Tourism Solomons
Tourism Solomons is the national tourism organization of the Solomon Islands, promoting the 992-island destination to international visitors through digital content, trade training, and cruise and wholesaler partnerships funded by government allocation.
- Company typePrivate
- Founded2018
- HeadquartersHoniara, Solomon Islands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Tourism Solomons does
Tourism Solomons is the official national tourism organization of the Solomon Islands, headquartered in Honiara. Operating as a government-affiliated body under the oversight of the Minister for Culture and Tourism, its function is destination promotion and travel-trade facilitation rather than commercial product sales. The organization operates the official tourism portal at visitsolomons.com.sb, which provides accommodation search across categories (Resorts, Hotels, Motels, Bungalows, Eco-Lodge, Budget, Self-Contained), activity listings (Adventure, Diving, WWII History, Birdwatching, Fishing, Trekking, Surfing), and province-based destination content, supported by the Sol Tales blog and ongoing press release and feature article output. Founded operations traceable to at least 2018, the organization is led by an Acting CEO (Dagnal Dereveke).
Its business model is funded primarily through government budget allocations and industry partnerships, with no direct consumer product sales or disclosed commercial revenue. The go-to-market approach is a multi-channel destination marketing strategy targeting key source markets of Australia and New Zealand — utilizing organic social media, content marketing, a travel agent specialist training program with over 200 agents signed up, wholesaler partnerships (Hideaway Holidays, Travelinc), cruise line collaborations (Silver Seas, Hapag-Lloyd, Ponant), and media familiarization trips. Strategic distribution partners include Solomon Airlines (national carrier with code-shares via Qantas and Air New Zealand) and consolidating dive operators (Bilikiki Cruises / Solomon Island Dive Expeditions). The organization does not commercialize its own technology platform beyond information and lead-generation services to the broader Solomon Islands tourism ecosystem.
Tourism Solomons firmographics
Firmographics- Name
- Tourism Solomons
- Legal name
- Tourism Solomons
- Website
- https://visitsolomons.com.sb
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Tourism Solomons is the national tourism organization of the Solomon Islands, promoting the 992-island destination to international visitors through digital content, trade training, and cruise and wholesaler partnerships funded by government allocation.
- Ownership category
- akta.pro rank
Tourism Solomons industry classification
Industry- Product category
- Destination Marketing / Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Tourism Solomons is headquartered
LocationHeadquarters
- HQ city
- Honiara
- HQ country
- Solomon Islands
- HQ region
- Oceania
Offices1 record
Markets served
Tourism Solomons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Promotion Services: Tourism Solomons functions as a national tourism organization promoting the Solomon Islands as a destination. Revenue is derived from government funding and industry partnerships rather than direct product sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tourism Solomons product offering
Product offeringCore offering
Tourism Solomons is the national tourism organization of the Solomon Islands, responsible for promoting the destination internationally through an official travel planning website, accommodation and activity search tools, travel trade training, and partnerships with wholesalers, cruise lines, and airlines. The organization does not sell travel products directly but facilitates visitor access by directing consumers to partner tour operators and travel agents.
Product overview
Tourism Solomons operates a destination marketing portal (visitsolomons.com.sb) that serves as the official travel planning platform for the Solomon Islands. The offering consists of a unified destination website with integrated search functionality for accommodations and activities, supported by a news/content section (Sol Tales) featuring press releases and feature articles about tourism developments. The site categorizes experiences across accommodation types (Resorts, Hotels, Motels, Eco-Lodges, Budget, Self-Contained), activities (Adventure, Birdwatching, Culture, Fishing, Scuba Diving, Surfing, Trekking, WWII History), and provinces throughout the archipelago.
Differentiator
Problem solved
Functional benefit
Companies that use Tourism Solomons
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Tourism Solomons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tourism Solomons partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Hapag-LloydminorHapag-Lloyd's Hanseatic Spirit is scheduled to visit Solomon Islands waters in 2025 as part of the growing cruise itinerary offerings.
- PonantminorPonant cruise lines including Paul Gauguin and Le Soleal are scheduled to visit Solomon Islands waters in 2025, expanding cruise tourism options.
- Silver Seas Cruise LinescoreSilver Seas Cruise Lines operates cruise itineraries visiting Solomon Islands ports including Santa Ana, Nendo island in Temotu, Gizo, Njari Island, and Kennedy Island. Silver Cloud completed a 13-day Darwin to Lautoka cruise in May 2025 with 250 passengers, offering cultural experiences and tours.
- Bilikiki CruisescoreHoniara-based liveaboard dive operator Bilikiki Cruises joined resources with Solomon Island Dive Expeditions in a move described as having major ramifications for the Solomon Islands dive industry, enhancing dive tourism offerings.
- Hideaway HolidayscoreHideaway Holidays is described as a travel wholesaler - a perfect match with Solomon Islands marketing efforts. The company operates as a key partner for distributing Solomon Islands travel packages.
- TravelincminorTravelinc is mentioned as a marketing campaign partner for Solomon Islands promotions in September 2024, working with travel agencies to promote Solomon Islands travel.
- Solomon AirlinescoreSolomon Airlines (Solomon Airways) operates as the national carrier providing code-share flights with Qantas and Air New Zealand. Also developed the 'Solomon Holidays Specials' - the largest domestic tourism initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tourism Solomons competitors and assessment
Company assessmentDirect peers
- Tourism Fiji: National tourism organization of Fiji, a direct Pacific peer. Like Tourism Solomons, it promotes an island destination to Australia, New Zealand, and long-haul source markets via trade training, cruise partnerships, and digital marketing, competing for the same regional visitor pool.
- Vanuatu Tourism Office: National tourism organization of Vanuatu and a near-neighbor peer. Both NTOs target adventure and culturally authentic experiences in the South Pacific, with overlapping cruise itineraries and ANZ source-market focus.
- Samoa Tourism Authority: National tourism organization of Samoa. Comparable as a small Pacific island NTO promoting cultural tourism, adventure, and beach experiences to ANZ and North American source markets through trade partnerships and content marketing.
- Cook Islands Tourism Corporation: National tourism organization of the Cook Islands. A small-island South Pacific NTO with a similar mandate of promoting a dispersed island destination to ANZ and North American visitors, including via travel agent programs and cruise partnerships.
- Tourism Papua New Guinea: National tourism organization of Papua New Guinea. A regional Pacific peer with overlapping adventure, cultural, and dive tourism product, competing for the same niche traveler segment and ANZ source markets.
- Tahiti Tourisme: National tourism organization of French Polynesia. Comparable as an island-destination NTO marketing authentic South Pacific experiences, including diving and cultural tourism, and working with cruise and trade partners to grow high-value inbound arrivals.
- Visit Maldives: National tourism organization of the Maldives. A small-island NTO with a similar dispersed-destination marketing model, strong diving proposition, and reliance on long-haul source markets — providing a benchmark for digital and trade-led NTO operations.
Broad incumbents
- Tourism New Zealand: Established, well-resourced NTO for New Zealand with a global mandate. Comparable in function (destination marketing, trade training, campaign-led demand generation) but with a much larger budget, broader market coverage, and more developed product portfolio.
- Tourism Australia: Australia's national tourism organization. While not island-focused, it is the dominant regional incumbent that competes for the same ANZ traveler share-of-wallet and sets benchmarks for trade training programs and global campaign execution.
- Tourism Authority of Thailand: A large, established Asian NTO. While regionally distant, it shares the destination-marketing playbook (trade training, cruise partnerships, content hubs) and provides a reference point for NTO-led demand generation at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tourism Solomons social profiles
Digital presenceTourism Solomons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism Solomons leadership team
Management profileNumber of profiles
Profiles1 record
Tourism Solomons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism Solomons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism Solomons
What does Tourism Solomons do?
Tourism Solomons is the national tourism organization of the Solomon Islands, responsible for promoting the destination internationally through an official travel planning website, accommodation and activity search tools, travel trade training, and partnerships with wholesalers, cruise lines, and airlines. The organization does not sell travel products directly but facilitates visitor access by directing consumers to partner tour operators and travel agents.
Is Tourism Solomons a public or private company?
Tourism Solomons is a private company. It is classified as state government owned and is currently operating.
When was Tourism Solomons founded?
Tourism Solomons was founded in 2018.
Where is Tourism Solomons based?
Tourism Solomons is headquartered in Honiara, Solomon Islands, in the Oceania region.
How does Tourism Solomons make money?
One revenue line is on record: tourism Promotion Services.
Who are Tourism Solomons's main competitors?
Direct peers on record are Tourism Fiji, Vanuatu Tourism Office, Samoa Tourism Authority, Cook Islands Tourism Corporation, Tourism Papua New Guinea, Tahiti Tourisme and Visit Maldives. Broad incumbents are Tourism New Zealand, Tourism Australia and Tourism Authority of Thailand.
Does Tourism Solomons have an API?
No public API is recorded for Tourism Solomons.
What industry is Tourism Solomons in?
Tourism Solomons's product category is Destination Marketing / Tourism Promotion Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561591 and its SIC code is 7900.