BAYSA

What BAYSA does

BAYSA SANMARTIN S.L.L. is a family-owned automotive service center and multi-brand vehicle dealership headquartered in Valencia, Spain, founded in the 1960s by José Sanmartín Navarro. The company operates from a 3,000 m² facility at Avda. Comarques País Valencia 103, with an additional vehicle showroom on Ctra. Nacional III Km 345, and serves the Valencia, Alicante, and Castellón regions. BAYSA is an official authorized service provider and dealer for Isuzu (pickups and commercial trucks), BMC (industrial and commercial vehicles), Zanotti (refrigeration systems), and Fiat (passenger vehicles), with a minor partnership with Gasmoción for gas vehicle conversions.

The company's service portfolio spans mechanical repairs, electrical systems, air conditioning, brakes, bodywork and painting, computer diagnostics, industrial refrigeration installation, transmission repair, and pre-ITV vehicle inspections. Technical capabilities include a power testing bench (banco de potencia) for vehicle power diagnosis and specialized fuel injection pump and common rail repair. The workshop is staffed by 15+ mechanical professionals with continuous manufacturer-certified training from Isuzu, Fiat, and Zanotti. Approximately 4,000 vehicles pass through the facility annually.

Revenue is generated through a mix of professional services (mechanical and specialized installations), hardware sales (vehicle parts/recambios and new vehicles from Isuzu and BMC), and dealer margins on franchised brands. Pricing is quote-based, tailored per job with no public pricing. The go-to-market is direct-to-customer at the physical facility, supplemented by participation in local trade fairs and a company website (baysa.es). Customer segments include vehicle fleet operators (enterprise) and individual vehicle owners (SMB/consumer). BAYSA holds GDPR, LOPD, and Spanish cookie-law compliance certifications and operates without any disclosed external investment, acquisitions, or institutional ownership.

Name

BAYSA

Legal name

BAYSA SANMARTIN S.L.L.

Website

https://baysa.es

Company type

Private

Founded year

1960

Operating status

Operating

Short description

BAYSA is a family-owned automotive service center and multi-brand dealer in Valencia, Spain, offering mechanical repairs, diagnostics, parts, and official authorized service for Isuzu, BMC, Zanotti, and Fiat vehicles since the 1960s.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Service and Maintenance: Mechanical, electrical, air conditioning, brake, body/paint, maintenance, diagnostic, industrial refrigeration, transmission services for vehicles
2. Parts and Spare Parts Sales: Sale of vehicle parts, recambios, and components through their parts department
3. Industrial Vehicle Sales: Sale of new Isuzu trucks, pickups, and BMC commercial vehicles as official dealer
4. Refrigeration Installation Services: Zanotti refrigeration system installation services for vehicles
5. Gas Vehicle Conversion: Gasmoción gas conversion services for vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

BAYSA is an authorized multi-brand vehicle service center and dealer that repairs, maintains, and supplies replacement parts for industrial and commercial vehicles from a 3,000 m2 facility in Valencia. It operates as an official dealer/service provider for Isuzu, Zanotti, Fiat, and BMC, offering mechanical, electrical, air conditioning, brake, bodywork, painting, diagnostic, transmission, and pre-ITV inspection services, alongside specialized refrigeration installations and gas conversions. The company also sells new Isuzu pickups and trucks and BMC commercial/industrial vehicles.

Product overview

BAYSA is a multi-brand vehicle dealership and service center operating as an official dealer for Isuzu, Zanotti, Fiat, and BMC brands in Valencia and Alicante, Spain. Founded in the 1960s, the company provides a comprehensive portfolio comprising vehicle sales (pickups, commercial trucks, and industrial vehicles), specialized installation services (refrigeration systems and gas conversions), and an extensive workshop operation offering mechanical repairs, diagnostics, bodywork, painting, and pre-ITV inspections. The service infrastructure spans 3000 m2 with over 15 qualified mechanics serving approximately 4000 vehicles annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Isuzu Vehicles Sales (D-Max N60 and M21)

Quantifiable outcome

• 4000+ vehicles serviced annually
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IsuzucoreChannel Partner/ Reseller/ DistributorOfficial Isuzu service provider for Valencia region. BAYSA provides authorized maintenance, repairs, and sales services for Isuzu vehicles including the D-Max N60 pickup trucks and M21 trucks.
• ZanotticoreChannel Partner/ Reseller/ DistributorOfficial Zanotti distributor for refrigeration installations on vehicles. BAYSA performs refrigeration system installations for commercial vehicles.
• FiatcoreChannel Partner/ Reseller/ DistributorOfficial Fiat service provider offering maintenance and repair services for Fiat vehicles. Staff receive ongoing training from Fiat.
• BMCcoreChannel Partner/ Reseller/ DistributorOfficial BMC dealer for Valencia and Castellón regions. BAYSA offers BMC commercial vehicles including tractoras, road vehicles, construction vehicles, and buses.
• GasmociónminorStrategic or Co-development PartnerPartner for vehicle gas conversion services. BAYSA provides Gasmoción gas conversion installations for vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Stop (Spain): Bridgestone-owned multi-brand vehicle service and tire network in Spain. Overlaps with BAYSA on tire, brake and general maintenance work for passenger cars and commercial vehicles.
• Midas (Spain): National multi-brand automotive repair and maintenance chain operating across Spain. Directly comparable to BAYSA on workshop services, parts supply and tire/maintenance offerings, though at significantly larger scale and with standardized pricing/digital booking.
• Aurgi: Spanish multi-brand automotive parts retailer with attached workshop services. Directly comparable to BAYSA's combined parts-and-service model and customer base for passenger and light commercial vehicles.
• Confortauto: Spanish network of independent tire and automotive service centers organized as a cooperative. Comparable to BAYSA as a multi-brand service provider competing for the same Spanish fleet and consumer maintenance customers.
• Bosch Car Service (Spain): Bosch's global multi-brand authorized workshop network with Spanish franchisees. Directly comparable to BAYSA in offering authorized, multi-brand diagnostics and repair using standardized tooling and continuous technical training.
• Speedy (Spain): Spanish-origin multi-brand automotive service chain with national coverage. Competes with BAYSA across general mechanics, tires, and pre-ITV-style maintenance services for consumer and small-fleet customers.
• Feu Vert (Spain): Pan-European multi-brand automotive service and parts chain active in Spain. Overlaps directly with BAYSA on mechanical servicing, tire changes, pre-ITV-style inspections and parts retail across the Iberian market.
• Rodi Motor Services: Catalan-origin automotive service chain with workshops across northeastern Spain, including Valencia. Competes directly with BAYSA on multi-brand mechanical servicing, tires and fleet maintenance contracts in BAYSA's home region.
• Norauto (Spain): French-origin multi-brand automotive service and parts retailer with a substantial Spanish network. Competes with BAYSA across general vehicle servicing, tires, brakes and maintenance for both passenger cars and light commercial vehicles.

Others

• Carglass España (Belron): Specialist vehicle glass repair and replacement network in Spain. Partially overlaps with BAYSA's bodywork, paint and glass offering, though focused almost exclusively on glass rather than full mechanical servicing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAYSA