bollards direct usa
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
bollards direct usa firmographics
Firmographics- Name
- bollards direct usa
- Legal name
- Bollards Direct USA LLC
- Website
- https://bollardsdirectusa.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
bollards direct usa industry classification
Industry- Product category
- Perimeter Security Hardware
- NAICS
- Prefabricated Metal Building and Component Manufacturing (332311)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Post, Footing & Foundation Work for Outdoor Structures (HSAIAJAL)
Keywords
bollards direct usa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Security Products Sales: One-time sale of bollards, barriers, and related physical security products. Products range from standard steel bollards ($168-$200) to crash-rated systems ($500-$900+) and smart parking barriers ($1,100).
- Professional Services: Installation services, project assistance, Vehicle Dynamic Assessments (VDA), and consultation for custom perimeter protection solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bollards |
| Unit Pricing | Pay-as-you-go | Telescopic Bollards |
| Unit Pricing | Pay-as-you-go | Crash-Rated Bollards |
| Unit Pricing | Pay-as-you-go | Smart Parking Systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
bollards direct usa product offering
Product offeringCore offering
Bollards Direct USA (BDUSA) distributes and installs a broad catalog of physical security and traffic-control hardware — bollards, barriers, gates, parking posts, and street furniture — to government, commercial, industrial, and residential buyers across the United States. The range spans standard cast-iron and stainless-steel bollards, telescopic and removable posts, crash-rated protective bollards (RhinoGuard), automatic and smart parking barriers, and architectural street furniture such as protective seats and planters. The company pairs product supply with site surveying, custom design, installation, and ongoing maintenance services.
Product overview
Bollards Direct USA is a distributor of perimeter protection and hostile vehicle mitigation products, primarily serving the US market with physical security infrastructure. The product portfolio centers on bollards (static, telescopic, folding, and crash-rated), vehicle barriers, and smart parking solutions, supplemented by crash-tested street furniture and outdoor fitness equipment. Core bollard offerings include the Rhino brand line (steel, stainless steel, and Ferrocast materials), while crash-rated products feature the RhinoGuard series tested to PAS 68, IWA 14-1, and PAS 170 standards. The company also distributes the Parklio smart parking barrier with smartphone control, Zicla cycle safety products (Vectorial, Zipper, Zebra), and Mouv'roc outdoor fitness systems. Services include concept-to-completion project assistance, installation, VDA consultancy, and general maintenance. Products are manufactured in America, UK, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- BDUSA: Shortened brand name used for company communications and author attribution on blog posts.
Products and services
- RHINO RB101 Steel Bollard
Quantifiable outcome
- Zero penetration in Terra Quantum Bollard crash test with 7.5t vehicle at 30mph
- +2 more outcomes
Companies that use bollards direct usa
Customer profileSegments4 records
Ideal customer profiles4 records
bollards direct usa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
bollards direct usa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- MarshallscorePrimary supplier of RhinoGuard branded bollards and security products. Marshalls is a UK-based manufacturer providing crash-tested security bollards (PAS 68, IWA 14 standards) that form the core product line.
- ParkliocoreExclusive distributor of Parklio smart parking barriers. Parklio provides smartphone-controlled parking barrier technology with features including app control, temporary key sharing, and solar power options.
- ZiclasupportingDistributor of Zicla cycle safety products including Vectorial, Zipper, and Zebra systems. Zicla specializes in recycled plastic cycle lane separators and traffic management solutions.
- Frontier PittscoreSupplier of Terra brand hostile vehicle mitigation barriers including the Terra Ultimate 180° Swing Barrier tested to IWA 14 standards.
- Eagle GatessupportingSupplier of The Interrogator PAS68 cantilever sliding gate, crash tested at 40mph and 50mph with 7.5T vehicles. Provides wide-opening security gates up to 8m.
- CADdetailssupportingMarketing partnership for architectural specifications. CADdetails provides platform for design professionals to access product specifications and CAD drawings.
Scale indicators4 records
bollards direct usa competitors and assessment
Company assessmentDirect peers
- Delta Scientific: US manufacturer of vehicle access control equipment including crash-rated bollards, barriers, and gates. Directly comparable as a US-market provider of certified HVM physical security products serving government, military, and commercial customers.
- ATG Access: UK manufacturer of bollards, road blockers, and barriers with PAS 68/IWA 14 certifications. Closely comparable product portfolio (crash-rated bollards and barriers) and overlapping customer base in government and infrastructure HVM.
- Heald Security: UK manufacturer of hostile vehicle mitigation bollards, barriers, and sliding gates (including the Matador and Optima product lines). Direct peer on crash-rated perimeter security products for high-security sites.
- Calpipe Industries: US-based bollard manufacturer (Calpipe Security Bollards) supplying static, removable, and retractable bollards to commercial, industrial, and government customers. Comparable product set at the non-crash-rated end of the portfolio.
- Cova Security Gates: UK manufacturer of security gates, bollards, and barriers including crash-rated systems. Direct peer on perimeter security hardware for commercial, government, and high-security sites.
- Frontier Pitts: UK manufacturer of HVM barriers, bollards, and gates (including the Terra range). Direct peer on crash-rated perimeter security; also a current supplier partner, illustrating the partner/competitor duality.
- Barrier1 Systems: US-based provider of bollards, barriers, and crash-rated perimeter security products to commercial and government customers. Directly comparable US-market distributor/manufacturer.
- TrafficGuard Direct: US-based bollards and traffic management product supplier offering static, removable, and collapsible bollards. Comparable distribution-led model serving commercial, municipal, and residential customers.
Broad incumbents
- Automatic Systems: Global manufacturer of vehicle access control equipment including barriers, bollards, and turnstiles. Comparable product line at a larger scale and broader geographic footprint, with significant US presence.
- Marshalls: UK-based building products and landscaping manufacturer that supplies the RhinoGuard crash-rated bollard line carried by Bollards Direct USA. Operates at significantly larger scale across multiple construction product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bollards direct usa social profiles
Digital presencebollards direct usa compliance and trust
Trust signalCompliance6 records
bollards direct usa financial estimates
Financial estimateRevenue estimate
Valuation estimate
bollards direct usa leadership team
Management profileNumber of profiles
bollards direct usa subsidiaries and ownership
Company hierarchySubsidiaries1 record
bollards direct usa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bollards direct usa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bollards direct usa
What does bollards direct usa do?
Bollards Direct USA (BDUSA) distributes and installs a broad catalog of physical security and traffic-control hardware — bollards, barriers, gates, parking posts, and street furniture — to government, commercial, industrial, and residential buyers across the United States. The range spans standard cast-iron and stainless-steel bollards, telescopic and removable posts, crash-rated protective bollards (RhinoGuard), automatic and smart parking barriers, and architectural street furniture such as protective seats and planters. The company pairs product supply with site surveying, custom design, installation, and ongoing maintenance services.
Is bollards direct usa a public or private company?
bollards direct usa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bollards direct usa founded?
bollards direct usa was founded in 2013. It employs 1 to 10 people.
How does bollards direct usa make money?
Two revenue lines are on record. Physical Security Products Sales are the primary driver. The others are professional Services.
Who are bollards direct usa's main competitors?
Direct peers on record are Delta Scientific, ATG Access, Heald Security, Calpipe Industries, Cova Security Gates, Frontier Pitts, Barrier1 Systems and TrafficGuard Direct. Broad incumbents are Automatic Systems and Marshalls.
Does bollards direct usa have an API?
No public API is recorded for bollards direct usa.
What industry is bollards direct usa in?
bollards direct usa's product category is Perimeter Security Hardware. Its primary akta.pro industry code is HSAIAJAL, Post, Footing & Foundation Work for Outdoor Structures. Its NAICS code is 332311 and its SIC code is 5031.