What axa assistance deutschland does

AXA Assistance Deutschland operates as the German branch (Direktion für Deutschland) of Inter Partner Assistance S.A., a Paris-headquartered insurance entity within the AXA Group's AXA Partners division. The company is domiciled at Colonia-Allee 10-20, 51067 Köln (Cologne) and is supervised by both BaFin in Germany and ACPR in France. Its core business is the direct-to-consumer sale of travel insurance products through the website axa-assistance.de, with the underlying e-shop technically operated by the group's Czech entity, AXA ASSISTANCE CZ, s.r.o., based in Prague.

The product portfolio centers on three core lines: Reiserücktrittsversicherung (travel cancellation insurance), Auslandskrankenversicherung (foreign health insurance for travelers abroad), and Jahresreiseversicherung (annual multi-trip travel insurance). Policies are sold in tiered packages — Silber (Silver), Gold, and Platin (Platinum) — with pricing calculated via an online calculator based on travel price, number of insured persons, selected tariff, and optional deductible. Family tariff options cover up to two adults and five children under a single contract. The technical platform supports instant online policy purchase, activation, and a digital insured card accessible via Apple Wallet, Google Wallet, and Android YourWallet with push notification support. Customer support and emergency claims handling operate on a 24/7 basis with German- and English-language coverage.

The business model is a direct-to-consumer online subscription/recurring premium model serving individual travelers, families, and international travelers visiting destinations worldwide. Marketing is primarily organic, centered on a German-language travel blog featuring destination guides, climate information, and FAQ content designed to capture top-of-funnel search traffic. The German branch coordinates with sister operations in Austria, Czech Republic, Slovakia, Poland, Hungary, and Romania, which together form a Central and Eastern European travel insurance platform within the AXA Partners group. The company is privately held as part of the AXA Group conglomerate and reports no independent funding rounds or standalone financial disclosures.

Name

axa assistance deutschland

Legal name

Inter Partner Assistance S.A.

Website

https://axa-assistance.de

Company type

Private

Operating status

Operating

Short description

AXA Assistance Deutschland is the Cologne-based German branch of Inter Partner Assistance S.A. (AXA Group) that sells direct-to-consumer travel insurance — cancellation, foreign health, and annual travel coverage — to individual travelers and families across multiple European markets via its online platform.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Carriers (5241), Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Travel insurance
• Travel cancellation insurance
• Foreign health insurance
• Annual travel insurance
• Emergency assistance

Headquarters

HQ city

Köln (Cologne)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Insurance Premiums: The company generates revenue through insurance premiums paid by customers for travel cancellation insurance, foreign health insurance, and annual travel insurance policies. Customers choose between packages (Silber/Silver, Gold, Platin) with varying coverage levels and pricing. Premiums are calculated based on travel price, number of insured persons, selected tariff, and optional deductible choices. The company offers both single-trip and annual policy options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AXA Assistance Deutschland sells travel insurance products to German consumers through a direct-to-consumer online platform. The core offerings are travel cancellation insurance (Reiserücktrittsversicherung), foreign health insurance (Auslandskrankenversicherung), and annual travel insurance (Jahresreiseversicherung), available in three coverage tiers (Silber/Silver, Gold, Platin/Platinum). The company complements policy sales with a 24/7 multilingual emergency assistance hotline and worldwide medical/evacuation coverage.

Product overview

AXA Assistance Deutschland offers a travel insurance product portfolio centered around three core insurance products: Reiserücktrittsversicherung (Travel Cancellation Insurance), Auslandskrankenversicherung (Foreign Health Insurance), and Jahresreiseversicherung (Annual Travel Insurance). These are offered as single-trip or annual coverage options in tariff packages (Silber/Silver, Gold, and Platin/Platinum). Additional specialized products include destination-specific foreign health insurance for countries like Egypt, and family tariff modules that bundle multiple family members under one contract. The products are available as online-purchased insurance policies with 24/7 emergency assistance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Reiserücktrittsversicherung (Travel Cancellation Insurance) Travel cancellation insurance covering cancellation costs if the policyholder must cancel a booked trip before departure due to unexpected events such as illness, accident, or death. Sold in three tiers (Silber/Silver, Gold, Platin/Platinum) to German consumers and families booking trips.
• Auslandskrankenversicherung (Foreign Health Insurance) International health insurance providing worldwide medical coverage for German travelers, including treatment costs and organization of medical emergency assistance abroad, with up to 20 million EUR coverage per insured event.
• Jahresreiseversicherung (Annual Travel Insurance) Annual travel insurance covering multiple trips within one year (each trip up to 90 consecutive days), designed for frequent travelers who want continuous protection without purchasing individual policies for every journey.

Quantifiable outcome

• Medical coverage up to 20 million EUR per insured event
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AXA DeutschlandcoreStrategic or Co-development PartnerAXA Assistance Deutschland works closely with its sister company AXA Deutschland, which is one of the leading insurance providers in Germany offering a comprehensive spectrum of life, health, and property insurance products. This strong cooperation within the international AXA network enables the company to provide customers with tailored offers and first-class service.
• AXA GroupcoreOthersThe AXA Group, headquartered in Paris, is globally leading in insurance and asset management. The Group protects and advises customers at every step of their lives by offering products and services that meet their needs in insurance, personal protection, savings, and wealth management.
• AXA PARTNERScoreOthersAXA Assistance Deutschland GmbH is part of AXA PARTNERS group which includes AXA Partners S.A.S. (Credit & Lifestyle Protection) and Inter Partner Assistance Service GmbH. The group is a leading provider of insurance solutions, assistance services, and solutions in core markets including Banking, Insurance, Automotive, Health, Energy, Telecommunications, and Retail & E-Commerce.
• Inter Partner Assistance Service GmbHcoreOthersPart of the AXA PARTNERS group, Inter Partner Assistance Service GmbH collaborates with AXA Assistance Deutschland GmbH and AXA Partners S.A.S. to deliver insurance and assistance solutions across various market segments.
• Versicherungsombudsmann e.V.minorOthersAXA Assistance is a member of the Versicherungsombudsmann e.V. dispute resolution scheme. Consumers can use the free dispute resolution procedure of the insurance ombudsman for claims arising from their insurance contract.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allianz Travel: Allianz Travel is the travel insurance arm of Allianz, the largest European insurer. It offers Reiserücktrittsversicherung, Auslandskrankenversicherung, and Jahresreiseversicherung in Germany through similar direct and broker channels, making it AXA Assistance Deutschland's closest head-to-head competitor.
• ERV (Europäische Reiseversicherung): ERV is one of Germany's leading travel insurance specialists, offering trip cancellation, foreign health, and annual travel insurance products with comparable tier structures. Operates under the Der Touristik travel group, giving it strong OTA and tour-operator distribution.
• HanseMerkur Reiseversicherung: HanseMerkur is a major German insurer with a dedicated travel insurance line (HanseMerkur Reiseversicherung) competing in the same trip cancellation and foreign health insurance segments, primarily distributed via direct online sales and partner brokers.
• ADAC Reiseversicherung: ADAC offers travel insurance products tied to its 21M+ membership base in Germany. Competes directly in the trip cancellation and foreign health insurance categories, with significant distribution advantage from its membership channel.

Broad incumbents

• AIG Travel: AIG Travel is the global travel insurance division of American International Group, offering similar trip cancellation, emergency medical, and assistance products. While broader in scope, it competes in the same German and European markets with comparable underwriting expertise.
• Generali Travel Insurance: Generali Deutschland offers travel insurance products through its consumer and corporate channels. As a broad incumbent with global reach, it competes with AXA Assistance in the same German retail and corporate travel insurance categories.

Emerging players

• World Nomads: World Nomads is a digital-first travel insurance provider specializing in long-term, adventure, and backpacker travel. Targets a younger, digital-native traveler segment that increasingly overlaps with AXA Assistance's potential mobile-wallet-equipped customer base.
• SafetyWing: SafetyWing is a digital-first travel medical insurance provider targeting remote workers, nomads, and frequent international travelers. Represents the emerging insurtech wave competing with traditional travel insurance carriers on UX and pricing.

Regional players

• Lufthansa Travel Insurance (partnered with Allianz): Lufthansa offers embedded travel insurance products via airline ticket purchase flows, primarily serving German and European travelers. While primarily German in distribution, the airline-partnered model is a key competitive channel AXA Assistance also targets through its AXA Partners network.

Others

• Check24 Vergleichsportal: Check24 is Germany's leading insurance and travel comparison portal that aggregates AXA Assistance's products alongside competitors, directly influencing pricing transparency and customer acquisition cost for the entire German travel insurance category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axa-assistance-deutschland-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about axa assistance deutschland