's Hard Lemonade is a flavored malt beverage brand offering hard lemonade, directly comparable to GiG's Hard Lemonade Lemon and Orange SKUs. Same RTD format, similar flavor profile, similar target demographic of casual occasion drinkers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gig-hard-seltzer
• Instagraminstagram.com/gighardseltzer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gig hard seltzer