Rodi Motor Services
- Company typePrivate
- Founded1990
- HeadquartersLleida, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
Rodi Motor Services firmographics
Firmographics- Name
- Rodi Motor Services
- Legal name
- RODI METRO, S.L.
- Website
- https://rodi.es
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rodi Motor Services industry classification
Industry- Product category
- Automotive Tire and Maintenance Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industries
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Brakes, Steering & Suspension Services (TLAKAAAC), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Rodi Motor Services is headquartered
LocationHeadquarters
- HQ city
- Lleida
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Rodi Motor Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tire Sales: Sale of automotive, motorcycle, truck, and agricultural tires from major brands including Michelin, Pirelli, Goodyear, Dunlop, Continental, Falken, Hankook, and others.
- Vehicle Maintenance Services: Workshop services including oil changes, brake service, battery replacement, air conditioning recharge, pre-ITV inspections, and general mechanical services for cars, motorcycles, and trucks.
- Tire-Related Services: Tire mounting, balancing, tire insurance, nitrogen inflation, and other tire-related services at workshop locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rodi Motor Services product offering
Product offeringCore offering
Rodi Motor Services sells tires from major brands (Michelin, Pirelli, Goodyear, Dunlop, Continental, Falken, Hankook, and others) for cars, motorcycles, trucks, vans, 4x4s, quads, and agricultural vehicles, paired with professional installation services. The company also delivers vehicle maintenance and repair services (oil changes, brakes, batteries, suspension, timing belts, automatic transmissions, air conditioning, mechanical diagnostics, and pre-ITV/official inspections) through its network of 160-190 company-owned workshops across Spain.
Product overview
Rodi Motor Services is a Spanish automotive maintenance and tire sales network offering a comprehensive platform of vehicle care services. The core offering centers on tire sales (summer, winter, all-season, 4x4, van, and motorcycle tires) with an online tire selector tool, complemented by a tiered maintenance package system (Revisión Plus, Premium, and Confort) that includes oil changes, filter replacements, and multi-point safety inspections. The platform provides mechanical services for cars including brakes, suspension, timing belts, automatic transmissions, batteries, and air conditioning. Motorcycle services include tires, brakes, transmission, clutches, and inspections. Professional services include fleet management and 24-hour truck assistance. Additional offerings include tire insurance (Seguro del Neumático), pre-ITV inspections, ozone disinfection, and the Rodibook motorcycle tourism event. The company operates a network of over 160 company-owned workshops throughout Spain.
Differentiator
Problem solved
Functional benefit
Brands
- RodiBook: Annual non-competitive motor tourism event organized by Rodi Motor Services for motorcyclists, featuring guided routes with a roadbook navigation system. The 15th edition was planned for September 2026 in the Pyrenees.
Products and services
- Tires (Neumáticos) Retail sale of tires from Michelin, Pirelli, Goodyear, Dunlop, Continental, Falken, Hankook, and other brands across multiple categories (summer, winter, all-season, 4x4, van, motorcycle, quad, industrial). Sold online via rodi.es with optional professional installation at any owned workshop. Includes a vehicle-specific tire selector tool.
- Vehicle Maintenance Packages (Revisiones) Three bundled maintenance packages (Confort, Plus, Premium) for passenger cars combining oil change (up to 5 liters), oil filter replacement, optional air and cabin filter replacement, 30-point safety visual inspection, and warning light reset, targeting individual car owners seeking routine preventive maintenance.
- Oil Change Service (Cambio de Aceite) Standalone engine oil change service for cars, including oil and oil filter replacement to lubricate and protect the motor, recommended every 15,000-20,000 km.
- Brake Service (Frenos) Brake system service for cars including disc and brake pad replacement and brake fluid change, recommended every 40,000 km or two years.
- Shock Absorber Service (Amortiguadores) Replacement of shock absorbers and maintenance of the suspension system on passenger vehicles.
- Timing Belt Service (Correa de Distribución) Replacement of the timing belt and maintenance of the engine distribution system on passenger vehicles.
- Automatic Transmission Service (Caja de Cambios Automática) Maintenance and repair service for automatic transmissions on passenger vehicles.
- Battery Service (Baterías) Car battery replacement and maintenance service, with guidance on the typical 4-5 year battery lifespan.
- Air Conditioning Recharge (Carga del Aire Acondicionado) Recharge and maintenance of vehicle air conditioning refrigerant and system.
- Mechanical Repair and Diagnostics (Mecánica y Diagnosis) General mechanical repair and diagnostic services for vehicles using advanced diagnostic equipment at Rodi workshops.
- Pre-ITV Inspection (Revisión Pre-ITV) Pre-inspection technical review that checks all critical safety points to prepare a vehicle for the mandatory Spanish ITV inspection.
- Official Manufacturer Inspection (Revisión Oficial) Official manufacturer-spec inspection of all manufacturer-specified points to identify necessary maintenance tasks and preserve the vehicle's warranty without using dealer service.
- Vehicle Safety Test (Test de Seguridad) Vehicle safety testing and diagnostic service to assess overall roadworthiness of passenger cars.
- Ozone Disinfection (Desinfección Ozono) Ozone-based interior disinfection treatment for passenger cars, targeting hygiene and odor elimination.
- Tire Insurance (Seguro del Neumático) One-year tire insurance covering punctures. If repair is impossible, the customer only pays the difference based on tire wear.
- Motorcycle Services (Talleres y Revisiones Moto) Mechanical services for motorcycles covering brake systems, transmission kits, clutches, filters, batteries, tires, and comprehensive motorcycle inspections.
- Industrial Tires (Neumáticos Industriales) Sale of industrial and commercial vehicle tires for trucks and agricultural applications.
- Fleet Management Service (Gestión de Flotas) Professional fleet management service for truck and commercial vehicle operators, supporting fleet-wide tire and maintenance coordination.
- 24-Hour Truck Assistance (Asistencia 24 Horas) 24-hour breakdown and roadside assistance service primarily targeted at truck customers and commercial vehicle operators.
Companies that use Rodi Motor Services
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Rodi Motor Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rodi Motor Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves9 records
Expansion highlights5 records
Rodi Motor Services competitors and assessment
Company assessmentDirect peers
- Confortauto: Spanish tire retailer and service network selling multi-brand tires with associated fitting services, a domestic direct competitor to Rodi's tire and maintenance offering.
- Aurgi: Spanish automotive parts, accessories and maintenance retailer with physical centers offering tire-related and general repair services, targeting the same Spanish consumer base as Rodi.
- Norauto: French mobility services chain (part of Mobivia) operating Spanish centers focused on tires, maintenance and accessories — directly comparable format and customer segment to Rodi.
- Euromaster: Michelin-owned European tire and maintenance service chain that is the closest direct competitor to Rodi in Spain and Europe, offering tire sales, fitting and general auto maintenance across an owned workshop network.
- Feu Vert: French-origin automotive service and tire retailer with a significant Spanish footprint, operating owned centers that combine tire sales, fitting and general vehicle maintenance — directly comparable to Rodi's hybrid format.
- Midas: European franchise-based automotive service chain (brakes, exhaust, maintenance, tires) with a Spanish franchise network, competing head-to-head with Rodi on quick-fit and maintenance services.
- Point S: European tire dealer cooperative with Spanish member centers selling multi-brand tires and offering fitting services, structurally comparable to Rodi's tire-led workshop model.
- First Stop: Bridgestone-affiliated European tire and light-vehicle maintenance chain operating Spanish centers, offering a similar combination of tire sales, fitting and basic vehicle servicing.
Regional players
- Speedy: French automotive service chain specializing in tires, brakes and maintenance; comparable in format to Rodi but operating primarily in France rather than Spain, making it a structural rather than direct geographic competitor.
Broad incumbents
- Michelin: Global tire manufacturer that owns Euromaster and supplies Rodi's tier-1 tire assortment; competes indirectly through its retail network and exerts upstream pricing power over Rodi's tire gross margin.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodi Motor Services social profiles
Digital presenceRodi Motor Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodi Motor Services leadership team
Management profileNumber of profiles
Rodi Motor Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rodi Motor Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodi Motor Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodi Motor Services
What does Rodi Motor Services do?
Rodi Motor Services sells tires from major brands (Michelin, Pirelli, Goodyear, Dunlop, Continental, Falken, Hankook, and others) for cars, motorcycles, trucks, vans, 4x4s, quads, and agricultural vehicles, paired with professional installation services. The company also delivers vehicle maintenance and repair services (oil changes, brakes, batteries, suspension, timing belts, automatic transmissions, air conditioning, mechanical diagnostics, and pre-ITV/official inspections) through its network of 160-190 company-owned workshops across Spain.
Is Rodi Motor Services a public or private company?
Rodi Motor Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodi Motor Services founded?
Rodi Motor Services was founded in 1990. It employs 101 to 250 people.
Where is Rodi Motor Services based?
Rodi Motor Services is headquartered in Lleida, Spain, in the Europe region.
How does Rodi Motor Services make money?
Three revenue lines are on record. Tire Sales are the primary driver. The others are vehicle Maintenance Services and tire-Related Services.
Who are Rodi Motor Services's main competitors?
Direct peers on record are Confortauto, Aurgi, Norauto, Euromaster, Feu Vert, Midas, Point S and First Stop. Speedy is listed as a regional player. Michelin is listed as a broad incumbent.
Does Rodi Motor Services have an API?
No public API is recorded for Rodi Motor Services.
What industry is Rodi Motor Services in?
Rodi Motor Services's product category is Automotive Tire and Maintenance Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 441340 and its SIC code is 5013.